Pampers & Pick n Pay raise R1 million to Help South African Newborns Survive and Thrive
Pretoria, 15 June 2018 – Yesterday, Pampers handed over their donation to UNICEF. In attendance were Hervé Ludovic de Lys, UNICEF representative and Brand Manager at Procter & Gamble South Africa, Michael Simpson.
In 2017, the world’s top-selling brand of baby nappies, Pampers®, partnered with Pick n Pay, South Africa’s second-largest supermarket chain, to help raise R1 million to support UNICEF’s First 1000 Days initiative.
For every Pampers product purchased at any Pick n Pay nationwide, Pampers donated R10 to UNICEF. With the help of loving South African parents, the partnership managed to raise R 1 000 000 to help turn the tide against the high infant mortality rate in the country, which currently stands at 31 infants deaths for every 1000 live births.
“For the last 50 years, we have been dedicated to every baby’s happy and healthy development. Nutrition plays an important role in this, which makes initiatives like this exceedingly important. Our partnership with PnP has been a great success and enabled us to reach new heights in our campaign to help South African children grow into healthy adults,” explains Zizwe Vundla, Brand Director for Pampers South Africa.
The First 1000 Days initiative aims to help raise awareness regarding the importance of proper nutrition during an infant’s first 1000 days. The right nutrition and care during this period influences not only whether a child will survive, but also his or her ability to grow, learn and rise out of poverty.
“South African children continue to die from preventable causes, including pneumonia, HIV, TB, and diarrhoea. All these are influenced by poor health-seeking behaviour, healthcare, infectious diseases, nutrition and hygiene of the pregnant mother and child during the first 1000 days,” says Hervé Ludovic de Lys, UNICEF representative for South Africa.
To play a part in the fight against South African infant mortality, visit UNICEF today.
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