Inspire Virtual Mag recently made the leap into the online publishing world with the Nov / Dec 2012 launch issue. A collaboration between two tenacious ladies who are on a mission to inspire females all over the world, this publication is going against the grain when it comes to design, content, advertising and distribution. As a FREE publication, the ease of access has seen the number of readers and subscriptions go from zero to hundreds in less than 24 hours after the launch issue went live - not to mention the fact that the magazine itself had close on 3000 views in less than 3 weeks after launching. Inspire Virtual Mag looks at the modern woman, the woman who wants to find the balance between work, play and being. Contributors to the magazines range from home executives, budding writers, motivational coaches, executives and even the avid gardener. It is written by the readers for the readers, making the content more inclusive and easy to identify with. Going against the grain is nothing new to founders, Jaynie Lea and Naz Salie and as a team, they have managed to put together their first issue while still holding down their day jobs! With the support from contributors and advertisers, these two ladies managed to cram the work of ten people into their “free after hours” to produce a notable contender in the online publishing space. The magazine can be read, downloaded, printed and shared – making the secondary distribution just a click away. With a list of incentives to encourage readers to share – because sharing is caring – the distribution chain becomes limitless. Go grab your FREE copy of the latest issue at www.inspiresa.co.za URL: http://www.inspiresa.co.za Twitter: https://www.twitter.com/inspiremagsa Facebook: https://www.facebook.com/inspiremagsa YouTube: Author: Jayne Lea from Inspire Virtual Mag. Originally distributed by MyPR.co.za. . . .
Advertising heavyweight Alistair King will be engaging with marketers in the city about the future of marketing, brands and ethics. Watch him in action at the next Marketers Executive Forum XTalk on Tuesday, 19 February. The founding and creative partner of the King James Group, Alistair has built King James around delivering powerful creative on brands such as, Allan Gray, Santam, Kulula and Johnny Walker to name a few. Alistair is frequently ranked as the number one Creative Director by his peers on the Creative Circle. Talking about brands with heart and soul, Alistair will cover where marketing is moving, how communication is evolving and how agencies are changing. Illustrating everything he believes about the modern game of marketing, he will also show practical examples of brands that have heart and soul and why it’s so important in this day and age. “This XTalk is aimed at informing, enlightening and educating marketers in the Eastern Cape on the importance of brands for any business and really drilling to the heart and soul of that brand,” says Neil Hart, Chairman of MXF. The XTALK takes place on Tuesday, 19 February 2013 at 4pm, at the NMMU South Campus Auditorium. The cost is R250 incl. vat. To book your seat for this event, email Gabi on firstname.lastname@example.org. For more information on the Marketers Executive Forum or the next XTALK, visit www.mxforum.co.za. URL: http://www.mxforum.co.za Twitter: https://twitter.com/MXF_EC Facebook: http://www.facebook.com/MXFEC YouTube: Author: Gabriela Vleeschouwer from Boomtown. Originally distributed by MyPR.co.za. No of Images Uploaded: One To gain access to One image/s please Like, Tweet or +1 this article: [l2g] Images: Alistair King from the King James Group [/l2g] . . .
Understanding Brands 101 There are a plethora of definitions around what brands are? Here’s a simple argument. In olden days, farmers would mark their cattle for identification of their animals. But this mark was not purely used as a physical mark of identification, it also communicated the ownership as well as the quality of the animal. The brand is not just a physical marker, it implies more than what is visible. If the above is still marketing gobble-gook…here’s a simpler version. Joe is a good farmer he marks his cow with a J logo, this means: 1. Its Joe’s cow, 2. It also means its the best cow for steaks & 3. It also represents how people feel about Joe, so his behavior impacts on the Brand. This is how brands work, they have physical aspects(product, identity & logo) and inferred value based on the owner/organisational values and behavior. Why are Brands important? Brands are important because in the modern economy many Joes have many excellent cows( products, services etc) as well as similar abilities and budgets to market their cows. So what sets one Joe’s cow from another Joe’s cow….Brands because Brands build meaning! How to Build brands If products and services can be copied, how do you set your Brand apart? Simple “Do Good” and Be human-centric. ”Good Branding” uses marketing and brand communications to clearly articulate brands and their products effectively but not just through broadcast media or advertising media. Our brand philosophy is quite simple: Good - The power of brands is bigger than the ability to draw sales, Brands are powerful influencers of societal norms and should be used toward social Good. Branding - Or Brand building is a process of distilling the individual “Reason to Exist” of the business or organisation and ensuring that every single action taken, resonates and communicates the “Reason to Exist”. #GoodBranding doesn’t happen in a vacuum, it requires that the organisation embrace new ideas of . . .
