SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher owned private media marketplace within Media24. This move will mean that The SpaceStation will be the only media sales house with expertise in both premium (including native) and programmatic, with the breadth and depth of inventory to back it up. Gustav Goosen, CEO of The SpaceStation says: “We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients.” The new division will be headed up by SouthernX’s Managing Director Paula Raubenheimer who will become Head of Programmatic at The SpaceStation. Says Raubenheimer: “This integration is a strong reflection of the growing importance of programmatic in South Africa’s digital media space. For South Africa’s largest publisher to have made this move so that they can be certain that programmatic is 100% integrated into their existing sales teams, is a telling acknowledgement of the value of programmatic.” Gustav also notes that this move takes their competitive offering and the value they provide to clients to the next level: “We have always strongly believed in the effectiveness of premium ad campaigns. Now we are able to offer even more - a simpler solution that is a single point of contact for both premium and programmatic (RTB and Premium Direct) ad buys, giving clients strong, engaging and strategic campaigns that use the best of both approaches across a network of SA’s largest digital publishers, largely driven by 24.com at Media24.” The integration means that The SpaceStation’s programmatic offering will be even more agnostic in terms of both technology and buyers. SouthernX essentially becomes The SpaceStation’s platform agnostic Sell-Side Platform (SSP) able to plug into App Nexus, Google Ad Exchange and others in the near future. As one of the first media exchange market places in South Africa, SouthernX have always been . . .
In a clean sweep of winning work, G&G Digital took home nine awards at the 2016 New Generation Awards, held in Sunninghill, Johannesburg, on 13 October. G&G Digital, one of the fastest growing digital agencies in SA, proved their creative and innovative mettle by winning Overall Digital Agency of the Year, as well as other prestigious awards for their clients across a variety of categories. Accolades included Digital Brand of the Year, Overall Online Strategy of the Year, Excellence in Content Marketing (Bronze) and Blogging Excellence (Silver) for business solutions provider, Nashua. G&G was also richly rewarded for their Vespa v Mall of Africa Campaign, dubbed Best Online PR Campaign and Best Low Budget Campaign. Amidst formidable competition, G&G took home Best Community Engagement Award (Silver) for their work for Bayer Animal Health, as well as Blogging Excellence (Silver) to reward a unique approach to content marketing for Janssen Pharmaceutica. G&G Digital, founded by partners Michael and Desiree Gullan and based in Illovo, Johannesburg, attributes their growth to hard work, exceedingly high standards and good coffee. The flourishing agency was established eight years ago from a Seattle coffee shop. With a variety of B2B and B2C clients, G&G Digital has become synonymous with breakthrough digital campaigns that not only meet clients’ needs but also create enriching consumer experiences. Executive Creative Director, Desiree Gullan, believes the agency’s smart and gumptious approach to creating quality content was what resulted in their success at the New Generation Awards this year. “Winning awards – particularly those of the calibre of New Generation – is an affirmation we’re doing something right,” says Gullan. “It’s an honour to be recognised for beautiful and winning work in the competitive digital marketing space. We’re inspired by all the nominees and, if anything, these awards will ignite a desire to continue to . . .
Margaret Hirsch, COE of the Hirsch Group and a champion for Women’s Empowerment, was recently conferred with the Global Inspirational Women Leadership Award and the United States Congressional Commendation Award by the UN’s Centre for Economic and Leadership Development. She was also nominated as one of Amazon Watch Magazine’s top 100 Most influential Women in Emerging Economies - “an elite list of audacious and inspiring women leaders from diverse developing regions of Asia, Africa, Middle East and South America, who are using their positions to transform their communities.” Some past CELD awardees include the former President of Malawi, H.E. Joyce Banda, and First Ladies from Ghana, Tanzania, Niger, Burundi and Namibia, all of whom have taken risks to build a more sustainable future for their regions. The Awards will be presented during the South America, Africa, Middle East, Asia Women’s Summit which is being held in December in Dubai. CLICK HERE to submit your press release to MyPR.co.za. . . .
