André de Jager, a semi-finalist in this year’s Adobe Design Achievement Awards, is one half of the creative team behind SMILE, a campaign aimed at driving social change among South Africa’s youth. As a former student of Vega (a brand of The Independent Institute of Education – The IIE), de Jager took part in the 2017 Vega Brand Challenge which sparked the idea to create a campaign that encouraged young people to do more for others. Along with his ‘partner in crime’, Ayesha Kaprey, de Jager entered his 2017 Brand Challenge submission into the 2018 Adobe Awards, and was subsequently chosen as a semi-finalist in the internationally-recognised competition. Give us a run-down of the SMILE campaign you developed? Operation Smile approached us to help make them relevant to the next generation of donors. They wanted young people to be passionate about their brand and, of course, to donate and help. We first interrogated the relevance of ‘help’, ‘donation’ and ‘involvement’ in terms of brand building. We figured through our research that people do care about the issue, and about helping, but that there is no ‘cool’ or relevant way to participate or donate. So, we created a new project called SMILE, a project that champions the simple power of a wide grin. We wanted to create a product that adds value to the lives of the donors - we wanted to add value to the experience of doing good. A positive turnaround of “what’s in it for me” to “I do this for them and myself”. Whether that’s a t-shirt, some sweats or whatever’s trending, donations and goodwill are built into the price of every item. We defined modern goodwill as a place where you can do good, look good, and feel good. Being a good person can be a part of your aesthetic. We created an evolving brand identity that can easily move and shift with the tastes and trends of what’s cool now – because how do you keep up with the kids? You go on the ride with them! The idea of a ‘shifting’ brand identity is . . .
“Today’s auto consumer is ready to buy before he or she steps onto the shop floor,” said George Mienie, AutoTrader CEO, in his presentation at the annual Dealership Master Class event. “They have already completed extensive research at home. The question we all need to be asking ourselves, then, is how to attract that already decided sale, when the internet allows total comparative shopping from the comfort of the consumer’s home?” Mienie’s answer, echoed by various industry players talking that day at Radisson BLU Hotel Gautrain on 19 June 2018, was direct. “In today’s highly competitive online marketplace, with each page crowded with competing adverts, it is trust that is the key to making a sale,” he said. “For a consumer, buying a car is a journey, not an event,” said Mienie. “Consumers are influenced by everything you do online, including the way you present yourself on third party sites. The consumer is constantly asking, ‘can I trust this dealership?’ We understand that our every action is an opportunity to connect, and foster trust.” “People looking to buy a car use 24 different touch points online, on average,” said fellow panelist Lee Manning. Manning is the founder of Armchair Marketing, an award-winning UK-based agency that offers highly targeted, online automotive advertising solutions. “Standing out as a dealer means understanding your customer, understanding that journey.” Gareth Cliff, founder of the widely popular CliffCentral and MC for the day, added that his solution to fostering consumer connection is to focus on quality, an element often lacking in today’s click-bait landscape. “Advertising has become expensive and ineffective,” said Cliff. “The best way to get in to people’s lives is to give them content they care about.” “Instead of an audience huge in number, rather have an audience high in quality,” Cliff continued. “You can create trust and feeling in so many more ways now. You don’t have to talk to a guy in a suit to get . . .
