11,000 Pieces of Free Chicken Served on Heritage Day Cape Town, 9th September, 2014 – As all of South Africa celebrates Heritage Day on 24th September, residents of Cape Town are invited to make history with Hungry Lion by breaking the Guinness World Record for the world’s largest serving of fried chicken. Over 11,000 pieces weighing over 1.1 tonnes (1,100kg’s) of King Sized chicken will be served from a mega 4 metre high version of the Hungry Lion’s iconic Pride Bucket at the Liberty Promenade Mall in Mitchell’s Plain. Participants will enjoy the delicious chicken with a free Coca-Cola and will be awarded throughout the day with spot prizes and entertainment provided by Coca-Cola and TopStars AllStars. “The event is the culmination of our popular ‘Lucky Bucket’ campaign which has seen over 1.5-million digital voucher downloads and has resulted in double-digit sales growth for the brand,” says Tashalene Reid, Brand Marketing Manager at Hungry Lion. “We have handed out over R6.9-million in prizes since the inception of the campaign and our R100,000 grand prize winner will be announced on the day.” She explains that the purpose of the event is to show how we live up to our brand promise of giving Mzansi MORE, we couldn’t think of a better way than to put smiles on the faces of at least 11,000 people on Heritage Day. “We chose Cape Town as the destination to break the record because of the generosity of the people of the city but at the same time are ensuring that we give everyone the opportunity to participate by going into any Hungry Lion store and sharing our Heritage Day Feast with the whole family,” Reid adds. Four years ago the the record was broken by KFC in Kentucky, Louisiana with a weight of 907kg in celebration of their 70th birthday. The most recent record was broken on the 23rd of September 2011 in Japan by the Qatar Food Company at the Karaage* Festival weighing in at 1,076kg. Join Hungry Lion in bringing together friends and . . .
Sea Point Florstore, suppliers and installers of a full range of carpets, flooring and home finishings, are set to launch their brand new showroom in the trendy, newly revamped The Point Centre shopping complex in Sea Point on 15 October 2014. Keeping abreast of what is current and trending, Florstore’s new OnTrend Showroom will be home to a selection of the industry’s top décor and design suppliers. The showroom will feature exciting displays of the following leading name suppliers: Belgotex, MacNeil, Tiletoria, Nouwens, MAP Flooring, Mercury Fittings, Dekster Coatings, Global Stream, Aspen, Mazista, Van Dyck, Eco Oak, GridInt Dry Walling, Fotakis, Construct Plus and Final Finishes. The showroom will act as an interactive workspace, connecting homeowners with up-to-the-minute designs and the country’s most reputable suppliers of flooring and home finishings. Florstore OnTrend will provide a complete service from specification through to final installation, and across markets – from residential to commercial. The Florstore OnTrend team is able to provide expert tips and advice, and has over 50 years’ accumulative industry experience. Florstore OnTrend acts as a bridge between customer and supplier, allowing ideas and inspiration to be shared freely. The showroom opening hours will be from 08h00 to 17h00 and the range of products on display will include all types of flooring, such as carpets (including custom-designed options and Quartz), tiles (marble, natural stone, ceramic, porcelain and vinyl), luxury vinyl flooring, seamless flooring, solid wood, laminated wood, bamboo and engineered wood floors as well as a variety of blinds and shutters Florstore is also extending its services to brassware (taps, shower roses), bathroom accessories, handles for cupboards, drawers and doors, sanware (basins, baths, complete toilet systems) and frameless glass. All this makes Florstore OnTrend a go-to destination for design and décor needs. About Sea Point . . .
