Promise has been voted by clients as a foremost agency in South Africa for client satisfaction. Promise is also the only agency to maintain its position in the top 5 after the debut SCOPEN Agency Scope survey. The extensive findings of the latest SCOPEN Agency Scope Review have also revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than 219 CMO’s were interviewed in face to face sessions with SCOPEN researchers between June and September this year. A number of metrics were canvassed in extensive, in-depth client interviews across the South African communications agency landscape. Promise has achieved first place in South Africa within the following metrics: Senior managers involved on client business Commitment to BEE and transformation Professional team Digital Production Effort to maximise client investment SEO/SEM Execution and production Meeting client social media needs Offers good value for money High performing team James Moffatt, CEO at Promise, comments: “This year’s SCOPEN Agency Scope findings have proven to be invaluable to us. I’m very pleased with the great progress we have made in a number of areas and we are all thrilled with our performance during this wave of research. The objective research methodologies at SCOPEN have also provided valuable data to our team with respect to further refinement of our priorities. Overall client satisfaction is obviously what we all strive to achieve, so we are delighted with this result.” CLICK HERE to submit your press release to MyPR.co.za. . . .
Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings of the latest SCOPEN Agency Scope review have revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than 219 CMO’s were interviewed in face to face sessions with SCOPEN researchers between June and September this year. James Moffatt, CEO at Promise, comments: “During the past year, Promise has achieved fantastic progress with regards to significant black equity holding, as well as investing in the personal development of young black talent. One of our stars won a Black Pixel by achieving “best young talent” at the Bookmarks this year. Our black shareholding is direct (not Trust based) and transparent. This is over and above our focus on the legislated pillars such as preferential procurement, where our procurement spend is heavily invested with black-owned SME’S. We are delighted with this outcome and we are not done yet, as we continue to advance our role in the transformation of our industry.” Cesar Vacchiano, President and CEO of SCOPEN International comments: “This is a significant result for the agency as this demonstrates that Promise ensured that not only was their commitment to black empowerment genuine, but the assessment by clients in both marketing and procurement confirms the agency’s commitment in this regard.” CLICK HERE to submit your press release to MyPR.co.za. . . .
Now in its 25th year, Decorex SA - South Africa’s premier décor, design and lifestyle exhibition – is bringing together all the right colours, designs, fabrics and inspiration to open up a path of harmonious creativity suited to each individual’s rhythm. By channelling the demands of everyday life into a productive, embracing space, visitors will get the chance to discover their own unique style, their #rhythmoflife. Co-sponsored by Plascon and Caesarstone, the 2018 edition, which will feature in Durban, Cape Town and Joburg, will exude the captivating Rhythm of Life theme throughout all details of the exhibition. “When conceptualising this year’s theme, we focused on what influences trends within the industry,” explained Sian Cullingworth, Portfolio Director: Design, Lifestyle and Retail Exhibitions. “At the heart of it, it’s our lifestyles that push and dictate trends. Everything that happens in our daily lives impacts us in a number of subtle ways. The constant push and pull of work and play, the tension between our public image and private self. Our inner sense of health, prosperity and happiness…all these are being put to the test. And the way we deal with this is by taking these outside influences, channelling them into something meaningful for us and expressing our rhythm of life in our own spaces. This allows for a harmonious life, which offers the self a sense of revival, replenishment and relief.” Everyone is trying to attain a sense of balance in the world but this is becoming more difficult as the demands on time, attention and space are increasing. There are always more layers being added to lifestyles, to roles in society as well as the digitisation and environmental challenges. As a way to embrace this constant movement, we are forced to create a space that reflects our unique Rhythm of Life. “The use of colour helps us to survive the busy city life,” said Cullingworth, expanding on the theme. “Colour is also an important determinant of . . .
Proving that quality workmanship is synonymous with Renishaw Hills’, two of the South Coast development’s contractors were awarded first prize in the Master Builders KwaZulu-Natal Excellence in Construction Awards which took place at Mount Edgecombe Conference Centre on Friday, 27 October. Inyoni Homes and R&M Construction, specialists in the creation of new homes, won the 2017 Apartment/Town House Buildings (above R15m) Awards category for the construction of two show houses at Renishaw Hills, a mature lifestyle development based near Scottburgh on the KwaZulu-Natal South Coast. The excellence awards competition was launched in 2004 by Master Builders KwaZulu-Natal, the first of its kind for a South African Building Association. There are 27 categories which serve to recognise its KwaZulu-Natal members for exceptional work. Ross Stembridge, Building Services Manager at MBA and one of the adjudicators of the awards said there are a range of criteria that entrants must meet for consideration including external and internal finishes, green initiatives and contractor relationships, among others. However, the overriding criteria for any winner is the quality of workmanship on each project. “These awards were started to recognise quality and also to encourage members that the foremost attribute in the skills of a construction company is quality,” explained Stembridge. “This means that clients receive a better product at the end of the day.” For the Apartment/Town House Buildings (above R15m) Awards category, each project can score a total of 1600. The two Renishaw Hills’ show houses – one completed by R&M Construction and the other by Inyoni Homes – were both awarded more than 90% each, putting them in first place. Both Inyoni Homes and R&M Construction are working on the 28 standalone units of Phase 1 within Renishaw Hills. R&M Plant Hire, which forms part of the R&M Group, is taking on the bulk earthworks contract for Phase 1 and . . .
