Savanna Republic is an online start-up whose official launch will be this coming Black Friday 24 November 2017.
Owner Shingi Chimuti-Moses comments: “We have set ourselves very big ambitions, and we aim to grow to be the biggest online retailer for women of colour and the South African natural hair movement in particular. We want to eventually be the place where South Africa’s naturalistas come to shop for their favourite brands and complementary goods.
We offer our customers fast, convenient and safe shopping. This is something that is very important to us and we have invested a lot of time and effort into dealing only with the best brands and service providers”.
“People are concerned about online security. No-one wants to see their hard-earned cash or their data put at risk on unsecure sites and one of the first things we did was to ensure that our store is set up on a secure https secure server. We also make use of the Payfast payment gateway which ensures the utmost levels of security to businesses and shoppers alike. Payfast use Extended Validation SSL with 256-bit encryption. Only two of the four major South African banks use this –the highest– level of encryption currently available.”
In a market that is seeing a lot of exciting new entrants, Savanna Republic believes they will be competitive as their overheads are low and the company invests a lot time researching and responding to the needs of the customer.
“One of the great advantages of an e-commerce business is that unlike a brick and mortar store, we don’t have expensive rentals to pay. We pass those savings down to the customer through our competitive pricing.”
Savanna Republic also hopes to grow their following on its various social media pages and doesn’t just see itself as an online store but a platform where naturals can find valuable information, tips and advice. “While our social following is fairly modest, we have some exciting plans that are going to blow up our Facebook Fan Page! It’s really all about creating an ecosystem to empower and grow the natural hair movement and where naturalistas can learn from each other’s experiences”
In terms of product offering, Savanna Republic will launch with a select range of wet hair products including many exciting local brands such as My Natural Hair, Nubian Nature and NativeChild. More products will be rapidly added to the store and these will range from apparel, hair extensions to cosmetics.
“All we can say is, watch this space! We are all about celebrating our melanin and we are very excited about the products we are currently negotiating with various suppliers”
For a limited time, Savanna Republic is offering newsletter subscribers 5% off their first purchase. Those interested can browse the Savanna Republic online store on the following weblink: https://www.savannarepublic.com.
Fans can also follow the Instagram fan page on the handle: @savanna_republic and the Facebook fan page Savanna Republic.