Woolworths’ TASTE magazine, published by New Media, has won a highly prestigious GOLD Folio: Eddie & Ozzie Award for Overall Editorial Excellence in Custom/Content Marketing. This year’s awards took place on Tuesday, 9 October in New York. TASTE also received three honourable mentions including one for its March 2018 issue in the Best Full Issue category. The title also received honourable mentions in the categories of Overall Design Excellence and Social Media/Community. “Being strategic partners with Woolworths gives us a fantastic opportunity to produce exceptional, relevant and beautiful content. For 20 years the awards have celebrated editorial and digital excellence in brand publishing and we are incredibly proud of the TASTE team and delighted that New Media’s brands and clients continue to be acknowledged on this international stage, alongside the top brands in the world,” says New Media’s Managing Director, Aileen Lamb. Says Woolworths’ Head of Foods Marketing Elizka Ferreira: “Woolworths TASTE magazine is an important part of the Woolworths customer journey and brand experience. The New Media team does an outstanding job in ensuring the magazine and its digital community offer extraordinary value to our readers and that the platforms are truly reflective of the Woolworths brand. I am thrilled that this publishing excellence has been acknowledged through these prestigious awards.” New Media has won 12 Eddie & Ozzie awards and honourable mentions for editorial and design online and in print since 2010. CLICK HERE to submit your press release to MyPR.co.za. . . .
Modest living spaces shouldn’t be an upset for homeowners. By using simple yet effective design tips and tricks, you can make your rooms seem far larger than they actually are without the hassle of overspending. One method for sizing up a slightly smaller living space is to lighten up the palette of your interiors, especially your furniture. By doing so, you can give the illusion of a larger room without having to remove any of your favourite accessories. Lighter hues of creams and whites with hints of mid-toned elements from scatter cushions and ornaments are a fantastic way to give your room an extra couple of metres. If you’re looking for more of a minimalistic approach to your living areas, try scaling down with smaller or multi-purpose furniture - you’ll not only have more room to walk, you’ll also have more room to accessorise. If you’re not too keen on scaling down on your furniture, try focusing on your walls. By hanging large mirrors and light-toned paintings, you can add that extra bit of space without having to get your hands on a jackhammer. Use mirror frames as a way to accent your room with warm splashes of colour and creativity. Don’t fret about a modest sized living interior. Easy methods and simple adjustments are all you need to upsize your home without putting strain on your budget. Visit your closest Beetroot Inc. store in Gauteng, KwaZulu-Natal and the Western Cape to see what’s on offer or visit www.beetrootinc.co.za. CLICK HERE to submit your press release to MyPR.co.za. . . .
Strategic communications agency, Mikateko Media, has announced that it has won the pitch to publish Sawubona, the magazine brand of South African Airways (SAA), for the next three years. Their first issue will be on flights from today (1 October). With the new Sawubona, readers can expect a complete redesign of the print magazine as well as a significant ramp up of the digital offering. Desireé Johnson, Managing Director of Mikateko Media, elaborates: “Research shows that travellers place increasing value in online information when making their travel choices. Our digital focus for Sawubona will be based on a targeted, intelligent content distribution strategy with the aim of providing prospective travellers with information that adds value and helps them with their travel planning.” The agency has an established background within the in-flight publishing sector and brings this experience to the editorial front. Desireé explains that as media moves from the information to the reputational age, Mikateko Media will prioritise stories from real people and real travellers. “We want to unlock the value of real advice from real travellers,” she says. She and her team also plan to stimulate positive conversation around South Africa and SAA, showcasing the country’s extraordinary talent and offerings to both local and international travellers. Mikateko Media is an award-winning communications agency with more than a decade of experience and highly credible brand titles under its belt. Its associate partner, New Media, is also a content marketing heavyweight. They are thrilled with this new account and plan to create a superb magazine brand for the airline. Says Desireé: “This pitch was a tough race and, as known, many runners take part in a race, but only one wins. I believe we ran the race in such a way as to win the prize. It also takes a village of talented people to win an account like Sawubona and I salute everyone who gave their all.” Says Tlali Tlali, SAA . . .
[Johannesburg, 27 September 2018] – NJIN Agency opens its doors in Johannesburg and Cape Town, offering through the line capabilities with digital, data, strategy and technology at its core. >> view website “The marketing industry as a whole has a problem, it’s a ‘BS’ problem,” says Head of Agency, Brandon Faber. “Companies are tired of agencies making (often unrealistic) promises and the inevitable mismatched counter-performance. With NJIN we are looking to create an agency that simply does what it says – at a fair rate, in an open, honest and transparent fashion.” “Driven specialists. Proven Expertise. No BS.” The NJIN Agency management team spent a year analysing shortcomings in traditional agency models, drawing from individual experience, seasoned consultants and open discussions with partners (and key clients) to craft a simple, yet challenging, brand promise. “We are well aware that, in time, our thinking may prove naïve or overly optimistic but we believe this is the right path for our clients, our shareholders and our teams,” says Faber. “We’ve recruited smartly to answer market requirements for creative, data, technology and strategy to reside in one ecosystem . . . the trick, of course, is to ensure these enhanced capabilities deliver value to all our stakeholders.” Listen. Think. Deliver NJIN Agency has a deep understanding of how tough it is for marketers to get the budgets (and buy-in) they need to get their companies moving in the right direction. More than most, the agency’s management team consists of people that have spent much of their time “client side” and are they well aware of the pressures on marketing to show real, tangible, returns. “We are dealing with people’s careers here – way beyond just ‘running campaigns’,” says NJIN Agency MD, Dennis Armstrong. “Our focus is on the creation of amazing user experiences that yield solid campaign or project results. We are working hard to deliver an efficient and agile . . .
