The highly-anticipated Decorex Cape Town – sponsored by Plascon - taking place at the Cape Town International Convention Centre from 27 April to 1 May, includes a noteworthy décor and design line-up brimming with a number of new #rhythmoflife features. Colourful curations Winners of the Best Overall Stand at this year’s Decorex Durban, Plascon has truly positioned itself as the colour expert with this beautiful installation that utilises a curved, ergonomic design finished in bold colours to entice customers. Headline sponsors of the exhibition, Plascon will have colour specialists on hand at its ‘colour café’ to disseminate insights into the importance of colour complements and contrasts on spatial perception and cognitive influence. Channelling this year’s #rhythmoflife theme will be renowned interior design team, Mariano Roussow, will craft an impressionable room setting for the popular Decorex Designer Spotlight feature. Visitors can expect a timeless design in this uniquely crafted space which reflects the décor, design and lifestyle trends in a completely innovative style. Vanessa Haywood, a leading South African actress who featured in the four-time Oscar-nominated film, District 9, will for part of this year’s glamorous She Shed feature, in support of breast cancer awareness NGO, PinkDrive. Cape Contours Landscape Solutions and one other ground-breaking regional designer will be tasked with transforming a traditional outdoor shed into a women’s haven – reminiscent of the former Man Cave trend. Each designer will incorporate a touch of pink in this charity-driven feature which will raise funds and awareness for PinkDrive. Interior inspiration Vox Furniture, Changing Spaces and one other Cape Town-based designers will bring some local flavour to The Bedroom Project by infusing the 2018 #rhythmoflife trends into three enviable bedroom settings – a trendy apartment bedroom, serene beach house space and an elegant hotel room. This is . . .
Top business women from all the areas in which Hirsch’s operates in KZN, from Ballito to Umhlanga, Greater Durban and Hillcrest, are on tenterhooks to find out who will announced as the regional winner of the Margaret Hirsch Woman In Business Achiever of the Year 2018 competition. The regional winner and the winner for each area will be announced at a Gala Dinner that will take place at the Coastlands Hotel on Friday, May 11. The event is being sponsored by Hirsch’s and LG and is a fund raising event for Girls With Dignity. Margaret started this competition in KZN, the Western Cape and Gauteng several years ago after winning her first award in 2012 – The Business Women’s Association of South Africa (BWASA) Entrepreneur of the Year Award. She has gone on to win 24 top business awards since then. “It was the most wonderful experience, both for me personally and for Hirsch’s, and I wanted to share this experience with other business women in South Africa who perhaps do not consider themselves good enough or do not get acknowledged for all the efforts they put into their business and into the community as a whole. Our 2016 KZN Regional winner, Vino Govender, has also gone on to win several more awards over the last two years, and we are extremely proud of her, and all the women who have been finalists over the years” said Margaret. Entertainment for the evening will be from Mary Steward a well known Comedic Inspirational speaker, who hails from KZN and is now based in the Cape, and singer, Crystalene Nair, who is best known for having reached the Top 6 of the South African Idols singing contest in 2013. For more information and if you would like to attend, contact email@example.com CLICK HERE to submit your press release to MyPR.co.za. . . .
