The prestigious Bokeh South African International Lifestyle and Fashion Film Festival continues to grow in size, recognition and projects. The 5th year of the festival promises to be the best yet and sees premium cider brand Savanna Loco come on board as the new Presenting Sponsor and a slight shift in focus from primarily focussing on fashion films to lifestyle and fashion.
Design, Music and Technology are now added to Fashion and Film as the five core pillars that make up the festival.
With Savanna Loco now on board, the festival bids farewell to a fruitful Headline Partnership with Mercedes-Benz, after four years as the presenting sponsor and successfully bringing meaningful awareness to both the brands.
“The relationship with Mercedes-Benz has lead us to this point, where we welcome a new direction to the festival as a lifestyle brand and are excited to introduce new avenues, such as Bokeh Fashion Film TV,” says Bokeh festival founder Adrian Lazarus.
Marshal Barends, Brand Manager of Savanna Loco comments: “Savanna Premium Cider is pleased to be associated with the 2018 Bokeh South African International Lifestyle and Fashion Film Festival, a festival that strives to create a strong platform for local and international fashion and film designers to showcase their talents and be given the opportunity to express themselves in an “unapologetically different” way.
As a one of the biggest cider brands in South Africa Savanna has always supported local talent and being known as the cider brand that’s different and “unapologetic” our association with Bokeh will continue to elevate our premium positioning in the lifestyle market.”
As well as a TV show, this year, the festival is excited to be publishing the third edition of the Bokeh Magazine, which will launch at the main red-carpet gala events taking place in both Johannesburg and Cape Town this September.
Selvin Govender, Marketing Director of Mercedes-Benz Cars comments: “At Mercedes-Benz our customer remains our most reliable and trusted advocate and therefore we desire to be more than a premium luxury brand. We aspire to deliver authentic experiences. Our partnership with Bokeh Fashion Film Festival is very much a continuation of our ongoing commitment to providing our customers with added value. We’re focused on creating and sustaining long-term collaborative relationships with partners such as Bokeh that promote innovation and creative excellence.”
Bokeh has always been at the forefront of honouring and assisting young creatives and emerging talent and shooting is about to begin for the Emerging Creative Talent Category. Students and design graduates are encouraged to form teams and shoot short films with assistance from Bokeh when it comes to mentoring, budget and equipment, with Fuji XT-2 and XH1 cameras offered to all student teams creating submissions.
The ten Emerging Creative Talent Category films will be screened at the Gala Events with the winning team being awarded R50 000 to further advance their film careers as well as uniquely designed trophies by innovative designer/artist Carrol Boyes.
Last year saw over 600 film submissions from 58 countries and 2018 is expected to break further records with even more submissions.
The festival has welcomed many fans over the years and looks forward to welcoming even more diverse fans with the exciting new presenting sponsor, Savanna Loco.
The Gala Events of the Bokeh SA International Lifestyle and Fashion Film Festival presented by Savanna Loco will take place from the 20th to the 29th of September 2018 in both Johannesburg and Cape Town.
Film submissions to the festival close on the 31st of July 2018.
For more information go to www.bokehfestival.co.za.