At most Trade Conferences International’s events, we are giving potential exhibitors and sponsors the opportunity to meet companies representative of their target market. Some of our upcoming events where exhibitors will have an opportunity to showcase their services and/ or products include the Mobile Financial Services of the Future Conference, Call Centre Collection Strategies Conference, Private Banking & Wealth Management Conference, Pricing and Billing Conference, Banking Compliance Conference and Trade Finance Conference. These events are all taking place from September to November this year. Sian Wirth, marketing manager at TCI, said that exhibiting or sponsoring at the above events have several advantages. “Your potential client has already been defined. My advice is: start by selecting a specific conference where the delegate profile matches that of your target audience. To make an informed decision, always consider the reputation of the conference organiser, speaker line up and the content of the conference”. She said an added advantage of exhibiting at a conference is that your product or service is repeatedly exposed to a delegate over the duration of the two or three days. The visitor to an exhibition, on the other hand, will typically spend a few hours of one day, walking the floor to find a suitable solution for his company. A Confex lends itself to one-on-one interaction and the opportunity to develop a relationship in a more relaxed and less pressurised environment. To find out more contact Sian Wirth for exhibition stand and sponsorship opportunities, call 011 803 1553 Email: firstname.lastname@example.org We welcome Call Centre out of a box who will be exhibiting at the Call Centre Collection Strategies Conference on 1-2 October as well as PatternMatched Technologies who is exhibiting and sponsoring at Mobile Financial Services of the Future Conference this coming 17-18 September at Focus Rooms. Author: Sian Wirth from Trade . . .
Sea Point Florstore is set to launch their new showroom, Florstore OnTrend, appointing Lauren Shantall (Pty) Ltd in charge of all communications Successfully established in 1991 by owner Phillip Victor, Sea Point Florstore has maintained a reputation of offering professional, quality-assured services including flooring and blinds. In collaboration with new business partners, Paul and Saul Berman, Phillip Victor is set to launch his brand new OnTrend Showroom in Sea Point during October 2014 and has appointed Lauren Shantall (Pty) Ltd to manage all PR, social media and event aspects of this exciting new décor destination. Owner and Director, Lauren Shantall has many years of design experience under her belt, from being Deputy Editor of Elle Decoration magazine to Editor of Design Indaba magazine, as well as managing The Design Indaba Expo. Lauren was also responsible for the managing and launching of the Freeworld Design Centre, which was named “Best Design Concept in Cape Town” by House and Leisure magazine in December 2011. Today, her integrated communications company, Lauren Shantall (Pty) Ltd, boasts a list of hot SA design and lifestyle clients, including Plascon, Inhouse Brand Architects, Willowlamp and Indigenous (to name but a few). Florstore OnTrend will showcase a multitude of interior designers and décor suppliers, making Lauren Shantall (Pty) Ltd an apt fit for representation with her industry proficiency. Florstore OnTrend is a unique space, which allows designers and home-owners to connect and share ideas in a professional yet relaxed and creative atmosphere. The showroom team is made up of highly skilled professionals who insist on keeping up-to-date with not only the latest technologies, but the latest trends too. An ongoing series of industry-related events such as talks and workshops, combined with up-to-the-minute displays will make Florstore OnTrend the go-to destination for the latest flooring ideas, home finishing and décor . . .
Boland Cellar impressed at the 2014 SA Young Wine Show as national champions with their renowned Chenin Blanc, by walking off with the coveted General Smuts Trophy for SA Champion Young Wine and the prestigious Les Tastevins Du Cap Trophy for the sixth time. The Chenin Blanc was also announced as the national class winner in 2002, 2003, 2006, 2007, and 2009 logging the most wins for a single cellar. This is the first time since the inauguration of the General Smuts Trophy in 1952 that a Chenin Blanc has been capped SA’s top wine, and it is the second time Boland Cellar won this prestigious award. The SA Young Wine Show is by far South Africa’s largest and oldest competition for young wines with a total of 1972 wines from the eight wine regions entered by 129 producers this year. Shiraz once again led the number of entries with 154, followed closely by Chenin Blanc (147) and Sauvignon Blanc (135). Chenin Blanc is the flagship white cultivar in the extensive Boland wine portfolio and the winemaking team is delighted with the accolades bestowed on this wine. “Paarl is undoubtedly the top Chenin Blanc producing region in SA and Boland Cellar one of the leading Chenin Blanc producers. This combined with a Loire style of winemaking, extended fermentation and longer lees contact, results in an elegant and award-winning Chenin Blanc,” says Bernard Smuts, Winemaker at Boland Cellar. Viticulturist, Jaco Engelbrecht ascribes the success of the cultivar to the diverse micro-climate of the Paarl region, which combined with the cool Atlantic breeze, granite outcroppings and shale soils all contribute to intense and beautifully balanced Chenin Blanc characteristics. “The particular block was planted in 2002 on the farm of the Geldenhuys brothers and selected due to its unique micro-climate and location. Cool sea breezes funnel through the natural trough formed by the slopes of the Paarl and Paardeberg mountains in the late afternoon, ensuring moderate night . . .