On 16th March 2018 a few close friends were invited to have a formal sit down dinner at The Pavilion Val de Vie with the man of the day, Maps Maponyane, in celebration of his 28th birthday. Guest came from near and far (as far as the US!) to enjoy in this special occasion. It was more special than anyone expected especially when Maps went around the long table and said a personlised thanks to each and every guest in attendance, explaining how they met and what this person means to him in his life. This just showed once again why Maps is the admired and successful person he is when he celebrated the people close to him and not just himself. A four-course dinner paired with Val de Vie Polo Club Wines were served. Basilei fudge was on display at a counter and guests could choose their favourite flavour as dessert which then came served in a personalised Box from Maps. Maps ended off his speeches with a special pre-launch announcement in sabrage format of his bubby in collaboration with GM & Ahrens named “Spectacle” The guests were all thanked for participating in the special celebrations with a gift to everyone from Bacher & Co with Dunhill and Jimmy Choo fragrances, Nic Harry socks, Fleet coffee and La Prairie skincare products. Guests retreated to the Pearl Valley hotel where the rest of the weekend’s activities were awaiting. Saturday took the men to the Pearl Valley Jack Nicklaus Signature golf course at Val de Vie Estate where the game was serious but the golf cart racing even more serious. The guests who did not play golf enjoyed treatments in the rasul chamber with mud body masks and massages at the newly launched Camelot Spa at Val de Vie Estate. The evening concluded at the Pearl Valley Member’s club where a light dinner and drinks were enjoyed. The weekend filled with celebrations and friends getting together was ended off with a brunch overlooking a polo match on the pristine polo fields of Val de Vie Estate, followed by a wine tasting . . .
Grey Africa was recognised at the prestigious Creative Circle Awards for its work on its Satellife and Duracell campaigns. Satellife won 1st Place in Outdoor and the Duracell ‘Times Change’ radio advertisements won 3rd Place in Radio. Grey Africa got the industry talking last year when it won a Gold Cannes for its Duracell campaign. “We’re really thrilled that the campaign was recognised again this year at the Creative Circle Awards,” said Fran Luckin, Chief Creative Officer (CCO) at Grey Africa. “This past year has seen the agency producing notable work which not only served an aesthetic purpose but a functional one too, as in the case of the Satellife campaign,” she said. 2018 looks promising for the agency given its recent successes with the Virgin Money and Uber advertisements which recently came out of its creative studios. “We’re excited about 2018 and look forward to producing even more recognisable work this year,” said Luckin. The Creative Circle is a non-profit organisation dedicated to promoting creativity as a business resource and maintaining high levels of creativity in the SA advertising industry. CLICK HERE to submit your press release to MyPR.co.za. . . .
Local agency Grey Advertising’s DULUX ‘Weatherguard’ TVC was recently listed as one of Kantar Millward Brown's Best Liked Ads for the fourth and final quarter of 2017. The Dulux Weatherguard TVC uses a bit of local humour to highlight the durability and quality of the ‘world’s most-loved paint brand’. The ad features a modern South African family and comically depicts a curious little girl whose question prompts her proactive father to paint his mother’s house. The question directed to the father is “why does granny’s house have wrinkles?” The result is a flawlessly painted house met with approval from her grandmother. “We’re proud to have come this far with the Dulux commercial,” said Fran Luckin, Grey Advertising’s Chief Creative Officer (CCO). “We used Dulux’s Maxiflex technology which enables the paint to ‘stretch’ over tiny imperfections, giving exterior walls added protection to South Africa’s harsh climate. By comparing cracks in the wall to wrinkles, we allowed for the technical product benefits to shine through in a more emotive way. And that’s what resonates with people,” she said. The top 10 ads are rated by the South African audience whom Kantar Millward Brown believes to be the most important critic – as they ultimately choose whether to buy your brand or not. The ad can be seen here https://www.youtube.com/watch?v=RPDhCHbCt6Y Kantar Millward Brown is a leading global research agency specialising in advertising effectiveness, strategic communication, media and brand equity research. Dulux is a global leading brand of premium quality paint, and the guiding principles for any Dulux product are to ensure they consistently live up to the Dulux reputation for verifiable, total product performance that is both recognised and expected by customers. CLICK HERE to submit your press release to MyPR.co.za. . . .
