The Love Hormone & The D.O. Effect Oxytocin. Now there’s a thing. A powerful human hormone that caps as a neurotransmitter in the brain. It’s arguably the most popular of hormones in the neighbourhood, because it triples up as the bonding hormone, the trust hormone and the security hormone that keeps your relationship pretty much on the V.I.P list. The question is: does your business do the same? Digital Oxytocin, or fondly dubbed as The D.O Effect, is an instant user experience that benchmarks the initial bonding stage between consumer and brand. Just like the “love hormone” of the brain, Digital Oxytocin is the chemistry responsible for attracting your audience, exciting your audience and making your audience stick around for more. When it comes to designing websites, an ‘exceptional digital experience’ should be Number 1 on your strategy list. Getting your D.O levels correct in business, has everything to do with amplifying the user journey online, and focussing on human behaviour as the brand goal towards delivering a compelling brand-consumer relationship. The D.O Effect is a guaranteed game changer, and can be divided into 5 superior impact touch points that will help you land the ‘love’, first time round. # 1: Know What They Want: Intuitive design is real my friends. Knowing what your audience wants before they do is not a skill, it’s a design strategy - and it could save your bottom line. Intuitive design is quite simply, a matter of meeting your online customer’s needs seamlessly, without an interrupted experience. The idea of answering all your customer’s questions before they ask, is D.O gold. Ask yourself: what is the task and can my customer complete it effectively? # 2: Don’t Make Them Work for It: If you’re running a ‘bookings’ business, for example, and your objective is to sell as many tickets online in a short space of time, make it easy. Simple = Satisfaction. You’ll want to tell your user what to buy, what it looks like, why . . .
The Film and Publication Board (FPB) believes South Africa’s Wireless Application Service Providers’ Association (WASPA) is a key partner in the country’s fight to protect citizens from the scourge of harmful content online. This emerged from a recent workshop collaboration between the FPB and WASPA aimed primarily at improving the skills of the WASPA personnel at the sharp edge of the fight against child pornography and other illegal content that cannot be marketed via mobile telephones. FPB attendees included representatives of the classification board’s Child Protection Unit, amongst others, while WASPA’s media content testers were accompanied by the Association’s General Manager and compliance staff. WASPA’s compliance department is mandated to monitor the local WASP industry in an independent, objective and transparent manner. Any conduct by members that is not in compliance with the WASPA Code of Conduct is documented, reported and escalated for immediate remedial action. This ensures that consumers are protected at all times and that mobile content and services in South Africa are provided in line with the required provisions of the WASPA industry Code. “Our training workshop with WASPA was the latest in a series of ongoing collaborations between the FPB and industry in the fight against harmful and illegal content that has the potential to damage the social fabric of this country,” said FPB spokesperson, Mrs Lynette Kamineth. According to WASPA General Manager, Ilonka Badenhorst: “It’s a badge of honour for WASPA to be so highly regarded by a government organisation with such a vital mandate. The FPB does a sterling job, with few resources, when it comes to protecting society’s most vulnerable members from harmful content.” The workshop featured presentations on the case law around restricted content versus adult content, the challenges around content takedown and ensuring compliance, child developmental stages and the classification of . . .
EKASI TECH FEST LAUNCHES R 10 000 ESPORTS TOURNAMENT 28 - 29 June 2019, Soweto Theatre, Soweto The biggest township tech & gaming expo announced today the first prize esports tournament in Soweto. The event, which kicks off on 28 June at Soweto Theatre, will feature a R10,000 prize pool. The inaugural tournament will feature popular esports titles on the agenda such as FIFA, Tekken, CS: GO, amongst others, as well as giveaways, arcade corner and exhibitions. “We are thrilled to launch our official Esports tournament with great partners such as EKasi Esports and AOC South Africa,” said Mpho Tladi, i-Village (COO) and member of the EKasi Tech Fest Organizing committee “The Esports community is incredibly unique. With this tournament, we hope to create an experience unlike any other.” “in keeping with our mission, we have designed this event to be accessible to everyone and creating a tournament structure that is more inclusive.” Said Gabriel Ramokotjo, CEO & Co-Founder EKasi Esports, “for many people this will be a first and being able to educate more people on the scale of the Esports industry is fantastic” “We are really excited to be a main sponsor at the Ekasi Tech Fest Esports Tournament this year. Our vision is to grow and educate the gaming community in South Africa. Working with Ekasi ESport really allows us to open the doors to many who are interested in entering the gaming arena.” Said Chris Barnes, AOC Country Manager, South Africa” The Ekasi Tech Fest Esports Tournament Registration details will open on the 4th of March 2019, through the event website. About Ekasi Tech Fest & Gaming Expo The e-Kasi Tech Fest is an initiative by the Innovation Village Foundation NPC, based in Soweto. Developed in response to the need for the establishment of a platform that will serve to harness the power of diverse thinking, talent and skills and to identify, develop and connect those inventors doing that of which no other has thought . . .