Lauren Shantall (Pty) Ltd is proud to add new local furniture brand Indigenus to its stable of clients. Indigenus is a premium range of designer planters brought to life by owner and visionary Peter van der Post and designed by acclaimed South African designers such as Gregor Jenkin, Haldane Martin and Wiid. Lauren Shantall (Pty) Ltd has been tasked with launching this new brand by managing publicity, media relations and communications. Lauren Shantall (Pty) Ltd currently works with top local décor and lifestyle brands such as Plascon, Inhouse Brand Architects, Willowlamp and Probio, and thus meets Indigenus’s need for an agency with a rich design background. Lauren Shantall (Pty) Ltd provides an integrated communications offering, spanning social, digital and traditional marketing and perception management, focusing on design, décor and “green” clients. Owner Lauren Shantall has many years of design experience including launching and managing the Freeworld Design Centre, judged “Best Design Concept in Cape Town” by House & Leisure magazine in December 2011, and managing the Design Indaba Expo. Previously the Deputy Editor of Elle Decoration, she is the recipient of Communication Arts Award (USA) as editor of Design Indaba Magazine. She welcomes Indigenus to her company stable and anticipates a positive market response for this premium range that has responded to a clear need in the hospitality décor market for beautiful, upmarket planters befitting 5-star destinations. Indigenus’s founder Peter Van der Post is a successful businessman with an eye for design and knack for spotting lifestyle trends. Peter runs several other successful businesses, namely, the popular Earth Fair Markets in Tokai and St Georges Mall, Cape Town, and Yin Design. He also founded the award-winning Ivy Blue Rotational Moulders. Peter’s vision is to see Indigenus become a desirable brand with global stature, fast-tracked by his new communications agency. PRESS RELEASE ISSUED . . .
Spur Steak Ranches has introduced a cool new range of digital innovations and applications, designed to appeal to kids, teens and adults. Having recently been awarded the “Coolest Eat-Out Place” in the Sunday Times Generation Next 2014 Survey, Spur is innovating in order to appeal to the younger market via original digital applications. With 3 FREE new exciting Spur apps, a new responsive and interactive website and the Spur Secret Tribe online magazine, SA’s favourite family restaurant remains tops when it comes to fun and relevant entertainment for its younger diners. The mobile game apps are fun and safe for children of all ages and can be downloaded across all platforms (Apple and Android tablets and smartphones) or they can be played online at www.spurtribe.co.za Get creative with Colour Me 3D Augmented Reality is pushed to its limits with Spur’s Secret Tribe Characters, Buttercup, Soaring Eagle and Buffalo Brave! Colour them in, download the Colour Me 3D app and watch your very own creation come alive on your digital device. Since 8 July this year, children can visit their local Spur from and buy a Kids’ Burger, cold drink and Spur Tribe plush toy for only R54.90 (while stocks last). With every meal purchased, children will also receive a free colouring in sheet of either Buffalo Brave, Soaring Eagle or Buttercup. Through the magic of technology, the Colour Me 3D app makes them actually ‘come alive’. They talk, laugh, jump and duck when one interacts with them. This app encourages creativity and has been designed to develop fine motor skills, and introduce 3D and Augmented Reality technology to children. Visit www.Spur3D.co.za to start colouring in with 3D now! Spur Tribe Dash – Get your game on! Players have to help the Secret Tribe Team, Buffalo Brave, Soaring Eagle and Buttercup save their animal friends from creepy enemies like the Flapigator, Smog and Ellybugs. The characters’ adventure progresses through various levels to collect . . .
