https://youtu.be/PXI9i953F7Y If you want to purchase Bitcoin as an investment and you want to join the BitClub Network Company, so that BitClub can mine Bitcoin and other Crypto Currency on your behalf to grow a stable and increasing investment for you, please join BitClub for free at https://bitclub.io/clydethorburn. Once you join, you will be set up with a free lead account and receive follow up emails detailing how you can create a Bitcoin investment account with The BitClub Network. You can also join Markethive which is a Social Network for Entrepreneurs at https://markethive.com to promote your own business as well. For any answers to questions contact Clyde Thorburn at http://clyde-thorburn-seo-specialist-johannesburg.strikingly.com/#contact-clyde-thorburn. Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel Also notice how I wrote KeyWord with the K and W capped. That will take care of capping the first letter of each word in your headline like we talked about before. Use numbers or signs - If you can enter numbers or sign like %, # or @ in your ad it will usually make it stand out and get better CTR. See how the ad shown on top used the ® sign? Once you’ve created your KW list, grouped it in to ad groups and wrote your ads you can start your Adwords campaign. Go into Google Adwords, open an account and set up your campaign. The process is pretty straight forward but there are a few things to keep in mind. Create a different campaign for each product/country. I highly recommend creating different campaigns for each product or country. It will help you understand your statistics better and also allow for better optimization later on. Create a campaign for the search network only. When starting your first campaign, make sure to choose “search network only”. This will prevent you from running on the display network. If you forget to do so you risk showing up on the display network as well and getting a much lower CTR and a less targeted . . .

https://youtu.be/PXI9i953F7Y If you want to purchase Bitcoin as an investment and you want to join the BitClub Network Company, so that BitClub can mine Bitcoin and other Crypto Currency on your behalf to grow a stable and increasing investment for you, please join BitClub for free at https://bitclub.io/clydethorburn. Once you join, you will be set up with a free lead account and receive follow up emails detailing how you can create a Bitcoin investment account with The BitClub Network. You can also join Markethive which is a Social Network for Entrepreneurs at https://markethive.com to promote your own business as well. For any answers to questions contact Clyde Thorburn at http://clyde-thorburn-seo-specialist-johannesburg.strikingly.com/#contact-clyde-thorburn. Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel The process is similar to the KW planner, just put in a basic short tail KW and see what the tool comes up with. Jargon - Use the Bitcoin vocabulary to think about KWs such as “hash rate”, “mining difficulty”, “blockchain explorer”, etc. Brain storming - As usual it’s better to do this step with a few other people related to Bitcoin so you can get a group thought process growing. Questions - Many times people will type questions or problems in to Google and not solutions. If you’re building a Bitcoin info product this is an excellent opportunity to use questions as KWs. For example: “How to mine Bitcoins at home?” or “What is the best Bitcoin exchange”. Make sure to drill into KWs vertically and horizontally. When you drill into KWs vertically you take a certain KW as your “base KW” and then add different variations to it. For example, if I want to drill vertically into the base KW “bitcoin mining” I would come up with the following KWs. Bitcoin mining hardware. Bitcoin mining calculator. How to mine Bitcoin at home. Mining Bitcoin guide and so on. Each new KW will have the base KW and an addition to it. When you drill down . . .

https://youtu.be/PXI9i953F7Y If you want to purchase Bitcoin as an investment and you want to join the BitClub Network Company, so that BitClub can mine Bitcoin and other Crypto Currency on your behalf to grow a stable and increasing investment for you, please join BitClub for free at https://bitclub.io/clydethorburn. Once you join, you will be set up with a free lead account and receive follow up emails detailing how you can create a Bitcoin investment account with The BitClub Network. You can also join Markethive which is a Social Network for Entrepreneurs at https://markethive.com to promote your own business as well. For any answers to questions contact Clyde Thorburn at http://clyde-thorburn-seo-specialist-johannesburg.strikingly.com/#contact-clyde-thorburn. Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel To illustrate this let’s say we have three advertisers for the KW “buy Bitcoins”. Advertiser. Max CPC. QS. Ad Rank. Ad position John $1 6 6*1 = 6 1st. Mellisa. $0.5. 9. 0.5 * 9 = 4.5. 2nd Craig $3 1 3 * 1 = 3 3rd. As you can see, even though Craig bid higher than Melissa, he will still show up below her because his QS pretty much sucks. Usually KWs with QS of 1 won’t show up at all. So now you know why it’s important that your QS will be as high as possible. If you have an extremely high QS you can pay a lower CPC and still maintain a high position. For those of you who really want to dig into this the exact formula to calculate how much you’ll pay is: (Ad rank below you/your QS) + $0.01. Hey, I told you it was complicated. So another short recap. Your ad rank = your QS X your mac CPC. Your ad rank will decide your ad’s placement. Higher QS means you can pay lower CPC for the same placement. You only pay if someone clicks on your ad. KW Terminology. When you’re looking for KWs there are several terms you need to be familiar with. Short tail KWs. These are short phrases that usually have a high search volume but are also very expensive to . . .

