MyPR.co.za was born out of a publisher's frustration whilst looking for easily accessible South African content for a growing network of content sites. As with all products grown out of a sense of fun, MyPR continues to gain increasing traction with PR companies, event organisers and content publishers. Believing in 'Baby Steps' MyPR creator, Alan Straton, has been quietly promoting the site amongst well known PR Companies and credible content consumers. Traffic to the site has been on an upward trend since day one and has proven delivery methods to suit most publishers: from immediate e-mail notification, to a daily digest and a growing number of RSS feed options. Contributors are grouped according to their author name and are further recognised with accreditation in articles published as well as with accreditation and links back to their author pages in each RSS Feed. Articles are manually checked and edited before publication and the article rejection rate hovers at around 20% of all submitted. Monetisation is discreet (read; "We aren't making money yet, but are still thinking about how we could!"). These recent additions to the site will make content providers and publishers happy: RSS Feed accreditation Google XML Site Map Additional article submission form fields allowing links to Twitter, Facebook and Client Web Site YouTube display links also incorporated in article submission form MyPR has a narrow focus on South African content only. Content providers are encourage to register and then submit content. Publishers can register to receive content as it is published, get a daily e-mailed digest or use one of the many RSS Feeds to stay up to date. The YouTube video included here is a how to on 'How to resize an image using Gimp". GIMP is a freely distributed piece of software for such tasks as photo retouching, image composition and image authoring. It works on many operating systems, in many languages and will help content . . .
After Boomtown’s success of winning a 2012 CLIO Award in New York earlier this month, as well as an Assegai, it was announced that they are adding an Epica Award to their existing trophy cabinet for the Always On Direct Marketing campaign implemented for global power generation service provider, Aggreko. The Epica awards were created in 1987 focusing on Europe only and have for the first time opened the awards to global entries. The awards received more than 3800 entries this year from across the globe including countries such as Canada, India, Singapore, China, Australia and the Philippines and is aimed at recognizing outstanding creativity. This will be Boomtown’s third award over the past ten days proving that they are both competitive in an international sphere such as America and Europe as well as being recognized locally. “November has been a fantastic month for us being recognized both locally and internationally for our work, we’re hoping this is just the beginning for great things to come in 2013,” said Creative Director Andrew MacKenzie. The Always On campaign has already claimed two Gold Assegai awards in the craft and media 3D categories as well as the Inkosi Award, the most prestigious award at the 2011 Assegai Awards and was a finalist at the Cannes Lions. The aim of the campaign was to launch Aggreko’s power solutions to a niche target market in South Africa. The creative team at Boomtown conceptualised a unique three dimensional direct marketing piece in the form of a simple black box which continues to turn itself on when the user tries to turn it off. The campaign yielded a phenomenal response rate of 57% in terms of lead generation for Aggreko. END Background: Boomtown Strategic Brand Agency was founded in 1994 and has since grown to a national agency with offices in Port Elizabeth and Johannesburg. With a staff compliment of 52, Boomtown offers a 360? integrated marketing solution. The agency manages clients such as Plascon, . . .
From New York, to Cape Town and Johannesburg, New Media continued their award winning streak of 2012 at the Pica's last night. Plascon Spaces scooped top honours in the Visual Production of the Year category and New Media also hauled in 9 Highly Commended accolades for their consumer and customer titles including Woolworths TASTE, Eat Out, Siyasiza, Ackermans Club, Mediclinic Family and From New York, to Cape Town and Johannesburg, New Media continued their award winning streak of 2012 at the Pica's last night. Plascon Spaces scooped top honours in the Visual Production of the Year category and New Media also hauled in 9 Highly Commended accolades for their consumer and customer titles including Woolworths TASTE, Eat Out, Siyasiza, Ackermans Club, Mediclinic Family and Mercedes Benz. The PICA accolades are truly the cherry on top for New Media, who has won numerous respected local and international awards this year. Just in the past four weeks, New Media has celebrated major wins at the Pearl Awards in New York for Woolworths TASTE (Gold - Best Integrated Print and Web Programme) and Siyasiza, the internal communications magazine for FNB (Best New Launch/Relaunch); scored big at the Galliovas, with Woolworths TASTE food editor Abigail Donnelly winning the top award -- Best Food Writer of the Year -- as well as Best Stylist; at Bookmarks, with Woolworths TASTE Digital and Eatout.co.za taking home four prizes for excellence. "Being recognised within our industry with top honours like these is of course wonderful, but even more gratifying is knowing that we've done our best for our clients, having created content that not only resonates with their readers but also gives measurable results," said Bridget McCarney, Managing Director for New Media. "Our customers' satisfaction is the real reward, but that said, the PICAs and other awards are certainly much appreciated nods for the consistently outstanding groundbreaking work created by our talented team, and we . . .
