A crowd of hip-hop dancers and performers gathered at Leeuwkop Prison Juvenile Rehabilitation Centre to show their support to young prison inmates. In line with World Aids Day, The Zinto Marketing Group (Zinto) gave an educational talk on practicing safe sex as well as the importance of HIV testing and antiretroviral treatment. The outreach programme also seeks to empower the youth as part of a rehabilitation programme aimed at supporting young prisoners while they are serving their sentences. As the initiative is driven by inmates, success relies solely on the contributions and sponsorships received from external parties. Zinto donated the sound, stage and production for a showcase of talented singers and energetic dancers. The performances by Self Made Dancers, Floor Rise, Keegan and Twyz encouraged unity among the prisoners. The juvenile prisoner’s choir also delivered a breath-taking rendition of ‘Nomvula’, originally written and performed by singing sensation Nathi Manka. The campaign forms part of Zinto’s corporate social investment where they are actively involved in the upliftment of young imprisoned youth by integrating them for a day with ordinary young citizens who make a living through the performing arts and address the issue of social reintegration. Michelle Combrinck founder of Zinto says, “Zinto is hugely involved in social reintegration through hip-hop dance and performance which encourages young people not to get involved in crime, drug or alcohol abuse but to focus their energy on dance and any other art form as a means of achieving a natural ‘high’”. Zinto focuses on youth development by employing many young and upcoming artists, actors, dancers and performers by developing their expertise and experience so that they have the necessary skills and tools to grow themselves into established brands. Through music, dance, the spoken word and industrial theatre many of Zinto’s road shows communicate a message of healthy living and . . .
Get 100% off - i.e Pay NOTHING for your Press Release to be FEATURED on MyPR and our partner sites - and not for Black Friday only but for the rest of the month. MyPR has an option for Press Releases to be set as featured releases on the site. For today and the rest of November we are giving away five Featured Releases per day for nothing, free, gratis and Mahala. All you need do is to go to: http://mypr.co.za/free-submit/ (this is the ONLY link to get a Free Featured Press Release) Only FIVE per day will be accepted. Featured Press Releases gain from greater exposure on the site as well as from our partners. In fact the increase in reach is over 10 fold, along with preserving your valuable hyperlinks in your release to where readers can find more information. Featured Press Releases appear in the home page slider on MyPR, randomly at the bottom of EVERY press release ever published and in the Right Hand Sidebar where applicable. Along with being monitored by Newsclip, MyPR offers extreme value and return for the busy PR Professional. YouTube: https://youtu.be/9ovzdChGkuU CLICK HERE to submit your press release to MyPR.co.za. . . .
On the 1st of November, an extraordinary partnership hit South Africa. News24 is publishing a piece of Beautiful News every day: a film, photograph or article that portrays positive stories about South Africa and its people. A new story will go live every day at 16:14, which is the exact time that former president Nelson Mandela was released from Victor Verster prison on 11 February 1990. Adrian Steirn, the founder of Beautiful News, is famous for his 21 Icons project that celebrated the lives of great South Africans. Steirn says that when he was conceptualising Beautiful News he knew it had to have a home on a platform that was both proudly South African and spoke to as many South Africans as possible. “We are delighted to bring Beautiful News to life as a destination for inspiring and positive stories about South Africa and its people. Digital platforms and multimedia content have liberated our ability to communicate and enabled people to access and share their stories. I needed a platform that would honour the ethos and intent of the project which is to enrich people’s lives with a something positive, every day. Adriaan and the News24 team provide exactly that home,” Steirn said. Adriaan Basson, editor of News24, says he is very proud to be the publisher of Beautiful News, as the project is known. “It is no secret that South Africa is going through one of the most challenging periods post-1994. Bad news comes to you; you don’t have to look hard to find stories on bad governance, corruption or corporate greed. It’s much tougher to find beautiful news. South Africa is a beautiful country loved by many despite our challenges. There are plenty of good news stories out there, but you have to look for them. We simply have to tell them too. This is why we wanted to partner with Beautiful News and Mercedes-Benz South Africa on this extraordinary endeavour,” Basson explains. A third partner in bringing Beautiful News to life is Mercedes-Benz South . . .