MONN launched a new range of rugs at leading design showcase 100% Design South Africa. The new rug collection comprises four beautiful bespoke designs that were conceptualised and created by MONN’s design team. The new rugs are a first for MONN and a welcome addition to the existing MONN stable of premium quality crafted carpets. MONN creates superlatively woven Axminster carpets that feature in casinos, hotels and private residences around the world, including Montecasino, Sun City and GrandWest Casino in South Africa. MONN also produces a range of luxury Wilton carpets, as well as an innovative range of commercial carpet tiles. Each carpet is made with only the finest, premium raw materials, which are brought to life by leading-edge technology, skilled craftsmanship and creativity. MONN’s considerable expertise was brought to bear on the production of the new rugs, which boast intricate detailing and vibrant patterns that show MONN’s bespoke weaving capabilities to maximum effect. The four news designs are as follows: Mateo - A formal medallion design with a modern twist, set on a dark background with soft grey gradients and subtle copper toned borders. Imfi - A rug in the subtle blue-greys and earth tones of African seeds called Imfibinga or river beads, trimmed with rhythmic edges. Carina - A graphic, sharply delineated argyle and star design inspired by the night sky, contrasted with hand-drawn whimsical borders. Verona - A dynamic rug with a complementing zigzag pattern echoing cobbled streets, finished with delicate acanthus leaf borders. The new rugs will complement an existing wall-to-wall MONN carpet and are also suitable as stand-alone feature items in a room. The variety of designs on offer can migrate from bedroom, to living room, to office to corporate reception area. The rugs are available in 8 Row specifications and have a pile height of 8mm. But the collection is just a starting point: MONN offers a custom service that allows . . .
[Johannesburg, Thursday, 26 October] – Synonymous with the great outdoors and “living the braai life”, the CADAC brand has been entrenched in South African society since its launch in 1948. Through its new partnership with marketing and technology agency, Interface Digital, CADAC is looking to reaffirm its status as South Africans’ #1 braai-time companion. “We set about looking for an agency that not only had the desired capabilities and credentials to deliver on our mandate but, most importantly, we wanted to find a partner that understood our business and what it stands for,” says Elena Forno-Nash, Managing Director of CADAC International. “From our first meeting to subsequent initial campaigns, the Interface Digital team has consistently proven their ability to clearly understand our market, our customers and our culture . . . in essence they have quickly become an integral part of our company showing their passion in living the braai life with conviction, reflected in the campaigns that we have launched and run with already”. Interface Digital is a Google Premier Partner agency and has been on the forefront of the South African digital marketing and technology industry for over 22 years. “Like all agencies in our space it has not always been smooth sailing to get where we are today,” says MD, Dennis Armstrong. “Past mistakes were made and learnt from, helping us build a company that prides itself on finding the essence of our clients’ problems and then responding to it with verve and a commitment to deliver top quality work.” Interface Digital won the CADAC account in July 2017 with social media campaigns first aimed at National Braai Day and now Halloween. Initial success has been significant, with campaigns outperforming engagement targets by over 200%. “Great (smart) marketing principles have not changed,” says Armstrong. “At the core it’s still about talking to the right people, at the right time, with the right message to help them move . . .
With the Digital Landscape Marketer’s Masterclass less than a month away, the Independent Agency Selection (IAS) recommends that marketer’s book their seats now as this promises to be one for the books. The IAS is hosting the masterclass “Digital Landscape Overview - South Africa and Globally”, which will explain the variety of digital offerings available; unpack some comparisons internationally; and include insights from three digital “gurus”. The Masterclass will be facilitated by Johanna McDowell, Managing Director of the Independent Agency Search and Selection Company (IAS). Speakers include: Prakash Patel, seasoned award-winning marketer, now MD for Fogg CT; Kevin Lourens, co-founder of NATIVE VML and currently Chief Growth Officer; and Shaune Jordaan, co-founder and former CEO of Saatchi & Saatchi Synergize and former managing director of Saatchi & Saatchi Pro and Cesar Vacchiano, President and CEO of SCOPEN. The Masterclass will cover the following: • The current digital landscape and groupings of digital agencies by specialty • Assessing a digital agency capability • Is conflict an issue in digital agencies? Why is this different from “creative” agencies? • Digital transformation within global brands • Challenges networks face from digital integration and disruption • Case studies on: ? SEO – Search Engine Optimization ? CRM – Customer Relationship Management ? Business Transformation Date, Time & Venue: Date: Monday 20 November 2017 Time: 14.00 pm – 17.00 pm (Registration at 13.30 pm) Venue: IoD – Institute of Directors, Graystonridge Office Park, 144 Katherine Street, Sandton Cost: R 2500,00 ex VAT per person Delegates are encouraged to contact Hlamazi Mabunda at the IAS on 010 594 0280 or Hlamazi@agencyselection.co.za for more information about the masterclass. CLICK HERE to submit your press release to MyPR.co.za. . . .