In today’s fast-moving media environment, the role of branded content is becoming increasingly important. International research by Dipstick shows that a quarter of the UK consumers’ total media consumption is provided by their favourite brands and the appetite for editorialized content is continuing to grow. The UK’s Content Marketing Association’s recent research also showed that marketing executives are planning to allocate more budget towards content in 2013. So what does this mean for South Africa? Are we seeing the same shifts? Do we have the right skills? Do brands understand the value? What is being done to take the content marketing industry as a whole to the next level? These questions were the catalyst for New Media, one of South Africa’s leading content marketers, to take action. The result is Content 2013 (kindly sponsored by Paarl Media) - SA’s first, truly comprehensive content marketing conference, providing an all-encompassing and inclusive forum platform. Does South Africa really need another content marketing conference? “Despite the plethora of conferences on content marketing, not one dealt with our unique situation, or provided an objective overview of all the facets that affect us,” says Heléne Lindsay, head of the conference’s organising committee and head of strategy at New Media. “The real need is for a forum where all stakeholders share and learn from each other, driven by insiders who know and care.” She adds. The international and local speakers at Content 2013 have therefore been invited for both their experience and their willingness to push boundaries and successfully operate in a shifting environment. A sample of the carefully chosen topics that attendees can expect at Content 2013 is: Retailers: how are they using content? Case studies and insights from an international AND local perspective. Education: is the next generation of employees equipped and informed? Content marketing and application: lessons . . .
NEW YORK, 5 November 2012 – Fotolia continues to span the globe by expanding its services becoming the first world-wide microstock agency to establish a local presence in South Africa. The launch of localised pricing in South Africa was a strategic move to not only become the market leader in Africa but also to acquire more local content, fostering long-lasting relationships with South African customers and artists. This expansion also marks the first step towards expanding throughout Africa. Considered a “hot spot” in the microstock world for its sunny and infinite landscapes, South African photographers are also among the most popular contributors on Fotolia. “We’re looking forward to discovering and recruiting more talented local artists”, says Oleg Tscheltzoff, CEO and co-founder of Fotolia. “Localizing to countries such as South Africa means expanding the customer base for stock imagery to millions more people and we’re excited to be the leaders here.” Fotolia has shown steady growth since its inception in 2004. With this recent expansion, Fotolia now provides services to 21 countries and in 13 official languages. About Fotolia Over 3.5 million people prefer Fotolia for affordable, royalty-free images, graphics and HD videos. With the introduction of the Infinite Collection, Fotolia became the first worldwide microstock organization to offer both crowd-sourced and professional images on one site. Founded in New York City in 2004, Fotolia spans the globe with websites in 13 languages and offices in 21 countries. With over 19 million files to choose from, find it on Fotolia.com. More Info: http://www.fotolia.com Author: Michelle Haarhoff from Fotolia. Originally distributed by MyPR.co.za. No of Images Uploaded: Three To gain access to Three image/s please Like, Tweet or +1 this article: [l2g] Images: Black Girl with Headphones Photographer: © olly / Fotolia Table Mountain Photographer: © Nolte Lourens / Fotolia Farm field . . .
