HEINEKEN® and MACSTANLEY frontman, Andy Mac, have once again teamed up to bring the iconic music sensation, HEINEKEN® Symphonic Rocks to the South African music scene massive. Following the runaway success of the 2010 and 2011 event, this year’s eagerly anticipated show promises to deliver even more excitement, entertainment and, of course, pure unbridled talent. Ticket sales open this week, offering the first peak at a show-stopping line-up.
HEINEKEN® Symphonic Rocks is a world class, cross-genre live music show ranging from rock to pop, adult contemporary, R&B, hip hop, electro and soul, all set against the breath-taking onstage backing of a 65-piece symphonic orchestra. The impressive list of artists this year includes award-winning MiCasa and Zahara, fresh from their successes at the 2012 SAMA’s; Tumi & the Volume, Freshly Ground’s Zolani and Just Jinjer’s Ard Matthews, all of whom wowed audiences at the show last year; as well as the soulful ChianoSky and pop-rock band MACSTANLEY, back on tour after recording their third, soon-to-be-released album.
In addition, the 2012 show will also offer unique performances from the multi-award winning Van Coke Cartel and Afrikaans Rock superstars F*ofpolisiekar; electro-pop singing sensation, Toya Delazy; and finally, popular rock hit-makers, aKing.
The audience can expect to hear a range of almost 30 hit songs, each painstakingly rearranged by John Walton from the Cape Town Pops Orchestra. Each band or singer will be backed by 22 violins, 8 violas, 6 cellos, 4 double bases and a harp, and that’s just the string section! Also on stage will be full woodwind, brass and percussion sections.
Mac had spent six years working on the concept for the show which became a reality in 2010 when HEINEKEN® came on board. “HEINEKEN® Symphonic Rocks is a marriage between current cutting-edge music and the incredible pitch perfect depth and richness of a traditional orchestra. The collaboration produces an intensity of sound that has to be experienced to be believed,” he explains. “Each year we aim to include chart-topping musicians with wide appeal and unlimited talent, and we’ve gone above and beyond this again this year.”
HEINEKEN® marketing manager, Tjeerd Veldhuis, agrees and believes that the event perfectly complements the brand’s aim to bring unparalleled live music experiences to consumers. “HEINEKEN® is constantly striving to make memorable experiences possible for consumers. As the most international, premium beer, it is designed to push boundaries and we never tire of looking for innovative channels to bring the brand truth to life,” he says.
“HEINEKEN® Symphonic Rocks is the ideal fit for this kind of thinking and links to our ‘Open Your World’ campaign. The event has consistently proved its worth as a quality live music event like no other and we are immensely proud of this unique partnership. Audiences should be prepared to be blown away.”
The 2012 event will again takes place at The Grand Arena Grand West Casino in Cape Town on 29 September, before moving onto The Big Top Arena, Carnival City on the 6 October.
Tickets cost R200 to R225 in Cape Town and R225 to R250 in Johannesburg, and can be bought through Computicket from Thursday, 21 June 2012. Capacity at each of the venues is limited so fans are advised to book in advance.
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Author: Jeni Fletcher from Corporate Image. Originally distributed by MyPR.co.za.
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