The first annual Southern African Freedom Convention (SAFreeCon) will be held at the Free Market Foundation this weekend on the 15th and 16th of October. It promises an impressive array of speakers who will be discussing the state of liberty in Africa and how we can improve civil and economic freedom. The event is free but pre-registration is advised. This can be done at the following link: Event Page The event will be held at: 170 Curzon Rd, Sandton, 2191, Johannesburg, South Africa. Everyone is welcome to attend the talks and enter into discussions. CLICK HERE to submit your press release to MyPR.co.za. . . .
Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and setting is determined focus on the mechanics of bringing the brand to ‘life’ and encouraging the target market to engage and interact with the product or service. To make a meaningful impact, drive affinity and inspire consumers to act, one should consider the following: Why would the audience pay attention to the campaign? Why should they engage? What factors should be considered? Truly understanding the market and its challenges will give insight into consumer preferences, how and where to communicate with different audiences, thereby enhancing on-shelf presence, brand recall and market share. Location: Find a space you can ‘own’ Experiential events are not as straightforward as placing imagery in a demarcated area and expecting consumers to connect with a brand because it exists in that space. The location must be easily accessible, visible and have a presence where there is a high level of traffic or footfall. The physical space will also determine the scope of the project: an in-store campaign will limit activities to a promotion where brand ambassadors provide product information while handing out samples to passers-by to encourage trial and consumption. On the other hand, an outdoor platform presents an occasion to create hype about the brand and its offerings. Rather than ‘pushing out’ content about the features of a product or service, the activation area can be used to ‘pull audiences’ and immerse themselves in a truly captivating experience. Target Market: The brand should be relevant and reflective of the values of the audience Different market segments are made of a population profile that includes race, age, gender and income levels etc. However, there are areas of the same geographic spread where the demographics are highly comparable with other target groups. The communication . . .
On October 14, it will be 20 years since John Maytham welcomed listeners to Cape Talk’s first broadcast. It was 6am, and the beginning of a journey that has seen the station grow to become one of South Africa’s best loved and most trusted sources of news. This year, on October 14, John Maytham will be hosting a very different breakfast, but one which will also have a significant impact on the lives of many people. The Fair Cape Cares Foundation, of which Maytham is a trustee, will be holding its first business breakfast at 7.30am on October 14 at the Atlantic Imbizo in the Waterfront’s Clock Tower building. “The Fair Cape Cares Foundation exists to make a significant contribution to charities working in the areas where our products are sold,” said Louis Loubser, CMO of Fair Cape Dairies. The company established the Fair Cape Cares Foundation earlier this year after the Operation Smile bottle cap recycling initiative was named one of the three Best Corporate Social Responsibility Initiatives in the dairy industry worldwide. The Fair Cape Cares Foundation currently supports four charities: Operation Smile, the Cancer Alliance, Little Fighters and the Peninsula School Feeding Association. Maytham has been described by fellow journalist and broadcaster Daryl Illbury as “highly intelligent and uncompromising, even brutal at times; the result is radio rich in tension and intellectual rigour. When someone grabs you by the neck and tells you stuff, it’s hard not to pay attention”. To enjoy breakfast with John Maytham and to make a meaningful difference in the lives of many, contact email@example.com. Tickets are R250, or R2500 for a table of ten. CLICK HERE to submit your press release to MyPR.co.za. . . .
We are often asked about MyPR's editorial policy - watching this screencast as we go about approving and editing (or not) press releases submitted to MyPR will give you a much better idea of what works and what doesn't when submitting your press releases. https://youtu.be/bSfEmPvpVr0 . . .