In the out-of-the box world of VISI, old is new, DIY is hip, recycling is on trend and cross-stitching is no longer exclusively granny territory. Case in point: the stand-out cover of the 192-page DIY ‘Bright Ideas’ issue of VISI, on shelf Monday 28 January, which is an actual hole-punched cross-stitch pattern bundled with a sample of red Mohair yarn, just begging to be stitched. In fact, VISI invites readers to take part in the latest decor revival craze by stitching their own version of the 'I LOVE DIY' cover and entering their work in a competition, to be judged by the VISI team for visual impact. The cross-stitchable cover is the latest in a string of innovative and eye-catching covers to grace the award-winning design and decor magazine, which publisher and new owner New Media relaunched in July 2012 with a new format, quarterly editorial schedule and reinvigorated overall design. For this once-off special Collector's Edition, which has its own unique content and design format, VISI’s Deputy Editor Annemarie Meintjies took the helm alongside Content Director Sumien Brink. Since 2001, Meintjies has been the creative mind behind Smart Idea, the regular VISI feature which finds unexpected, practical and stylish ways of recycling old objects, like the hanging wine cellar made from plastic pipes featured in the current issue, created by magazine photographer Dook. Along with it are ‘32 Reasons to Always Love Smart Ideas’, a collection of the best Smart Ideas that have appeared in the magazine over the past 12 years, from Palanks, which are funky coffee tables made from salvaged wood pallets, to a 21st century version of the riempie stool to local custom-designed bicycles which are sure to pimp your eco-friendly ride. "I am always inspired by the convergence of old and new; discarded objects that are re-found, and the process of reinterpreting and reinventing them into things that are beautiful as well as practical and purposeful," says Meintjies. "The . . .
Labels on exhibition at the Iziko Slave Lodge until 30 December 2013 Iziko Museums of South Africa presents Siemon Allen’s Labels, a large architectural installation that will be on display at the Iziko Slave Lodge from January to December 2013. Siemon describes Labels as, “a historical record, a chronological discography of select labels” from his archive and “as a kind of visual memorial to South Africa’s rich musical past.” Exhibited in the museum’s Music Room, the work features 5,000 photographs of record labels inserted into a suspended clear plastic curtain. Each label represents an individual recording, paying visual homage to the past by naming every artist in the archive. The installation has been configured to converse with part of the museum’s collection of historical artefacts, in this case two vintage grand pianos, two clocks, and an antique gramophone. Labels is a site-responsive installation that meanders through the space amongst the musical instruments and clocks to form a number of intimate accessible enclosures. With this piece, Allen revisits a theme that has been dominant in his work for many years: the idea of a “space within a space”. The exterior surface of the curtain wall reads as a clean, almost minimalist abstract grid, while the interior becomes a colourful complex pattern of disc shapes with text and markings. From afar the textual information begins to go out of focus and recede, only to be replaced by a tapestry-like colour-field pattern. Up close one is able to digest the details on each individual label. Some names and recordings are well known, but many more are now forgotten. A diverse range of musicians and bands are represented, including names such as Reuben Caluza, ‘Solomon Linda’s Evening Birds’, ‘Die Dagbreek Orkes’, ‘Spokes Mashiyane and his Rhythm’, Jeremy Taylor, Miriam Makeba, Abdullah Ibrahim, Hugh Masekela, ‘Phillip Tabane and his Malombo Jazzmen’, ‘Juluka’, ‘Kalahari Surfers’, ‘Prophets of da City’, and . . .
