The African continent is positioning itself as a global style icon, fusing the influences of international trend-makers with the unique colour and vibrancy that characterises its people and cultures. The impact of this colourful continent on the 2019 lifestyle trends will be brought home through the features and products showcasing at Africa’s biggest décor and design exhibition – Decorex SA. Consisting of Decorex Durban, Decorex Cape Town and Decorex Joburg, this year’s much-anticipated theme ‘Designing for Africa - feels like home’ encapsulates the re-birth of the African style powerhouse. “We are at a crucial moment in the evolution of technology, both globally and here at home,” explained Anita Bloom, Creative Director at Decorex SA. “The incredible advances in artificial intelligence, virtual augmented realities and 3D printing are about to transform every aspect of our lives. And in response to the imminent digital revolution we are re-focusing on what it means to be human, and this is taking us back to our African roots. Consumers are at a crossroads asking profound questions about their place in the world. How do we hold onto our identity? How do we stay emotionally aware? How do we re-connect with the world around us? By creating a calm, home-style space that gives our minds the freedom to wonder. A space to embrace a positive, new approach to life.” Decorex SA reveals the revitalising trends to look out for in 2019 and beyond: Getting a feel for it - Surface Tactility The average human interacts with a digital surface over 1000 times a day. This constant technological interaction leaves us craving a tactile experience with soft, porous surfaces that breathe life. Walls, fabrics and even counter tops are taking on a more tactile sensation through ceramic tiles, 3D printing and textured paint. New interior design materials - including grounded tiles, recycled plastics and materials - with more traditional materials – marble and granite – are . . .
2016 saw the launch of Smile 90.4FM’s signature station feature, the Smile Secret Sound. The sound, which has run on Smile Breakfast from Monday to Friday, twice every morning, has given listeners the opportunity to win a life-changing amount of cash and delivered a riveting listening experience. Since January 2018, Smile 90.4FM has received thousands of calls from listeners attempting to correctly identify the Smile Secret Sound and stand a chance to win their share of a whopping quarter of a MILLION Rand. Three weeks of persistence paid off when the third winner in the series, Erich Kuschke, cracked the sound and walked away with R100 000! “I thought that I knew the sound – I was convinced it was a toothbrush being dropped into a glass. I soon realized that the clues given on Smile Fridays, such as the L, didn’t quite match. All of a sudden toilet brush just clicked and it appears I was right” said Kuschke. After cracking the Smile Secret Sound, celebrations could be heard by Kuschke, his girlfriend and even his dog. “My mom was listening whilst driving to work and when she heard I had won, she almost got lost!” said Kuschke Secret Sound is the #1 radio contest, worldwide. In addition, Smile 90.4FM was the first local radio station to put it on air in its current dramatic format. This radio contest has become synonymous with Smile Breakfast’s Bobby and Lindy. “We promised that the Smile Secret Sound 2018 would be bigger and better. Our aim was, and still is, to create a riveting and nail biting listening experience. In saying this, we are so excited for the 2019 edition of the Smile 90.4FM Secret Sound.” – Kerry McIntyre (Marketing Manager, Smile 90.4FM). CLICK HERE to submit your press release to MyPR.co.za. . . .
Having a hero to look up to plays a very important role for children, and this role often extends even when they have stepped into the realms of adulthood. These heroes serve as role models, to whom they can look up to, and who can guide them in the right direction when unavoidable ambiguities arise in life. In today’s age and time, environmental heroes are the heroes our world needs! In fact just like them, environmental protection should be our priority as well. There is no doubt when we say it is the kids of today who will be in charge of the world tomorrow, and as a corollary, will be responsible for it. In our capacities as supervising adults, as their teachers, their parents, their siblings, and simply as someone in their vicinity, it becomes our moral duty to steer them towards the right path. From a psychological point of view, it has been discussed innumerable number of times about how a child’s mind is highly impressionable. This can be validated if one were to carefully observe any kid around them in day to day life. Their behaviours are predominantly governed by the experiences they have in their classroom, what their favourite TV characters are like, how their siblings are acting, or how their favourite superhero behaves. As per UNICEF, investment in early childhood development is one of the most cost-effective ways to improve educational achievement and to increase skills, capabilities and productivity. Only when we take steps to make our children conscious about the environment around them, will they start owning up to it. This imbibed sense of accountability leads to an improved emotion of harmony towards their surroundings. Think of it this way; when children know that they are actually responsible for the environment, they will start feeling a sense of unison and belongingness towards it, and become more careful. This will result in a snowball effect, subsequently leading to more responsible and sensitive adults, who share an active bond with . . .
