After Boomtown’s success of winning a 2012 CLIO Award in New York earlier this month, as well as an Assegai, it was announced that they are adding an Epica Award to their existing trophy cabinet for the Always On Direct Marketing campaign implemented for global power generation service provider, Aggreko. The Epica awards were created in 1987 focusing on Europe only and have for the first time opened the awards to global entries. The awards received more than 3800 entries this year from across the globe including countries such as Canada, India, Singapore, China, Australia and the Philippines and is aimed at recognizing outstanding creativity.
This will be Boomtown’s third award over the past ten days proving that they are both competitive in an international sphere such as America and Europe as well as being recognized locally.
“November has been a fantastic month for us being recognized both locally and internationally for our work, we’re hoping this is just the beginning for great things to come in 2013,” said Creative Director Andrew MacKenzie.
The Always On campaign has already claimed two Gold Assegai awards in the craft and media 3D categories as well as the Inkosi Award, the most prestigious award at the 2011 Assegai Awards and was a finalist at the Cannes Lions. The aim of the campaign was to launch Aggreko’s power solutions to a niche target market in South Africa. The creative team at Boomtown conceptualised a unique three dimensional direct marketing piece in the form of a simple black box which continues to turn itself on when the user tries to turn it off. The campaign yielded a phenomenal response rate of 57% in terms of lead generation for Aggreko.
Boomtown Strategic Brand Agency was founded in 1994 and has since grown to a national agency with offices in Port Elizabeth and Johannesburg. With a staff compliment of 52, Boomtown offers a 360? integrated marketing solution. The agency manages clients such as Plascon, Castle Milk Stout, Nelson Mandela Metropolitan University and Eveready South Africa.
In 2011 Boomtown walked away with three gold awards as well as the Inkosi award at the 2011 Assegai Integrated Marketing Awards. The NMMU Flash Mob, which has received much acclaim from the industry and the media, won a gold Assegai in the social media category. The Aggreko Always – On direct marketing campaign won two gold awards in the craft and media 3D categories. The campaign was also awarded the Inkosi award for the best entry overall.
Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.
The awards are judged by journalists representing the trade press; 41 specialist titles and websites from 34 countries will be represented on the jury this year, including 6 new titles from Canada, India, Singapore, China, Australia and the Philippines. This unique jury guarantees objectivity and widespread coverage of the results. The best work is also published in the annual Epica Book.
More Info: http://www.boontown.co.za
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The Creative Team includes: (from left to right) front: Louw Sevenster, Designer; Wayne Harrison, Managing Director. Back: Andrew MacKenzie, Creative Director; Gary Welsh, Copywriter; Sam Hewitson, Business Unit Manager; Senzo Xulu, Art Director.