JOHANNESBURG, South Africa – July 17, 2014 – Phrases such as energy efficiency, going green and reducing carbon footprint, have become buzzwords in households which play a meaningful role towards a more sustainable future. “LED lighting is the perfect place to start and can assist in minimising your energy usage and managing your eco efficiencies, all whilst saving costs within the home,” says Michael McKechnie, Divisional Head for Digital Air Solutions at Samsung Electronics SA. He offers the following advice and “need to know” insights for ensuring you get the best from your LED lighting solution: Traditional lighting will soon become something of the past LEDs provide for an improved lighting experience that generates true-to-nature tones and an array of colour temperatures from warm white bright to white light, bringing out the best in your home or office. LED lights can easily last up to 40 times longer than traditional incandescent bulbs, resulting in a dramatic reduction in labour and replacement costs. Further, the lights provide substantial savings on overall electricity bills, so much so that costs will be recouped in between one and two years. In recent years, there was a drive by South Africans to be more energy efficient and to use compact fluorescent lamps (CFLs). LED lighting however, has a number of additional benefits. It is 80% more energy efficient, the technology is mercury, UV, infrared free and the bulbs are more durable, lasting up to 5 times longer than a CFL. By replacing 40 incandescent bulbs with a single LED light bulb, you will not only save money but also contribute to a greener environment in your entire home or office. Consumers investing in lighting solutions need to take cognisance of the fact that old technology, such as Halogen or Incandescent Lamps, use 40 Watts of energy, while the new LED lamp utilises only 6,7 Watts. At the same time, LED lights can provide a brightness of up to 250 Lumen, further . . .
Hungry Lion’s Lucky Bucket Campaign Delivers Double Digit Sales Growth For The Brand Cape Town, 12th August, 2014 – Hungry Lion’s new ‘Lucky Bucket’ campaign, has driven hundreds of thousands of feet into its newly refurbished fast food chicken outlets countrywide resulting in an impressive 37% increase in overall brand engagement and double digit sales growth in just four weeks. The new Hungry Lion integrated campaign, comprising a new TV and radio commercial, digital, PR and on the ground activations, which promise to ‘give Mzansi more’, have seen the Hungry Lion brand quickly winning with SA and Africa consumers and becoming a fast food favourite. “We achieved the 37% increase in engagement in the first three weeks of our campaign and the level of redemption on vouchers via digital channels has been way above industry benchmarks,” says Tashalene Reid, Marketing Manager at Hungry Lion, a Shoprite Holdings company. She also attributes the increase in sales to Hungry Lion’s new brand image, refurbished outlets, its proudly South African heritage and a great product in the form of bigger portions of great tasting chicken served up in the brand’s visually appealing branded buckets. “Our Pride Bucket has been iconic to our stores for more than 12 years, so it remains at the centre of our new brand campaign,” she adds. The campaign is a follow-on from our first engaging TV commercial, which saw the Pride Buckets being flown in by helicopter into the metropolis and promising Mzansi More. “We then built on this story by bringing the buckets to life by using an on-the-ground mechanic in the form of 50 Lucky Bucket mascots who have been promoting the R7-million ‘spot a lucky bucket’ competition throughout South Africa in a fun and engaging way. To date, they have been seen climbing Table Mountain, riding on trains, touring the city, surfing and visiting iconic areas all over South Africa.” Reid explains that this particular campaign is a first for South . . .
Solomon’s Haven was founded in 1992, when Maria Solomons and her family opened their hearts and doors to vulnerable children in the area, creating a place of safety and equipping them with the necessary education and skills and to prepare them for their future, and developing them intellectually, socially, emotionally and spiritually. Maria explains that, in her area, so many women are caught up in a vicious cycle of abuse and neglect that they struggle to look after themselves, let alone their children. “When deciding to leave her abuser, she is usually faced with either living on the streets ór going to a shelter, where she and her children can stay for three to six months… and then? Sometimes they are faced with being thrown out on the streets or going back to the origin of the abuse,” Maria says concerned. It is with one such incident that Solomon’s Haven was founded. When her late son, Nadeem, was in Grade 5 he started bringing a 7–year old friend home every day. Maria spoke to the boy and he eventually disclosed that his father was very abusive towards him, his siblings (aged 4 and 9) and his mother. Maria eventually invited the boy’s mother for dinner and after a long talk she told Maria that she is faced with a huge problem: her husband is molesting her two daughters! Maria decided there and then to provide shelter to the women while she took steps against her husband, with Maria’s support. Maria took care of them, reminded of her own background of abuse. “I did not really have role models, growing up under difficult circumstances, with an abusive father. We were five to six children sleeping on a bed, without blankets – we had to use carpets and our clothes to keep warm. This gradually formed me to become strong, which helped me to survive and definitely helps me to assist the children of Solomon’s Haven today,” she adds proudly. Maria is, however, very happy that times have changed and that women are better protected through improved . . .