A Letter to the Editors in all media: Good Day Mr/Ms. Editor in the South African media, and to all citizens. The multitude of articles about the EFF and Mr Malema on the front pages of the press and on TV, and the willingness of the press to feature Agang, are in direct contrast with the willingness of the media to feature the policies of the Dagga Party of South Africa. I am the founder and leader of IQELA LENTSANGO: The Dagga Party of South Africa, which intends to register nationally for Elections 2014. I, too, have a vision for my country, which I believe is a concrete and positive and considered approach to a future for all citizens. In the interests of media fairness, I must insist on claiming similar front page coverage and TV coverage of the Dagga Party's goals. To date, journalists have only been more interested in how many joints I smoke than in any of the Dagga Party's policies and promises to the electorate. Until the newspapers and the TV media give equal prominence and coverage to the cultural grouping and political party that I lead, I must accuse the media of bias toward the views of Malema and Ramphele, and Zuma and Zille, while others, including myself are silenced and in fact, studiously ignored. These links below feature the information about the Party policies and the truth about Dagga that I have already given to the media (and the State) but so far, editors everywhere just refuse to feature it in any way. I therefore make all this information public for the sake to people's rights to know. Firstly, Here is a link to an introductory brochure from the Dagga Party. http://daggaparty.co.za/download/Brochure%20English%20Generic.doc Here is a link detailing WHY Dagga is illegal and the corporate vested interests that presently benefit from the scientifically unsubstantiated prohibition of Dagga. http://www.daggaparty.co.za/download/Legal_Resources/CannabisVsVestedInterestsFinal.pdf Here is a link to slides of a . . .
The Gordon Institute for Performing and Creative Arts (GIPCA), in partnership with Drama for Life, will host a public lecture and workshop by Drama Therapy pioneer, Professor Robert J. Landy. The lecture will take place on Friday 30 August, and the workshop on Saturday 31 August, both at Hiddingh Hall, UCT Hiddingh Campus. Landy’s public lecture titled “Performance Healing”, will be followed by “Drama Therapy in Clinical Practice” - a specialised Drama Therapy workshop open to Arts Therapists, Psychologists, Social Workers, Educational Psychologists, Occupational Therapists and other health care professionals, as well as Applied Drama and Theatre Facilitators/Educators, and students in the above mentioned fields. Hailed by Eric Booth, editor of Teaching Artist Journal, asproviding“an extraordinary and needed service to the fields of psychology, psychotherapy and the arts. His insights illuminate distinctions we have not seen before, trace paths that re-order our grasp of the past, and point to the evolution of trends that suggest a more creative and healthy future." Robert J. Landy is Professor of Educational Theatre and Applied Psychology, and Director of the Drama Therapy Program at New York University. As a drama therapist, he has more than 35 years of clinical experience, having treated children and adults with a wide range of psychiatric, cognitive and adjustment challenges. A pioneer in the profession of Drama Therapy, Landy lectures and trains professionals internationally. Landy has published and produced numerous books, articles, films and plays in the fields of Drama, Drama Therapy, Musical Theatre and related topics. His 2008 book The Couch and the Stage: Integrating Words and Action in Psychotherapy examined the relationship between psychotherapy and Drama Therapy. His 2012 book (with David Montgomery), Theatre for Change: Education, Social Action, Therapy; examines the relationship between Drama Therapy and applied forms of theatre. An . . .
