Make the customer the protagonist Potential customers will only read if the content is centred around them. They will only have interest if the topic relates to their lives, personally. TIP: Find a way to make your ad about them. Make the brand the supporting role The benefits of the brand must only be mentioned if they will support the main idea, which is the story of the customer's life — the customer's problem or pain. TIP: Soft-sell the benefits. Find a way to incorporate the brand's benefit into the main idea. Make it a blockbuster Keep it entertaining. Pick an angle that is entertaining. Remember, the reader will need to be entertained in order to become a customer. TIP: Find a way to make it flow like a story — make it fun, enjoyable, memorable. Make it a happy ending Link up the brand and the customer — unite them and provide a result by suggesting that if both the customer and the brand combine, a solution to the problem will be resolved. TIP: Try to present a picture or a solution that will give the customer a happy ending. Make sure there's a sequel Leave the reader on a hook. In ad writing, the “to be continued” hook is a call to action — in this way the reader will not know everything, and will therefore be intrigued to find out more. TIP: Try to entice the reader to want to become a customer. For professional content writing, contact an ad agency — one who specialises in this type of copy is Your Brand Agency. Follow me on twitter @claudio_milo More Info link:: http://www.urbrand.co.za Twitter: https://twitter.com/claudio_milo Facebook: YouTube: Author: Claudio Milo from Freelancer. Originally distributed by MyPR.co.za. No of Images Uploaded: One For high res version/s of these One image/s please contact: Freelancer Images: Your script for Copywriting Photographer: Google Images . . .
The financial services company The Unlimited announced today that it has signed a three-year sponsorship deal with the Titans cricket franchise. The multi-million rand agreement will secure naming rights to the squad, which will be renamed The Unlimited Titans. The Centurion/Tshwane-based Titans are considered one of the premier domestic cricket teams in South Africa. 2012/13 RamSlam T20 Challenge finalists, semi-finalists in the Momentum One Day Cup and semi-finalists in the Champions League T20 last year, the team have a high performance track record to defend in the coming season. The Titans are also a renowned breeding ground for the national cricket team and currently the squad has four representatives in the Proteas, including the one-day team captain AB de Villiers and the T20 international captain, Faf du Plessis. According to Steph Bester, CEO of The Unlimited, the company seized the opportunity to sponsor the Titans. “As a nation, South Africa is crazy about cricket and we are passionate, enthusiastic and loyal to our teams. This is especially true for the Titans who not only enjoy huge regional support, but also have a strong national supporter base too. In partnership with the Titans and their management, we will focus on driving the fan experience as well as supporting the squad in taking its rightful position as the number one domestic cricket team in South Africa,” Bester explains. The Titans bring a new dimension to The Unlimited’s extensive sponsorship portfolio. In addition to mountain biking and kite surfing, this has been spearheaded by the highly successful three-year title sponsorship of the Dusi Canoe Marathon as well as Zola Budd’s acclaimed return to South Africa to compete in two Comrades Marathons. “Our approach to business is different and this comes across in our sponsorships too. We don’t just throw a cheque book at a sponsorship. We get actively involved and that’s why in this year’s Dusi, a team of our employees took on this huge . . .
New Launch Magazine To Help Brands Target the Youth Market, effectively. A new quarterly-distributed and free magazine, targeting high school students, is set to launch in January 2014. This magazine has been designed to assist marketers (and South African brands) in effectively reaching the high school market directly. How? The magazine’s management team has established partnerships with 15 high schools based in Pretoria, Johannesburg, Cape Town & Durban, which will allow the magazines to be distributed directly to the schools. The number of schools will increase at the end of 2014, where it is management’s goal to be in 100 national schools by 2015. The Y&D (Young & Dominant) magazine is a product of a new South African start-up, LEMOK MEDIA GROUP (PTY) LTD. The publication is birthed from the realization that companies and brands of South Africa seek a platform in which to effectively reach the youth high-school market, but because of various factors brands and companies find it difficult. The magazine will be a platform and link between students and brands in South Africa. To effectively provide sufficient benefits to brands and the schools, Y&D will establish programmes, with the brands, that will enable students to better their education. In example, Y&D will launch the “register me programme” in conjunction with a PC brand and universities in South Africa. Within this programme, the Y&D team will tour around schools all over the country and build computer stations. These stations will allow matriculants to go online to any university’s website and apply for their desired course. The programme will also have career guidance sessions which will assist those learners that do not know what to study. Y&D is the platform for growth, for South African brands and the high school market. Furthermore, the underlying aim of the magazine is to ultimately empower and encourage young people, in high school, to start thinking . . .