Digital Journal, a global digital media network, recognized Cygnet Infotech as a top Blockchain solutions provider in the Digital Art in its “Global Blockchain in Digital Art Market" report. This report is a treasured source of insightful data for business strategists. The report is a comprehensive summary of the benefits associated with the use of Blockchain technology in the ‘Digital Art Market’. Blockchain is emerging as a game-changing technology impacting the way users buy, collect or sell arts and collectibles in the digital space. It also helps patent owners secure more royalties when their artwork is used online through its functional characteristics such as transparency, immutability, security and smart contracts that facilitate decentralized digital transactions. This recognition reflects the success of Cygnet’s long-lasting client relationships that represents their commitment to providing blockchain solutions and project experiences that produce better outcomes. Cygnet partners with their clients to help them proactively discover newer possibilities with blockchain technology and help them grow their business. Cygnet have already developed blockchain-based technology solutions that can bring efficiency, agility, and innovation for your business. Some of them are: Smart contract-based marketplaces Digital signature solution Solid waste management solution Anonymous trading marketplace Integrated self-assessment solution With expertise and broader skill sets in a wide range of technologies and IT practices, Cygnet Infotech has been considered as one of the most trusted names in the IT space delivering technology solutions across 35 countries. Cygnet Infotech passionately empower lives globally with technology-enabled business solutions to elevate their client’s businesses—and to provide the best possible customer experiences. CLICK HERE to submit your press release to MyPR.co.za. . . .
When you see an immense drop in a coin’s value, people will at times accuse whales. In the realm of bitcoin, there are institutional investors and there are whales. Institutional investors, for example, Goldman Sachs are getting to be huge crypto speculators. However, whales have been here since the start of cryptocurrency, particularly in bitcoin. How Whales manipulate the crypto market? Whales utilize a strategy called “rinse and repeat”, this strategy can be amazingly productive to a whale whenever planned right. The whale, holder with an extensive level of that coins volume begins auctioning off lower than the market rate. Whenever such a situation arises, the other coin holders will start panic selling their coins. At that point, the whale will watch and re-repurchase coins when the cost of the coin achieves an extraordinary failure. Then just repeats this process accumulating more wealth, more coins, and more control over that coin. Who exactly are Whales? The choice of rising and falling of the values of coins is dependably between the whales. The most renowned whale is one you’re not liable to see, or if nothing else not know it on the off chance that you do. That would be Satoshi Nakamoto, who created the cutting edge cryptocurrency and mined the first bitcoin on 3 January 2009. Since we can figure out what wallets to store the bitcoin he mined, we can evaluate that Satoshi claims around one million bitcoin, however, the full degree of his holding isn’t known. At the opposite end of the range, the Winklevoss twins, Tyler and Cameron, live in the spotlight. They are presumably the most well-known crypto investors, particularly after the buy of $11 million in bitcoin in 2013 after an effective claim against Mark Zuckerberg and Facebook. It’s assessed that at one time, the Winklevoss twins claimed 1% of all bitcoin mined. Not all whales is a single individual. Pantera Capital, which was established in 2013, is best known as the first bitcoin . . .
• Kerio reveals discontinued boxes for 2019 • Customers face upgrade and maintenance challenges from 31 March 2019 Johannesburg, South Africa, XXX February 2019: Kerio has revealed that it is set to discontinue four Kerio Connect packages by 31 March 2019. To ensure that they remain secure and up to date, customers will need to source alternative solutions from April 2019. Henk Oliver, MD of Ozone Information Technology Distribution suggests alternatives and upgrades that will help customers adapt. The four discontinued solutions are: - Kerio Control box series 1120 - Kerio Control box series 3110 - Kerio Control box series 3120 - Kerio Control box series 3130 The primary impact on the user will be felt when it comes time to renew and maintain the older software. Customers will need to upgrade to the new version of the replacement hardware. GFI is, however, offering an upgrade promotion to users who are still using the older hardware. These solutions are set to be replaced by: - Kerio Control NG 100W - Kerio Control NG 300W - Kerio Control NG 500 - “The NG series hardware boxes have far better performance than the older series,” explains Olivier. “GFI has also implemented a new licensing model for the NG boxes that allows customers to purchase a GFI Unlimited license with a Kerio Control box – this allows you to use all the software in the GFI software pool and enhances business performance significantly.” To find out more about Ozone Information Technology Distribution and how it can work with your business to create intelligent technology, visit www.ozone.co.za, call +27 10 591 5588, or email email@example.com. CLICK HERE to submit your press release to MyPR.co.za. . . .
RubiBlue, intelligent business solutions provider, is spreading the love for the planet this Valentines’ Day. Instead of chocolates and flowers, this year the day dedicated to love will be dedicated to caring for the planet. The company has undertaken the initiative to give employees and their families straws for life. “It takes 200 years to break down a plastic straw and then it becomes tiny, toxic pieces that continue to damage our planet,” says Chris Ogden, MD of RubiBlue. “With this initiative, we are ambassadors for the environment and recognising the need to walk away from the misuse of plastic and unnecessary plastic products.” Every member of staff at RubiBlue received a straw for life for Valentine’s Day making this yet another initiative in line with the company’s brand and ethos. According to The Be Straw Free Campaign, Americans use 500 million drinking straws every day and this can fill more than 125 school buses, every day. To find out more about easiClique and how it can transform member management for your business visit www.rubiblue.co.za, call +27 (0) 861 48 48 99, or email firstname.lastname@example.org. CLICK HERE to submit your press release to MyPR.co.za. . . .
