It’s that time of the year again – spring!
The blossoms are in bloom and the air is filled with the aroma of Jasmine and a myriad of other exotic natural perfumes. One automatically feels lighter and overwhelmingly excited with the anticipation of the forthcoming summer, and what it will bring.
Teens and young women have packed away the winter woollies and out have come the swimsuits, miniskirts, shorts and tank tops – and the time has come for the summer pamper which includes the purchase of the special razor for that silky-smooth summer look.
BIC® Shavers has introduced the new BIC® Miss Soleil disposable shavers to assist teens and young women to get the ‘Swag without the Drag’.
“Shaving has traditionally been regarded as necessity, but a bit of a ‘drag’,” said Lillian Henderson, Marketing Director, Southern, East & Central Africa. “In our research we found that shaving is a woman’s least favourite beauty chore even though they love the way their legs feel afterward, soft, smooth and silky. At BIC® we understand this and our range of BIC® Soleil disposable shavers have been designed to meet the needs of woman shaving, this comes through it the ergonomic designed of our handles so no matter what your shaving style the BIC Soleil shaver handle is perfect for you”
The new Miss Soleil shavers have been introduced in packs of four with consumers being encouraged to purchase the product and WhatsApp their till slips to a 0822553706 and stand a chance of winning 1 of 250 waterproof bathroom/shower speaker. “The younger consumers will specifically enjoy the speakers as music and shower/bath time go together!” said Henderson.
The practise of shaving dates to ancient Roman times, with athletes using pumice stone to achieve a silky-smooth all over skin. In modern times shaving has become an everyday practise for women as hemlines have become shorter and swimsuits more daring. “All women, no matter what culture, want to look their best in Summer and shaving is no longer confined to underarms but the entire body, including the face,” explained Henderson. “It is a myth that women that shave their face are promoting a thicker, darker growth
BIC® has enlisted the help of 20 young influencers across the country based at various University campuses to hand out BIC® Miss Soleil samples, pamphlets and fun door hangers to Smooth into Summer and get the Swag without the Drag.
BIC® MISS SOLEIL PRODUCT ATTRIBUTES:
The Miss Soleil handle has been ergonomically developed to fit all female consumers way of handling a shaver:
– Fist, Palm, Pencil, Feather or Pincer
FOR A SMOOTH SHAVE
The ideal product for teenage girls who are starting to remove their hair as well as for young women
– Triple blade shaver: For a smoother, closer and more comfortable shave
– Double Lubricating strip with Lanoline and Vitamin e: Smoothness for a comfortable shave
– Unique Shaver design with an engraved handle with flowers: For a pleasant experience
– Comfortable curved handle: For a better handling