Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films' Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heart strings. The hard-hitting ‘Vuka’, created for the SAB ‘Be the Mentor’ programme, added the One Show Merit Award to its Editor’s Choice on Little Black Book, Best of Reel on ididtht, Creative Circle Awards 2018 2nd position, and Ciclope shortlist. The Cadbury ‘Mom’s Birthday’ TVC, tapping into the truth that moms always have a lot going on – work, dinner, family life, your homework – tells the story of one little girl doing what she can to make her mom feel special on her birthday. “Whether it’s in 60 seconds or 180 minutes, story is everything,” says Egg Films’ Zwelethu Radebe. “In addition, my dad owned a filling station and convenience store in Soweto while I was growing up, so ‘Mom’s Birthday’ lands in a particularly nostalgic place for me.” The ad is an adaptation of a British commercial, but interestingly feels distinctly South African. Working alongside Egg producer Saskia Rosenberg Haak, Ogilvy creatives Terry McKenna, Sue Jenner, Hazel Davies, and DOP Fabian Vettiger, Radebe has delivered authentic textures, effortless visual aesthetic and a complimentary ensemble cast. “Zwelethu’s filmmaking is defined by an empathy for his characters and a genuine interest in what they experience, so naturally a lot of the really important work happens during casting,” adds Rosenberg Haak. “In this piece, we enjoy three beautifully juxtaposed characters for a brief moment. Enormous in their subtlety - the performances are understated and nuanced.” This is one of the sweetest ads of the year. Watch it now, then go phone your mom! CLICK HERE to submit your press release to MyPR.co.za. . . .
For 93 years South Africa’s leading spread, Black Cat continues to empower future generations, a fact made clear in a new campaign from FCB Joburg highlighting – as always – that ‘the kids are alright with peanut power’. Driven by the insight that today’s children see opportunity and excitement around every corner and they need energy to help them keep up with the fast-paced 21st century world in which they live, ‘Power to the Little People’ was conceived by the strategy and creative team at FCB Joburg. It was shot over a day and a half in Thokoza Park Soweto by Bomb Films’ Teboho Mahlatsi. “This ad – part of a 360 campaign showing kids the value in Black Cat and enticing them to ask for it by name – features a group of energetic kids, with unassuming talents, playing cricket in the park. However, thanks to the boost of peanut power in Black Cat, two of them land up living the dream and wowing their mates with their sporting prowess,” said Creative Director, Greg Cameron. “Parents needed to be assured that kids are getting the necessary nutrition from Black Cat Peanut Butter, and that, with Black Cat in their lunchboxes, they have the energy to be the best they can be,” he said. The 30-second TVC can be seen here: https://youtu.be/_90GDwyyR4Q. Creative Credits: Creative Agency: FCB Joburg Group Account Director: Bronwyn Simmons Account Executive: Kholosa Madikane Chief Creative Officer: Ahmed Tilly Creative Director: Gregory Cameron Copywriter: Sandile Hamilton Art Director: Luzuko Witbooi Senior Integrated Strategist: SizweSihle Dlamini TV Producer: Mun-Ying De Lacy Production House: Bomb Films Director: Teboho Mahlatsi Post-production: The Ludus upstairs CLICK HERE to submit your press release to MyPR.co.za. . . .
TOKARA Shiraz releases wild herbs and berries in your glass TOKARA Shiraz 2017, the latest red wine to be released from this acclaimed family owned Stellenbosch wine estate, is a deliciously juicy wine made to share. Crafted from TOKARA vineyards on the foothills of the Simonsberg, this barrel-aged wine presents a cacophony of flavours leaping from your glass. You’ll find succulent plums, blackberries and briar fruit with subtle notes of dried herbs, black olives and rosemary. The characteristic spiciness associated with Shiraz becomes evident on the palate supported by vivid red berries and plums. Fine chalky tannins leave a lasting, dry finish. TOKARA Shiraz 2017 drinks beautifully slightly chilled, or enjoy it with roast pork loin, quail or duck breast. It has a cellar door price of R120 per bottle and is available at leading stores countrywide. For more information or online wine purchases, visit www.tokara.com. CLICK HERE to submit your press release to MyPR.co.za. . . .
