For the sixth consecutive year, the Pepperclub Hotel & Spa in Cape Town has been named Africa’s Leading City Hotel. The announcement was made at the 25th annual World Travel Awards™ regional Africa & Indian Ocean Gala Ceremony, held in Durban this past Saturday.
The hotel now joins the ranks of The Ritz in Paris, Grosvenor House in England and Belmond Miraflores Park in Peru as nominees in the prestigious 25th annual World Travel Awards, set to take place in Lisbon on 1 December.
Commenting on this win, General Manager of the hotel, Efi Ella says, “We are thrilled to have been awarded this title for the sixth year running, especially when looking at the calibre of hotels – both local and international – in our category”.
“We can’t deny that it has been a challenging year for tourism in Cape Town”, Ella continues. “Bookings have decreased by 10% to 15% in the city when compared to the same period last year – predominantly attributed to international fears around the drought, with a stronger rand in the first quarter of this year also contributing to the decline. We hope that bringing this award back to Cape Town, along with our improved dam levels, will contribute to a busier 2018 / 2019 season and beyond for the industry.”
The value of the local tourism sector cannot be understated, with PwC valuing the hospitality industry’s contribution to the Western Cape economy at R40 billion, tourism continues to play a vital role in not only the local, but, national GDP – with 9.3% of national GDP coming from travel and tourism in 2017.
Looking to the coming months, Ella comments, “With the award for Africa’s Leading City Hotel remaining in the city, and Cape Town recently having also been named the one of the most affordable long-haul destination for visitors from the UK – we’re keen to get the message out that Cape Town is still very much open for business!”