FCB Africa is celebrating its 2016 Pendoring Awards wins with three of its agencies adding metal to their trophy cabinets this weekend (Friday 28 October 2016). Only nine gold Pendorings were awarded on the night, along with 37 silvers: eight golds to the professional agencies and one to students, and 29 silvers to agencies and eight to students. FCB Joburg took one of the gold awards for a newspaper campaign in Afrikaans for Toyota ‘Hilux’tjie’ and added six silver trophies to its haul, making it the most awarded agency in terms of silver. Here its wins included several in the newspaper advertising category – NetFlorist ‘A War of Words’ (Afrikaans and Sotho), Toyota ‘Bad Parts’ (Afrikaans and Zulu) and Lexus Multi Terrain ‘Directions’ (Zulu); a silver in the online & mobile advertising/social media & email marketing category for Toyota ‘Rampartytjie’; and two craft silvers – one for writing and one for music & sound design for NetFlorist ‘A War of Words’ (Afrikaans and Sotho). FCB 1886 and FCB Cape Town also took silver in the newspaper advertising category – FCB 1886 for Cell C’s campaign ‘Lugtyd-oordrag’ (Afrikaans) and FCB Cape Town for BMW Motorrad (Afrikaans) while FCB 1866 two craft silvers – both for writing – for Cell C ‘Lugtyd-oordrag’ (Afrikaans) and Lexus ‘Stiller Kajuit’. This latest haul comes after a sterling performance at the 2016 Loerie Awards, especially for FCB Cape Town and Hellocomputer whose ‘Testi-monials’ campaign for Cancer South Africa notched up a total of 6 awards including 3 golds, 2 silvers and 1 bronze. FCB Africa also claimed the Robyn Putter Award for the third consecutive year at the 18th annual Sunday Times Top Brands awards function – making its fifth Robyn Putter Award in total – with 32 points. The agencies placing second and third achieved 18 and 17 points respectively. “It’s been a very satisfying year for FCB, both creatively and on the new business front,” said Group CEO and Chief Creative . . .
(20 October, 2016, CAPE TOWN) Nine vintners have been shortlisted for this year’s Diners Club Winemaker and Young Winemaker of the Year award. The Winemaker awards, now in its 36th year, and Young Winemaker in its 16th year, are by far the most prestigious awards on the South African wine calendar. While other awards focus on the wine, the Diners Club Winemaker and Young Winemaker of the Year awards celebrate the skills, talent and dedication of those who actually make the wine. The field was narrowed down to nine finalists through rigorous judging over two days by a team of wine gurus, including renowned UK-based wine educator and businesswoman Nancy Gilchrist. All the judges agree that it will be a close race for the top prize, a clear indication that the finalist wines are outstanding. Judges examined each wine evaluating appearance, aroma, taste and aftertaste and overall impression. The competition affords budding winemakers a shot at the sought-after title since entries are accepted from a wide a spectrum of producers and it is free to enter. Four well-known winemakers will battle for the prize in the Young Winemaker category, while five will vie for the Winemaker of the Year award. As in previous years, a few winemakers have been shortlisted for more than one submission. The awards will be presented at a gala dinner at La Residence hotel in Franschhoek on 19 November 2016. The winning Winemaker receives R50 000 while the Young Winemaker, R25 000. Both winemakers get two return business class tickets on Delta Airlines to any wine producing region in the USA. The 2016 Diners Club Winemaker and Young Winemaker of the Year Award finalists are: Winemaker of the Year category: Tertius Boshoff – Stellenrust Wines – 2015 Stellenrust Old Bushvine Chenin Blanc & 2015 Stellenrust 51 Barrel Fermented Chenin Blanc 2015 Pierre Wahl – Rijk's Cellar – 2014 Private Cellar Chenin Blanc Lizelle Gerber – Boschendal – 2016 Boschendal . . .
SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher owned private media marketplace within Media24. This move will mean that The SpaceStation will be the only media sales house with expertise in both premium (including native) and programmatic, with the breadth and depth of inventory to back it up. Gustav Goosen, CEO of The SpaceStation says: “We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients.” The new division will be headed up by SouthernX’s Managing Director Paula Raubenheimer who will become Head of Programmatic at The SpaceStation. Says Raubenheimer: “This integration is a strong reflection of the growing importance of programmatic in South Africa’s digital media space. For South Africa’s largest publisher to have made this move so that they can be certain that programmatic is 100% integrated into their existing sales teams, is a telling acknowledgement of the value of programmatic.” Gustav also notes that this move takes their competitive offering and the value they provide to clients to the next level: “We have always strongly believed in the effectiveness of premium ad campaigns. Now we are able to offer even more - a simpler solution that is a single point of contact for both premium and programmatic (RTB and Premium Direct) ad buys, giving clients strong, engaging and strategic campaigns that use the best of both approaches across a network of SA’s largest digital publishers, largely driven by 24.com at Media24.” The integration means that The SpaceStation’s programmatic offering will be even more agnostic in terms of both technology and buyers. SouthernX essentially becomes The SpaceStation’s platform agnostic Sell-Side Platform (SSP) able to plug into App Nexus, Google Ad Exchange and others in the near future. As one of the first media exchange market places in South Africa, SouthernX have always been . . .
