eCommerce is set to increase in popularity and buy-in consumers in South Africa in 2017. This is due to a number of supporting trends of greater variety offered by online shopping sites, the evolution of eCommerce websites offer Android and ISO shopping app's. South African consumers are increasingly turning to compare e-commerce shops when looking for, and purchase a variety of items. 26% of respondents of a recent survey do their first online purchase in June 2015 - a massive recent survey compared to the total number of new online shopping for the period July 2015 - June 2016 (14%). "According to Kevin Tucker, founder of Price Check" The use of mobile devices - such as the smartphones is an important consideration for online retailers in terms of ensuring mobile-friendly online display settings, in presenting the development of mobile applications and the introduction of new payment options. While the majority of the mobile online shopping transactions tend to take place on desktops, shopping programs that are easy and convenient to use on mobile devices is likely to increase in popularity in South Africa this year. In today's app-centric world, research suggests that customers prefer using the mobile web as a place to shop when compared to eCommerce apps. This means that having a high-performing, responsive site is just as important as investing in an app. This data also suggests that: 31% of consumers prefer shopping on the mobile web against the use of a smartphone app. 52% of mobile phone retail turnover is expected to come from the Web in 2017. 62% of smartphone shoppers use to find their mobile for products in online store. 47% of shoppers say they have a mobile website directly against 21% who say they use app a dealer in online shopping. The majority of online retailers under-utilise their chance to sell through a responsive eCommerce website. The big advantage now is that the latest App Technology has the ability to . . .
Despite the closer of Groupon in South Africa savvy entrepreneurs should capitalise the market gap left by Groupon's closure. The business model has drawn criticism. Its aim is to “redefine how small businesses attract and retain customers”‚ by offering online discounted deals. Merchants have complained that deals are often not profitable‚ and that they attract the wrong kind of customer‚ many of whom do not become repeat customers after the discounted deal‚ and do not spend money beyond what they’ve paid for the coupon. Groupon is a group-based social e-commerce buying service they have been going for about a year and making a huge impact on local business. Groupon experienced exponential growth in the coupon concept when started out, the last financial quarter showed a net loss as their business model took strain. Web-sites like Groupon were the pioneers in this new concept in retail marketing. End users sign up, and each day they get a coupon for a discount normally at 50% off the normal price, the deals focus on local business: from hair salons to health and beauty outlets to dog training lessons. This online phenomenon has sparked marketers to clone the Groupon concept and come up with a different take on the coupon deal making concept. The South African eCommerce has a value of between R6-7 billion, the eCommerce sector in South Africa is growing at a rate of more than 25% per year. “With the right marketing techniques, support and operational strategies, small eCommerce website can compete with big brands to stay relevant and get a slice of the pie,” said Nick Maritz from webs.co.za a professional e commerce development company “ The business opportunity for entrepreneurs would be to enter the market with a self owned "local deal website” CLICK HERE to submit your press release to MyPR.co.za. . . .
The South African eCommerce has a value of between R6-7 billion, the eCommerce sector in South Africa is growing at a rate of more than 25% per year. With stats like these, the South African eCommerce sector opens up an opportunity for online shoppers and online shop owners. How do South Africans shop online? Statistics gathered during the 2015 South African eCommerce Awards survey showed the following: The majority of online shoppers were women aged between 18 to 39; The majority of South Africans spend between R250 and R1000 when making a purchase online. 33% of those surveyed made 10 or more purchases online per year; and 28% of shoppers make online purchases using their mobile phones; The busiest times for online stores were after the 25th of each month; The average basket size in South Africa stood around R725 per order; and That 70% of all online transactions were paid for with a credit/cheque card. In the past, business managed a physical store or expanded the target market via mail orders. Since the advent of the Internet, all businesses are given the opportunity to service the globe, allowing them to compete with physical shops worldwide. The advantage of selling a service or products online via an ecommerce store; If done correctly and if the business owner actually uses the store and promotes it, they could see an explosion of sales and tremendous growth in their business over time because they are no longer limited to selling their products locally. Gain new customers with Search Engine Visibility: Physical retail is driven by branding and relationships. Online retail is driven by traffic from search engines. Lower setup costs: An e-commerce solution equals fewer overheads and these lowered costs could be passed on to customers. Lower costs equals more sales. Save on Marketing and Advertising: Search engine traffic, pay-per-click, and social media traffic are some of the advertising channels are more cost-effective . . .