Paris, November 20, 2018 – JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has entered the Nigerian market in partnership with Grace Lake Partners (GLP), an indigenous investment and advisory firm based in Lagos, Nigeria, with a philosophy of creating shared value. JCDecaux will operate in the outdoor advertising industry in Nigeria through an exclusive partnership and licensee agreement between JCDecaux and Horizon Outdoor Advertising Limited, a wholly Nigerian owned subsidiary of GLP (Horizon is Advertising Practitioners Council of Nigeria “APCON” certified and a member of the prestigious Outdoor Advertising Association of Nigeria “OAAN”). The partnership (“JCDecaux Grace Lake”) has commenced work installing four city-wide public service programmes, all at no cost to the citizens of Lagos. The programmes cover the installation, operation and maintenance of: • A Traffic Information System (“LATIS”): a network of 94 sq.m. digital traffic arches designed by Marc Aurèle providing real-time traffic information to commuters at strategic driving decision points across Lagos; • A high-quality advertising street furniture programme: a network of advertising bus shelters designed by Lord Norman Foster, which have solar-powered roof panels and are 100% energy self-sufficient; • A self-cleaning automatic public toilets programme, designed by Patrick Jouin, located at the city's busiest bus stations and free to use for Lagosians. • A network of 92 sq.m. billboards for the stations under construction of the upcoming Lagos cable car system (LCCT), which will link the key hubs of the economic capital (Lagos Island, Mainland and Victoria Island). This partnership gives JCDecaux a foothold in Nigeria, the largest economy of the continent, with GDP of over €332 billion in 2017 and the most highly populated country in Africa, with 190 million people (a population which will double in the next 30 years). The partnership will . . .
Storytelling was an age-old tradition which inculcated moral values, enhanced vocabulary, improved memory, etc. Unfortunately, it became a humdrum when technology stepped in! Though gadgets are a tool to boost motor skills and cognitive skills, they can still have a negative impact on the character of the child. And in situations like these, moral stories for kids are a blessing. They are not only entertaining, but they also impart some valuable life lessons. Moral story books are one of the most practical platforms to impart education. They are tranquil, captivate children’s attention and alongside bestow valuable lessons of life. A study conducted by “Kang Lee and team” have inferred that some moral story books prominently affect the behaviourial pattern of a child. They also interweave the magic of honesty among children. Furthermore it has been proved by a study conducted by the “Ontario Institute for Studies in Education” (OISE) at the University of Toronto that realistic and genuine characters had a greater impact on kids, thus helping them to learn better. The books that are relatable to these children, leave a footprint on their moral ethics. Amidst this, moral stories also help children to elevate their self-esteem and take responsibility for their own learning and behaviour. Not just this, but it also helps them to look at the quality of life they wish to opt for themselves. The importance and effects of moral stories in a child’s life is manifold. Right from making children resilient to adversities, exposure to value driven books supresses bad influence, promotes helpful behaviour and even strengthens parent-child relationship. CLICK HERE to submit your press release to MyPR.co.za. . . .
Thursday 6 December 2018, 6-9PM at SOFACOMPANY.COM GRAND SHOWROOM, 72 HUDSON STREET, DE WATERKANT, CAPE TOWN. PICHA Stock in collaboration with Fujifilm SA, Cameraland Cape Town, BLQ, Ground Art Caffe and sofacompany.com will launch the Future Focus Exhibition on December’s First Thursdays. This photographic exhibition aims to provide African photographers with a platform to prove that local creatives are more than capable of producing work worthy of global attention. AFROFUTURISM: A movement in literature, music, art, etc., featuring futuristic or science fiction themes which incorporate elements of black history and culture. Launching on the last First Thursdays of 2018, the Cape Town event will feature interpretations of the “Afrofuturism” concept by photographers from across the continent. The final selection of images has been curated by Daron Bandeira, Ghana-based art director and founder of the contemporary creative platform, Afrobougee. Guests will also be able to enjoy a panel discussion with prominent local creatives as well as an Afrofuturism-inspired open shoot where photographers have the opportunity to shoot with a live model. All work will remain on display and for sale at sofacompany.com's Grand Showroom until 17 January 2019. Identical exhibitions will launch in Nairobi, Kenya and Accra, Ghana in partnership with Quality Frames Kenya and Signature Lifestyle later this year. IT'S TIME FOR AFRICA TO LEAD THE VISUAL NARRATIVE. PICHA provides image buyers with access to royalty-free stock photography of Africa and custom content creation services that help them tell authentic visual stories and connect with their audiences. We work closely with local photographers to empower creatives across our continent by showing them how they can earn a living from their art. The brand is driven by visual content that showcases a contemporary side of Africa and people of the African diaspora. CLICK HERE to submit your press release to . . .
