Engen has again been voted the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards. This is the ninth consecutive year that South Africa’s youth have backed Engen, reaffirming the company’s uncontested brand leadership and market strength. With youth development playing a central role in Engen’s social investment, and sponsorship initiatives, the company remains dedicated to positively engaging and contributing to the future self-sustainability of young South Africans. This is done primarily through the Engen Maths and Science Schools, Engen KlevaKidz Paraffin Safety, and the Engen Knockout Challenge youth soccer development initiative. Seelan Naidoo, Engen General Manager: Retail says the results of Sunday Times Generation Next validates Engen’s presence, investments and marketing focus. “We are honoured to once again receive this award and want to thank our young customers for choosing us as the ‘Coolest Petroleum Brand’. While it is evident that we are staying current in today’s market, we remain humbled by the award.” While Engen continues to have the largest service station footprint in South Africa, the company’s constant innovation and customer service focus places it ahead of the pack in brand recognition and loyalty across all audiences. “Engen is very excited to see our network flourishing. Convenience and customer service remain key determinants of success in our industry. Last year we opened 10 new service stations and we are planning another aggressive new site programme in 2018,” says Naidoo. “Staying relevant is a priority and we continue to focus on consistently reinvigorating the brand and investing much effort into remaining an attractive stop-over for youth. As a brand, it is important for Engen to move into exciting, innovative spaces where we can engage customers and interact with them.” Looking ahead, Engen will continue to focus on the rollout of signature convenience offerings across its network, including . . .
Famously effective advertising agency GREY Johannesburg recently produced a series of television commercials for Virgin Money Insurance titled “The Unpredictables”. The ads feature a bunch of fun, quirky characters called the Unpredictables, who embody pretty much all of the issues car owners encounter, and which make insurance tricky, and certainly rather unpredictable – from incurring unexpected costs on the road, to paying for the mistakes of really bad drivers to frustrating encounters with call centre agents. The point is that you can’t always control what happens to you out there – but Virgin Money Insurance puts you in charge, giving you control over your money. “The great thing about working with a brand like Virgin is that they’re as passionate and hungry for solid creative ideas as we are,” said Fran Luckin, Chief Creative Officer at GREY Johannesburg. “We had great fun producing these and look forward to creating even better content going forward,” said Luckin. The ads can be seen here: Trailer: https://www.youtube.com/watch?v=YxpOTO4if6Q Call Centre: https://www.youtube.com/watch?v=soVNtYEiH7s Diva: https://www.youtube.com/watch?v=DhfJBpmLwVE Darryn: https://www.youtube.com/watch?v=0HcFCtJGW50&feature=youtu.be CLICK HERE to submit your press release to MyPR.co.za. . . .
The Independent Agency Search & Selection Company (IAS) will be hosting an interactive masterclass aimed at senior marketing executives - that will take place on the 26th June 2018 at the Institute of Directors in Sandton. During the masterclass, Johanna McDowell, CEO of IAS and Partner for Scopen Africa, will unpack the top 10 global trends in industry disciplines such as advertising, creative, media, digital, public relations, direct and indirect marketing services, present detailed and in-depth highlights, news and updates from meetings with 23 Global CEO’s, and an overview of the agencies visited. International case studies for brands such as McDonalds, John Lewis, Skittles, Marmite, Netflix, Harley Davison and many more will be showcased. The AdForum Summit took place in New York, between 23rd and 27th April 2018, providing Johanna McDowell, and more than 30 other global consultants with the opportunity to attend 26 agency meetings with more than 20 world-wide agency CEO’s. Marketers who would like to find out more about this session, time and costs are invited to contact Hlamazi Mabunda on firstname.lastname@example.org or Nikki Munsie on email@example.com or call 010 594 0281 to register. CLICK HERE to submit your press release to MyPR.co.za. . . .
Collaborating with your competitors might have been counterintuitive years ago, but today it’s a necessity for a successful business. Apart from the slight — though significant — differences between the definitions of collaboration, cooperation and coordination, what is really happening between clients and agencies in terms of agency collaboration? Are agencies collaborating often? And what does good collaboration look like? The Independent Agency Search & Selection Company (IAS) will be hosting an interactive panel discussion with highly experienced marketing professionals in order to inform, discuss, debate, give tips, share experiences and views on the very important topic of Agency Collaboration. “It’s never been more important for Clients that their Agencies work well together, yet collaboration continues to be an ongoing challenge with no simple solution in sight. But it is a challenge that is well worth focusing on to help and inform on how best to collaborate at even higher levels to achieve the desired results”, comments Johanna McDowell managing director of the IAS and Partner SCOPEN Africa. Insights obtained from agency scope 2017/2018 indicate that 42% of marketers would prefer to work with specialised agencies that would solve needs in different disciplines and areas. What this means is that collaboration among different types of agencies is essential. Collaboration also extends to marketers’ in-house marketing services and how they work with agencies and other service providers. During the masterclass, taking place on 13 June in Sandton, insights from AGENCY SCOPE 2017/18 will be unpacked, which will highlight the levels of disciplined integration that marketers require along with the reality of services that marketers are building inside their own organization. Who does what among the marketing communications disciplines will be revealed. Panelists include: • Hein Kaiser, general manager of marketing and communications . . .
