Port Elizabeth, 17 May 2017: Pedestrian safety remains a top priority for the South African National Roads Agency SOC Ltd (SANRAL) as they build 20km of walkways along the N2 from Mzeke to Mount Frere in the Eastern Cape. The project’s value is approximately R35-million and the expected duration is about 18-months. The construction of the pedestrian walkways started in October last year (2016) and has created work for 234 people from the Mhlontlo and Mzimvubu Local Municipalities. “This project has changed the lives of the communities in many ways by providing skills development, employment opportunities, local SMME business development and local economic growth as well as training people to work on other projects,” said Mbulelo Peterson, SANRAL Southern Region Manager. The Pedestrian walkway is 1,8 m wide along the 20km stretch of national road. The project provides skills development, employment opportunities, SMME Business Development, and Local Economic Growth. The programme is implemented along the N2 section 19, between Qumbu and Mount Frere Towns. The majority of the pedestrian walkway are being constructed at the entrances to the towns of Qumbu and Mount Frere and other villages, with high pedestrian traffic. According the Department of Transport from 1 December 2015 to 11 January 2016 the Eastern Cape had the second highest number of pedestrian deaths in South Africa. The death toll for the 2015/16 financial year was 278 in the Eastern Cape with Kwazulu Natal at 302. The training provided on the project include CETA Accredited Skills Programme for Construction to SMME company owners, Supervisors and Foremen. Training includes the development of construction tender documents; workplace training, mentoring and assessments of SMME contractors during construction. Retraining, final assessment and certification of SMME on completion of the skills programmes; and CIDB upgrades on completed of the works by SMME entities. “The response from the . . .
Toyota South Africa is positioning the much-loved Toyota Hilux as a truly premium vehicle with a new commercial that celebrates its more aspirational qualities, while holding on to the marque’s authentic, South African charm. The ad introduces Toyota fans to Hilux’s new tone of voice and sets it up as the vehicle for those who can handle anything – from navigating challenging terrain to impressing their future father-in-law. Nobel laureate, Rudyard Kipling, provided the inspiration for the FCB Joburg team tasked with curating the brand’s evolution. “Toyota Hilux is and always has been a much-admired South African brand. People love it for its rugged, outdoor capabilities and tough attitude,” said Chief Creative Officer Brett Morris, who crafted the piece together with Creative Director Tian Van den Heever, Copywriter Tracy-Lynn King and Art Director Georja Romano. “But, not everyone is fully aware of its more sophisticated side. The latest Hilux is a top-quality, reliable and innovative vehicle with a rich heritage. Not to mention its serious good looks. “Kipling’s poem ‘If’ is a well-recognised and inspiring form of paternal advice in which Kipling tells his son about what it takes to be a man. “As the brand that claims to be ‘tougher-er’, the Hilux creative team looked at re-interpreting this classic piece of literature and sharing an entertaining story about what it really means to be a tough guy in today’s modern world,” he said. The commercial was directed by Adrian Garces of Velocity Films, and launched on television on May 7. There is also a cinema version and online versions. View the ad here: https://www.youtube.com/watch?v=bJ-1ZDGGAMo Creative Credits: Client: Toyota South Africa Brand: Toyota Hilux Marketing Executive: Aidan Castille Creative agency: FCB Joburg Executive Business Manager: Reagen Kok Account Director: Jacqui Teixeira Chief Executive Creative Office: Brett Morris Creative director: Tian Van den . . .
