We are often asked about MyPR's editorial policy - watching this screencast as we go about approving and editing (or not) press releases submitted to MyPR will give you a much better idea of what works and what doesn't when submitting your press releases. https://youtu.be/bSfEmPvpVr0 . . .
In comparison to mature solar energy markets such as Spain, Australia and Germany, the solar energy market in South Africa is a young one. The barriers to entry to the Solar Energy market are well known: High upfront cost Uncertainty around maintenance Concern around maximising production Scepticism about real savings In many instances Solar PV installations are sold as 'the right thing to do', as a contribution to 'saving the planet' and lastly as a means to save energy costs. South Africans are an innovative bunch who, presented with a problem or barriers to market entry, will in most instances come up with a viable solution. And this Solar PV solution is one that cuts the costs of those businesses that make a hefty contribution to the job market. Durban based, Energy Capital, through the use of Solar PV offer a unique solution to businesses seeking to reduce their energy costs without capital outlay. Energy Capital was established to facilitate the long term funding of renewable energy equipment for end users. Under section 12J of the Income Tax Act individuals, companies and trusts can get a tax deduction if they invest in a venture capital company (VCC) that in turn invests in a qualifying small business for at least five years. Using this venture capital tax incentive, Energy Capital, was earlier this year able to tap R2.6m from Broadreach Capital’s Harbour Energy 1 fund to bankroll the installation of a rooftop photovoltaic system for a business park in Pinetown, KwaZulu Natal. Energy Capital chief executive Doug Brazier says the funding created eight jobs, mainly of installers on site. Investors generate a return by the company selling the power generated from each unit to clients. Funding for another 120 similar projects is planned. In essence Energy Capital, through it's national network of partners, will: Advise on Energy Efficiency measures at no cost Install a Solar PV system at no cost Enter into a . . .
A team of six youth sailors will represent South Africa at the RS Tera World Sailing Championships being sailed offshore out of Club de Vela Santona, Spain from 30 July to 5 August 2016. Three members of the South African Team are from Port Elizabeth, Nelson Mandela Bay; Tammy Bailes, Luke Weddell and Sophie Hynch. Bailes and Weddell are Grade 8 pupils at Collegiate and Grey High School respectively whilst Hynch is in Grade 11 at St. Dominics Priory. This will be Hynch's third World Championships after sailing the Tera Worlds at Pine Lake Marina, Sedgefield in 2014 and Aquavitesse, the Netherlands in 2015. Sophie sails for the Redhouse Yacht Club. Bailes and Weddell, who sail for the Algoa Bay Yacht Club will be sailing in their first Tera World Championships and will sail in the Sport fleet which makes up 44 of the 73 entrants. Tammy is currently ranked first in SA in the Sport Fleet and has a solid sailing pedigree behind her having sailed in a number of high profile events including the 2015 Mirror Worlds sailed in South Africa, the 2015 Australian Mirror Nationals, 1st on the Tera Sport at the Western Cape Provincials, 1st in the 2016 Tera Nationals sailed out of Pine Lake Marina, Sedgefield and second at both the Eastern Cape Provincials and Youth Nationals. On the change from sailing in a Mirror - a two person boat, to the Tera - a solo boat, Tammy said; "Sailing solo allows me to be in charge and gives me a great sense of achievement." School sports for Tammy are Hockey and Water Polo. Grey High Schools Luke Weddell is a product of the ABYC Sailing School having started sailing in an O9'er and then an Optimist Dinghy. "Sailing is fun and gives you a rush," says Weddell. "I went to Tera Nationals because I thought that it would be fun," continued Weddell. Proving that fun is the best way to excel, Luke then went on and sailed to a very credible 7th place in the Tera Nationals. Luke has his eye on using skills gained on the Tera to . . .
Some of us don't like to subscribe to an email list, go to the trouble of setting up RSS feeds, monitoring Twitter or Facebook, constantly manually refreshing a web site page BUT still want the latest news fed to us. Now MyPR offers you another solution to get the latest articles AS they are published - remember these press releases are yours to republish and expand upon for free! Using Push Technology you will receive a gentle reminder (pop up) in your web browser as soon as new articles are published. Look for the OneSignal bell in the bottom right hand corner of the MyPR page and click on it. . . .