The Technical Guys are considered one of the leading Search Engine Optimization companies focusing on providing practical and also reasonably priced SEO Professional services, Reputation Management and Reputation Restoration professional services within the Southern Africa. In South Africa there are really more than 52 million individuals and additionally is regarded as the fastest growing country depending on to CNN. Alongside which being stated, there has been a significant increase in the sheer number of new companies moving and additionally orifice places in southern Africa due to growth of entrepreneurs, small companies, and also already established companies. the-technical-guys.com has a team of search marketing specialists which might be thrilled to develop some kind of SEO campaign for your online business that can help take increase your search engine locate and additionally above all, increase your bottom line. We shall additionally help your online business keep a great Web reputation through their reputation management services. The Technical Guys SEO Professional services: Search Engine Optimization Reputation Management Reputation Restoration Social Media Marketing Web Design Services Web log Authorship Blog SEO Press Release Authorship Article Submissions We possess a team of specialists standing by due to the appropriate abilities and additionally knowledge to take the marketing promotion and also business to typically next amount. We currently supply SEO to consumers every one of the over typically southern Africa in cities like Durban, Johannesburg and Cape Town. Call us now to setup a consultation for your following SEO venture! More Info: http://www.the-technical-guys.com/ Author: Ravi Sharma from . Originally distributed by MyPR.co.za. No of Images Uploaded: One To gain access to One image/s please Like, Tweet or +1 this article: [l2g] Images: The Technical Guys [/l2g] . . .
Author and editor Anton Harber reveals why he chooses journalism, on Thursday 18 October, in the final 2012 event in the Gordon Institute for Performing and Creative Arts (GIPCA) Great Texts/Big Questions public lecture series. Harber will examine the changing work and role of journalists in the perfect storm created by new technology, and state and commercial pressures. Using his own work in his recently-published book, Diepsloot, as the basis of his discussion, he will examine the challenge of journalism in this country, posing pertinent questions: What kind of journalism do we want and need in the age of social media? What do we expect from our journalists in a struggling democracy? Do we want professionalism, or activism, from our reporters? Harber’s attempt to answer these questions draws on three very different texts: Tiyo Soga's writing on the role of newspapers in Indaba, one of the first newspapers for black readers; George Orwell's Why I write; and Eduardo Galeano's In Defence of the Word. Anton Harber was one of the founders of the Mail & Guardian in 1985 and went on to edit this newspaper for 12 years. Having also been an executive director of Kagiso Media, he is now the Caxton Professor of Journalism at Wits University, and chair of the Freedom of Expression Institute. He co-edited the first two editions of The A–Z of South African Politics (Penguin, 1994/5), What is Left Unsaid: Reporting the South African HIV Epidemic (Jacana, 2010) and Troublemakers: The best of SA’s investigative journalism (Jacana, 2010). His book, Diepsloot, was published by Jonathan Ball in May 2011, and won the Recht Malan Prize for Non-Fiction Writing. Harber writes a regular column in Business Day and blogs at www.theharbinger.co.za. His latest venture is in non-fiction e- publishing, www.mampoer.co.za. This event will take place at Hiddingh Hall, University of Cape Town (UCT) Hiddingh Campus, Orange Street, Cape Town on Thursday 18 October 2012 at 17:30 and is . . .