Safety is in the DNA of every Volvo Truck that is produced and this is not just lip-service. “Volvo Trucks prides itself with regard to safety and this has always been one of our core values,” says Torbjörn Christensson, president of Volvo Group Southern Africa. Proof of this is the fact that in every vehicle on the road a part of Volvo safety remains – the three point safety belt. Emphasizing its continued commitment to safety, Volvo Trucks South Africa has made an investment of R6.5 million into its Durban SKD Manufacturing plant which will allow the facility to install and calibrate selected unique features that were previously not available to the market. “We believe that all original equipment manufacturers (OEM) in our industry have a responsibility to provide the safest transport solutions to their customers – as this has a trickle-down effect to all road users,” adds Torbjörn. The impact that a truck has when involved in a collision is often very serious and to this end Volvo Trucks is constantly increasing the safety of its vehicles in a bid to decrease the overall impact to all road users in the event of a collision. This includes pedestrians and to this end, we hope that our holistic approach to safety through not only our products but also our “Stop, look, wave” campaign which is a programme designed by Volvo Trucks to teach children around the world about the dangers they face in traffic everyday, for more information about ‘Stop, Look, Wave,” visit http://www.volvotrucks.co.za/en-za/about/safety/stop-look-wave.html . The aim of this programme is to change and shape behaviours in road users from a young age. The features that form part of The Volvo Active Safety Package which has recently become available to the local market will be available as optional extras on most* Volvo Truck range models fitted with Electronic Brake System (EBS)*, Electronic Stability Control and Disc Brakes. The Volvo Active Safety package consists of: Adaptive . . .
Port Elizabeth, 3 May 2017: The South African National Roads Agency SOC Ltd (SANRAL) provides crucial training to engineering graduates at its Training Academy in Port Elizabeth. “The advantage of being part of SANRAL’s Training Academy is that it affords young graduates the opportunity to participate in a structured training programme under the supervision of experienced professional civil engineers. They gain experience which will allow them to achieve the expected outcomes required to register with the Engineering Council of South Africa and to take their rightful place in the civil engineering industry,” said Ivan Ellis, Training Academy mentor and professional civil engineer. SANRAL established its Training Academy in 2014, starting with three engineering graduates who completed their civil engineering studies under a SANRAL bursary. This number has since grown to 27 graduates including three from the Eastern Cape Department of Transport who have been seconded to the Training Academy to gain experience in the planning and design of road infrastructure. In an industry that has always been male dominated, Ellis finds it very encouraging that 10 of the 27 graduates at the Academy are women. “SANRAL has developed a Candidate Training Masterplan to enable candidates in meeting the Engineering Council of South Africa outcomes. Participants undergo intensive training in the investigation and design aspects of projects under SANRAL’s continuous National Road programme of works. The masterplan covers all disciplines of road engineering, primarily focused on: Geometric design; Traffic analysis and capacity; Materials investigation and utilisation; Pavement and materials evaluations and design; and Storm water drainage (including sub-surface drainage). Some of the projects that the graduates are currently working on include the N2 Sections 12 and 13, from Nanaga to Komgha River and the R75 between Uitenhage and Graaff Reinet. These include . . .
(East London) – Sports car fanatics will be in for a rare treat when over a hundred Porsche vehicles roar into Hemingways Mall for the SA Porsche Club showcase on Monday. The public will be able to see 112 gleaming examples of the iconic motorcar on display at the Pick n Pay rooftop entrance between 10am and 4pm on Workers’ Day. The display forms part of the bi-annual Porsche Club Parade, which will see 220 members of the South African chapter descending on East London for five days of motoring festivities. It has been 10 years since Buffalo City last hosted this event, which changes host cities every two years. Hemingways Mall marketing manager Estee Roos said the shopping centre was delighted to welcome aficionados of the famous “prancing horse” marque and to be part of the Porsche Club programme. “The ‘show and shine’ display fits perfectly with Hemingways’ emphasis on quality and style, and we invite shoppers to come on down and enjoy these classic cars.” Organiser Dave Kirkman said there would be a variety of cars on display, ranging from the older air-cooled 911 models to the most recent GT3 and GT2 and “turbo rockets”. The Porsche Club event starts on Friday with registration at the Blue Lagoon Hotel in Bonza Bay. On Saturday, there will be high-speed driving demonstrations at Bulembu Airport in Bhisho, followed by time-trials at the East London Grand Prix Circuit on Sunday. The Hemingways Mall showcase brings the event to a close on Monday. CLICK HERE to submit your press release to MyPR.co.za. . . .