Pretoria, South Africa – 09/09/2016 – Pixel8 is a comprehensive online digital solutions marketplace offering bespoke products or services for quick and affordable company branding, as it should be. Through hard work and dedication, Pixel8 has officially opened its platform to those who have an interest in developing and strengthening their brand, as well as those individuals who have branding services to offer. By offering in-demand online products such as graphics and design elements, promotional videos, digital marketing services, as well as SEO-friendly website content, just to name a few, Pixel8 extends its marketplace to offer quality products to a wide variety of individuals who not only want to improve their return investment, but individuals who have quality products to offer by selling them directly on the website. The full range of products offered include: Office interior digital mock-up Sales/landing pages for your website Flyer/brochure designs SEO-friendly website copy Professional product labeling designs Professional business documentation templates WordPress blogs for a business website SEO-friendly articles Social media marketing services Website banner ads Unique email marketing services Infographics for your business website Website banner designs Creative branding mascots Unique email signatures Professional logo designs Unique business card designs Web design and development Learning management systems (LMS) Maintenance and updates on WordPress websites Website conversions into an Android App Promotional videos Animated logo reveals Professional animated videos Accurate data entry Custom QR codes for your business Fun online gifts such as e-card designs and custom t-shirt designs Celebrating the success of the website launch, Pixel8 is excited to see what the future holds for online branding and company collaborations – offering affordable, fast, and . . .
GardenTalk, the official in-house magazine of GardenShop, South Africa’s leading garden retailer, nursery and lifestyle centre, recently announced that the publication will increase its frequency from three to five editions per year. In line with GardenShop’s recent rebrand and refreshed website identity, the magazine’s new contemporary look and feel will continue to provide compelling content. The idea behind the creative is to present a consistent look and feel of the brand that is identifiable to the target audience and that communicates an integrated message in a visually appealing and inspiring format. The smaller but distinctive A5, 32-page format meets readers’ expectations for convenience at their fingertips. It will be distributed to GardenShop’s 70 000 listed GardenRewards members and circulated in-store to consumers throughout Gauteng, offering advertisers regular inserts and a broader target market. Comments Deborah Hele, marketing manager at GardenShop and editor of GardenTalk, “GardenShop is a one stop destination for garden enthusiasts, wannabees and homeowners who today often have limited knowledge about gardening but want to ‘colour’ their garden and enhance their outdoor living space. This explains why GardenShop has approached the market differently with innovative, solution driven products that provide instant gratification for their customers.” From GardenShop events, regular gardening tips and advice, special offers, GardenShop loyalty rewards, new stock, planting techniques, different types of garden, gifting ideas and furnishings, new ranges including Weber, Yankee Candle, and birding accessories, the magazine is a fount of information. Contact Deborah Hele on 011 516 9700 for the updated 2016 rate card, ad specifications and deadlines. Visit the website for more information about GardenShop: www.gardenshop.co.za . Alternatively, connect with them on social media platforms Facebook: (https://www.facebook.com/GardenShopSA) . . .
Global Access has been lucky enough to have Amelia Thiart as our Head of Broadcasting and Creative for the past seven years and we are so proud to announce that she is a finalist in the Inaugural MTN Women in ICT awards within the Innovator Recognition category. She is being recognized for her work, pioneering the development of Virtual Reality, Augmented Reality and 360 degree filmmaking both within Global Access as well as in South Africa. This category was created to recognise and reward women, that in the words of the judging criteria ‘have introduced new methods, ideas or products that are contributing in one way or the other to the delivery of a bold, new, digital world.’ How has Amelia paved the way and introduced something new to the digital world? Well, the South African ICT sector is one of the largest and most advanced in Africa and is characterised by technology leadership. Amelia knew South Africa would be missing out if we didn't branch into AR, VR and 360. By Amelia focusing her team and driving them to the creation of VR apps and AR, VR and 360 content she is pushing her staff, clients as well as her competitors to accept and engage with these new technologies that very soon will be the commonplace. Technology changes rapidly and grows daily. It’s ever evolving. By championing the rise of these technologies and helping customers, who are more educated regarding technology than ever before, communicate and train in an innovative way, Amelia is paving the path that these technologies will become more accepted. Ensuring South Africa won't be left behind by the rest of the world. These awards however aren’t just looking at innovation or accomplishments within the ICT sector. They were created to reward women and their role in the growth and development of the Information Communication Technology sector. When asked what she believes Women’s roles to be in this new sphere within ICT, Amelia said “As technology is normally "a man's world" it is . . .