Award-winning journalist Yolandé Stander will aim to make industry news more accessible to the man in the street in her new role as business reporter for The Herald, which forms part of the Times Media stable. Stander, who is based in Port Elizabeth, was appointed to the country’s oldest daily newspaper in January following stints as senior reporter at the daily as well as the Weekend Post, one of its sister publications. According to Stander, her aim is to move away from typical, heavy-reading business jargon to a style that will be more palatable to her readers, who are situated mainly in the Eastern and Southern Cape. “If you’re not in business, the reporting can often be too technical. So I hope to make the news more comprehensible and also show how it affects everyone.” Having cut her teeth on the Nelson Mandela Bay Business Chamber’s in-house publications and as a reporter at Die Burger, Stander said she understood the needs of both business and the media. She said her core focus areas would be the automotive and agricultural sectors as well as the import-export industry, which centred its operations around the local ports at Coega and PE. “I will also focus on the booming small business sector, which has been side-lined in the past.” Stander, who was raised in the Friendly City and holds a national diploma in journalism from Nelson Mandela Metropolitan University, said her local knowledge would be an advantage. She has already notched up two prestigious national awards under the Times Media banner. In 2010, Stander won the Editor’s Choice category at the Vodacom Journalist of the Year Awards and followed it up last year with a Standard Bank Sikuvile Journalism Award (formerly the Mondi Shanduka Award) for enterprise journalism. “I love my job. You wake up each morning not knowing what you’re going to do next – there’s something different every day.” The 28-year-old said she looked forward to bringing a fresh and inclusive . . .
The cat is out of the bag, Aden Thomas has been appointed as Heart 104.9FM’s brand new Breakfast Show host! A born and bred Capetonian, his voice is one that is familiar in the radio industry. A qualified journalist, he started his radio career in Johannesburg. He’s been producing and presenting radio for twenty years, across both talk and music formats. He was also a journalism lecturer for six years, and is currently involved in training broadcasters at a community station level. Heart 104.9FM’s Managing Director Gary Petersen says, I feel incredibly privileged to welcome someone with such an impressive track record to Heart 104.9FM. Aden is a well-known and much-loved personality, and were all looking forward to making great radio with him. I am delighted to join the Heart 104.9FM team, says Aden Thomas. Heart 104.9FM is a vibrant station and is constantly involved with the community. I am looking forward to interacting with the listeners and bringing them the latest music that they can enjoy listening to whilst getting ready to go to work or driving in their cars. URL: http://www.1049.fm Twitter: @Heart1049FM Facebook: Heart 104.9FM YouTube: Author: Ameerah Chhotoomia from Heart 104.9FM. Originally distributed by MyPR.co.za. No of Images Uploaded: One To gain access to One image/s please Like, Tweet or +1 this article: [l2g] Images: Aden Thomas photographed by Andy Lund [/l2g] . . .
Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximize their outdoor visibility. In Europe, Asia and the USA, truck advertising via established fleets is often a valued component of the brand media mix. And now RollingMedia in South Africa is offering an exciting opportunity for brands wanting to advertise on their fleet of more than 300 nationwide trucks. Using innovative print technology and with options to suit both established and upcoming brands, RollingMedia elevates the concept of branding on the side of fleet trucks to ‘moving art’ that looks great and creates a lasting impression. Patrick Wharton-Hood, MD of RollingMedia, says that “Research studies indicate that consumers actually appreciate quality truck branding and do not regard it as intrusive as conventional billboards.” Used as part of a strategic marketing plan, a truck fleet will not only deliver a product, but a strong message. According to Wharton-Hood truck advertising He says “on just one truck operating in a large metropolitan area can deliver more than 40,000 advertising impressions every day.” The key to maximizing success of this medium is to have a simple message and a striking visual that guarantees your brand will stand out from the crowd. Using a design team who understand this medium is recommended, and RollingMedia has partnered with an established design agency to offer clients the option of designing bespoke solutions for the side of their fleet trucks. From full body wraps covering the entire truck in a sleek looking ‘second skin’, to single side panels, campaigns can be tailored to specific urban areas, regions, or nationwide. Advanced fleet tracking technology means effective measurement and evaluation is guaranteed, and Wharton-Hood is in no doubt the “advertisers will reap the benefits”. A special pre-launch offer of 50% off advertised rate card is available on . . .