TEDxJohannesburg has revealed a rich and diverse line up of speakers for their next event, taking place on Friday 30 November 2018, at the soon to be reopened Vodacom World, in Midrand. The theme for this, their flagship event, is Decoding Greatness. The intent is to celebrate Nelson Mandela – and others like him – in his centenary year. This event, presented in the famous TED format of powerful, multiple, single-minded talks, each three minutes to eighteen minutes in length, is hosted with the support of Global Citizen Festival, and brought to you by Vodacom World. The partnership with Global Citizen is a continent wide search for innovative young minds with ideas that could contribute to solving the world’s biggest challenges, as defined by the United Nations Sustainable Development Goals. Those selected will form the cohort for TEDxJohannesburg's 2019 activation – an online mentorship programme running from January to December 2019, aptly titled 100Ideas100Millenials. Speaking from New York, where she is currently in residency at TED, TEDxJohannesburg licensee Kelo Kubu had this to say: “With this year’s event, we feature the tales, deeds, and works of gurus, heroes, and legends – living and past, from all walks of life, across disciplines.” Kubu went on to add, “Expect perspectives from giants in business, innovation, culture, scholarship, and sports – including visionary CEOs, legendary entrepreneurs, inspirational artists, incisive analysts, and champion performers.” Confirmed speakers include the following: 1. Jacques Celleirs – CEO of FNB 2. André Vermeulen – International expert in the neuroscience of learning 3. Sahm Venter – Journalist, author and editor of books on Ahmed Kathrada, Winnie Madikizela-Mandela, and Nelson Mandela 4. Laduma Ngxokolo – Textile designer, founder of Maxhosa by Laduma 5. Tanya Accone (Bangkok, Thailand) – Senior adviser on innovation at UNICEF 6. Janine Scholefield – CSIR biophysicist, geneticist, and . . .
KZN Midlands-based PR and media communications agency, UrbanHouse Media, will once again be managing the public relations, digital and social media marketing for Durban’s leading bridal show, the 2019 Brabys Future Bride Bridal & Beauty Show, formerly known as the NWJ Bridal and Beauty Experience. UrbanHouse Media will be creating original content for traditional, digital and social media platforms in an interactive public relations campaign to generate credible media opportunities and online awareness for the event by bringing the best of the bridal and beauty worlds together through a strategic and modern public relations campaign. The Brabys Future Bride Bridal & Beauty Show will offer the KZN bridal market a fresh, modern and unique experience at the Globe at Suncoast Casino from Friday, 1 to Sunday, 3 March 2019. For more information about UrbanHouse Media, their clients or to contact Cindy Kidger, visit www.urbanhousemedia.co.za. CLICK HERE to submit your press release to MyPR.co.za. . . .
Beauty, glamour, elegance and JOY were the themes of the recent Gautrain commute as passengers were treated to the out of home (OOH) portion of Dior’s inspirational, international campaign, featuring Jennifer Lawrence as the face of this iconic new fragrance. The glossy creatives which graced much of the Gautrain routes earlier this year were part of a massive global, multi-platform advertising campaign to launch JOY, a feminine new fragrance by Dior. It’s the first time in 20 years that the fashion house has released a women’s fragrance, and according to Francois Demachy, Dior Perfumer-Creator: “To tell its story I chose to create an enveloping scent, marked by softness as well as by energy. JOY by Dior is a breath of fresh air, a path one travels, which carries you away.” It is therefore fitting that the advertisements, featuring a high-end shoot of Lawrence on location at a hilltop house in Los Angeles, have travelled across the globe and now find themselves gracing successive billboards across large swathes of the Johannesburg commute. Billed as an “ode to the pleasure in life” JOY has managed to achieve an effective and impactful OOH campaign that will have tongues wagging for months to come, thanks in no small part to JCDecaux, with its partner in the Gautrain project – The Strategic Partnership Group (SPG), a Bombela Concession Company – which have exclusive advertising rights at nine Gautrain stations in the Gauteng province. The Gautrain makes 3.6-million commuter trips per annum. Launched in South Africa on 3 September 2018, the JOY OOH campaign made use of Gauframes and Digital Interactive POD Screens at the Gautrain Station. As the number one outdoor advertising company worldwide, JCDecaux is well-versed in successfully partnering in campaigns of this calibre. Said Chris Hitchings, Sales and Marketing Director for JCDecaux, South Africa, “The Dior campaign is just one example of the world-class campaigns we are involved with. Our . . .
Posting your thoughts, pictures and video on Social Media sites like Facebook, Twitter, Instagram and the like can be gratifying. BUT, unless you are right there when it is posted it can be somewhat difficult to find a particular post, image or video a day or week later. Reason: Sites such as Facebook, Twitter and Instagram do not have the best or most intuitive search facilities around and concentrate on the 'latest' postings rather than the 'best'. At the end of the day the best way to find anything is via a search engine such as Google and that is the reason why finding that elusive video on YouTube is a little easier. SEO Tip for YouTube Vloggers and content producers: Make sure that you make use of the description box under your video to describe your content and use words that people will use to search for your content. The normal way for people to get their content noticed after posting is: Share to all other social media networks Post on all sites under your control Use email to further the reach Pay for adverts Rinse and Repeat The holy grail for longevity and to make content easier to find is to ensure that it can also be found on the Search Engines such as Google, Bing, Yahoo, Duck Duck Go and the like. One way is to submit video or live content to a site such as AlgoaLive. Of course getting that content to be found and linked to from authorative web sites is the Holy Grail of Search Engine Optimisation. Why? Search Engines ensure that any piece of content has longevity and can be found for years after being posted. Quality video costs money and the people paying want a return on investment. One of the ways to broaden your reach and get the search engines to notice you is by having your content featured on a web site that has Domain Authority with the search engines. Domain Authority is a combination of the following: Age of the Domain - the younger the less authority Links - The number of links . . .