International Retail Solutions Company Expands Retail Marketing Service Capability by Investing in South African Below-the-Line Agency Elevator Johannesburg, South Africa, 22 May 2018 - International retail solutions company Smollan, recently announced the acquisition of a majority stake in leading South African below-the-line agency, Elevator. The acquisition will significantly strengthen Smollan’s retail marketing service capabilities, as they are now able to tap into Elevator’s experiential, activation, digital and employee engagement expertise. Elevator was formed off the back of a merger between established BTL agencies Stretch and Point Blank in January 2017. The merged entity has enjoyed significant growth over the past year and now boasts a 50+ staff headcount with offices in Johannesburg, Cape Town and Durban; with a blue-chip client list that includes Cell C, Lipton Ice Tea, Chevron, Pernod Ricard and Standard Bank. “Smollan have an incredible reputation, both from a business and values perspective. While we’ve had a number of interested parties over the years, with Smollan it became clear that there were commercial synergies and an unmistakable cultural alignment that will lay the foundation for an unparalleled offering of impactful data driven experiences,” said Mike Silver, CEO, Elevator. “While we’ve just completed our first merged year as Elevator, we are very excited about the next chapter and being part of the Smollan Group, both in South Africa and internationally.” “We are extremely proud of this acquisition,” said Michael Smollan, Growth & Innovation Officer, Smollan. “Elevator, together with the other Smollan assets start to form the basis of a very powerful offering which will further enhance our capability in this area of our strategy. We have felt a great connection with the team and the business through the process and look very forward to what the two businesses can unlock together.” About . . .
This week’s social media highlights included a hilarious video challenge between the DHL Stormers and Orlando Pirates. It’s not often we get to see our local heroes having fun behind the scenes and these clips prove just how talented they are at their game. https://www.facebook.com/stormers/videos/10155469906297324/ View the Orlando Pirates Response: https://twitter.com/Orlando_Pirates/status/905341116513488896 These video challenges encouraging fellow sports personalities and teams showcase their athletic capabilities creatively, is part of a charity campaign driven by South African sports professionals and adidas South Africa. The global shoe and clothing brand has pledged to donate over R4, 000 000 in the next few months by donating one pair of shoes for each video uploaded by the public or any sportsperson throughout the campaign. adidas has also opened up an ambassador program competition offering students the chance to become an “adidas creator”. The lucky winner would receive R20 000 worth of adidas kit and R30 000 towards their tuition or sports development. To enter the competition to become an adidas Creator for a year all you need to do is: 1. Make a creative training video (on your phone is fine!) 2. Challenge a friend, work colleague or fellow sportsman. 3. Use the hashtag #HereToCreate. 4. Share with your followers on as many social media platforms as you can. 5. Make sure your post is on public view 6. Tag @adidasZA and mention that for each video created, adidas will be donate a pair of shoes to a charity. https://www.facebook.com/stormers/videos/10155475061162324/ We're challenging YOU to upload a video showing how you get creative in sport! For every video uploaded adidas will donate a pair of shoes to charity and they've got 3,000 pairs to give away! Don’t forget to tag the person you are challenging! If you do not want to become an ambassador, but you would still like adidas to donate a pair of shoes to charity . . .
Local South African sculptor, Hubert Barichievy will be launching his latest range of “Pop-Busts” on the 4th of May 2017 (First Thursday) at 91 Loop Street, Cape Town. Great art starts with a desire to express feeling, a story or an idea and that is exactly what can be found in Hubert Barichievy’s “Pop Bust” sculptures. Hubert’s passion for storytelling through art manifests itself in these incredible polyurethane elastomer busts of famous pop culture heroes. Each one of them representing a struggle, a talent or a part of history. These busts are not the only genius works that Hubert has created. Hubert’s background in sculpture started when he was commissioned by ZA News to turn South African satirist, Jonathan Shapiro’s political caricatures in to three dimensional puppets for one of their famous online skits. Shortly after this successful venture, he started applying his knowledge and skills to his own creations. Hubert’s quirkiness and incredible artistic range was clearly demonstrated during his commission work for Fox P2. Hubert was tasked with creating portrait busts out of cheddar cheese as part of a marketing campaign for Parmalat. It was then that Hubert realised not only his talent for sculpture but his passion for it. The first of Hubert’s busts were created a few years ago. The initial three muses were all highly acclaimed and instantly recognisable artists themselves; namely Frida Kahlo, Andy Warhol and Salvador Dali. Subsequently the series has been extended to incorporate other significant people of the 20th and 21st century such as Desmond Tutu, Banksy, Marilyn Monroe and Albert Einstein. The series includes 25 pop culture icons which will be on display and for sale on the 4 May 2017 at 91 Loop Street, Cape Town. CLICK HERE to submit your press release to MyPR.co.za. . . .