John de Cahna has been in the hospitality and tourism industry for more than 50 years, and is now starting a new adventure, that of retirement - but not before imparting some of his knowledge to the youth of today. This year, The Beverly Hills Hotel hosted the ENZA initiative to help the local youth. This iconic hotel in Umhlanga, Durban is world famous and prides itself by its high standard of customer service, beautiful and unmatchable infrastructures, as well as the most gorgeous views of the Indian Ocean. The event was a huge success, hosted by the charismatic General Manager, Mr John de Canha. He welcomed 90 boy students to a 2 hour event that looked into his long and impactful career with Tsogo Sun. Being an expert in the hospitality and tourism industry, he spoke to the students about how a career in this field is definitely a step in the right direction- especially with the long term goal of creating their own businesses one day. “You have to get excited when you see the amount of development that is happening on the North Coast and the uMhlanga Ridge. We need to get the right role players to set the ball rolling and create a strategic way forward for KZN Tourism”, stated John de Cahna during his presentation. Project Enza's Nhleko added: “I am grateful to all the partners of this particular project without which my vision would not have become a reality.” Apart from the learners gaining invaluable knowledge, they also got to visit a five star hotel and experience the operational aspect of working in the hospitality industry. This is probably something they would never have had an opportunity to do. All the students departed with a positive attitude, and expressed gratitude to having enjoyed such a unique opportunity. Note to Editor: Project Enza, who facilitated this special initiative, was established by entrepreneur Thandekile Jessica Nhleko and was born out of her love and passion for the hospitality and tourism industries. She is . . .
From a company that only had about 34 employees over three years ago and now employing 200 people to an artist who has intertwined the modern with the old to create versatile art, this was the fair at display during the Workplace Challenge Programme 20 –year celebration held in East London, Arcadia over the weekend. The event aimed to commemorate 20 years of productivity improvement by the dti (Trade and Industry) ‘s Workplace Challenge Programme. Various companies who are beneficiaries of the Workplace Challenge Programme, provided testimony on how the programme assisted them grow their productivity. The Workplace Challenge Programme is a 24 month programme implemented in South African enterprises to improve the productivity of the companies thereby ensuring sustainability of jobs. The Workplace Challenge Programme is a programme of the dti and is managed Productivity SA. Productivity SA is established in terms of section 31(1) of the Employment Services Act, No. 4 of 2014 as a juristic person with a mandate to promote employment growth and productivity, thus contributing to South Africa’s socio-economic development and economic efficiency. Delivering the keynote address at the event, the Eastern Cape MEC for Economic Development, Tourism & Environmental Affairs, Mr Oscar Mabuyane, says the country “needs to focus on empowering real entrepreneurs and said over time the Tender System must be phased out and be replaced with a more feasible model”. Mabuyane lauded companies that improved their productivity through implementing the Workplace Challenge Programme. The Workplace Challenge Programme serves as one of government’s interventions to improve the productivity of South African companies to enable the enterprises to fortify their competitiveness and contribute to economic growth in the country. Since 1998, the programme has helped more than 400 companies, employing more than 70 000 people. The Workplace Challenge Programme improves productivity and . . .
Save the date on Friday, August 17th, for a night of art and entertainment at S43 (Home of That Brewing Company) on Station Drive in Morningside from 19h00 as the tattoo community celebrate the official launch of the tattoo inspired clothing brand, Bloodline Inkwear’s online store. Born from the fact that great tattoo art is most often covered up by clothing, Bloodline Inkwear embodies art that can now be worn proudly and for all to see, with the same artistic approach as inked skin, “with Bloodline Inkwear, you are now quite literally able to wear your art on your sleeve,” says Malcolm “Mully” Hilton. The brand was established by well known, award-winning Durban tattoo artist, Mully Hilton. Having been in the industry for more than 2 decades, Mully is now launching this original concept clothing line via an online store where fans are now able to purchase their very own inkwear. Fans, friends and the general public, are all invited to attend the event and entry is free. There will be loads of bloodline clothing and head wear up for grabs on the night, as well as live entertainment provided by DJ Kevin Louw and South African rock 'n roll band, Perez. There is also a chance to win free tattoos by Mully himself, so visit the Bloodline Inkwear Facebook page to enter. For more information, contact email@example.com . CLICK HERE to submit your press release to MyPR.co.za. . . .
