Stratcom Branding (Stratcom) will be hosting the 9th Global Packaging Conference on Consumer Insights and Packaging Trends in Johannesburg on 2nd of March 2018. As a founding member of the Global Local Branding Alliance (GLBA) - Stratcom prides itself on finding pragmatic approaches to 'connected packaging' that greatly enhances user experience, generating increased loyalty and customer pull. The conference, last held in South Africa in 2013, provides an essential platform to discuss the many emerging trends and new technologies breaking into the world of consumer goods and packaging, with the purpose of identifying and leveraging the opportunity for clear differentiation in an often-crowded marketplace. Bringing together key global and South African packaging stakeholders, the event boasts speakers from 7 countries and includes specialist topics on innovation and structure, creative tools, big brand roll out, connection with heritage and future, to mention but a few. Stratcom, known for providing commercially successful solutions for world leading brands, believes that a brand needs to be placed on a trajectory, bringing functionally relevant, emotionally engaging, technically finessed packaging to local and international markets. Together with their branding partners and brand owners, their talent lies in envisioning and crafting packaging concepts that talk to consumer insights and is always astutely driven by both aesthetics and function. After three decades in the business, Stratcom has expanded into a global alliance that gives clients on a local level a distinct advantage. The GLBA means local outputs are reinforced with international inputs from as far afield as Germany, China, Turkey, Russia and the USA. It is for this reason that the conference in Johannesburg aims to open doors to new opportunities, a chance to get key local and global packaging team players into the same space and it is expected to achieve outcomes that will contribute . . .
Regus, the multinational workplace provider, opened their most recent business centre in the Kwa-Zulu Natal capital, Pietermaritzburg on 1 December 2017. This adds to their 3000 locations worldwide and over 55 locally. The new Pietermaritzburg centre which offers fully furnished office spaces, co-working spaces, and meeting rooms, follows a strategic focus to provide world-class workspaces and infrastructure in oft-forgotten areas. Since its expansion into South Africa, Regus has provided co-working and meeting spaces to meet the increasing demand for flexible, technologically advanced, professional work areas. The latest centre will support corporates, small businesses, start-ups, entrepreneurs, students, freelancers and business tourists with a professional place to work and network. As a hub to the aluminium, agricultural, manufacturing and tourism sectors, and with its proximity to Durban, one of the busiest ports in Africa, Pietermaritzburg is also an ideal platform for expansion into the rest of the province. The location is home to the thriving and active Pietermaritzburg Chamber of Business, supporting local businesses in the area. The new business centre is also ideally situated in the busy Bird Sanctuary area, with access to banks, local businesses, restaurants and food outlets. Joanne Bushell, Country Manager of Regus in South Africa said of the expansion, “The most recent Regus locations were strategically chosen to support areas in our country integral to the agricultural, manufacturing and services growth, but which often don’t have commensurate support of much-needed technological infrastructure and services. We have seen our business centres boost economic growth in all the locations where we put down our footprint.” With more centres set to open in South Africa in 2018, Regus’ business support footprint is steadily growing to include centres nationwide. For further information on Regus business centres, to find a global working . . .