In a speech today Government Communication and Information System (GCIS) acting Director General Donald Liphoko said; "Africa needs to establish a hub where content providers from media houses across the continent can tell their own African stories." We at MyPR.co.za have a small suggestion; "Follow our lead dear DG and promote South Africa FIRST!" Liphoko delivered a speech on behalf of Communications Minister Faith Muthambi at the opening ceremony of the 3rd Forum on China-Africa Media Cooperation, in Beijing, on Tuesday. "Our continent urgently needs to establish a content hub where our content providers can interact for continued enhanced content provision in order for us to tell our own stories. "The Information and Communications Ministers in attendance [will] closely inspect the broadcasting model employed by China Central Television International 24-hour news channel. "This should be done with a concerted view on how such a model can find confluence on the Africa TV Bouquet system in order to achieve not only a shared information hub, but investment in skills development and human capital in broadcasting," said Liphoko. He said as the continent moves from analogue to digital broadcasting, the China-Africa forum is also providing opportunities for countries to share their individual experiences on the migration and learn from experts from Africa and China and beyond on various important topics on broadcasting migration. This year's China-Africa Media Cooperation Forum comes against the backdrop of the notable progress made on the economic front during the Forum on China-Africa Cooperation (FOCAC) summit held in South Africa last year. The inception of FOCAC in 2000 was a historical milestone in the history of China-Africa relations. The forum gave both sides an opportunity to engage as a collective in pursuit of a common agenda that is cognizant of the desire and intention of both sides to abide by principles of mutual respect, equality . . .
The life of a Public Relations expert is sometimes frustrating - especially when it comes to the titles of press releases - oftentimes clients do not understand that in order to convert readers into buyers that articles (especially titles) need to offer some form of a benefit. Traditionally clients want to see their names in the titles of articles - this seems to give them some form of satisfaction at the expense of conversions. With reference to this recent Article Title submitted to MyPR: Social media influencer and radio presenter, Edward Chamberlain-Bell, is turning up the heat for Johannesburg foodies and restauranteers alike with his foodie meetups hash-tagged #DineJoziStyle *. If one looks at the Google Result displayed you will see that only a small set of the title is displayed: Social media influencer and radio presenter, Edward Chamberlain ... - to be precise a total of 67 characters (with spaces) is displayed. Why is this a big deal you may ask? People are more likely to click on a 'complete' title without the ... A long title is less likely to result in it and the article being read Keeping your title snappy and inviting people's curiosity to read more will result in better conversions Getting your keywords (or meat of the article) within the first 65 characters will result in better exposure and ranking in the Search Engines We at www.MyPR.co.za recommend that you keep your title to 65 characters in length and concentrate on titles that invite people to read more by posing questions, offering solutions, piquing curiosity and creating a sense of urgency. Take the title of this article: Easy rules to creating great titles that will be read every time - it is in the optimum length of 64 characters (with spaces); it offers a benefit/recipe (easy rules to), invokes curiosity (creating great titles) and an outcome (that will be read every time). To Your Success! * Only chosen because it was the longest title submitted . . .
Sharing a world of dreams with the global TED (Technology, Entrainment and Design) and TEDx community, TEDxPortElizabeth will launch their first conference this year with the theme Through the Looking Glass. TEDxPortElizabeth continues on from TEDxSummerstrand (2013) and TEDxNMMU (2012), both events organized by students from NMMU who have since graduated and left Port Elizabeth. On 19 February the first event, TEDxPortElizabethLive, was hosted at the NMB Science & Technology Centre in Uitenhage. This was a live web-stream of the annual TED Conference in Vancouver, Canada. Over 35 people enjoyed TED Talks by the founders of AirBnB and Uber amongst other interesting topics. The people of Nelson Mandela Bay have the opportunity to be captivated by the one and only Farah Fortune known in the entertainment industry as the pitbull in heels, she is the CEO of African Star Communications a publicist company with offices in Lagos, Nigeria and Johannesburg, South Africa she publicises the best celebrities in the entertainment industry so her talk is no to be missed. Deshun Desyl - a former school teacher from Uitenhage, now based in Johannesburg- powered into the history books during 1996 by being part of the first group of South Africans to plant the new democratic flag on top of Mount Everest. Deshun, Laureus Sports Ambassador, then moved on to become an international business coach. Starting her own business called Deshun Deysel & Associates using keynotes, coaching, seminars and adventurous experiences, to encourage leaders in their struggle to harness diversity for better work performance. Wikimedia Editor and Board member on the South African chapter, Bobby Shabangu, yarned for articles native to people and traditions of Africa, In late 2012, he began to edit both isiSwati and English Wikipedia articles. “I discovered that if I don't edit, no one will edit,” he says. “[I wanted] to activate people into talking about Wikipedia and the work they do and . . .