For 25 years waiting rooms and living rooms have been anchored by the thick wedge that was AutoTrader’s flagship – a magazine with pages densely packed with cars for sale from all throughout the country. This month the magazine says goodbye to the South African public; a milestone that is both an end and a bold new beginning, and goes fully digital for the first time. AutoTrader CEO George Mienie said, “The magazine was the start of our business and was the heart of the business for 15 years before the transition to digital started in 2008. At one stage it was so popular that our printers told us we had to hold off as the magazine size was going to break the binder! In fact, there were several instances when AutoTrader was late to retail shelves as a result of it having broken the binders. But today we live in a far more exciting reality. There’s no doubt that it’s time to fully embrace the digital age.” The move to online only is the result of visionary thinking and extensive research, a process that has been in operation for nearly ten years. “We launched our magazine in 1992 and our website in 1998,” said Mienie. “It was in 2008 that we realised our magazine had a shelf-life. The internet was developing so fast, and the possibilities of what could be done online were so vast.” Mienie and his team hit on a novel way to track the change. As with all AutoTrader policy making, they put the process in the consumers’ hands, monitoring changing consumer preference as a guide to when it would be time to make the full digital jump. “We had to let our customers decide, after all, it’s their platform,” said Mienie. “We created two unique sets of telephone response numbers, one printed in the magazine and the other on our website. We then knew whether our users were responding via the magazine or the website, and through tracking it month-by-month we could see how quickly their preference was changing.” Having a finger on the digital versus print pulse . . .
Fashionable fabrics, inspired interiors and wall-to-wall trendsetting décor will adorn the Cape Town International Convention Centre from the 27th to 30th April 2017 as Decorex Cape Town – co-sponsored by Plascon and Caesarstone – takes over the city. In line with the 2017 theme, ‘Make your space your living dream’, visitors to South Africa’s premier décor, design and lifestyle exhibition will be immersed in natural fabrics, revitalising tones and quality products all centred around a vision of reclaiming a space of sanctuary, disconnected from the relentless noise and distraction of the modern world. Cape Town, which leads the way in décor excellence nationwide, can expect to see only the highest quality products and décor set to international standard, as well as the country’s most creative designers who will be showcasing the latest trends. Visitors can interact with the country’s top designers where the latest trends will be accessibly featured in a variety of room settings. The Decorex Designer Spotlight will showcase the work of iconic Cape Town designer Dylan Thomaz while stylish living ideas can be picked up at the Decorex Trend House, where each room of this home scape will be transformed using relevant @Home furnishings, providing a pragmatic and visual representation of the 2017 trends. Anyone looking for a change in hue can visit the Plascon stand where the highly anticipated 2017 colour palette will be revealed. And for the latest in international-level kitchen products and appliances, visitors are invited to Franke Kitchen Design Project where four local kitchen designers will compete to create the ultimate ‘Simplicity in Design’ kitchen. Not to be missed this year is one of the show’s highlights, ‘We are Cape Town’ which is a dazzling standalone exhibition within Decorex Cape Town and acts as an enticing forerunner to 100% Design South Africa’s main event, which is held in Johannesburg at Gallagher Convention Centre from 9 to 13 August . . .
One lady and two gentleman bravely travelled a distance of 443 557 km and delivered over 12,000 bales of hay weighing a total of 3456 tonnes! This was the journey of Boytjie, Boertjie and Die Lady – three trucks donated by Volvo Trucks with the purpose of assisting farmers that have been struck by the drought throughout South Africa. The facilitation of the deliveries to over 1200 farmers in various sectors that have been affected by the drought was done through Boere In Nood a non-profit organisation that was established in 2015. “We realised that while the drought is taking its toll on a lot of communities the people that feel the impact of the drought first hand is very often one of our customers – farmers. To this end we investigated various manners in which Volvo Trucks Southern Africa would not only be able to assist the drought stricken farmers but also see first-hand the impact of the assistance given to the farmers,” says Valentia Hobbs, General Manager, Marketing and Communication. Volvo Trucks not only offered the three trucks but also provided drivers and diesel to the vehicles that would travel a total of 443 557 km’s around South Africa. The truck drivers were often the unspoken heroes of the day as they faced some harsh words in lieu of the good work that they were doing. “We are proud of our association and the impact that we have been able to make through this collaboration with Boere in Nood. The work may be far from over, however, it is a privilege to have been able to make a real difference to the people affected, as well as the animals whose lives were saved from the deliveries of the feed” concludes Valentia. To see more about the journey that Boertjie, Boytjie and Die Lady embarked on please visit https://www.facebook.com/VolvoTrucksSouthAfrica/videos/992956357504363/ . FACTS about the Volvo Trucks Boere in Nood project: The project cost Volvo Trucks over R3million Total farmers helped: 1232 Total amount of feed . . .