While the South African advertising industry wrestles an array of inevitable changes from empowerment to technology and everything in-between; local advertising agency The Niche Guys have shaped an offering they describe as “hyper-relevant for local conditions” and their explosive growth in 2017 proves that clients are increasingly enjoying their service. Through their unique model for brand development – that they’ve termed “Digital First” – the agency has defined a unique approach to strategy, development and execution that’s earned them multiple creative awards in some of South Africa’s leading advertising awards shows. Most recently, The Niche Guys raked in 4 awards at The New Generation Awards; including overall Gold winners in the Legacy Award category for Unilever’s Domestos. Other wins included a Silver and a Bronze for Closeup Toothpaste and a Bronze for Lifebuoy. The Niche Guys have also gained recognition in The Smarties, AMASA and The Loeries in 2017. The agency’s leadership attributes this success and the agency’s 300% growth in 2017 to a combination of influences – ranging from its diverse talent pool, trusting clients who prefer to operate as partners and the agile, entrepreneurial pace of their organisation. “What you won’t find at The Niche Guys is the baggage of yesteryear that slows down some of the bigger agencies. While we do value the experience inside the agency, we are also proud of how we consistently unlock new thinking from young minds.” The Niche Guys are located in Johannesburg and Durban, locally-owned and managed by Cameron Krieger, Rory Jacobs, Leigh Augustus and Nomika Singh. “Everything about The Niche Guys is different,” says Leigh Augustus, CEO. “How we think, execute and engage our clients. Even how we look. We’re proud of our independence, credentials and true diversity. We are the change and a new way.” CLICK HERE to submit your press release to MyPR.co.za. . . .
South African innovation consultancy enhances services for long-lasting business impact Johannesburg, South Africa 22 March 2018: iShack Innovation Consultancy, leading technology and marketing consultancy, has redefined its website and product portfolio to provide enhanced solutions and services to its clients. With a proven track record and exemplary client list, the company now provides hands-on consulting expertise across both online marketing and innovation engineering. “We are committed to providing a digital customer advisory service that’s designed to fit in with our client’s business objectives,” says Richard Bensted, Managing Director, iShack Innovation Consultancy. “We provide a full-service consultancy with highly skilled professionals and we focus on maximising client return on investment.” The online marketing division of iShack Innovation Consultancy focuses on strategic advice, advanced search engine optimisation, Google advertising and social media advertising. The innovation engineering division focuses on mobile application development and enhancement, artificial intelligence, blockchain technology, exponential technology consulting and enterprise software engineering. Each division delivers measurable results to clients, crafting tailored solutions that focus on the challenges and pain points experienced by business. “We are committed to supporting the growth and expansion of your business,” concludes Bensted. “Through our use of exponential technologies, innovation and digital consulting, and our extensive expertise in SEO and digital advertising, we can help you to reach more customers, expand your brand and take your business to new levels and into new markets.” iShack Innovation Consultancy has an impressive client list that includes Abland, TUHF Limited, Dodo Shoes, CTU Training Solutions, Bidserv Industrial Products, JLL, One on One Productions and Cliff Central, and High Street Auctions. The company was started by two South . . .
Four leading kitchen designers have selected the perfect palette and up-to-the-minute industry Trends to curate competing spaces in this year’s Franke Kitchen Trends Project themed ‘An Expression of Colour’. Kitchen Studio’s Crestwood Kitchens and Kitchen Spectrum; Bespoke Designs; and Expert Kitchens & Interiors will participate in this high-end installation which is set to feature at Decorex Durban, taking place at the Durban Exhibition Centre from 21 to 25 March. Using the latest range from Franke SA, each designer will incorporate colour with the design focus underscored by the Decorex #rhythmoflife theme. The kitchen models are carefully assessed by Franke SA and the Kitchen Specialists’ Association (KSA), with the winning team receiving R15 000 worth of Franke SA kitchen products. Franke SA’s National Sales Manager, Clinton Soutter, said: “The Franke Kitchen Trends Project gives designers the platform and latest products to really push the boundaries, giving them the opportunity to express themselves with different materials and finishes. This in turn gives the homeowner inspirational ideas and the latest Trends that can complement their living style and aspirations.” Soutter explained that the Franke Kitchen Trends Project allows kitchen companies to show the consumer, interior decorator and architect just what is possible. “The Franke SA sponsorship and partnership with other large industry suppliers gives these companies the chance to feature at Decorex, offering immeasurable experience and brand promotion.” Stephanie Forbes, National Manager of the KSA, agreed, saying that this is a truly unique opportunity for companies to showcase their work directly to the market: “The project ensures the kitchen space is well represented while giving consumers direct access to several companies that can provide input and advice on kitchen build and design.” Kitchen Trends and Styles Dane Maharaj of Kitchen Studio said they will be displaying a . . .