Many of us know our total cholesterol number and some of us even know our systolic and diastolic blood pressure numbers. However, when it comes to our business lives, do we have any idea what call quality we’re receiving from our corporate Voice over Internet Protocol (VoIP) provider? The measured quality of VoIP calls can be reduced to a number and the Independent Communications Authority of SA (ICASA) expects local VoIP providers to deliver a service that’s at least a 3 out of 5 on the Mean Opinion Score (MOS). This is according to independent telco, ICTGlobe.com, which says MOS is a commonly-used subjective, end-user measure of call quality. MOS scores range from 1 for unacceptable to 5 for excellent with VoIP calls usually in the 3.5 to 4.2 range. “Our MOS score is most often a consistent 4.3 and this number is something of which we are tremendously proud. It’s taken massive investments in our own, enterprise-class telecoms network over many years to be able to routinely deliver this kind of above-average MOS score,” says Riaan van Stryp, ICTGlobe.com General Manager. “Conversations around VoIP are mostly around the cost of calls. This is understandable considering South Africa’s historically high-cost telecoms environment. However, now that we’re achieving something approaching reasonable in the cost of voice and data, business and individual VoIP consumers need to start demanding an exceptional quality VoIP experience, because it is possible, as we have shown,” Mr Van Stryp adds. From mobile voice notes to IP-based voice calls, voice is once again dominating communications. Businesses and consumers alike are rediscovering the efficiency advantages provided by person-to-person, voice-based communication and this trend will continue only if call quality rates are maintained and improved. Typically, VoIP communication options come in about 45% more affordable than fixed line. Aside from affordability, VoIP’s strength is that this voice-based, . . .
Simple and effective plug-and-digitise solution provides organisations with reliable membership management capabilities. RubiBlue, intelligent business solutions provider, has developed a digital solution that transforms membership management for organisations. easiClique is a customisable software platform that allows companies across multiple industries to effectively control all aspects of membership from communications to reporting to invoicing to notifications, and more. It simplifies how organisations, NGOs and government bodies build, maintain and access their members. “easiClique provides comprehensive reporting, annual comparisons, mass communications, efficient and secure membership fee management, and a clear audit trail,” says Chris Ogden, MD, RubiBlue. “Organisations across multiple industries – sports and professional associations, societies, alumni, political parties and unions – can tailor the application to allow for greater control of members and their data.” The easiClique platform includes numerous features that can be used to effectively engage with existing and potential members of an organisation such as online applications, personalised member communications, automated notifications and easy payment options. It’s capable of generating comprehensive reports on member data, annual analytics and revenue while also easing the management of financial transactions with automated bulk invoicing. It is flexible and can be customised to suit industry and brand. In addition to features that are specifically designed to enhance member engagement and management, easiClique has built-in security features to mitigate the risk of fraud. It audits all transactions and it allows for consumers a variety of payment options - all retail stores, debit orders, and card and cash payments. The solution assures organisations and members of increased transparency into membership administration. To find out more about easiClique and how it can transform . . .
WHY SEARCH ENGINE MARKETING Search engine marketing is one of the most important forms of marketing to promote your business online. Its involves ranking your website on Page 1 of Google for keywords that potential clients would use to find your products and services. It reaches an audience that are already interested in your business and is one of the most effective means of obtaining clients. TWO TYPES OF SEARCH ENGINE MARKETING: 1. SEO 2. GOOGLE ADWORDS SEO Search Engine Optimization (SEO) refers to ranking your website high on the search engines organically. The process takes time to work and involves smart backlinking techniques. You will required to pay a Set Monthly Fee to enrol in SEO and ranking well on the search engines can take anywhere between 3-12 months. Once you have gained Top Spots on Google naturally, you will enjoy a great amount of targeted traffic which will help you increase your clients and grow your business. GOOGLE ADWORDS Google Adword is similar to SEO, but works on a Pay-Per-Click (PPC) basis. The process is quick to rank high on Google, but every time a person clicks on your advert, you will pay a specific amount for that click. The amount is dependant on the competition. The higher the competition, the higher people are bidding for those keywords, the more you will pay to rank well for those keywords on Google. WHY YOU SHOULD USE BOTH FORMS OF MARKETING It's important to use both SEO and Google Adwords to market your business online. SEO will be highly beneficial in the long-term, while Google Adwords will be benefit your business immediately. If you have a limited budget, its important to use Google Adwords only. Remember, SEO can take up to one year before you start receiving inquiries. Google Adwords delivers instant traffic which could result in instant sales and business. Pros and Cons of SEO SEO PROS - Once you ranked high organically on Google, you will receive hundreds, if not thousands of people . . .