Make the customer the protagonist Potential customers will only read if the content is centred around them. They will only have interest if the topic relates to their lives, personally. TIP: Find a way to make your ad about them. Make the brand the supporting role The benefits of the brand must only be mentioned if they will support the main idea, which is the story of the customer's life — the customer's problem or pain. TIP: Soft-sell the benefits. Find a way to incorporate the brand's benefit into the main idea. Make it a blockbuster Keep it entertaining. Pick an angle that is entertaining. Remember, the reader will need to be entertained in order to become a customer. TIP: Find a way to make it flow like a story — make it fun, enjoyable, memorable. Make it a happy ending Link up the brand and the customer — unite them and provide a result by suggesting that if both the customer and the brand combine, a solution to the problem will be resolved. TIP: Try to present a picture or a solution that will give the customer a happy ending. Make sure there's a sequel Leave the reader on a hook. In ad writing, the “to be continued” hook is a call to action — in this way the reader will not know everything, and will therefore be intrigued to find out more. TIP: Try to entice the reader to want to become a customer. For professional content writing, contact an ad agency — one who specialises in this type of copy is Your Brand Agency. Follow me on twitter @claudio_milo More Info link:: http://www.urbrand.co.za Twitter: https://twitter.com/claudio_milo Facebook: YouTube: Author: Claudio Milo from Freelancer. Originally distributed by MyPR.co.za. No of Images Uploaded: One For high res version/s of these One image/s please contact: Freelancer Images: Your script for Copywriting Photographer: Google Images . . .
Some 400 Western Cape mountain bikers will be able to enjoy a unique weekend of wine tasting, whale watching and single track riding through twin nature reserves in the Overberg region later this month. Riders and their families looking for an alternative offroad adventure can take part in the Potberg & De Hoop Mountain Bike Weekend Challenge, which consists of several tailor-made events from Friday, August 30, to Sunday, September 1. Although the one-day Potberg race has been held annually since 2001, organisers have this year expanded the event to include a new route through De Hoop Nature Reserve. According to race co-ordinator Louise Wilson of Garden Route Events, the new additions provided the ideal weekend family adventure. "It's just over two hour's drive from Cape Town, so riders don't have to take time off work. The reserves offer a wide variety of activities even if the rest of the family prefer not to ride." The weekend starts with an optional 17km night ride on the Friday, followed by the Potberg MTB Challenge races on the Saturday. As in previous years, participants will be able to choose between a 10km, 30km, 55km and 75km course, said Wilson. "So it's suitable for all ages and fitness levels." With seasoned pros Chris Wolhuter and Erik Kleinhans numbering among previous Potberg winners, the longer distance presented a technical challenge for serious racers, said Wilson. The event wraps up with the new 57km De Hoop route on the Sunday. Wilson said the field had been limited by Cape Nature to ensure minimum impact on the pristine environment. "This is an exclusive opportunity to ride through an abundance of wildlife, which will give nature lovers a rare treat." She said Potberg was home to the only remaining breeding colony of the endangered Cape Vulture, while De Hoop offered some of the world's best land-based whale watching. "Both the 30km and 75km routes on the Saturday take riders along the ocean, where . . .
The financial services company The Unlimited announced today that it has signed a three-year sponsorship deal with the Titans cricket franchise. The multi-million rand agreement will secure naming rights to the squad, which will be renamed The Unlimited Titans. The Centurion/Tshwane-based Titans are considered one of the premier domestic cricket teams in South Africa. 2012/13 RamSlam T20 Challenge finalists, semi-finalists in the Momentum One Day Cup and semi-finalists in the Champions League T20 last year, the team have a high performance track record to defend in the coming season. The Titans are also a renowned breeding ground for the national cricket team and currently the squad has four representatives in the Proteas, including the one-day team captain AB de Villiers and the T20 international captain, Faf du Plessis. According to Steph Bester, CEO of The Unlimited, the company seized the opportunity to sponsor the Titans. “As a nation, South Africa is crazy about cricket and we are passionate, enthusiastic and loyal to our teams. This is especially true for the Titans who not only enjoy huge regional support, but also have a strong national supporter base too. In partnership with the Titans and their management, we will focus on driving the fan experience as well as supporting the squad in taking its rightful position as the number one domestic cricket team in South Africa,” Bester explains. The Titans bring a new dimension to The Unlimited’s extensive sponsorship portfolio. In addition to mountain biking and kite surfing, this has been spearheaded by the highly successful three-year title sponsorship of the Dusi Canoe Marathon as well as Zola Budd’s acclaimed return to South Africa to compete in two Comrades Marathons. “Our approach to business is different and this comes across in our sponsorships too. We don’t just throw a cheque book at a sponsorship. We get actively involved and that’s why in this year’s Dusi, a team of our employees took on this huge . . .
