The winner of the South African Car Of The Year brought to you by WesBank will be revealed on Tuesday 13 March 2018 at an evening ceremony in Johannesburg. In celebration of the impending announcement, AutoTrader is inviting you to take part in their second annual #COTYDragRace. Open to all Twitter users, you’re invited to choose your favourite finalist and tweet the hashtag in order to move your car forward. Tweet as many times as you like – the quicker the better.
Find your car and hashtag to support from the list below and visit @AutoTradersSA to get moving.
#BMWFanClub (5 Series)
#VolvoFanClub (S90 Sedan)
The race starts on Monday 12 March 2018 with three final races taking place Tuesday morning, the 13 March 2018. Last year’s race reached 2,7 million people and saw the Tiguan finish in poll position.
This year’s race will include a power minute that will take place in the middle of the race, where every tweet during those sixty seconds will make your chosen car twice as fast.
Who will take the virtual crown this year? You decide! To take part in the action, visit Twitter: @AutoTraderSA
AutoTrader is the most visited automotive website in South Africa. The digital marketing company offers world-class market-leading solutions to buyers and sellers across all types of vehicles, with an established track record of success and business growth over the past 26 years.
The 2017 #COTYDragRace won AutoTrader the award of Most Innovative Gamification Campaign at the annual New Generation Social & Digital Media Awards.