In a clean sweep of winning work, G&G Digital took home nine awards at the 2016 New Generation Awards, held in Sunninghill, Johannesburg, on 13 October. G&G Digital, one of the fastest growing digital agencies in SA, proved their creative and innovative mettle by winning Overall Digital Agency of the Year, as well as other prestigious awards for their clients across a variety of categories. Accolades included Digital Brand of the Year, Overall Online Strategy of the Year, Excellence in Content Marketing (Bronze) and Blogging Excellence (Silver) for business solutions provider, Nashua. G&G was also richly rewarded for their Vespa v Mall of Africa Campaign, dubbed Best Online PR Campaign and Best Low Budget Campaign. Amidst formidable competition, G&G took home Best Community Engagement Award (Silver) for their work for Bayer Animal Health, as well as Blogging Excellence (Silver) to reward a unique approach to content marketing for Janssen Pharmaceutica. G&G Digital, founded by partners Michael and Desiree Gullan and based in Illovo, Johannesburg, attributes their growth to hard work, exceedingly high standards and good coffee. The flourishing agency was established eight years ago from a Seattle coffee shop. With a variety of B2B and B2C clients, G&G Digital has become synonymous with breakthrough digital campaigns that not only meet clients’ needs but also create enriching consumer experiences. Executive Creative Director, Desiree Gullan, believes the agency’s smart and gumptious approach to creating quality content was what resulted in their success at the New Generation Awards this year. “Winning awards – particularly those of the calibre of New Generation – is an affirmation we’re doing something right,” says Gullan. “It’s an honour to be recognised for beautiful and winning work in the competitive digital marketing space. We’re inspired by all the nominees and, if anything, these awards will ignite a desire to continue to . . .
Margaret Hirsch, COE of the Hirsch Group and a champion for Women’s Empowerment, was recently conferred with the Global Inspirational Women Leadership Award and the United States Congressional Commendation Award by the UN’s Centre for Economic and Leadership Development. She was also nominated as one of Amazon Watch Magazine’s top 100 Most influential Women in Emerging Economies - “an elite list of audacious and inspiring women leaders from diverse developing regions of Asia, Africa, Middle East and South America, who are using their positions to transform their communities.” Some past CELD awardees include the former President of Malawi, H.E. Joyce Banda, and First Ladies from Ghana, Tanzania, Niger, Burundi and Namibia, all of whom have taken risks to build a more sustainable future for their regions. The Awards will be presented during the South America, Africa, Middle East, Asia Women’s Summit which is being held in December in Dubai. CLICK HERE to submit your press release to MyPR.co.za. . . .
The first annual Southern African Freedom Convention (SAFreeCon) will be held at the Free Market Foundation this weekend on the 15th and 16th of October. It promises an impressive array of speakers who will be discussing the state of liberty in Africa and how we can improve civil and economic freedom. The event is free but pre-registration is advised. This can be done at the following link: Event Page The event will be held at: 170 Curzon Rd, Sandton, 2191, Johannesburg, South Africa. Everyone is welcome to attend the talks and enter into discussions. CLICK HERE to submit your press release to MyPR.co.za. . . .
Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and setting is determined focus on the mechanics of bringing the brand to ‘life’ and encouraging the target market to engage and interact with the product or service. To make a meaningful impact, drive affinity and inspire consumers to act, one should consider the following: Why would the audience pay attention to the campaign? Why should they engage? What factors should be considered? Truly understanding the market and its challenges will give insight into consumer preferences, how and where to communicate with different audiences, thereby enhancing on-shelf presence, brand recall and market share. Location: Find a space you can ‘own’ Experiential events are not as straightforward as placing imagery in a demarcated area and expecting consumers to connect with a brand because it exists in that space. The location must be easily accessible, visible and have a presence where there is a high level of traffic or footfall. The physical space will also determine the scope of the project: an in-store campaign will limit activities to a promotion where brand ambassadors provide product information while handing out samples to passers-by to encourage trial and consumption. On the other hand, an outdoor platform presents an occasion to create hype about the brand and its offerings. Rather than ‘pushing out’ content about the features of a product or service, the activation area can be used to ‘pull audiences’ and immerse themselves in a truly captivating experience. Target Market: The brand should be relevant and reflective of the values of the audience Different market segments are made of a population profile that includes race, age, gender and income levels etc. However, there are areas of the same geographic spread where the demographics are highly comparable with other target groups. The communication . . .