A SHARED DESIRE TO DO TRULY GREAT WORK Discovery appoints MetropolitanRepublic as agency of record Discovery has appointed integrated communications agency MetropolitanRepublic as its agency of record across its South African operation. This decision comes after years of the financial services company had been using a multiple-agency model to drive its marketing operations. MetropolitanRepublic CEO, Alison Deeb, says the appointment is a great honour for the agency. “We did not win the account in the traditional way. Discovery hadn’t worked with a dedicated agency for many years, but rather chose to partner with a few agencies on their respective brands.” In October 2016, MetropolitanRepublic was invited to pitch on a Discovery project, along with three other agencies. “After a number of iterations, we were awarded the Discovery broadcast sponsorship campaigns for the English Premier League and Sky Sports sponsorship” adds Deeb. MetropolitanRepublic shot the commercials in Italy and Johannesburg, which featured Discovery Vitality brand ambassador, Olympic athlete and football fan, Wayde van Niekerk. It charted his journey from toddler to global superstar, showing how he has always harboured a deep love for the beautiful game, and in particular, the English Premier League. Deeb says the experience was positive for both Discovery and MetropolitanRepublic. “It was after this work that Discovery decided to appoint us as its agency of choice. They loved our work and work ethic, and saw us as the right creative partner.” Discovery Chief Marketing Officer, Dinesh Govender, concurs, “We are thrilled to be working with MetropolitanRepublic to continue to build the Discovery brand.” The partnership presents an incredible opportunity for MetropolitanRepublic. Discovery challenges the status quo and disrupts every category it operates in. Their shared-value business model focusses on creating a healthier South African society, which it facilitates by . . .
Grey Advertising is proud to announce Uber’s first South African locally produced TVC and radio spot campaign, which went live from Monday, 13 November 2017. The concept centred on Freedom. The campaign brings to life the occasions when we just don’t want to be troubled by the hassle of driving ourselves to an outing which requires us to be free. The ads capture the comedically irrational relationships between South Africans and their cars. “This campaign is not a global one that was localised, it was uniquely conceptualised and executed here in South Africa by GREY Africa,” says GREY Advertising’s Chief Creative Officer (COO) Fran Luckin. There are various anxieties that come with being a car owner, from traffic to a lack of parking and wanting to responsibly enjoy a couple of drinks with your friends. For these moments, Uber offers you freedom at a tap. The adverts depict the moment where people break the news to their cars, that this time, they unfortunately cannot not come with them, followed by buckets of reassurance of a reunion. Links to Uber TVC • https://www.youtube.com/watch?v=7zpqCgV0djY • https://www.youtube.com/watch?v=SZaXwX3gh08 • https://www.youtube.com/watch?v=7TQ2vomHJOg CLICK HERE to submit your press release to MyPR.co.za. . . .
Pierre Cassuto, General Manager of HoneyKome (an Ole! Media Group company), explains why being asked for a ‘content’ strategy irks him and how companies can ‘swim’ on their own in the digital pool The advent of the Internet and smartphones has democratized production, publishing and broadcasting. Anyone with access to both of these can now have a public voice and build an audience by creating ‘content’. But pundits, commentators, media houses and agencies have done the entire world a great disservice by constantly referring to the sum of it all, as "digital content". It only takes one quick look at your Facebook timeline to see the swamp that news, gossip, popular opinion, adverts, PR and entertainment has become. Our languages and our words influence how we construe the world around us. ‘Content’ brings every act of creation to an equal base level. Obama's speech at Nelson Mandela's funeral and a tweet from Donald Trump are both counted as ‘content’. Investigative journalism and a populist opinion piece without foundation, are ‘content. Game of Thrones and a Happy Friday post from KFC are ‘content’. A user manual for your alarm clock in 47 languages and a customer's angry post about your warranty conditions, are also ‘content’. ‘Content’, is a fitting meta description but so is ‘stuff’ or ‘crap’. Everything can be construed as stuff and right now my social timelines are full of crap. I wonder how Picasso, Mozart or Shakespeare would have felt if their work had been remembered by history as ‘content’. In any case, I'm pretty sure, they didn't set out to produce ‘content’. Media suffers because of ‘content’. Democratic societies suffer because of ‘content’. And, so do marketers and businesses that are investing blindly in ‘content’. Businesses need to stop asking their agencies to vomit useless branded content all over the Internet. Rather, they need to think about creating truly valuable pieces and experiences that benefit existing and potential . . .
