Frustrated with the apparent lack of an easily accesible source and submission mechanism for South African press releases, MyPR.co.za was 'birthed' by Alan Straton on 9 June 2012. The aim of MyPR was always to provide publishers easy access to re-publishable content and to provide a few additional benefits to PR companies seeking to gain exposure. Word of mouth promotion only, has resulted in a steadily growing and respected resource for publishers and public relations firms. Google Analytics reveals a steep upward trend in unique visitors and page views with the top 10 viewed press releases out of a total of 439 published all enjoying in excess of 2 000 unique visitors each. To help you craft press releases that will gain eyeballs MyPR releases two Top Ten lists. The top 10 most viewed press releases on MyPR from 9 June 2012 to 28 February 2013 are: /top-10-universities-in-south-africa/ /fringe-applications-open-for-2013-national-arts-festival-grahamstown/ /wakaberry-self-serve-frozen-yoghurt-sensation-comes-to-cape-town/ /2012-avis-south-african-derby/ /advice-to-law-students/ /aden-thomas-joins-heart-104-9fm-breakfast-show/ /trepedu-events-kick-off-in-march-2013/ /soul-candi-institute-of-music/ /emergency-surgery-only-for-pe-hospital-complex/ /why-broad-based-black-economic-empowerment-does-not-work/ An interesting comparison is for the top 10 most viewed press releases for the two months from 1 January 2013 28 February . . .