17 May 2019 is World Baking Day! It was originally created to spread the joy of baking all around the world! There are so many ways to celebrate the day and GLAD is here to help you every step of the way. Baked goods show you care! It is a wonderful way to share some quality time with the kids and family, get everyone involved and let their creative sides show, with pretty cake décor, colourful icing and even edible glitter! Make a double batch and get more smiles! While you are having fun, why not do something truly special to spread the joy of baking? Share your freshly baked treats with those less fortunate or in need of a little love – cupcakes for an orphanage, or some biscuits for a home for the aged. These gestures could mean more than you will ever know and make someone feel truly special, including you! With so many uses, GLAD is a wonderful kitchen companion, brilliant for baking and exceptional for storage. Make sure GLAD helps you in your baking endeavours this World Baking Day, remember these items on your shopping list: Your number one baking buddy, GLAD Bake & Cooking Paper with 20% better non-stick performance. A non-stick baking (and cooking paper) that eliminates the need to grease baking trays or pans. Less mess less fuss. It withstands temperatures of up to 230°C making it ideal for use in both microwave and convection ovens. Perfect for packing your baked treats for delivery, try Glad Press ‘n Seal, a versatile food storage wrap that combines many benefits of wraps, foils, and food storage bags or containers. While other wraps cling, GLAD Press’n Seal® wrap seals to surfaces including plastic, paper, wood, metal, Styrofoam® containers and glass. Use GLAD Zip Seal bags, to separate and portion ingredients for the kids so that baking is that much easier for them, so you can give them each their own baking kit! These are also great for making packs of cookies and treats to share or store for later. Celebrate World Baking Day – . . .
Gold rush for TOKARA white wines in UK awards season TOKARA wines have triumphed with a total of three gold medals at two highly contested UK wine competitions, the 2019 International Wine Challenge (IWC) and the Sommelier Wine Awards (SWA). Bringing home London gold from the IWC, is the TOKARA Reserve Collection Chardonnay 2017, whilst the Reserve Collection Elgin Sauvignon Blanc 2018 and the flagship Director’s Reserve White 2016 impressed sommeliers in the SWA gold medal stakes. The Elgin Sauvignon Blanc which earned winemaker Stuart Botha a FNB Sauvignon Blanc Top 10 ranking on home turf last year, also received the SWA Food Match award. The SWA is Britain’s only on-trade wine competition, focusing on wines served in hotels, bars, and restaurants across the world. Described as ‘a classic South African style of Sauvignon Blanc’, and ‘a good partner for springtime dishes with herbs’ by the judging panel, the Reserve Collection Elgin Sauvignon Blanc 2018 stems from TOKARA’s Highlands farm in Elgin. This cool climate region produces some of the best renditions of this variety, with fresh acidity and purity of fruit in perfect balance. “There is an amazing freshness as the wine enters the palate, with clean citrus flavours leading to a creamy mid-palate and a lingering crisp finish. This Sauvignon Blanc shows remarkable ageability and will evolve with correct cellaring over the next few years,” says winemaker Stuart Botha. The TOKARA Director’s Reserve White 2016 is described by The Fat Duck’s Annamaria Juhasz as an ‘excellent wine’ that ‘needs some creamy seafood’. This classic Bordeaux-style Sauvignon blanc (70%) and Semillon (30%) blend is made from grapes grown on the highest slopes of TOKARA’s Stellenbosch property. “This is a wonderfully complex wine with rich layers of ripe quince, passion fruit and baked apples, rounded off by hints of lemon grass, toasted almonds and freshly baked brioche. It finishes with amazing clarity and depth with a . . .