Eat Out magazine is the definitive annual guide for where to eat well in South Africa, featuring top fine-dining destinations, neighbourhood gems and classic favourites. The 2018 magazine is the 20th edition of the guide and includes reviews of the Eat Out 500, which are the 500 best restaurants in the country as rated by Eat Out’s countrywide editorial panel of 48 critics, as well as details on the Top 10 as announced at the Eat Out Mercedes-Benz Restaurant Awards on 19 November. The collectors’ issue pays tribute to the last two decades of the local restaurant industry, its highlights, watershed moments and stars. Take a trip down memory lane as the magazine traces back the top trends of the past 20 years, like molten chocolate cakes, Cosmopolitan cocktails, deconstructed dishes, gourmet burgers and foraging. From markets becoming a foodie mainstay to incredible chefs rising locally and internationally, the landscape has changed dramatically from the days of surf-and-turf at the local steakhouse. Also get a look at Eat Out’s previous 19 covers, and find out which 23 restaurants have stood the test of time, appearing in the very first edition and once again in this, the 20th issue of the magazine. “Eat Out is proud to have been part of South Africa’s eating out history,” says Anelde Greeff, editor-in-chief of Eat Out. “We have witnessed so many amazing restaurants, chefs and trends come and go over the past 20 years, and we hope that this issue pays tribute to that – and to the wonderful new wave of winners of the 2017 Eat Out Mercedes-Benz Restaurant Awards.” The 2018 issue of the magazine also introduces the new logo for Eat Out, the first of a number of exciting developments for the brand in the year ahead. Join in the 20th issue celebrations by following the hashtag #EatOut20. Eat Out magazine will be available from all major retailers for R55 from Monday, 4 December. Digital copies will be available through MySubs, Zinio and . . .
Integrated through-the-line agency Promise Group continues to strengthen its management team with the appointment of Naomi Hoogeweegen as its new Talent Manager with effect 1 December 2017. This follows the recognition of the importance of the HR function as a strategic business partner within the organisation as we continue to grow our business says, Managing Director of Promise Group, Craig du Preez. “Hoogeweegen’s appointment signals a new era of growth within the Promise Group, as we take the lead to develop our HR department that will help us with recruitment and selection of new talent as well as play a role in the development of our workforce as we continue to grow our staff numbers”, adds du Preez. A Marketing graduate of the IMM Graduate School, Hoogeweegen began her trade working for external recruitment agencies and was later approached by Publicis Africa Group to join their recruitment team as an internal Talent Acquisition specialist, where over the past two years she has assisted over 25 Advertising Agencies across SA with their recruitment needs. “After completing my degree, I realised my love for the Advertising & Marketing space and ended up gravitating towards a people-centric role within the industry”, adds Hoogeweegan. Looking forward to taking the next step in her career with Promise as Talent Manager, Hoogeweegen is thrilled about the opportunity to join Promise and to become fully immersed within the agency and all Talent management related needs. “I hope to use my experience and expertise to contribute towards the exciting growth that Promise is experiencing at the moment by connecting with Top Talent in SA”, concludes Hooweegan. CLICK HERE to submit your press release to MyPR.co.za. . . .
Can’t make sense of fibre internet? Cell C’s Executive Head: Broadband, Dederick Venter explains what you need to know. Chances are you have seen the ads, the flyers, maybe even met the eager salespeople. Fibre internet is slowly expanding across South Africa’s metropolitan areas, introducing a new level of internet access that really stands beyond compare. Fibre is considerably faster than ADSL and more stable than the wireless signals from mobile broadband. The closest other option is LTE, which itself is blisteringly fast. But fibre is the king of this mountain. This certainly sounds like a good deal, but is it? What is fibre and should you cave in to your family’s calls to have it installed? That depends on what you are looking for, but if you live a connected life, you won’t regret ordering fibre. The traditional way to ferry the digital information of the internet around is to use copper cables, which carry electrical signals. But fibre sends beams of light down long translucent threads. This has several benefits: fibre do not decay as fast as copper lines and fibre is less exposed to interference. It is also very fast, comfortably offering speeds ten times that of ADSL and beyond. Even at its lower end - 10 to 20mbps (mbps is to internet speed what km/h is to cars) - fibre is more reliable. It also has more capacity, so no more fights over who is doing what online and draining all the speed. A 20mbps fibre link can comfortably carry the internet demands of a family of four or more. Through it you can stream HD movies, browse the web, hold video chats with friends and even control a security system - all at the same time. Sold? Great. But first you need to check if you have access to fibre, since networks are still growing their footprint. Consult the map of a fibre provider, such as on Cell C’s C Fibre website. If you do qualify, find a price and package that suits your needs and place the order. There are a few extra facts worth knowing. Fibre has . . .
