World’s fastest growing influencer marketing platform focuses on building a strong local team to deliver targeted services to the South African market
(Johannesburg, South Africa) April 09, 2018 – indaHash, the global technology platform that connects more than 600,000 digital influencers has committed to expanding its South African footprint by investing in strong local talent. The team brings unparalleled strategic value and influencer marketing expertise to the South African market having already delivered successful campaigns for well-known global and local brands such as Coca-Cola, Telkom, Sony Mobile, Shell and Magnum.
“We believe it is key for us to develop a highly skilled local development team that specialises in influencer marketing and allows us to drive the business in a positive direction,” says Federico Dedeu, indaHash Business Development Leader, EMEA.
Federico Dedeu is an experienced manager with more than 18 years of experience in the disciplines of marketing and advertising. He’s held senior roles at some of South Africa’s most prominent organisations, such as Wunderman and Mediacom, and has taken the lead on accounts for brands such as Coca-Cola and Standard Bank. Led by Federico, the new team comprises Hayley Wessels and Faheem Ahmed as the new Business Development Managers – both bringing extensive experience to the business. The company will also be welcoming additional new members over the next few months to meet the exponentially growing demand for indaHash’s services.
Faheem Ahmed has more than 12 years of experience in the advertising and media industry and with more than four years of hands-on influencer marketing expertise. He understands the South African landscape and has significant expertise in campaign execution and client management.
Hayley Wessels has more than eight years’ experience in the digital media industry with an extensive network of marketers, media buyers and brands. She understands how to deliver on the value and return on investment of influencer marketing and is focused on growing the business in South Africa.
“While influencer marketing is still in its infancy, indaHash brings years of working experience to the market as the key members of our team have been involved since it began,” says Federico. “We bring unparalleled strategic value and execution know how – recognising opportunities and pitfalls and advising our clients appropriately. We leverage the indaHash platform to provide our clients with bespoke campaigns and brand ambassador deals.”
Brands and agencies will have direct access to the indaHash team, receiving the latest information about influencer marketing, trends, insights and even upskilling workshops. The South African landscape may well be in the early stages of influencer marketing trend, but indaHash has created a team that assures brands, influencers and marketers of exceptional campaigns and support.
“Our strong local team, supported by our advanced campaign management dashboard, will create personalised campaigns with extensive reach and engagement that will deliver unparalleled transparency, measurement and results” concludes Federico.