The South African National Dance Trust (SANDT) is delighted to announce that they have received funding from the National Lottery Distribution Trust Fund and the National Arts Council. This funding together with seed funding received from generous donors and cultural trusts will enable them to stage Spartacus of Africa, which will be choreographed by renowned South African choreographer Veronica Paeper who created SANDT. “Another grand scale Spartacus seemed an impossible dream in the beginning, but now that we have the funding my dream of staging Spartacus will begin to unfold. We aim to mount a grand-scale production including dancers from as many companies across the country as possible,” said Paeper. “The South African National Dance Trust aims to educate the general public nationally on the wonderful art forms of ballet and dance,” she added. The legend of Spartacus is based on an uprising of Roman slaves and was first written as a ballet in 1956. Paeper’s original version was staged in Cape Town in 1984. It is the story of a man taken into slavery, humiliated and deprived of his dignity, for whom freedom is an ideal so precious that he is prepared to die for it. “It is a story that we believe resonates here in South Africa and I have grounded the new production in Africa – the Spartacus of Africa, “ Paeper said. More Info link:: http://sandt.co.za/ Twitter: Facebook: YouTube: Author: Fiona Gordon from The Famous Idea Trading Co.. Originally distributed by MyPR.co.za. Quick Info: . . .
Professor Raj Ramesar, Head of the Division of Human Genetics at UCT, will discuss the utilitarian, conceptual and ethical aspects of the field of human genetics as part of the Medical Humanities series on Thursday 22 August. This lecture will take place in the Anatomy Lecture Theatre on Hiddingh Campus. In the wake of the Human Genome Project, which sought to describe in detail the genetic architecture of human beings, there is a sober realisation that the tools that will seep into educational and clinical practice in the next decade may be remarkably different to anything we’ve had to date. Professor Ramesar’s lecture will introduce the world of human genetics, contextualising its role in Africa and emphasising the specific opportunities and new challenges it represents in terms of our understanding of human origins and heritage, as well as current and potential interventions. In Strengthening the Double Helix, Raj Ramesar will elaborate on the use of genetic mapping in identifying predispositions to diseases such as cancer, and the use of gene therapy in improving the lives of people born with the threat of genetic disorders. Though this kind of predictive medicine is not part of mainstream healthcare, it could be – raising questions regarding how we deal with this “medicine with a crystal ball”. He will also present recent advances in research on ‘synthetic life’ – for the potential of synthesising products such as fuel, antibiotics, nutritional supplements, and the like. The expanding science of genetics offers researchers access to a unique “Pandora’s Box” of tools that introduce significant social and ethical challenges. “On the one hand, this leads one to consider how best to prepare society with the right kinds of tools to cope with the new generation of knowledge. On the other, the ‘helix’ gets extremely tangled when one addresses human cloning, genetically modified foods, or even synthetic life. What is the kind of education required to foster . . .
Creatives gathered last week to be informed and inspired, but most of all to extend their various networks, at the ACT | UJ Arts & Culture Conference on Creative Currencies: Accessing Opportunities in an Expanding Marketplace. The three-day conference, which was presented by the Arts & Culture Trust (ACT) and UJ Arts & Culture (University of Johannesburg) in partnership with the European Union, The British Council, EUNIC, Visual Arts Network of South Africa (VANSA) and Arterial Network South Africa; drew together members of the creative sector from Europe and the continent to engage around pertinent topics including policy and the digital frontier. MC, Mike van Graan, drew together some key thoughts from the proceedings, bringing the conference to a close: “And so, we come to the end of the second ACT |UJ conference, with this year’s theme: Creative Currencies: Accessing Opportunities in an Expanding Market Place having shaped our discourse. We have been inspired by visionary social entrepreneurs, leaders of world class events, who have affirmed the rich potential of our arts, culture and heritage sector. We have been informed and challenged by research showing declining global north markets, expanding African markets and a negligible South African market for African creative goods and services. We have been thrilled by the ambitions and vision of young go-getters who make things happen, without feeling entitled to assistance from anyone, or being dependent on others to make it happen. We have been humbled by the innovation and creativity of social and cultural entrepreneurs from countries with much less than we have. We have been stimulated by the possibilities of technology, of new media in building, sustaining and expanding our markets, but also to entertain and to generate income. We have been frustrated a little by the blah of some of our national departments, but have been energized by the practical programmes of local . . .
UVS has appointed Mindy Knoesen to further develop and maintain the growing business portfolio in the Gauteng region. Mindy Knoesen, who joined United Vehicle Services last month (July), comes with a wealth of experience within the car rental and aviation industries. In her new position as a Sales Executive, Mindy is primarily responsible for building , managing, implementing, and deploying new business processes and partnerships to increase sales and industry reach in the Gauteng region. Mindy comments: “I am thrilled to begin a new challenge within UVS, and I look forward to working with the team to further develop their already widespread and diverse vehicle rental products and service. I am privileged to be joining such a respected company that prides itself on top quality client services.” “Mindy’s wealth of experience and industry knowledge has already made her one of the key additions to our team. Her employment reinforces our assurance of being one of the leading companies in our business,” says Juan Benade, Managing Director. “Our new innovations and the increasing demand from our customer base led us to look for an addition to our team who will fit in with our philosophy of novelty and incomparable customer service,” he adds. More Info link:: http://www.uvs.co.za Twitter: https://twitter.com/uvs_rent_a_car Facebook: https://www.facebook.com/UVSRent YouTube: Author: Lwazi Mluma from United Vehicle Services. Originally distributed by MyPR.co.za. Quick Info: . . .
