The 2013 Old Mutual joBerg2c will be one for the books as the organisers join forces with the Participate for Good campaign, a 46664 Bangles Initiative, to raise more than a million rand towards building container libraries in rural communities along the race’s route.
The nine-day mountain bike event, which rolls out on April 26 next year, will be the first in a series of sporting events that will help the initiative reach its overall target of R20 million, or 100 libraries, by 2016 for the Mandela Day 46664 Library Campaign.
The campaign is spearheaded by 46664 Bangles Initiative chief executive officer Robert Coutts, who has ridden the 900km event every year since its inception in 2010.
“The race is possibly one of the best examples I have seen where the entry money is paid back into the communities we ride through.
“The local communities treat us like kings and queens – we couldn’t find a more aligned event and receptive organisers anywhere.”
Coutts said anyone could register with Participate for Good as a charity champion and use their chosen adventure or sporting event to generate donations for the initiative.
“So if you wanted to ride the Old Mutual joBerg2c for the library project, you simply register, set your own target and then use the built-in social media links to start asking for donations from individuals and corporate sponsors.”
According to Coutts, four teams had already registered, with another three in progress. “We hope to make 20 teams in total but, as always, we are building towards a long-term objective.”
He said Old Mutual joBerg2c participants would receive free extras like 46664 cycling kit, daily bike services and limited edition titanium 46664 bangles, depending on their targets reached.
With R415 000 already pledged to date, Coutts said the race had already exceeded its target for year one, which would enable the delivery of at least two libraries.
“We are ecstatic and will now set our aim higher. We hope to deliver at least 10 libraries in the next three years, which will have a positive impact on approximately 10 000 kids a year for at least 15 years.”
He said the location of the libraries would be determined in consultation with race organisers and local communities, as well as the Department of Education and children’s organisation Soul Buddies.
“As a start, we hope to have the first one delivered during the race for all to see. It’s an affirmation of responsibility for a longer term solution.”
One of the organisers, Craig Wapnick, said they would pick a suitable location where it would not just be a school library but rather a community centre for many.
“These are fully stocked, state-of-the-art container libraries, which will become central meeting points for the community. They’ve got windows and aircon and everything – they’re amazing.”
“We’ve always said we’re not a charity organisation but we encourage fundraising organisations to work with us to meet their objectives. It’s good for us and it’s good for the community.”
He said organisers were especially delighted to come on board with a sustainable initiative like the library project.
“We never really thought when we started joBerg2c that it would lead to so many great opportunities to give back. It’s a feel-good event; when you enter, you’re part of something really special.”
For more information, watch SuperCycling on SuperSport channel six at 7pm on on Tuesday or visit www.joberg2c.co.za.
Alternatively, find the race on www.facebook.com/joberg2c or follow @joberg2c_journo.
Full Stop Communications
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041 368 4992
On behalf of:
Old Mutual joBerg2c
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More rural children will soon discover the joy of reading in container libraries along the Old Mutual joBerg2c route. Participants in the 2013 edition of the cross-country mountain bike race will be raising funds via the 46664 Bangle Initiative’s Participate for Good campaign. Photo: Supplied