Multi-Million rand deal goes sour, as SA Today boss, Sakeena Joosub, has ‘cold-feet…’ by Mariam De Beer
(April 2019–Cape Town) A multi million rand merger deal between two of South Africa’s emerging companies has gone sour, after Managing Director for SA Today Ms. Sakeena Joosub, has suddenly had ‘cold-feet,’ about the deal.
“We have decided to withdraw the deal with The Omar Abdulla Group, as the self built billionaire has changed his tune about certain marketing strategies and has forced us to no longer do business with him.’
According to the agreement signed on Feb 7 2019, SA Today was to promote all pages of The Omar Abdulla Group on their relative websites and media platforms including News24, Media24, SA Today, and SA DAILY for a period of sixteen months for a sum of R12 million rand, with The Omar Abdulla Group selling the award winning binary codes of Bitcoin and The Abdulla Algorithm, which allows the purchase of likes and followers on social media, as a swap deal, with the payment of the R12 million rand as a loan to SA Today, payable over two years with a 17% market dividend per annul.
‘The deal went sour when Joosub demanded that Abdulla include package deals for advertisers who choose to use their shopify and e-bay tools for FREE with minimal amounts paid for drop-shipping.’
‘Abdulla does not see the need for consumers to buy online and use paypal as a payment method, instead he only wants clients to advertise on our platforms, without any shopping or ‘add to carts.’ grilled Ms. Joosub.
Spokesperson for Footprints Filmworks, Mr. Anton Kruger says that The Omar Abdulla Group had purchased the company for the sole purpose of the award winning South African documentary; Footprints in South Africa.
“We had purchased swap trade agreements with SA Today, so that we could market this documentary when it hits the public in October 2019. Footprints in South Africa is a documentary that encapsulates the past, present and future of South Africa.’ he looped.
SA Businessman, Mr. Omar Abdulla who recently took a swipe at SA Today boss, Ms. Sakeena Joosub, broomed that Joosub often wrote her crime stories for the newspaper, under the influence of marijuana.
‘She has refused the deal as she has made advances to me in closed boardroom offices, my refusal to smoke her joints, and her non compliance with allowing consumers to purchase all sorts of equipment for our online stores. Her failure for cross marketing and promotion has caused her to feel sour towards this deal.’
However, before going to press Ms. Joosub said that their news portal will not in any way promote Abdulla’s brands, and that he should use other means for cross marketing.
‘He can take his R12 million rand and you know what. SA Today, is a respected brand, and although we require his skills on marketing on social media, we can do without his arrogance and easiness not to simplify the product.’
SA Today specializes in news, celebrity gossip and Vlogs whilst The Omar Abdulla group specializes in database promotion on all social media, film production and event planning.
‘It is a great loss the general public to see this deal not go through, and I’m sure both companies will be signing major deals within the year.’ echoed The Business Times.