MathsGenius to host talk show on 1873FM radio 24 October 2017, Johannesburg, South Africa - “Maths is to the mind what love is to the heart”, Edzai Zvobwo, Chief Genius at MathsGenius Leadership Institute (MGLI) strongly stated in his seminal book entitled The Mathematical Genius in You. The self-anointed maths genius has graced many a stage in South Africa and beyond in his bid to change people’s attitude towards mathematics and has used all sorts of platforms to preach the gospel of mathematics. The 1873FM, an online radio station run by the leadership development network, The 1873 Network, announced on its social media pages that Edzai Conilias Zvobwo a.k.a MathsGenius will be joining the lineup of hosts as he tackles issues pertaining to problem solving and critical thinking for success. According to the reports, the MathsGenius will have the first show on the 24th of October 2017 at 9 PM South African time. The show will be run every day at the same time. The show is a culmination of his efforts and passion for mathematics; this is evidenced by his motivational works across schools in South Africa. He has participated in intervention programs in the townships through workshops and camps assisting struggling learners. Edzai called himself The Mathematical Evangelist on a Mindset TV programme. A lot of MBA students from leading institutions of higher learning have benefited from his tutoring of research methods and statistics. His dream is to demystify mathematics and ensure that learners become good problem solvers. Edzai is a firm believer of the theory that Africa can be liberated if her people are mathematically literate and apply the problem solving thinking methodology to find solutions to social, political and economic problems that have long hounded the “Mother-Continent”. Good problem solvers will eradicate poverty in Africa. To become a good problem solver, one needs to be trained to think like a mathematician to achieve this. Edzai is a . . .
New Media Publishing has strengthened and expanded its Health and Sports Division by welcoming Thomas Okes on board as Brand Editor on the Mediclinic account. Thomas, previously Managing Editor on Men’s Health, grows our expert editorial team that produces a range of health and sport content on all platforms, including digital, social media, print and video. Family magazine is distributed in all Mediclinic Southern Africa hospitals, while the InfoHub is the brand’s online content portal, offering insightful health and lifestyle content, patient stories and personality videos. The team also produces industry-facing content for this industry-leading client, on The Future of Healthcare site as well as curating segmented newsletters for a broad database. ‘The entire health team has a consumer media background, and Thomas is a great addition,’ says Adelle Horler, Head of Health Content. ‘He brings excellent knowledge on the latest health and sport trends in consumer media, which is vital in keeping Mediclinic content as relevant and valuable as mainstream journalism.’ Aside from Mediclinic, which has a growing and global footprint, other brands in the Health and Sports Division include All Out Rugby (Vodacom), Golf Digest and Bankmed, to name a few. ‘Thomas’s appointment is in line with New Media’s strategy of owning centres of editorial expertise in specific sectors,’ says Cat Anderson, Group Account Director of the Health and Sports Division. ‘New Media creates award-winning content which is informed by analytics and audience insights, and is skilfully crafted by the content experts we have in-house.’ CLICK HERE to submit your press release to MyPR.co.za. . . .
W24, SA’s biggest lifestyle website for women, has a new editor – Zanele Kumalo. Prior to W24 Zanele was editor of the fashion weekly magazine Grazia. “We couldn’t be happier to welcome Zanele as W24 editor, she has been working with the W24 brand for a while and we have already learned to love her as a part of our team. She brings a wealth of media savvy and more than a generous dollop of inspirational personal style,” says Adele Hamilton, 24.com Managing Editor: Lifestyle. As features writer and beauty editor for Marie Claire magazine and editor of Grazia, Zanele has extensive experience in talking and listening to South African women through both print and digital media. “I’ve been engaging with young women and talking to them about beauty, fashion and gender issues for almost 15 years now and I am thrilled to be kicking that up a notch at the helm of this, the biggest lifestyle digital publication for this audience group in SA,” says Zanele. “I think our readers are going to fall in love with the brand all over again. We’re coming up with even more creative ways to keep them entertained and in the know. They can look forward to more local content and being part of a community that reflects their passions and interests,” she adds. Zanele officially took on the W24 editor role on 1 September 2017. CLICK HERE to submit your press release to MyPR.co.za. . . .