Ahead of its much-anticipated 100th issue in early 2019, New Media-owned décor, design and architecture brand VISI has been awarded the A’Design Award for Best Design Media. Announced by the A’Design Award team in Italy, the Best Design Media Award is a special recognition granted to leading design publications, which are nominated by designers, artists and architects from across the globe. “This is a highly acclaimed award, which we are extremely proud of,” says Sumien Brink, VISI’s Editor-in-Chief. “What makes it particularly powerful is that the award came as a result of recognition by many of our very talented peers from around the world. We feel truly honoured,” she adds. Differing from the A’Design Award, where entries are peer reviewed and awarded by a grand jury panel, in the case of the Best Design Media Award, recipients are selected by laureates of the A’Design Award who indicate a list of prominent design publications they follow, wish to be featured in and adore. The Best Design Media status is granted once to each publication to acknowledge their role and support in the creation of a better world, and a heightened appreciation and understanding of good design that leads to the creation of better products and services. Says New Media’s Managing Director Aileen Lamb, “VISI is one of our iconic brands and has always been celebrated locally for its distinctive design and high production value. It’s wonderful to have it recognised globally, within such esteemed design circles.” Despite the downward trend in consumer titles, VISI magazine continues to grow. As per the Q2 2018 ABC figures, VISI’s total circulation increased by 10% quarter-on-quarter and an unprecedented 15% year-on-year. CLICK HERE to submit your press release to MyPR.co.za. . . .
New Media’s Internal Communications team scooped multiple awards at the SA Publication Forum’s 17th annual SAPF Awards, which took place on Friday. These wins are in the Best Communication Innovation category and the One-off Publication category (where the team took all three places). The Communication Innovation awards recognise two New Media projects – FNB Sync, an enterprise social network app aimed at FNB employees, and Magic Talk, M-Net’s Internal Communications app. Being recognised for innovation, in such a dynamically changing media industry, is very important to the New Media Internal Communications team. The SAPF judging panel said this about FNB Sync: “Everything about this entry is close to brilliant, including images used, article subjects and content, video, infographics. There is nothing new about distributing content via apps, but not all succeed in solving problems, empowering and educating members using this afforded luxury. This is definitely a step forward and we can’t wait to see how this will be put to full use in the future.” In the One-off Publication category, New Media took all three places. First prize went to Centennial, the publication created to celebrate Sanlam’s 100-year anniversary; runner and second runner up were Santam 100 and Sanlam Personal Finance’s Impact 100 respectively. New Media’s Internal Communications cluster was also recognised for Trudie Myburgh’s excellent editorship of the Sanlam account by placing as second runner up in the Editor of the Year category. Last year, New Media restructured to create an internal communications specialist focus area, under the leadership of editorial stalwart Brendan Cooper. The aim of the division was to focus exclusively on effective employee engagement content and strategies. Cooper says: “It's lovely to win awards but what makes us really excited is that the audiences love the content we’re providing. Engagement rates show an upward curve, which ultimately proves . . .
On Thursday, August 30th 2018, Printing SA in association with Novus Holdings hosted the Deputy Minister of Telecommunications & Postal Services (Deputy Minister Stella Tembisa Ndabeni-Abrahams), Deputy Minister of Small Business Development, (Hon Cassel Mathale) and Deputy Minister of Trade Industry, (Hon Gratitude Magwanishe) at a presentation to showcase the printing and packaging industry. The event was attended by Printing SA Cape Town members and staff who participated in a robust discussion on how the various government departments could work with the industry to ensure its sustainability given the industries contribution to the country’s GDP and employment. CEO Steve Thobela welcomed the guests and emphasised the importance of such engagements in ensuring the long term sustainability of the industry. This was followed by a warm welcome to the delegation by FP&M Seta CEO – Mrs Felleng Yende who also emphasised on the need for government to work with the private sector in order to further develop the sector as it is one that is a major contributor to our economy and with 32 of the 120 recognised trades. This particular sector was one that needed government’s full support in developing the future employers of the new generation. Printing SA Acting President Mr Deon Joubert, gave a presentation on the state of the printing industry and highlighted the fact that the industry was not “dead’ but better yet it was actually thriving. Mr Joubert emphasised how the industry does not want to be seen as competing with the Digital era but better yet should be seen as one that compliments the 4th industrial revolution. His presentation was followed by the Deputy ministers, highlighting that they acknowledge the industries contribution to the economy as it made up 2.5% of the country’s GDP and was responsible for creating 45000 direct Jobs and up to 150 000 jobs indirectly. The ministers were unanimous in highlighting the fact that transformation . . .