Annelise de Jager has been named a winner in the SME category of the fourteenth annual South Africa’s most influential Woman in Business and Government Awards (MIW), presented by CEO Communications, at a gala event on 31 July 2013 at Gallagher Convention Centre in Midrand. The MIW has developed in stature over the past few years, to become the foremost event of its kind in the country and a notable part of the South African business calendar allowing for the recognitions and celebration of women. The MIW award recognize woman in various sectors who are making a positive impact within their organization, sector and country. “South Africa’s Most Influential Women in Business and Government” celebrates the women that have overcome the aforementioned challenges and used their influence to exercise authentic leadership” says Annelize Wepener, Chief Executive of CEO Communications. A total of 60 finalists in 20 sectors, ranging from Healthcare to Agriculture, Basic Industries to Public Enterprises were selected from more than a thousand nominees and judged by three independent judging panels. “My aim is to add value to welfare organizations that we choose to align ourselves to, to train and empower them in order to give them a risk free way of raising funds”, says Annelise de Jager, owner and managing director of The Marketing Team who have been a highly successful social entrepreneur for more than 2 decades. Annelise is the brains behind ‘Casual Day’ which she launched in 1995 and developed into the foremost fundraising campaign of its kind in South Africa. Her inspiration, energy, and perseverance drove this project to become the most successful fundraising campaign of its kind by raising more than R170 million for persons with disabilities. Ever the innovator, Annelise recently spread her wings by starting ‘Tekkie Tax’, giving an opportunity to a much wider field of welfare organizations to be part of a national fundraising campaign. The first . . .
SIHLANGENE BULK (PTY) LTD SIGNS THE RESPONSIBLE CARE PUBLIC COMMITMENT Sihlangene Bulk (Pty) Ltd has become the latest member of the Chemical and Allied Industries’ Association to sign the Responsible Care (RC) Public Commitment, thereby committing the company to implementing the guiding principles of this voluntary initiative of the chemical industry. Louise Lindeque, Responsible Care Manager says: “Responsible Care adds value to the chemical industry and provides an excellent framework for sustainable and predictable operating performance particularly as it relates to health, environment, and safety impacts. It focuses on the entire value chain and it manages downstream risks including the safe storage and transportation of chemicals and chemical products.” Mr Jacques de Norre, CEO of Sihlangene Bulk says: “Our company always keeps in mind the health and safety of our employees and that of our community. We will always strive to instill the guiding principles of Responsible Care in our everyday operations. Responsible Care will complement our company’s efforts in striving for improved performance in the above areas during our everyday operations and during the transport of hazardous chemicals.” Sihlangene Bulk specializes in the transportation of hazardous chemicals throughout the country. Their business is strategically situated in Vanderbijlpark in Gauteng which gives them a well-positioned base of operations nationally and cross-border. The company is currently working towards undergoing an assessment audit against the SA Safety and Quality Assessment System (SQAS). The SQAS system assesses if logistics service providers have management systems in place to ensure that the risk arising from the transport of chemicals have fully been identified and are being properly controlled and managed. With over 150 members in the RC programme, Responsible Care is more than a set of principles and declarations. Through the sharing of information and a . . .
JOHANNESBURG: While problems experienced within call centres are addressed by a host of solution providers and vendors in the industry, an entirely new approach is required when call centres, in and of themselves, feature at the top of the consumer complaint list. The list is seemingly endless, varying from ‘it takes too long to get through, or ‘nobody seems to understand my problem’. Then there are those never-ending series of numbers, on complex menus, that have to be pressed - without results, while ‘not having complaints resolved due to a lack of knowledge by call centre agents’, as well as the unsuccessful escalation of calls to supervisors and managers, add to the levels of consumer irritation and unhappiness with the industry. A few months ago, Tilly Davies, CEO of Call Centre HUB, decided to do something about changing the negative perception the consumer has of the industry. The first step was to use her more than 30 years experience in the call and contact centre industry, to establish Call Centre HUB SA (Pty) Ltd, through which existing solutions and resources for the call centre industry are harnessed. This includes call centres, contact centres, help desks, tele-services and any other customer service initiatives, as well as the suppliers, vendors and service or solution providers to the industry. Call centres require readily available, easy to access and find, as well as relevant information, with which they can improve their day-to-day operations. Improvement leads to growth and more opportunity for the businesses of these customer initiatives; and especially for businesses that provide recruitment, training and products, as well as services and solutions to the customer service industry. Tilly has put together a dedicated and already highly efficient and successful web-portal, which allows all role players to buy into a collaborative effort with which to address the problems within the industry, and has employed experts in their fields to . . .