Fast growing strategic communications firm KG&A Advertising has secured a partnership with pan African broadcast content provider, Orama Media Group to manage its media space and offer strategic research across Africa for its soon-to-be-launched This Week in Africa business programme.
KG&A Advertising has been on a vigorous expansion drive and now operates from South Africa, Rwanda and Zimbabwe offering advertising, media, strategy and research services and will soon be opening office in Dar-es-Salaam, Tanzania. Under this partnership, the firm will utilise its office network to promote media space on the This Week in Africa programme and also to conduct research and analysis on business trends and transactions across the entire continent. The programme will be simulcast in 34 African countries and the firm is responsible for partnerships, engagements and sales in all 34 countries from South Africa up to Tunisia. This is be an opportunity for the firm to expand into new markets and territories.
“This is a huge opportunity for us to reinforce our strategic position in broadcast media and business analysis and to open ourselves up to new African markets. We will have the ability to assess new market opportunities on an operational level and to begin to create relationships through this agreement with Orama Media Group that will serve our global expansion vision well”, Regional Director, Alan Rwamushaija said.
This Week in Africa is a business analysis programme that will be launched in June 2017. It offers analysis on business opportunities, transactions and markets across Africa and also offers analytical research on markets for investors.
The partnership works well as KG&A Advertising will offer media and research services for the programme in order to deliver value to the end user. The service will be primarily delivered from the firm’s Rwandan office in Kigali with other country offices offering support. Rwanda is seen as one of Africa’s best growing economies and the growth in that market offers strategic opportunities to reach the rest of Africa.