G&G Digital shapes breakthrough solutions to ensure your brand dominates the online, offline and social space. We live and breathe all things digital.
G&G is ahead of the curve in understanding online purchasing behaviours and how to craft apps and content that gets qualified traffic to your ecommerce site and converts real sales. With a thorough understanding of the digital path to purchase and ecommerce solutions in South Africa, G&G will not just design and develop your ecommerce website, but also ensure the right people know about your products through sophisticated, targeting and remarketing tools.
New Public Relations is a powerful combination of traditional and online web PR. PR has changed and we understand that in today’s media landscape your brand needs strong digital public relations to complement offline outputs. We (like most consumers) are channel agnostic and aim to make sure that your brand news, content and stories are just as strong in the online space as they are in the offline space.
Our team thrives on conceptualising, executing and measuring breakthrough campaigns. From single platform to fully integrated digital campaigns, G&G’s digital campaign managers will deeply understand your objectives, set KPIs, plan and execute across the most effective channels and media.
Consumers are already talking about your brand in the social space. Be sure you’re involved in and guiding the conversation. G&G understands the importance of social platforms in the broader communications mix and their role in building meaningful customer relationships and building brand loyalty.
User journey and user experience analysis
The user is at the centre of everything we do at G&G. As we map out a user experience design, we get inside the user’s head to understand how they use certain platforms, engage with the content and have the best possible experience of your brand in the digital space. Through heat maps, analytics and in-depth persona profiling, G&G’s UX design will transform user insights into results.
G&G will identify the best platforms and mediums for your online advertising campaign. Our skilled media partners manage and negotiate ad placements – ensuring your campaign reaches the right people and drives quality traffic to your digital properties. Whether you need a beautiful mailer, a good-looking banner, or a slick contextual advert for your social media or PPC advertising, as an integrated online advertising agency, G&G will plan, place, buy, monitor, optimise and report to ensure maximum return on investment.
Pay Per Click advertising
G&G manages highly strategic Pay Per Click (PPC) advertising to bid for visibility in the paid search results. PPC is a highly effective way to drive targeted traffic to your website. We manage all aspects of your PPC campaign, from choosing the right environment for your campaign (Google Adwords, Adsense or Facebook), creating breakthrough ads, bidding on keywords and managing your budget.
Everyone loves a good game, but if you’re building one for your brand, you want it to be strategic, not just entertaining. G&G’s game developers are passionate about creating engaging online and mobile games that build customer loyalty and add value while keeping users coming back for more.
Search Engine Optimisation
G&G’s SEO services ensure your website achieves maximum potential by ensuring it complies with search guidelines and shows up as high as possible in relevant organic search results. We know it’s not all about search engines though – the focus should always remain squarely on your audience. By keeping your content relevant, up to date and by taking advantage of functional, useable design, our SEO services make your site a hit with users and search engines alike.
G&G understands that every aspect of an email must be optimised for optimal performance. Through the formulation of a clear email marketing strategy, G&G email campaigns are always relevant, interesting and engaging for your customers. We also ensure your mailers function as targeted sales vehicles for upcoming events and special offers – encouraging real action. From conceptualisation and data procurement management to broadcasting, audience segmentation, and detailed reporting, G&G’s email marketing services have it covered.
Online influencer outreach
G&G understands the difference between reach and influence. Bloggers and influencers on platforms such as Twitter and Instagram are increasingly important role-players in breaking news and shaping brand reputation. G&G has a comprehensive database of influencers categorised by sector and level of influence. After identifying the right influencers, we build and nurture their relationship with your brand – syndicating personalised brand content and facilitating brand experiences to create authentic conversation.
Your website is a marketing tool. It’s a crucial online channel and its development must begin with clear goals, objectives and a detailed scope of work. Choosing the right web development platform to meet your objectives is vital – then the process of front-end design and back-end development can proceed. With expertise in a wide range of scripting languages and web technologies, G&G’s website developers will ensure your website is a hard working business tool from day one.
One of the biggest advantages of digital marketing is its measurability. The ability to track your success using online data analytics means your campaign can be highly targeted and highly responsive to the way your target audience reacts. You’ll gain better understanding of who your customers are and what they want from your business.
Whether your online campaign makes use of multiple, integrated channels or just one targeted media, G&G’s Google analytics specialists use advanced tools to track progress and make changes where necessary to optimise reach and efficacy, and ensure ROI.
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