For those seeking up-to-the-minute colour inspiration, Plascon, proud sponsors of Decorex SA, will bring to life the power of paint, colour and the powerful impact these have on all aspects of life. 2018 sees Plascon celebrating 25 colourful years as the headline sponsors of Decorex SA, Africa’s premier décor, design and lifestyle exhibition portfolio. Commenting on what visitors to the show can expect, Kerstin Eser, Media Stylist and Colour Specialist says, “Durban is certainly in for a surprise. We’re all about making a positive impact on people’s lives and our innovative new Decorex show concept will have visitors engaging in our interactive space, scurrying for paint swatches and grabbing for their paintbrushes quicker than you can say ‘pass the turpentine’”. Established in 1994, Decorex SA is the décor and design industry’s leading and most trusted event and continues to play a pivotal role in shaping the industry. For Plascon the collaboration has been an ideal fit, “The show is a relevant and inspiring environment that allows us to highlight how the right colour choice and application can change a life. A dull teen pad with the right treatment can be transformed into your house being the one where your children’s friends want to hang out, and which parent doesn’t want that these days? This is all about us helping people to make sense of colour and give them access and the know-how to make real changes,” Kerstin says. Decorex is as much about making beautiful spaces accessible to everyone as they are about cutting-edge design, innovation and sublime décor, Plascon also believes that creating beautiful spaces should be within everyone’s reach. Colour is at the very heart of these important and often difficult decisions and this year’s Decorex Durban sees the Plascon space as an absolute must for those looking for on-trend décor inspiration, colour and product guidance. Taking a look back over the years, Plascon Colour Expert, Claire Bond says, “Twenty . . .
Choice pieces of designer furniture from @home homeware store and @homelivingspace will be carefully positioned in the beautifully curated @home Trend Home presented by Decorex. This stunning home space installation forms part of a full feature programme at Decorex Durban, sponsored by Plascon, taking place from 21 to 25 March at the Durban Exhibition Centre. “There is such a rich selection of @home furniture pieces that work so well with the current designer trends emerging,” explained Creative Director of Decorex, Anita Bloom. “For the @home Trend Home presented by Decorex, I have the enviable position of collaborating with some of the area’s best lifestyle, décor and design suppliers, all with a deep understanding of global trends and local preferences.” For the 2018 feature, Bloom will be working with Sugar Plum Interiors on the bathroom with Stone Library showcasing in the kitchen with taps and basins by Franke SA, and stylish gas burners from Pitt Cooking. The gorgeous range of Hertex Fabrics will be worked into the patio roof design. “The 2018 @home Trend Home presented by Decorex is designed around minimalistic, open-plan living,” explained Bloom. “It will consist of beautiful wooden roof structures and effective wooden room dividers giving the space depth and texture. The open-plan living merges the kitchen, dining area and living space. Without the separation of spaces, the kitchen has become a multi-purpose space better suited to serving our modern lifestyles.” This textured style works into the Hygge Trend which encourages a cosy home setting with a Scandinavian feel, extending through to the faux fur throws and scatters. There is a contrasting warm and cool sensation in the Mixed Metallics - viewed in the cutlery, lamps and golden dining décor such as iridescent vases. The Large-Scale Art Trend in the form of mirrors and hanging shelves is carefully balanced with the Room Divider Trend which allows for open spaces to be intimately separated . . .