Cape Town, January 4th, 2013 – In December 2011, Fotolia made the news with the TEN Project. One goal: democratizing digital creation by bringing together in a common project, for the very first time, « digital art », « graphic resources » and « pedagogy ». For this second Season, Fotolia got a selective casting of 10 notorious international artists, and 2 more ones, kept secret for now. These authors are invited to express themselves on a free theme, and to share their pro tips with the web community, thanks to the PSD files they offer for free, every month for 24h. Argentinian Digital artist Gustavo Brigante will open Season 2 of the TEN Operation with an artwork composed around the work theme. TEN Season 1: 10 artists, 10 themes, 10 months and 10 PSD A communautary and educational initiative, the TEN projects results from the collaboration between Fotolia and two graphic communities, Wisibility and Amkashop. Every month, for 10 months, Internet users could download for free, for 24h, the digital creation in PSD format of one of the 10 best digital artists, made from Fotolia images. The TEN Collection was an absolute success, with more than 170,000 PSD downloads from the dedicated website www.tenbyfotolia.com, which welcomed more than 500,000 unique visitors during this first season. This first edition was closed with a wide international contest organized on Facebook, allowing digital art passionates to challenge the original 10 artits on the artworks they hadcreated for the TEN project. With more than 1,200 posted creations, and a viral reach of 250,000 personnes, this more than satisfactory result showed once again the enthusiasm raised by this operation in the graphic community. TEN Season 2: an international casting Creators with diverse cultural influences After the enthusiasm generated by the first edition, Fotolia renews the experience and will unveil, on January 10th, the first composition of the TEN, Season 2 Operation. This time, Fotolia selected . . .
December 7, 2012 – www.Passed-On.com, a free web-based global initiative for those who want to leave a personal wish, thought or message to their Loved Ones in case something unexpected should happen, was recently launched in eight languages, and within the first week has drawn 65,000 members from 68 countries. Marc Oparq, founder and owner of PassedOn, explains the inspiration behind the site: “Every one of us has a certain idea of how he or she would like to be remembered. When our time has come, we all have important wishes and thoughts to leave for our loved ones. Whether it’s a personal message from the heart, or a crucial piece of information that needs to be delivered, at PassedOn users can create and save Emotional Wills for the ones they care about: lovers, family, friends, neighbours, colleagues and even business partners.” Although the ultimate service of the website may appear grim to some, Passed-On.com users greatly enjoy the tremendous chance to reflect on their lives, inner circles, and legacies. In itself, the act of creating meaningful memories for one’s beloved brings about stirring moments of reminiscence, affection, and creativity. “It prompts me to rethink and realize who the most important people to me are. That just makes me see my life more clearly and feel lucky,” says an early PassedOn member. The PassedOn initiative all started one day when a thought crossed the mind of the website’s founder, a young parent with two children. “I have so many things to tell my kids, but they are too young now. Something unexpected can happen any day. How can I make sure they will know about all my thoughts, feelings and wishes for them?” With that personal aspiration, he began to work with Dutch software expert and site co-owner, Marcel Lennartz, and a top graphic design team. Eventually, they brought PassedOn to life and automated it into a virtual platform that is both secure and simple to use for a wide target audience. Adapted in eight . . .