3 March, 2020 – The Fourth Industrial Revolution (4IR) has enabled digital integration and the opportunistic birth of collaborative networks across the globe. A leading public relations network, the International Public Relations Network (IPRN), is one of these and has just reached their highest membership mark since their launch 25 years ago; with members spanning 40 countries.
“This brings the number of IPRN members to 51,” says Luis González, CEO of IPRN. “This represents more than 80 markets with offices in 97 cities at the start of 2020. The combined fee of IPRN members exceeds $500 million and staffs of 7,000.”
Says the South African member, Managing Director of MANGO-OMC (Pty) LTD, Nicole Capper: “Public Relations is one the most exciting communication sectors to be in; with content, messaging, reputation management and digital analytics putting our skills to play in more and more extensive ways. Having access to players in the global market and their best practice models and ideas has been a gamechanger for us.
The collaborative mindset has also resulted in shared international work, as agency members cover just about every sector you can imagine. It has also enabled us to test technology that allows for global collaboration and reporting in real-time – experiencing one of the many benefits of digitally integrated communication roll-outs.”
Founded in 1995, the IPRN is now one of the world’s largest networks of independent owner lead public relations firms. In the last six months, seven new member agencies have joined. These include: Catalyst (India), PR Concept (Estonia), True Relazioni Pubbliche (Italy), The House PR (Romania), ProComm (Austria), Extrovert (Greece), Luna (Belgium), Houston (UK), Textual in Brazil and Mekky Media in the USA.
“Agencies assist each other in multiple ways, providing local knowledge and global reach for all clients looking for selective market PR programs. This often translates into additional business for agencies, who share clients and projects,” says Capper.
IPRN will officially celebrate its 25th anniversary at its AGM this May, to be held in Lisbon, Portugal. The event will be hosted by the local award winning agency Central de Informação.