Constantia Glen named top SA White Wine and Sauvignon Blanc at IWC Constantia Glen has triumphed as South Africa’s best white wine overall and top Sauvignon Blanc clinching two trophies at the 2019 International Wine Challenge (IWC) in London. Applauding the Constantia Glen 2018 Sauvignon Blanc as top achiever overall with a score of 96/100, the judges described the wine as “breezy, stony but succulent” that showcases “a disciplined and deep core and intricate aromatics of flint and Cape gooseberry”. Now in its 36th year, the IWC is widely held as the world's finest and most meticulously judged wine competition. The 2018 vintage is a classic Constantia Sauvignon, exemplifying elegance, texture and freshness. “This was a particularly cool vintage with a very long ripening period for our Sauvignon blanc vines. This allowed for good concentration of flavour and phenomenal acidity in the grapes, resulting in a punchy, zesty and vibrant wine despite the severe drought that Cape Town suffered during the 2018 season,” says winemaker Justin van Wyk. The award-winning Constantia Glen Sauvignon Blanc 2018 is available directly from the estate, as well as at fine dining restaurants and boutique wine shops. It sells at the cellar door for R180 per bottle. Known for exceptional cool climate Bordeaux-style red and white wines, Constantia Glen’s dryland vineyards are farmed without any irrigation. The tasting room is open from 11h00 till 18h00 from Sunday to Thursday and 11h00 till 20h00 on Fridays and Saturdays. Booking via http://www.constantiaglen.com is highly recommended to avoid disappointment. Look out for the Constantia Glen signs towards the top of Constantia Main Road. Call 021-7955639, e-mail email@example.com, visit www.constantiaglen.com, www.facebook.com/ConstantiaGlen or follow @ConstantiaGlen on Twitter and Instagram. The GPS co-ordinates are S 34º 0’39.6” E 18º 24’30.6”. CLICK HERE to submit your press release to MyPR.co.za. . . .
Sighting of unbridled Survivor Wild Yeast Chardonnay Survivor, the free spirited wine range inspired by the hardy indigenous Nguni cow, has released its Wild Yeast Chardonnay 2018 after a complete sell-out of previous vintages. This is good news for adventurous Chardonnay lovers who prefer the unpredictability and unbridled expression of naturally fermented wines. Fermented in new 500L French oak barrels using only naturally occurring yeasts, the 2018 vintage rewards with oatmeal and lime leaping from the glass followed by invigorating layers of citrus on the palate. The wine shows excellent oak integration after maturing in barrel for 11 months. “Our Chardonnay owes its unrestrained character, structure and fullness to the use of wild yeasts rather than commercially produced versions,” says winemaker Ben Snyman, who believes this is the way all wines should be made. The beautifully textured Survivor Wild Yeast Chardonnay 2018 is a superb white wine to enjoy on cooler days, but above all, it is an excellent food wine all year round. Snyman recommends serving the wine with veal or pork, creamy butternut or rich seafood dishes. Survivor takes its name from the tale of a fearless Nguni cow that jumped off an open bakkie while being transported from one Swartland farm to another, landing unscathed in the middle of a vineyard. A metaphor for brave choices, the story of the Nguni cow continues to inspire this intrepid wine range from Overhex Wines International. Survivor Wild Yeast Chardonnay 2018 is available at selected outlets countrywide and sells at the cellar door price of R175. For online purchases visit www.survivorwines.com. Follow @survivorwines on Facebook, Twitter and Instagram. CLICK HERE to submit your press release to MyPR.co.za. . . .