Black Suppliers are at the forefront of training and equipping South Africa’s emerging contractors with the skills needed to build their own sustainable businesses The construction industry in South Africa is fickle. It’s cyclical at best, which means that contractors need to keep up with trends for their businesses to be sustainable. This does not only apply to big construction companies, but also to emerging and self-employed contractors. Black Suppliers is a proudly South African company that does just that – assisting emerging contractors gain skills. It was founded by Gerald Ndlovu to help emerging and self-employed contractors, mainly based in townships and semi-urban areas to gain skills, keep up with industry trends and build a network to grow their businesses at absolutely no cost to the contractors themselves. “There are massive opportunities for emerging contractors since the inception of the Construction Industry Charter,” says Ndlovu. “This Charter states that any primary construction company appointed to a job has to put 30% of the budget aside to hire locally-based emerging contractors and skilled labour in the community where the job is taking place.” At the moment the biggest opportunities for these contractors are in the private property sector; and the maintenance and renovating of already completed buildings. To ensure that emerging contractors are equipped with the right skills, Black Suppliers partners with large construction companies and suppliers within the industry to craft customised training programmes. In addition to completing accredited training programmes, these contractors are also put through an incubation process where they gain basic business skills, start to build networks and are exposed to the market. “We make sure that every contractor leaving our programmes has a job lined up and is introduced to appropriate established contractors needing skilled and vetted sub-contractors,” commented Ndlovu. If you are an . . .
3Sixty Financial Services Group (3Sixty FSG), recently launched 3Sixty Life, indicating a move to expand its customer base in South Africa. Formerly known as Union Life, 3Sixty Life is a 100 percent black-owned financial services company that offers a full range of financial services to all South Africans including life insurance, funeral insurance and investment management. The company was founded in 1993 as an underwriter for Doves Group’s insurance policies, which made it underwriter to one of the largest funeral directing companies in Southern Africa at the time. Its evolutionary growth over the years, including a number of name changes, saw it include Dignity Group, Elegant Financial Services and Tlokotsi Financial Services among the many companies it serviced as an underwrite. “The launch of 3Sixty Life and the accompanying expansion of our services beyond just funeral policies aimed exclusively at unionised workers in South Africa means that South Africans now have a choice of a wholly black-owned financial services provider that understands their needs and that they can rely on to help manage their finances to ensure they are well prepared to deal with any future eventuality that might befall them,” said 3Sixty Life Chief Executive Officer, Treasure Mabunda. According to 3Sixty Financial Services Group Chief Executive Khandani Msibi, the expansion of 3Sixty Life’s mandate beyond the ambit of unionised workers and the broadening of its service mandate is a boon for the advancement of transformation in the financial services sector. “Blacks South Africans remain the biggest customer group for financial services. However, black representation in the sector is still at a deplorable level. The launch of 3Sixty life is a major step towards redress in the sector,” said Msibi. 3Sixty Life currently has over 2 million members and, according to Mabunda, aims to grow into a billion-rand premium company by the end of 2018. We are envisioning an inclusive . . .
VoIP (Voice over Internet Protocol) offers the best communications solution in a challenging business environment because it is more affordable than cellular and more reliable than copper. VoIP is alo feature-rich which enables SMEs to run enterprise-grade platforms at a fraction of the cost of established players and this has a positive impact on productivity, customer service and the ultimate operational capability that determines whether they sink or swim. That’s the word from Rad Jankovic, CEO of leading VoIP provider, Otel Communications, who says VoIP today is a proven, mainstream voice and data technology counted on by millions of South African businesses and consumers each day. "VoIP is more affordable than it has ever been because of plummeting interconnection rates. Furthermore, the voice quality is excellent because the Internet is speeding up in South Africa. VoIP was legalised by the legislature well over a decade ago and is now an established telecoms technology used by the country’s most respected brands," he says. Mr Jankovic lists seven outstanding reasons to go VoIP: 1. VoIP offers crystal clear, high quality voice communication Fibre and a host of other high-speed broadband access technologies are being rolled out all over the country, making the quality of VoIP service impeccable. It’s great, and it’s getting even better! 2. You save money calling ALL other networks, whether VoIP or otherwise It is much cheaper making calls using VoIP than traditional copper wire dinosaur technology and that’s the bottom line. It doesn't matter if you're calling international, national or mobile numbers. VoIP is cheaper and Otel, in particular, is 45% cheaper. That’s why millions of people around the globe use VoIP and more are making switching each year. In addition, many VoIP providers offer free calling within their networks. 3. VoIP now comes in different flavours The 087 prefix used to be synonymous with VoIP and while it still . . .