https://youtu.be/PXI9i953F7Y If you want to purchase Bitcoin as an investment and you want to join the BitClub Network Company, so that BitClub can mine Bitcoin and other Crypto Currency on your behalf to grow a stable and increasing investment for you, please join BitClub for free at https://bitclub.io/clydethorburn. Once you join, you will be set up with a free lead account and receive follow up emails detailing how you can create a Bitcoin investment account with The BitClub Network. You can also join Markethive which is a Social Network for Entrepreneurs at https://markethive.com to promote your own business as well. For any answers to questions contact Clyde Thorburn at http://clyde-thorburn-seo-specialist-johannesburg.strikingly.com/#contact-clyde-thorburn. Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel Each one of these phrases is consider a different KW. Now let’s say you’re an advertiser on Adwords. You sign up to the system and upload a list of keywords which you think are relevant to your product. After you upload your KWs and write the ad for your product, you’re good to go (don’t worry all of this will be explained in depth later on, I just want you to get the general idea at the moment). Once someone searches for one of your KWs, Google will display your ad. So it’s all about picking the right KWs to make your ad show up in the right time. But here is where it gets tricky. Google wants their ads to be relevant to what the user is searching for, so you can’t just put an ad up for a Bitcoin exchange if the user is searching for “red tennis shoes”. This means that you have to have a high correlation between your KWs and your ads. You also need your landing page to be related to the KWs you pick. So if the KW you are bidding on is “Bitcoin exchange” and you send your user to a webpage about organic fruit - that’s a big no-no in Google terms. The correlation between the KW, the ad and the landing page is called Quality Score (QS) . . .

https://youtu.be/PXI9i953F7Y If you want to purchase Bitcoin as an investment and you want to join the BitClub Network Company, so that BitClub can mine Bitcoin and other Crypto Currency on your behalf to grow a stable and increasing investment for you, please join BitClub for free at https://bitclub.io/clydethorburn. Once you join, you will be set up with a free lead account and receive follow up emails detailing how you can create a Bitcoin investment account with The BitClub Network. For any answers to questions contact Clyde Thorburn at http://clyde-thorburn-seo-specialist-johannesburg.strikingly.com/#contact-clyde-thorburn. Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel Each of these four channels can be divided into sub channels. Organic traffic. Also known as “getting users for free”. This is the science of getting people to your website without paying a dime. This channel incorporates everything that is related to SEO, content marketing and guest-posting on other blogs. All of which will be discussed later on. Paid traffic. Also known as “paying for users”. This channel is all about paid advertising. In this book we will cover how to use extremely cost-effective paid advertising on Google Adwords and Facebook. Social marketing. This channel is all about word of mouth (WOM is short). In this section we will deal with how to get people talking about you on social networks, promote your site for you and also about how to get affiliates onboard. Email marketing. My personal favorite. Email is probably the most powerful marketing tool you can have, but you need to know how to use it effectively. How to build a super-focused email list, how to communicate with your subscribers, what to send, when to send, and a lot more will be covered in this section. I know, I know, you want to start marketing already. But hold your horses! We have to finish the planning phase before creating any online campaign. The thing is that if you don’t take . . .

https://youtu.be/OpMxqF2gago If you want to purchase Bitcoin as an investment and you want to join the BitClub Network Company, so that BitClub can mine Bitcoin and other Crypto Currency on your behalf to grow a stable and increasing investment for you, please join BitClub for free at https://bitclub.io/clydethorburn. Once you join, you will be set up with a free lead account and receive follow up emails detailing how you can create a Bitcoin investment account with The BitClub Network. For any answers to questions contact Clyde Thorburn at http://clyde-thorburn-seo-specialist-johannesburg.strikingly.com/#contact-clyde-thorburn. Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel The term “fold” comes from newspapers that are folded in two and you can only see the top part of the paper before deciding if you’re going to buy them. That’s why you’ll usually see the most interesting headline in bold “above the fold” in almost every newspaper. So laying out your website has two parts basically, above the fold and below the fold. Let’s start out with what we would like to put above the fold. The above the fold line is usually between 570-600 pixels long. Crafting the headline is done through the use of the power techniques we learned earlier. The headline should be one sentence long. If you find yourself still having more important things to say you can also add a smaller sub headline as shown in the wireframe above. Keep in mind that when it comes to webpages, less is usually more. People don’t spend a lot of time reading on webpages, they usually skim through them. That’s why shorter and to the point text is much better than long cumbersome paragraphs. http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/. Below the headlines comes the CTA (call to action). This should be a very clear button or link stating the benefit of following through on that action - for example, if you look at 99Bitcoins’ homepage you’ll see the following. . . .