TED Talks are a global phenomenon represented locally by TEDxPortElizabeth. TEDxPortElizabeth, a full day TEDx event licensed by TED, will be held for the first time in the Friendly City on Friday 1 July 2016, the conference will take place on the AFDA Film School Campus, 28 Bird Street, Central, Port Elizabeth. "AFDA Port Elizabeth is proud to be associated with TEDxPort Elizabeth, because, like the TED foundation, AFDA also believes passionately in the power of ideas to change the world," says Campus Dean, Denise Roodt. "Our students are taught to conceptualise, develop and create indigenous entertainment products for the local and international market; so, like the TED foundation, we also nurture 'ideas worth spreading'". AFDA is one of the leading outcomes-based film schools in the world and is the only one in Africa ever to have won a student Oscar Attending such an event is an inspiring learning opportunity, where one gets to engage with over 100 guests, getting a chance to network, communicate and have exhilarating conversation, with a diverse crowd, having many different experiences and backgrounds. “The TEDx platform connects Nelson Mandela Bay with a global community of innovators and activists,” says Ramon Thomas, founder of TEDxPortElizabeth. “Everyone who attends will join this exclusive community who value ideas worth spreading more than anything else.” The theme for this year’s conference is, “Through the looking glass”, a take on the sequel to Alice in Wonderland. Come and be part of the TEDxPortElizabeth experience as you are captivated by an exciting array of speakers delivering talks from education to personal life experiences. These speakers will examine topics from a different angle, using this creative platform to reveal something you would have never thought of - leaving you with knowledge that is informative and inspiring. About TEDx, x = independently organized event ? In the spirit of ideas worth spreading, TEDx is a program of local, . . .
Nelson Mandela Bay: On 26 May 2016 the first ever annual Twitter Blanket Drive #TBD2016 to be held in Nelson Mandela Bay will come to an end. Since 2010 people with passion have joined the #TBD2016 call to donate old or new blankets across South Africa for this campaign. Twitter Blanket Drive started in 2010 in South Africa when Melanie Minnaar challenged the Twitter Community to each donate one blanket during winter. The Twitter community responded with compassion and engaged on the social media platform to collect blankets for some of the country’s most vulnerable people. Over the past six years, thousands of blankets have been collected in the weeks leading up to winter to provide some relief and, of course, warmth to those in need. During Nelson Mandela Bay's first participation partners such as the Protea Hotel Marine, Summerstrand; Wild Rapids Spur in Uitenhage and Panarottis in Despatch all hosted the drop-off zones for the 2016 Twitter Blanket Drive campaign. “Winter is coming and everyone needs an extra blanket,” says Eileen Koeberg, one of the volunteers who supported #TBD2016 in Port Elizabeth and works as a nurse at Livingstone Hospital. “The people at our hospital have been very generous to donate blankets, thank you so much.” The Salvation Army (http://salvationarmy.org.za/) has been chosen as the NGO to receive the blankets this year as they are known for their work among the poorest and most destitute people in local communities. Twittering people with passion donated over 100 blankets. “The Twitter Blanket Drive helps people to get involved by helping organisations like ourselves make a difference in the lives of those less fortunate than us. It is important for us to count on each other to make this possible," says Major Valerie Potgieter, head of the Salvation Army in Uitenhage. "We will make sure that those on the streets become our priority with this drive and so meet the most needy during this winter time." Event . . .
Since 2010, the Twitter community in South Africa has been moved by compassion and has engaged the social media platform to collect blankets for some of the country’s most vulnerable people. Over the past 6 years, thousands of blankets have been collected in the weeks leading up to winter to provide some relief and, of course, warmth to those in need. “For us as a Twitter community, social responsibility is a serious business,” says Merentia van der Vent, the national co-ordinator and Cape Town host for the Twitter Blanket Drive (TBD). “As winter’s bite fast approaches, we are aware that charities are under a huge amount of pressure to meet the demand for blankets. In today’s digital world, we have the power to make significant change, in the area of social development, harnessing the power of social media.” The TBD started 7 years ago, in 2010, as a single tweet by Melanie Minnaar, as she contemplated the cold winter ahead and in true Twitter style, tweeted the following thought: “what if each person on Twitter donated a blanket?” Since then, the TBD movement has exploded and now has a national footprint with campaign drives taking place in Cape Town, Johannesburg, Durban, Pretoria and the West Coast. Previous years it was also held in Bloemfontein, East London, George, Knysna and Mossel Bay and countries like Zimbabwe & Namibia. This year the official hashtag is #TBD2016. Last year, the Instagram community in South Africa, also supported the #TwitterBlanketDrive and collected blankets on their #Instawalks across the country. South Africans are also asked via Facebook to donate blankets. In today’s fast paced world, using social media to increase community awareness is not only smart, but essential. According to the founder of the campaign, Melanie Minnaar, the Twitter Blanket Drive has injected a true sense of community into the South African Twittersphere, as the number of Twitter users involved with the TBD has grown exponentially since 2010. . . .