Whether it's on a website, social media post or marketing material, businesses have the responsibility of portraying their brands in the best possible way. When it comes to potential customers engaging with a brand for the first time, first impressions are everything. If they aren't immediately impressed with the content on a website they're checking out or a social media post they've just seen on their feed, they're most likely to keep it moving. It becomes difficult to woo them back after that point. I can't recall how many times I've left a website quicker than I loaded it due to poor quality copy. Yes, it's rather off-putting. If your copy is of poor quality, you're at risk of losing potential customers. "Copy is a direct conversation with the consumer." – Shirley Polykoff That’s why it's critical that businesses craft high-quality copy. Why would I trust a brand that doesn’t pay close attention to detail, after all? Quite frankly, there are no excuses. Here are 3 things businesses can start doing today to easily avoid losing potential customers: 1. Hire a copywriter If you want something done right, hire the right person to do it. A copywriter will produce crisp, quality and professional content that's in line with your brand. 2. Revisit old copy If your website has been around for some time or you’re using old marketing material, it's time to comb through it with a fresh pair of (professional) eyes. Read more here: https://www.linkedin.com/pulse/copywriting-business-3-things-do-now-easily-avoid-losing-masango/ I'd love to hear from you. Connect with me and share your thoughts: LinkedIn: https://www.linkedin.com/in/ayanda-masango-4083bb96/ Email: firstname.lastname@example.org CLICK HERE to submit your press release to MyPR.co.za. . . .
South Africa, 09 April 2018 - Durban girl and aspiring leader Kuhlekonke Ntuli is leading the pack as a strong contender on a national TV show, One Day Leader, on SABC 1. A top six contestant, Ntuli beat over 6000 of her peers to secure a spot on the show which develops young leaders by having them tackle and debate real issues facing South African society today, and boasts a viewership of over two million. Born and bred in Durban, KwaZulu-Natal, Ntuli is passionate about women empowerment, social development and leadership. She encourages leaders to love people in order to be effective in the work they undertake. “If leaders want to serve people, they need to learn how to love people first,” says Ntuli. She also challenges women to embrace each other in order to build effective relationships and impact society. No stranger to leadership, Ntuli was awarded honours for exceptional leadership at Pinetown Girls High School in matric and is former SRC President of the University of KwaZulu-Natal’s Howard College campus, where she is currently studying towards a Master’s degree in Housing. Since being on One Day Leader, Ntuli has been a strong contender, leading the viewer scoreboard for four weeks in a row and the overall scoreboard for two weeks in a row, with just four weeks left before the end of the show when the winner will be announced. If the scoreboards, her performance on the show thus far and the support she’s amassed on social media are anything to go by, it wouldn’t be far-fetched to say Ntuli could bring home the win. One Day Leader airs every Thursday at 9 PM on SABC 1. To keep up with the conversation on Twitter, search #OneDayLeader6 or follow Kuhlekonke at @WatuNtuli. CLICK HERE to submit your press release to MyPR.co.za. . . .