Roodeberg, the cherished South African red blend that resonates in the hearts and minds of wine lovers the world over, has released its 2017 vintage in regal packaging to celebrate its 70th anniversary. Launched in 1949, Roodeberg is a true South African original that has stood the test of time. This signature red is the heart and soul of memorable moments having evolved from the master’s original blend to an accessible, contemporary classic in step with changing times and preferences but still rooted in tradition. Its rich heritage and colourful tapestry of wine folklore is the stuff of legends. Developed originally as an honest expression of Cape red wine, Roodeberg is the brainchild of Dr Charles Niehaus, a legendary pioneer of the South African wine industry, who crafted the first vintage from the 1946 harvest. Predating the launch of this signature blend, a number of earlier portrayals saw the light of day in the early 1940s, including Roodeberg One and Roodeberg Two, a lighter, and a more full-bodied blend. The name, Roodeberg, harks back to the vineyards of Rothenberg near Geisenheim in Germany where Dr Niehaus studied winemaking. It came to him while sitting at his desk, watching a glorious sunset over the Paarl mountains. Dr Niehaus was the successor of the KWV’s chief wine scientist, Dr Abraham Izak Perold, the revered father of Pinotage, whose endeavours shifted the South African red wine focus from lighter ‘claret’ wines to more full-bodied Cabernet Sauvignon-Cinsault blends in the 1930s. From the onset, the composition of the Roodeberg blend was shrouded in secrecy. Roodeberg was openly referred to as a secret blend with a blending panel tasked to determine the final configuration, taking care to achieve consistency with every vintage. After Dr Niehaus retired in 1971, the blend generally comprised Cabernet Sauvignon, Shiraz, Pinotage and Tinta Barocca, according to the Platter Wine Guide of the time. In the 1990s, Roodeberg’s evolution . . .
The original. And still a favourite. Wake lips up with a fresh burst of Peppermint Oil. Our must-have Beeswax Moisturizing Lip Balm has graced purses and pockets since 1991. Beeswax conditions lips while antioxidant-rich Vitamin E nourishes. The result? Smooth, supple lips everyone will be buzzing about. We believe the best products come from nature. From where we source our ingredients, to the recycled content of our packaging, and the fact that we never test on animals – each of our products are consciously-crafted to bring out the best in you while respecting the planet. It was a wild idea at the time. A beekeeper and an artist left city life to live closer to nature in the wilds of Maine, USA. And through a serendipitous meeting, and a little leftover beeswax, Burt’s Bees® was born. It was all based on the belief that nature has the best answers. And that no one can do everything, but everyone can do something. Burt’s Bees® has been offering distinctive earth-friendly, natural health and beauty care products for 30 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe and operates with The Greater Good™ top of mind. No parabens, phthalates, petrolatum or SLS and no animal testing. Join the buzz on Instagram and Facebook, and to ask for your closest retailer: @BurtsBeesZA. CLICK HERE to submit your press release to MyPR.co.za. . . .
Vencasa, the World Leaders in Sleep, continue to bring the latest sleep innovations and technology to South Africa, and their newest addition are the Melody Pillows, by Boxmistral. True to their name, these pillows are like an artistic piece of music, that will harmonise beautifully with your sleep. Key elements include: The honeycomb material and 3D technology has been developed to increase airflow and provide continuous air circulation, ensuring great hygiene during sleep. The mesh Mistral® cover follows the movements of the head distributing the pressure on the contact areas and promotes continuous air circulation. In addition, it creates a layer of air between the head and the neck, and the inside of the cushion, which is composed of ergonomic memory foam. The pillow boasts two sides; the elastic foam side is highly breathable, and the memory foam side had a softer feel. The actual pillow is composed of an ergonomic memory foam and is made of highly breathable viscoelastic material. It is a bigger size pillow with the classic shape of a pillow. They are non-allergic, breathable, suffocation-proof, hygienic and relaxing. Available in four colours – lavender, chamomile, aloe vera and citrus Retails at R 1 299. Vencasa, The World Leaders in Sleep, know that your body, mind and soul deserve quality sleep, and provide a range of exceptional sleep solutions to ensure it. Visit www.vencasa.co.za or call 0861 60 60 60 for more information or for your nearest stockist. CLICK HERE to submit your press release to MyPR.co.za. . . .