Cape Town, South Africa, 01 October 2012 Gavin Meiring was appointed as the Managing Director of Heart 104.9FM in 2006 and played an instrumental role in developing the Heart 104.9FM brand and repositioning and launching the new station. Now, seven years later, Meiring has announced that he will be leaving Heart 104.9FM at the end of December 2012 in order to pursue new opportunities and challenges. During his tenure, Heart 104.9FM has become a recognisable brand in Cape Town and is now regarded as a major player in the Western Cape radio broadcast industry. His decision to relinquish his leadership role coincides with exciting changes taking place at the station, including moving to newly renovated premises - a project developed and led by Meiring, and one that he plans to see through to completion before he leaves. “I’ve had an incredible journey with Heart 104.9FM. I’m extremely proud to have helped grow and develop the station into what it is today. A lot of exciting things are about to take place at the station, and the move to our new home will be a fitting final chapter for me,” says Meiring. With over 25 years in radio broadcasting and an excellent track record in all aspects of the industry - including radio production, station imaging, radio presenting, music programming, program management and station management - Meiring’s resume includes working at the SABC; launching East Coast Radio in 1996, and helping to grow the station’s audience from 500 000 to 2,2 million by 2005. Heart 104.9FM has yet to appoint a new MD, but the recruitment process to replace Meiring will commence shortly. “We would like to thank Gavin for the hard work and dedication he has shown over the last 7 years. Gavin has played an invaluable role in developing the Heart 104.9FM brand and we wish him well in his future endeavours” comments Peter Paul Ngwenya, Chairman of MRC Media (Pty) Limited and Heart 104.9FM. For more information visit . . .
With the mobilization of technology and the ever-changing social media sphere it pays to stay on top of the latest trends and innovations, which is why the Marketers Executive Forum is hosting a workshop where you can hear of some of the most cutting edge marketing and consumer trends from around the world that will give you loads of applicable ideas for the brands that you work on. The workshop will be hosted by Neil Hart, Chairman of the Boomtown Board of Directors and with his extensive knowledge and experience you will be sure to walk away informed, educated and charged with fresh ideas. Participant outcomes include understanding the new consumer environment, learning about innovative ideas that apply to your brand, gaining a global perspective to marketing and being informed of key trends that drive growth in the marketplace. The MXF Workshop takes place on Thursday, 20 September, from 8-11am, at Boomtown. The cost is R450 incl. vat. Seats are limited so book now to avoid disappointment. To book your seat, please follow the link: http://www.mxforum.co.za/registration-form/ For more information contact Gabi at 041 364 0180 or email firstname.lastname@example.org, or visit www.mxforum.co.za More Info: http://www.mxforum.co.za Author: Gabriela Vleeschouwer from Boomtown. Originally distributed by MyPR.co.za. No of Images Uploaded: One To gain access to One image/s please Like, Tweet or +1 this article: [l2g] Images: [/l2g] . . .
In the spirit of celebrating Nelson Mandela’s 94th Birthday and dedicating this day to his life’s work with charity organizations, and the 67 years that he spent fighting for humanity, Boomtown Strategic Brand Agency has uplifted the surrounding community, donated to those in need, and helped animals on this special Mandela Day. Boomtown’s Port Elizabeth office came out in full force with all 51 staff members gearing up to revitalize and renew their surroundings, offering support to the Animal Welfare Society and the Holy Trinity Church, by donating food parcels, blankets, pet food and clothes that Boomtown has collected over the past few months. This could not have come at a better time since the recent floods destroyed many homes. Nine households next to Boomtown were fixed and cleaned up, by mowing the lawns, pruning the gardens, painting the fences and removing and replacing broken windows. The initiative started as a way to beautify the surrounding areas and to create a change within the community, a lasting change. “Today we have uplifted the lives of 9 impoverished families living on our doorstep, numerous needy children and desperate city dwellers, and wagged the tails of a pack of furry friends. It was our call to action, to embody what we stand for – to create explosive, magical moments that effect change – in other words, to ‘Live for the Boom’. With all the other initiatives around the country, we hope this will help ensure that Mr Mandela’s legacy is continued”, said Wayne Harrison, Boomtown’s Managing Director. This day has the ability to create change within society, and Boomtown has succeeded in doing so with the collective collaberaton and very kind assistance from Earthcote, National Glass, Bridge Street brewery, Roast Master, and DMV architecture. More Info: http://www.facebook.com/BoomtownSA Author: Gabriela Vleeschouwer from Boomtown. Originally distributed by MyPR.co.za. No of Images Uploaded: One To gain access to One . . .