September will see the start of a new season at Smile 90.4FM. A number of fresh voices will be making an appearance on the station and a few established ones will be moving to new time slots. Bailey Schneider takes over the 9am to 12pm show Monday to Friday. Bailey, a firm favourite with our Smiley’s, gets to bring her sunny personality and refined voice to the workday. Listeners can expect from her the best mix of songs for the office, entertaining guests and loads of interaction. Stand-up comedian and award winning writer Angel Campey joins Maurice Carpede on Smile Drive. Angel’s energy and cheeky wit will most certainly keep veteran drive-time anchor Maurice Carpede on his toes. This combo is sure to make the happiest noise on radio in Cape Town. The weekday line-up will be as follows from 3 September: 5am – 6am: JM Henning 6am – 9am: Smile Breakfast with Bobby Brown and Lindy Hibbard 9am – 12pm: Bailey Schneider 12pm – 3pm: Ewan Strydom 3pm – 6pm: Smile Drive with Maurice Carpede and Angel Campey 6pm – 8pm: All 80s Show with Sam Roy 8pm – 10pm: The Honest Truth with Benito Vergotine 10pm – 11pm: Dean Friederich Weekends also gets a presenter make-over with a number of new voices that made it through the ‘Smile 90.4FM Mouth from the South Talent Search’ securing time slots. Saturday: 5 – 7am: Achmat Forbes 7 – 10am: JM Henning & Kia Johnson 10 – 2pm: Andre De Vos 2 – 6pm: Wesley Gabriels 6 – 9pm: Gavin Arends 9 – 11pm: CT Classics with Kia Johnson Sunday: 5 – 8am: Achmat Forbes 8 – 10am: Smile Inspires with the Big Positive Guy Andre Du Toit 10 – 2pm: Ziaan Siems 2 – 6pm: Wesley Gabriels 6 – 9pm: Marilize Du Plessis 9 – 11pm: Dean Friederich 'We are entering an exciting new season in the life of Smile 90.4FM and look forward to the positive energy and personality Bailey and Angel will bring to our sound’ – Smile 90.4FM Programme Director, Clive Ridgway. CLICK HERE to submit your press release to MyPR.co.za. . . .
Join experienced PR consultant, Olivia Jones Symcox, and seasoned journalist, Sheetal Cross, on 25 September 2018, at The Benjamin Boutique Hotel, Durban, for an explosive day seminar poised to change the face of any business. The unique offering is aimed at enhancing brand credibility and visibility of businesses in mainstream media. The seminar, which is offered in English and isiZulu, will highly benefit media liaisons, members of communication and marketing departments, SMME’s, women in business, entrepreneurs, corporates, NPOs, organisations and business owners. Attendees will learn how to access mainstream media coverage, identify newsworthy content and use marketing tools without a budget. In addition, they will gain valuable skills on how to effectively network and communicate their business brand message, increasing media visibility and product exposure. Sharing some worthwhile insights into business-enhancing public relations is Olivia ‘OJ’ Symcox of Olivia Jones Communications, a PR consultant with 17-years of industry experience. Symcox has managed a number of high-profile campaigns, working with some of the country’s leading corporates over the years. She brings unique insight into media and PR, having also worked as a television reporter, newspaper columnist, regional magazine editor and radio presenter. “There are also so many opportunities to grow a brand through earned media coverage, which is extremely cost effective and really impactful and we would like to share these tools with those that may benefit from the seminar,” explained Symcox. With 14-years in print media journalism and a decade of workshop facilitation experience, Sheetal Cross will be discussing the various aspects related to effectively dealing with journalists, interview skills, non-verbal and verbal communication skills and strategic networking. Sheetal is currently studying a Masters in Journalism, is a part-time journalism lecturer at the Durban University of . . .
Tune into ETV’s morning show in collaboration with Printing SA who are showcasing the importance of the printing and packaging industry in a humorous yet real life setting. Without the printing industry printing things like books and study materials, reading, studying and the advancement of education could be hard. Very hard! Just imagine being in class where you are asked to turn to page 12 and the page is blank, and not only that page but the entire text book. So what happens now? For the vast majority of South Africa’s younger generation, books will remain the pathway to learning. Data is expensive and, particularly in rural areas, access to the internet is extremely limited and unreliable. Catch Tino Chinyani lecturing a group of “befuddled university students” on Tuesday, September 4 between 6am – 9am. CLICK HERE to submit your press release to MyPR.co.za. . . .