The fifth Bokeh South African International Lifestyle & Fashion Film Festival presented by Savanna Loco, is set to dazzle and inspire at the upcoming red carpet awards taking place from the 20 - 29 September in both Johannesburg and Cape Town. The local and international judges for this year’s awards include amongst others; world renowned fashion photographers/cinematographers; Rankin and Kristian Schmidt, celebrity stylists and fashionistas; Tracy-Lee Rosslind and Chrisna de Bruyn, J’Something of Mi Casa, Tuna Yilmaz from the Istanbul Fashion Film Festival, Katrina Olson Mottahead from the Canadian Fashion Film Festival and trend researcher analyst Nicola Cooper. From a record entry of over 700 film submissions 130 will be carefully selected by the Bokeh judges. The official selections for 2018 will be revealed on 1st August at a press event in Johannesburg and the approximately 50 nominated films will be revealed at a press event in Durban on 4th August. This year has seen Bokeh get behind the creative processes of teams from both Johannesburg and Cape Town in the Billy Preston Emerging Creative Talent Award category, with the winning team being awarded R50 000 to further advance their film careers as well as uniquely designed trophies by innovative homeware designer Carrol Boyes. “Savanna Loco are once again delighted to be the presenting partner of the Bokeh South Africa International Lifestyle & Fashion Film Festival and excited to be aligned with this visually creative and stimulating world. As both Bokeh and Savanna Loco continue to cement our marks in fashion, film and design, so do the opportunities increase as to how we can activate and create amazing experiences with our target audience.” Marsh Barends, Savanna RSA Brand Activation Manager. “Mercedes-Benz is proud to once again be a sponsor of this prestigious and unique event. Over the years the Bokeh South Africa International Lifestyle & Fashion Film Festival has set the . . .
Nhlokomo Mhlophe has made significant strides to realise her ambition of becoming a “strong, independent black woman”. Now, thanks to her place in Engen’s Graduate Development Programme, she’s preparing to focus on the second half of that goal – to empower other women like her. Speaking out to mark Women’s Month, Mhlophe recalls how she was once among that majority who believe they’re not enough – not good enough at sport, not clever enough, and not popular enough. Today she’s a proud Bachelor of Commerce graduate of Rhodes University, and has a job in Engen’s Enterprise, Risk and Assurance department in Cape Town. “During my school years, I lived between my father in Isipingo and my mother in Umlazi, KwaZulu-Natal, attending school in Amanzimtoti. “But my family always stood behind me, including sisters, cousins, uncles, aunts and grandparents. Without them I wouldn’t be half the person I am today,” she says. Mhlophe knows, however, that it was her own motivation that sent her in search of a spot in the Engen Maths and Science Schools (EMSS) programme at Mangosuthu University of Technology when she was still at high school, setting her life on its current trajectory. “I used to see the scholars coming out of the university and I wanted to know what they were doing. I asked someone one day and they told me all about the EMSS programme, so I decided to join too,” she recalls, adding that the extra lessons proved crucial during her matric year. Internal Audit manager Bea Ndlovu, her mentor in Engen’s Graduate Development Programme, has been another source of inspiration, providing her with support but also teaching her by example the value of good reasoning skills, and of critical analysis. The empowerment of black women is a top priority for Engen, according to Unathi Njokweni-Magida, head of Transformation and Stakeholder Engagement in the company’s Corporate Strategy and Communication division, who says they are focused on integrating . . .