For the second consecutive year, the Tintswalo Atlantic lodge in Hout Bay will host a special ‘Phoenix Charity Dinner’, in commemoration of the devastating Western Cape fires of 2015, which also claimed the original lodge. The event will take place on Wednesday, 3 May 2017, at 18:00 (PLEASE NOTE CHANGE OF DATE). The evening is set to commence with drinks and a spectacular dinner with live musical entertainment, followed by a fundraising auction during which guests will be able to bid on exciting auction items while contributing to a worthy cause – this year in support of Thula Thula Hout Bay. This local disaster relief organisation was founded in 2015 to address a need for centralised, community-oriented collections and distributions. Composed of a group of local residents, the non-governmental organisation proactively prepares for disaster relief in partnership with residents, retailers and businesses. Thula Thula also seeks to educate the public in order to prevent or control fires. Funds raised at the Phoenix Charity Dinner will be used to employ trainers to educate young people about the best course of action during fire threats, in an effort to help reduce fire disasters affecting local homes. Lisa Goosen, CEO of Tintswalo Atlantic says Tintswalo holds this cause very close to its heart, and would like to contribute to a group that is helping those suffering a similar, and often worse, loss to the one experienced by the lodge. Tickets are available at R1,200 per person, and tables of 10 will receive a special rate of R10,000 per table. To make a night of it, dinner guests are also encouraged to book one of the hotel’s luxury Suites at R10,780 per couple, which includes the charity dinner, as well as breakfast the following morning. The Phoenix Charity Dinner will be co-hosted by event sponsors, Little Black Book, Julie Killias Events, and Shakierah Abrahams. For further information and to book tickets and overnight stays, please call: Tel 021 . . .
Using superior design techniques and quality products, the Decorex SA Trend House will give visitors real-world examples of how the 2017 trends can be transformed into a #livingdream home. To be Featured at the Durban show from 18 to 21 March, the design of the Trend House will artfully connect this year’s inspiring trends with the Decorex SA ‘Make your space your living dream’ theme. “It has been such an inspiring experience carefully analysing each revitalising trend and bringing it to life in various spaces,” explained Anita Bloom, Creative Director: Decorex SA. “The Trend House will be a true representation of the nurturing calm that underscores 2017 with a move away from self-involved technological obsession to a more naturally-inspired, soothing sense that really rejuvenates the body and soul. And, in order to achieve this, we will be using only the best range of South African furnishings and décor, kindly sponsored by a number of exhibitors.” The full installation will be a tangible representation of what’s on offer at the @home stores – including furniture, décor, bar accessories, soft textiles and art - with visitors able to meander through the Trend House, gaining inspiring ideas for the translation of these products in their own #livingdream space. “Decorex is a wonderful platform for professionals in the industry, trendsetters, as well as homeowners who are perhaps upgrading their homes or looking for new ideas and inspiration,” Renee New, Head of Divisional Operations and Commercial: TFG Jewellery and @home. “The Decorex brand comes with authority and credibility, known for always being ‘on point’ with the latest looks. This resonates with the @home brand as we strive to offer our customers a credible value offer of beautifully crafted and ‘curated’ settings, inspired by global trends but accessible to the South African market. Decorex inspires and this is exactly what we want our customers to feel when they visit our stores and engage . . .