Animal lovers will be able to hug a hound to raise funds for Animal Anti-Cruelty, while a flash mob stages a silent protest for those who cannot speak for themselves at The Boardwalk on Saturday, August 24. Around 40 drama students will be representing caged animals, chained animals, animals forced to fight, animals injured through fireworks, rhino-poaching and wild animals in circuses during the protest in the form of a post-modern Flash Mob, which is the brainchild of IEB subject drama learner Robyn Palmer. Spectators will be asked to release the animals from their chains. It will be filmed to make a DVD for Robyn to show as part of her skills assessment. She has been studying with the Rother Swain Drama Studio for many years and is currently in matric. Together with her prac teacher, Linda-Louise Swain, who is actively involved with the Animal Anti-Cruelty League, she decided to highlight the plight of animals, both domestic and wild through her project. The Boardwalk has taken up on the challenge of hosting 40 drama learners from the Rother Swain Drama Studio and Pearson High School. There will be a Hug-a-Hound donation area as well as an animal food donation area. This food will be distributed to animals in the most indigent settlements in the Northern Areas. A colouring-in competition for children will form part of the activities, with the young artists being helped by the "human dogs” who cannot speak for themselves. Flyers will also be distributed. “Do pop down to The Boardwalk on Saturday 24 from 12 to 2p.m. and let your children and yourselves be part of this unique experience, where awareness and thought create future leaders with compassion and drive to truly make a difference,” says Swain. More Info link:: Twitter: Facebook: http://www.facebook.com/SiyathethaCommunications?ref=ts&fref=ts YouTube: Author: Christena Crause from Siyathetha Communications. Originally distributed by MyPR.co.za. . . .
One hundred mobility-impaired Nelson Mandela Bay residents received brand-new wheelchairs at the official handover ceremony for the SPAR Wheelchair Wednesday initiative, which took place at the NMB Stadium on Wednesday. Speaking at the event, the Association for Persons with Disabilities (APD) chairman Garth van Niekerk reminded the assembled guests what the wheelchairs meant to their recipients. "Don't feel sorry for these people. They are not stuck in wheelchairs – they are stuck without them," he said. SPAR Eastern Cape marketing manager Abri Swart said the retail chain had jumped at the opportunity to assume the title sponsorship for such a worthy cause this year. With some 75 000 metro residents classified as "disabled", Swart said they formed a significant part of the retailer's customer base. "Our involvement in this initiative has really opened our eyes to the needs of people with disabilities. SPAR Eastern Cape continually strives to improve their shopping experience in each of our stores." In addition to the wheelchairs, which were supplied by the Wheelchair Foundation in the United States, the five-week fundraising and awareness campaign also grossed over R400 000 for the APD in the metro. According to the association's executive director Brian Bezuidenhout, the proceeds would be channelled towards the operating costs of the organisation's training and job creation workshops. Bezuidenhout said they employed 130 people with disabilities, teaching them marketable skills such as sewing, embroidery and screen-printing. The APD workshops also handled a number of corporate contracts, such as the upholstery work for a local bus company, as well as the production of corporate clothing and uniforms for various schools, he said. Now in its second year, the SPAR Wheelchair Wednesday initiative saw almost 200 able-bodied participants experiencing the accessibility challenges that people in wheelchairs face in going about their daily . . .