Attracting new business is an ongoing pursuit for successful communication agencies around the globe, and the Independent Agency Search and Selection Company (IAS) is unveiling secrets to success from a local and international perspective. For six consecutive weeks from Wednesday 24 January 2018, the IAS will run its “winning new business” course for agencies – aimed at equipping communication agencies with the skills and guidance required for advertising, media, public relations, design and digital agencies to overcome the challenges associated with winning new business. “The IAS course features six standard sessions over the six week period and is open to both IAS subscribers and non-subscribers. To ensure personal attention and engagement, a maximum of ten (10) delegates will be accommodated,” says Johanna McDowell, Managing Director at the IAS. The course is facilitated by Johanna McDowell, whose background includes being on both the agency and the client side of the fence. Johanna is ideally placed to offer commentary and direction on marketing and advertising in both the South African and international contexts. An “entrepreneur at heart in a power suit”, McDowell has built her career in marketing and advertising since 1974, starting her career in marketing in the UK, Johanna moved into the world of advertising for the following 15 years – both in the UK and South Africa – culminating in being appointed CEO of Grey Phillips advertising agency in 1989. She understands the industry from the inside: She built Integrated Communications, a public relations-driven marketing communications company that went from zero base in 1991 to an R8 million fee turnover by December 2004. “Experiential training that includes role playing and group work will form part of learning how to approach – and win - new business in a perfect blend of knowledge that will serve all types of agencies in the communication industry,” continues Johanna. Who will benefit from . . .
The results of SCOPEN 2017 show Promise to be the most improved agency with regard to market perception, moving up 25 positions since Scopen 2016. On top of that, five Promise staff members – namely, Verushen Reddy, Nic Kostouros, Marc Watson, Yolandi Buys and James Moffatt – are considered by the industry to be outstanding industry professionals. CEO of the IAS Johanna McDowell says that the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS), AGENCY SCOPE 2017 gives agencies first-hand feedback about their requirements. “Marketing professionals involved in the one-hour face-to-face interviews we conducted are those who engage on an ongoing basis in the decision-making process for selecting and approving their agencies’ work, so this feedback is important.” According to the research, marketers see Promise’s key strength as is its integrated agency status, noting client service, strategic planning, effective creativity, innovation and digital capabilities as factors enhancing this strength. SCOPEN’s President and CEO César Vacchiano says: “Promise should be very proud of their results, particularly as the only agency ranked in the top five in client satisfaction both in 2016 and 2017. There is certainly a commitment to strategic planning, effective creative, account service and integrated services offering in the agency, all key factors for clients. This places the agency in a unique position, while its challenge is to be better known by marketers in a very competitive industry.” Promise’s standout performance doesn’t end there: Rated the number one agency for commitment and action with regards to B-BBEE and number one for senior management involvement in client services and accounts. Promise was also noted for outstanding financial performance for its clear pricing structure; value for money; and maximising client investment. The second edition of AGENCY SCOPE . . .
Proving that the voracious appetite for mobile Video on Demand (VOD) content shows no sign of abating, MobiMedia, the mobile content arm of the Ole! Media Group, today released subscriber figures for its newly launched platform, Jika TV. Dialling into the VOD ‘snacking’ trend, Jika TV has numerous channels that are clearly satisfying consumers’ info and edutainment needs. MobiMedia’s Jika TV is proving a commercial haven for burgeoning digital content producers too, by providing them with a hub and home for locally created content that can now reach a global audience. Over the past three months, Jika TV has generated an active user base of over 500 000 already. Compare this to the South African subscriber numbers on Netflix and Showmax, and it’s not hard to see why Jika TV is predicting it will have more than 1 million subscribers by the end of 2017. This phenomenal growth is driven by a variety of content, covering topics such as sports news and round-ups, health and fitness, food, inspirational and religious content, children’s content with Cartoon Network, and more. There is also a wide range of educational content ranging from learning channels for pre- and primary-schoolers through to Life Skills for adults. Furthermore, given the local focus, the language bandwidth includes isiZulu, isiXhosa, Swahili, French and Portuguese. Many of the channels are animation and expression driven rather than language audio or language dependent, and are thus accessible to multilingual audiences. The content is carried on a number of well-established mobile operator platforms with more joining, including expansion into Africa, the Middle East, Asia and Europe through the likes of API integrations with Airtel, BBM, MTN, Vodacom and others. “The uptake in the service by operators and consumers has been tremendous, as has the interest from the content providers whom we assist in monetising their content” says MobiMedia Managing Director, Tim Legg (who is also co-Founder . . .
Tuesday 14 November, News24 Frontline will be in conversation with ANC Presidential hopeful and Treasurer-General, Dr Zweli Mkhize. Dr Mkhize will be interviewed live, via real-time video stream, by News24 editor Adriaan Basson and News24 politics editor Mahlatse Mahlase. The race to follow President Jacob Zuma as leader of the ruling party is heating up and South Africans are following the contestation closely. It is in this environment that Dr. Mkhize has been pleading for unity and calling for the party to stick together. In this News24 Frontline, News24’s most senior journalists will be putting a spotlight on Mkhize’s plans for the party, and for the country. Conducted in front of a live audience of influencers, News24 viewers can join the conversation via a real-time video stream on News24. The video stream begins at 18h00 on the 14th November. Users can also follow the conversation on Twitter (@News24) with the hashtag #News24Frontline. If they miss the live interview, viewers can simply catch it later on News24. CLICK HERE to submit your press release to MyPR.co.za. . . .