The Volvo Ocean Race organisers are using their combined global clout to “turn the tide on plastic.” Arriving in Cape Town, South Africa, towards the end of November on Leg 2 of the global race, the world’s longest and most competitive professional sporting event, has an inevitable environmental footprint, as well as an inescapable opportunity to raise awareness of the urgent need to combat plastic pollution and its effect on Ocean Health. By signing a Sustainability Charter, the Volvo Ocean Race leadership committed to the sustainable operation of all its activities, down to the first-time use of a hydro-generator to reduce the use of fossil fuels. Activities covered in the charter include the Race Village, transport, Greenhouse Gas emissions, engagement and advocacy. The campaign’s strategic objectives are to: 1. Maximise impact, 2. Minimise their footprint and 3. Leave a positive legacy. Their progress and success is monitored throughout the 9 month race. A proud sponsor of the Sun Hung Kai/Scallywag team, Regus considers it a priority: According to Joanne Bushell, Regus Country Manager for South Africa, “Like the Volvo Ocean Race, we are a global brand with a global responsibility towards sustainability. Our Black River Park office in Cape Town, is one of the first office precincts in the country to receive the Green Building Council of South Africa (GBCSA) certified Green Star existing building ratings for all of its 8 buildings. Sustainability is fast becoming a key differentiator for companies and entrepreneurs alike and we are proud to be a part of this initiative.” Previous Volvo Ocean Race CEO Mark Turner explained the three pillars of the Volvo Ocean Race strategy. “Firstly, we have to minimise our own impact and that’s true right across all of our operations. Specifically, we are trying to reduce, or eliminate where we can, single use plastics in our Race Villages and our own operations because that problem in its own right is a major one for . . .
Green is the new black. Or is it the new pink? Either way, it is a popular topic, because according to 15 000 scientists from 184 countries around the world who signed a ‘warning to humanity’ last week, life as we know it depends on it. And that is hard to ignore. But if you’re a start - up, we’re here to tell you that it’s not all doom and gloom. Being a ‘Green’ start- up not only discharges your duty as a sensible citizen of planet earth, but it has financial benefits too. Going ‘Green’ is not just a passing fad and it makes business sense. While some companies ‘greenwash’ their reputation (spending more money saying that they are ‘green’ than they do implementing green measures), you can actually save money by implementing the following three tips: 1. First prize: Start a sustainable business: Not only is it important that your business follows sustainable practices, but if your start-up idea offers environmentally friendly products or services, even better. Consumers are much more selective of who they deal with and are increasingly looking for sustainable alternatives in the areas of construction, beauty, recycling, retail and service. Here are five of the 50 Green Start-up ideas published by Profit Venture to get your creative juices flowing: Sell eco-friendly toys: Landfills worldwide are overflowing with cheap drive-through meal toys and discerning parents are taking notice. Toys that are durable will easily decompose or toys made from recyclable materials are gaining popularity and the options are no longer limited to wooden blocks and trains. Use your imagination and the sky is the limit. Sell environmentally friendly building materials: The trend towards environmentally friendly building materials such as solar geysers and energy-saving materials is booming. Staying, ahead of worldwide trends will give you the edge in this industry. Start a Green Event organising business: All eyes are on exhibition and event organisers to organise . . .
Regus, the global specialist in serviced office space, are expanding their flexible offering to three more South African cities in December 2017, growing to 3000 plus locations worldwide with over 55 centres in South Africa. The opening of the new centres in Bloemfontein, Paarl and Pietermaritzburg, are part of a strategic focus to provide world-class workspaces and infrastructure, that will accelerate growth in small businesses and corporates in oft-forgotten, but booming areas. Since its expansion into South Africa, Regus has provided over 55 locations with co-working and meeting spaces to accommodate the increasing demand for flexible, technologically advanced, professional work areas. The centres support corporates, start-ups, entrepreneurs, students, freelancers, business tourists and creatives with an all-inclusive package at an affordable rate. The new centres will provide cutting-edge business solutions for cities with lucrative business interests and tourism, the size of which, place a strain on local infrastructure. The timing of the opening provides start-ups and businesses the opportunity to commence 2018 with a fully equipped, professional working environment. Bloemfontein, Free State Hailed as legislative capital of the country, three major national highways converge in Bloemfontein, with economic hub Gauteng being the closest destination for travel by car or plane. The city’s relaxed atmosphere, bustling economy, busy university culture and lack of major corporates, place a strain on the local infrastructure. The new centre provides meeting spaces, catering, fast internet, networking and knowledge-sharing opportunities of global standards. Served by two airports, this centre is also an ideal location for business travellers. Paarl, Western Cape This culture-rich, picturesque area in the Winelands, through no inclement of its own, has been identified as an area requiring support as a result of the local and international business . . .