https://youtu.be/OpMxqF2gago If you want to purchase Bitcoin as an investment and you want to join the BitClub Network Company, so that BitClub can mine Bitcoin and other Crypto Currency on your behalf to grow a stable and increasing investment for you, please join BitClub for free at https://bitclub.io/clydethorburn. Once you join, you will be set up with a free lead account and receive follow up emails detailing how you can create a Bitcoin investment account with The BitClub Network. For any answers to questions contact Clyde Thorburn at http://clyde-thorburn-seo-specialist-johannesburg.strikingly.com/#contact-clyde-thorburn. Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel Once you’ve got the user’s attention and aroused their interest they are ready to listen to you. Now it’s time to create desire. Desire is created through great copy, and great copy usually has some of the following elements. Benefits first, features later. It’s important to always start out by emphasizing the benefits of your product and not so much what it does. As you can see from the example of Coinbase’s homepage, it only says, “Get started with Bitcoin”, that’s a benefit. Only if you scroll further down the page will you get to the actual features of Coinbase like the ability to access Coinbase from a mobile app, the 2fa (two factor authentication) process they have and more. So remember to start off with the benefits. It’s not that features aren’t important, they are; they just need to come at the right time. Social proof. Showing off your social proof is something that creates desire for your product. For example, if you had some famous news site write about you, present their logo. If you have a quote from a famous person in the industry talking about your product, show it off. Even if you don’t have any of these you can always use some sort of trust seal or a Bitcoin foundation member badge on your site. For example, Ledger wallet - a Bitcoin hardware wallet . . .

https://youtu.be/OpMxqF2gago If you want to purchase Bitcoin as an investment and you want to join the BitClub Network Company, so that BitClub can mine Bitcoin and other Crypto Currency on your behalf to grow a stable and increasing investment for you, please join BitClub for free at https://bitclub.io/clydethorburn. Once you join, you will be set up with a free lead account and receive follow up emails detailing how you can create a Bitcoin investment account with The BitClub Network. For any answers to questions contact Clyde Thorburn at http://clyde-thorburn-seo-specialist-johannesburg.strikingly.com/#contact-clyde-thorburn. Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel When you’re writing a headline use negative key words to create more powerful emotions and thus encourage reaction. One of my most successful email headlines are these. “The Deficit is Killing Countries Worldwide - Is Bitcoin The Solution?” “Warning! I'd Stay Away From 99.9% of Bitcoin Cloud Mining Schemes” “Is Bitcoin Bleeding to Death? 15% Decline in Bitcoin Price Optimism” “Panic Stirs Around Bitcoin's Collapse (Down 15% in 3 Days)” These examples worked much better at getting people to open and read my emails than any other “positive” example. Headline power technique #2 - Use power words. Power words are words that have a high intensity to them. An example for these kinds of words could be: slaughter, reveal, unleash, stunning, begging etc. I learned this concept from one of the internet marketing legends, John Carlton. He actually put out a document with over 20 pages of power words which you can go over and choose from. Here’s a link to it. http://www.americanpressinstitute.org/publications/reports/survey-research/rational-attentive-news-consumer/. Headline power technique #3 - Create open loops. Open loops are used in books, films and TV series to keep you basically begging to know what happens next. It’s called an open loop since it doesn’t close up in order . . .

https://youtu.be/OpMxqF2gago If you want to purchase Bitcoin as an investment and you want to join the BitClub Network Company, so that BitClub can mine Bitcoin and other Crypto Currency on your behalf to grow a stable and increasing investment for you, please join BitClub for free at https://bitclub.io/clydethorburn. Once you join, you will be set up with a free lead account and receive follow up emails detailing how you can create a Bitcoin investment account with The BitClub Network. For any answers to questions contact Clyde Thorburn at http://clyde-thorburn-seo-specialist-johannesburg.strikingly.com/#contact-clyde-thorburn. Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel In this group you’ll usually find the buyer, the hustler, the trader and the merchant. Aware and knowledgeable. These are the “Techies”. People who know about Bitcoin and it’s inner workings. They understand what a hash is, what confirmation are and they don’t need any technical explanations. They are into Bitcoin because they see the technological value in it. I know you may think all of this is philosophical bullshit, but it will actually help you craft your marketing message much more easily, since you’ll know the language of the person you’re targeting. For example, 99Bitcoins’ audience is built mainly from traders, buyers and hustlers. That’s why you won’t find any technical babble on the site. If you already own a site that has traffic coming in to it you can use Google Analytics to better understand your audience. All you need to do is enable demographics and interest reports as explained here. Here’s how 99Bitcoins’ audience looks like in terms of demographics. As you can see there is a majority of men at the age of 25-34, and here is a breakdown of their interests. So now I have a better understanding of my audience. Of course there is a lot more information I can dig out from analytics like geographic information, what devices do they use to browse my site, . . .