The Startup Hatchery, a Virtual Business Incubator has partnered with Truworths, one of South Africa's leading fashion retailers to launch ‘The Truworths Fashion Incubation Programme’ in June 2018. If you’re an aspiring or existing fashion entrepreneur who wants to take their business to the next level, then this programme is definitely for you! The programme is designed to grow the careers of aspiring fashion entrepreneurs by providing crucial tools and mentorship to foster promising fashion talent and essentially assist with creating a successful, sustainable fashion business model for those taking part. Fashion remains one of the most lucrative business streams globally and the response to the fashion based incubator has been immense. Entries are currently open and will close off on 18 June 2018. Applicants are encouraged to signup by completing an online booking here: http://bit.ly/fashionincubation A judging panel of industry experts will work through the various applications with the initial pre-selection process concluding in July. Thereafter 20 individuals will be chosen to proceed to the official incubation programme and will receive a hands-on virtual learning experience through online entrepreneurship training, mentorship and business support. How to enter: Enter online via: http://bit.ly/fashionincubation Complete the application form! Criteria Applicants must have a fashion business idea or existing fashion business operational for less than 12 months Applicants must be in final year of studies or have completed their studies. Applicants must submit the online application form below which will then be reviewed Successful applicants will be notified in writing and required to attend a Pitching Event on 30 June 2018. For more information email: firstname.lastname@example.org CLICK HERE to submit your press release to MyPR.co.za. . . .
The Independent Agency Search and Selection Company (IAS) is delighted to announce the launch of their latest offering to subscribing agencies – the IAS snapshot survey. A very quick and affordable survey, the – snapshot – survey has been specifically designed to give Agencies high level feedback / appraisal of the agency’s performance by their Clients based on a variety of aspects such as business understanding; agency output – creative, strategy, service; agency delivery; agency costs and overall relationship. “Research findings from SCOPEN’s AgencyScope shows that healthy long-term relationships between Clients and their advertising agencies produce better results and it is important to continually review performance so as to improve working practices”, comments Johanna McDowell, CEO of IAS and partner in Scopen UK and South Africa. Brief, straightforward, and simple to follow, the online survey consists of eight high level questions that include a rating scale and commentary box, which offers Agency Clients a quick, and highly effective tool to evaluate their Agency on several key criterias. “IAS will analyse the results and prepare a report for feedback to the agency. The survey results will help Agencies build effective partnerships which are crucial in identifying early warning systems that flag any concerns before they develop into full blown issues, if left unaddressed,” adds IAS Business Director, Nikki Munsie. Non-subscribing and subscribing agencies, who wish to know more about this snap-shot survey and other services offered by the IAS, are invited to be in touch with Hlamazi Mabunda on email email@example.com or Nikki Munsie on email firstname.lastname@example.org or contact the IAS on 010 594 0281. CLICK HERE to submit your press release to MyPR.co.za. . . .
Bold steps are being taken globally to change the dialogue around menstruation with the #menstruationmatters and #nomorelimits campaigns gaining traction. Locally, performance marketing agency, Performics, will be building on this momentum with the #Donate4Dignity campaign which encourages the support of local NPO, Project Dignity. Both Project Dignity and its umbrella company, Subz Pants and Pads, were founded by Sue Barnes as a way to manufacture and distribute environmentally-friendly, cost-effective, reusable sanitary pads to disadvantaged schoolgirls nationwide. The aims of Project Dignity resonated with the team from Performics, who were looking to create a pro bono digital media campaign in support of such a cause. “We are really inspired by the work they are doing at Project Dignity and felt this was the perfect NPO to promote through a driven, online campaign,” explained Xand Venturas of Performics. “We came up with the ‘For Woman. Period’ concept with the idea to encourage discussion around menstruation, raise awareness about the impact a lack of sanitary wear has on young women’s lives and, ultimately, encourage donations towards Project Dignity.” The first phase of the two-month #donate4dignity campaign – launched at the beginning of June - is to create awareness and start a conversation around menstruation. To introduce the campaign to the public using some humour, four pairs of people were interviewed about periods, starting with some light-hearted questions. “We wanted to attract people to the campaign initially, and humour is a great way to do this,” explained Xand. “The questions get a bit more serious as the interview progresses to show the impact periods have on women, and to highlight how little many of us know about the issues faced by those without funds to buy sanitary pads.” For two weeks, the videos will be uploaded onto the Project Dignity social media sites, alongside useful infographics and powerful stories around periods, . . .
