Local Professional Golfer, Andrew Georgiou, has successfully pioneered an innovative golf networking app that revolutionises the game of golf by allowing you to keep track of every golf course you have ever played. You can also create a golfing bucket list, and as the app grows you can get access to courses throughout the world.
GolfPlayed is currently available on the app stores, and has seen thousands of downloads in their early months. The app has garnered millions of Rands worth of investments from golfers and business leaders worldwide, and has a huge future ahead of them.
Speaking to Andrew Georgiou, founder and CEO of GolfPlayed, he expressed that the concept for the app emerged when he was chatting to a golfing buddy who asked him how many courses he had played. This seemingly simple question left Georgiou stumped. He had no idea, and went onto the app store to see if there was a product that existed that could help him keep track of this, and was surprised when nothing popped up. This was when he was inspired to combine his business background with his golfing career.
The simplicity of the concept
“The concept is simple and powerful. How many courses have you played? Where have you played? Where do you want to play?” Georgiou said, explaining the project to me. “Did you know that you can play any course in the world if you know a member there? Our goal is to get as many golfers on the app, so that we can connect our members and get them access onto courses that they wouldn’t normally have access to. GolfPlayed will bridge the gap and connect golfers globally. It’s not what you know, it’s who you know.” says Georgiou.
“We are throwing the idea of how golfers connect with each other and courses on its head. We are introducing revolutionary ideas and concepts. When people see this, they are going to hit themselves over the head and ask, ‘why hasn’t anyone done this before?’” He explains.
Big things are coming!
The first release of the app is available for download currently, yet behind the scenes big things are happening for this company. GolfPlayed 3.0, a giant update that will introduce many exciting features into the app, is currently underway with the development team. This state-of-the-art app will be released towards the end of 2018. “There are a number of moving pieces involved with a project of this magnitude, including infrastructure and development teams around the world, and a growing support staff.”
Much of Georgiou’s influence for this app comes from his background in the game and golfing industry. He has an impressive network of professional golfers at his fingertips. Georgiou has played in over 400 professional events worldwide, and in over 15 countries with the likes of Ernie Els, Rory McIlroy, Gary Player, and many more. Georgiou, however, also believes in the everyday golfer and doesn’t want to underestimate anyone’s own “golfing network”. Make sure to find out about the GolfPlayed influencer programme on golfplayed.com
The funding challenge
Securing funding has been the hardest part, since Georgiou has been selling a dream that has not yet been fully conceptualised, nor has development finished. Investors like to see results before they will pull out the cheque book! He estimates it will cost between $3 – $5 million to fully develop it and get the app pushed out into the market. He has secured several seed investors—making GolfPlayed one of only 3% of South African start-ups that is able to do this. Georgiou describes securing funding in South Africa as “a double bogey”. “These old ballies have all this cash, but ask them to invest in technology and they think you are dreaming. Well, yes guys, I am a dreamer and thanks to some other dreams this project is going strong!” Surprisingly there has been a significant number of Canadian investors, and Georgiou looks to secure the venture capital funding in North America, Canada, and the UK.
Getting users on board
The initial push to get users is always the toughest part in any start up, but once an app starts to get traction it’s a snowball effect! GolfPlayed has just gone over 10 000 users and has had courses added in over 100 countries. The invaluable user feedback makes the worldwide launch of GolfPlayed 3.0more exciting than ever . . . “Initially I knew all the names on the app,” says Georgiou, now he’s impressed if he recognises any of his new users!
The power of tech
32-year-old Georgiou is a strong advocate of the power of technology. “Never before has it been so easy to be successful. Tech is global, and the power in numbers is unfathomable.” Georgiou mentions that the golfing industry is an industry that has always been dominated by “old men”, and been very slow to adapt with the fast-paced movement of technology. GolfPlayed will bring a modern element into this age-old pastime, which Georgiou says is long overdue.
Download the app today!
Joining this global golfing platform is free, so whether you have played 10 courses or 400 courses, this app will help you stay connected with other golfers. “Let me leave you with this . . . What’s Your Number of courses played, who have your played with, and where would you like to play?” You can find GolfPlayed on the app store by searching “GolfPlayed”, or by clicking on the following link: www.golfplayed.com
You can follow updates from the company by connecting with them on social media:
Georgiou can be contacted personally at firstname.lastname@example.org
Written by: Gillian Fraser