New Launch Magazine To Help Brands Target the Youth Market, effectively. A new quarterly-distributed and free magazine, targeting high school students, is set to launch in January 2014. This magazine has been designed to assist marketers (and South African brands) in effectively reaching the high school market directly. How? The magazine’s management team has established partnerships with 15 high schools based in Pretoria, Johannesburg, Cape Town & Durban, which will allow the magazines to be distributed directly to the schools. The number of schools will increase at the end of 2014, where it is management’s goal to be in 100 national schools by 2015. The Y&D (Young & Dominant) magazine is a product of a new South African start-up, LEMOK MEDIA GROUP (PTY) LTD. The publication is birthed from the realization that companies and brands of South Africa seek a platform in which to effectively reach the youth high-school market, but because of various factors brands and companies find it difficult. The magazine will be a platform and link between students and brands in South Africa. To effectively provide sufficient benefits to brands and the schools, Y&D will establish programmes, with the brands, that will enable students to better their education. In example, Y&D will launch the “register me programme” in conjunction with a PC brand and universities in South Africa. Within this programme, the Y&D team will tour around schools all over the country and build computer stations. These stations will allow matriculants to go online to any university’s website and apply for their desired course. The programme will also have career guidance sessions which will assist those learners that do not know what to study. Y&D is the platform for growth, for South African brands and the high school market. Furthermore, the underlying aim of the magazine is to ultimately empower and encourage young people, in high school, to start thinking . . .
The South African National Dance Trust (SANDT) is delighted to announce that they have received funding from the National Lottery Distribution Trust Fund and the National Arts Council. This funding together with seed funding received from generous donors and cultural trusts will enable them to stage Spartacus of Africa, which will be choreographed by renowned South African choreographer Veronica Paeper who created SANDT. “Another grand scale Spartacus seemed an impossible dream in the beginning, but now that we have the funding my dream of staging Spartacus will begin to unfold. We aim to mount a grand-scale production including dancers from as many companies across the country as possible,” said Paeper. “The South African National Dance Trust aims to educate the general public nationally on the wonderful art forms of ballet and dance,” she added. The legend of Spartacus is based on an uprising of Roman slaves and was first written as a ballet in 1956. Paeper’s original version was staged in Cape Town in 1984. It is the story of a man taken into slavery, humiliated and deprived of his dignity, for whom freedom is an ideal so precious that he is prepared to die for it. “It is a story that we believe resonates here in South Africa and I have grounded the new production in Africa – the Spartacus of Africa, “ Paeper said. More Info link:: http://sandt.co.za/ Twitter: Facebook: YouTube: Author: Fiona Gordon from The Famous Idea Trading Co.. Originally distributed by MyPR.co.za. Quick Info: . . .
Professor Raj Ramesar, Head of the Division of Human Genetics at UCT, will discuss the utilitarian, conceptual and ethical aspects of the field of human genetics as part of the Medical Humanities series on Thursday 22 August. This lecture will take place in the Anatomy Lecture Theatre on Hiddingh Campus. In the wake of the Human Genome Project, which sought to describe in detail the genetic architecture of human beings, there is a sober realisation that the tools that will seep into educational and clinical practice in the next decade may be remarkably different to anything we’ve had to date. Professor Ramesar’s lecture will introduce the world of human genetics, contextualising its role in Africa and emphasising the specific opportunities and new challenges it represents in terms of our understanding of human origins and heritage, as well as current and potential interventions. In Strengthening the Double Helix, Raj Ramesar will elaborate on the use of genetic mapping in identifying predispositions to diseases such as cancer, and the use of gene therapy in improving the lives of people born with the threat of genetic disorders. Though this kind of predictive medicine is not part of mainstream healthcare, it could be – raising questions regarding how we deal with this “medicine with a crystal ball”. He will also present recent advances in research on ‘synthetic life’ – for the potential of synthesising products such as fuel, antibiotics, nutritional supplements, and the like. The expanding science of genetics offers researchers access to a unique “Pandora’s Box” of tools that introduce significant social and ethical challenges. “On the one hand, this leads one to consider how best to prepare society with the right kinds of tools to cope with the new generation of knowledge. On the other, the ‘helix’ gets extremely tangled when one addresses human cloning, genetically modified foods, or even synthetic life. What is the kind of education required to foster . . .