The International Children’s Palliative Care Network (ICPCN) 3rd bi-annual conference came to a successful end on Saturday. The conference, held in partnership with local organizations Umduduzi - Hospice Care for children, Palliative Treatment for Children South Africa (PatchSA) and the Hospice Palliative Care Association of South Africa (HPCA) and themed ‘Inspiration, Innovation, Integration,’ magnificently fulfilled its promise of providing a platform to learn, share and network for all those working with and caring for children with life-limiting or life-threatening conditions across the globe. With delegates representing 43 countries, at the close of the conference one delegate from the UK wrote “Never before have I felt so much at home at a conference. Never before have I been surrounded by so many brilliant, kind, compassionate, unassuming and warm souls all at once. People who refuse to take no for an answer, for whom no wall is too high, no boundary impervious, no child less important than the others. People who insist on looking for the humanity that unites us all.” The conference began on Wednesday with a full day of pre-conference workshops covering an array of important topics including children’s palliative care in humanitarian situations and difficult conversations in children’s palliative care. The workshops were facilitated by respected experts in the field of children’s palliative care such as Paul Quilliam, who together with his wife Gabrielle, established Hummingbird House, the only children’s hospice in Queensland, Australia. The opening plenary session on Thursday included rousing performances by the Open Air School choir and the djembe drummers from Hillcrest Primary School, followed by presentations from Prof. Julia Downing, Chief Executive of the ICPCN; Dr MR Rajagopal, 2018 Nobel Peace Prize Nominee and Founder of Pallium India, as well as Dr Marie-Charlotte Bouessea from the World Health Organization. KZN Health MEC, Dr Sibongiseni . . .
We feel that using the correct integrations can help you save a lot of valuable time and can be great tools for your digital marketing strategies and making them a success. Below is a list of integrations that you need to apply that is imperative to run a successful digital marketing strategy: 1) Facebook Pixel – Vital to track Facebook ad performance on a website A Facebook pixel is code that you place on your website that helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads. Visit Facebook Pixel 2) Google Analytics – Vital to track a websites visitors behaviour on the website or prior to reaching the website. Google Analytics offers a very robust set of tools, statistics and reports to help understand what is really going on with a website. • Learn where visitors come from and what they typed in to get there. • Understand what visitors do once they arrive to the website. • Learn how the website can convert more visitors into customers. • See which keywords resonate with prospects and lead to conversions. • Know which online ad or creative is the most effective (A/B Testing). • Figure out how to develop not only more leads but higher quality leads. • Track how many visitors completed a certain action (purchase, lead inquiry, call, etc). Visit Google Analytics 3) Google Tag Manager – Vital to track conversion points or track events completed on a website by a visitor. This works together with Google Analytics. Google Tag Manager is a tool that is often misunderstood, overused, and abused. It allows you add marketing tags (snippets of code or tracking pixels) and conversion points on your website without having to modify the code. Saving valuable time. Quite simply this tool allows for streamlined marketing strategy automation and to allow marketers to focus on the important aspects of your strategy, lead generation. Below . . .
International Retail Solutions Company Expands Retail Marketing Service Capability by Investing in South African Below-the-Line Agency Elevator Johannesburg, South Africa, 22 May 2018 - International retail solutions company Smollan, recently announced the acquisition of a majority stake in leading South African below-the-line agency, Elevator. The acquisition will significantly strengthen Smollan’s retail marketing service capabilities, as they are now able to tap into Elevator’s experiential, activation, digital and employee engagement expertise. Elevator was formed off the back of a merger between established BTL agencies Stretch and Point Blank in January 2017. The merged entity has enjoyed significant growth over the past year and now boasts a 50+ staff headcount with offices in Johannesburg, Cape Town and Durban; with a blue-chip client list that includes Cell C, Lipton Ice Tea, Chevron, Pernod Ricard and Standard Bank. “Smollan have an incredible reputation, both from a business and values perspective. While we’ve had a number of interested parties over the years, with Smollan it became clear that there were commercial synergies and an unmistakable cultural alignment that will lay the foundation for an unparalleled offering of impactful data driven experiences,” said Mike Silver, CEO, Elevator. “While we’ve just completed our first merged year as Elevator, we are very excited about the next chapter and being part of the Smollan Group, both in South Africa and internationally.” “We are extremely proud of this acquisition,” said Michael Smollan, Growth & Innovation Officer, Smollan. “Elevator, together with the other Smollan assets start to form the basis of a very powerful offering which will further enhance our capability in this area of our strategy. We have felt a great connection with the team and the business through the process and look very forward to what the two businesses can unlock together.” About . . .