FreshStop, the largest and fastest growing convenience store retail brand in South Africa, opened its 265th store on 16 November 2017 at 167 Main Road, Tsolo in the Eastern Cape. Located 42kms north of Mthatha, FreshStop at Caltex Mhlontlo Service Station is owned and operated by Sabelo Xotyeni and his wife, Bongi.
With more than 17 years of experience in the retail and petrochemical industries, Sabelo is confident that this new store will cater to the needs of the community. “The community has been crying out for a branded convenience store, especially one that offers quality healthy food. Rural towns should be able to have access to the same quality and freshness of product that people in cities and towns have. It will now be on their doorstep so that they don’t have to travel too far to get access to this offering,” says Sabelo.
FreshStop at Caltex Mhlontlo Service Station will offer customers a range of fresh fruit and vegetables, a selection of grocery items and a Grab n Go section for fresh sandwiches, pies, smoothies and snacks. In addition, the store has self-service Lavazza coffee on offer.
The opening of the store has resulted in 10 new jobs being created in the community and the Store Retailer is determined to impact positively on the surrounding communities by sponsoring the local Tsolo Horse Race Tournament. “One of my biggest dreams has been achieved and I am over the moon; and thankful for the support of my family,” adds Sabelo.
We wish Sabelo and Bongi and their team all the best for the opening of this 265th FreshStop at Caltex Mhlontlo Service Station store.
FreshStop, named International Convenience Retailer of the Year 2013 and finalist of the 2017 International Convenience Retailer of the Year Award, is South Africa’s fastest growing 24-hour convenience store brand and has a network of 265 stores countrywide.