Veteran PR consultant Ivan Booth has released a new book aimed at providing prospective publicists with illuminating information about the industry. Current PRs, too, will benefit from unique career insights spread over 29 chapters described by one reviewer as ‘so readable, so practical and so enjoyable.’
“The Publicist’s Playbook” is no staid textbook littered with endless definitions of public relations from obscure organisations. “The phrase ‘reputation management’ does not appear in the book because it is focused on tangible, operational tactics that can immediately be employed by PR practitioners at the media coalface,” explains Booth.
“This is good advice that has helped me consistently generate real exposure for my clients over 21 years while so many of my PR peers have fallen by the wayside, victims of their inability to walk the talk,” says Booth. “Times are tough and clients want plenty of positive coverage, week after week, not lofty PR strategies that cost them a fortune and deliver very little in the way of actual news coverage and credible social media exposure.
Available on Amazon.com in both Kindle and Paperback Editions, ‘The Publicist’s Playbook’ is described as ‘transcending media relations, social platforms and content creation’ with valuable operational nuggets that pepper the book throughout.
From PR’s overwhelming need for speed in the age of the continuous news cycle – (‘Speed is what really impresses clients these days. They just want something from you, in their inbox, now. If you can push out two notches above mediocre, twice as fast, you’ve won’) to the need to develop an internal hard-drive (‘Excellent general knowledge means being able to receive a brief and settling down in front of your keyboard to start writing while your colleagues are wasting time surfing the web searching for an angle, a quote or some opening statistic’), Booth dishes out what he’s learnt over two decades thick and fast. Fortunately, there’s plenty of humour to make this an easy PR read, and an enjoyable one too.
Follow him on Twitter: @IvanBooth