Soapbox offers the following key services:
- Specialised writing and copy writing services (including speech writing, script writing and content management)
- Media Management
- Strategic communication planning
- Reputation Management and Crisis Communication
- Stakeholder Relationship Management
- Sponsorship and Brand Management
- Promotions and Event Management
- Media monitoring, evaluations and return on investment reports
- Product merchandising
- Organisation of competitions/giveaways
We use a range of media tools and tactics to meet your objectives, including:
Media releases – media releases tell your stories and ensure that our messages are in order. They should always be clever, newsworthy and have a very specific goal – to help position BSG and its goals and initiatives, to change perceptions and to open specific doors.
Interviews – media interviews should only be arranged when the speaker has something noteworthy to say. These are generally arranged for a spokesperson that is quoted in a press release right after the story has been sent to the media, or through planned interviews arranged on specific subjects.
Photo-captions – A picture speaks a thousand words. Sometimes we will be using picture captions to deliver a message or feeling amongst the target audiences. CSI projects are often best represented by a picture rather than a lengthy story.
Media round tables / briefing – these are valuable meetings with media to discuss issues, trends or developments within the organisation and within the environment in which you operate. The media contact enhances editorial credibility.
Media hospitality – The organisations and companies that place value on hosting and treating media to special occasions are the ones that have the closest relationships with journalists.
Media meets – these are valuable one-on-one meetings between the organisation and the press corps. Sometimes these will involve your communications team only, other times it will involve one or two of your spokespersons. The aim of these meets is to ask media what they are working on, to suggest a media agenda and to ensure that the client is part of the conversation.
Speaker opportunities – There are a number of speaking platforms that are reputable and significant in South Africa. Organisational leaders and experts use these opportunities to position their company amongst its peers.
Thought leadership – Thought leadership media initiatives help to quickly establish the organisation as owner of a specific theme being discussed. This is an important element of the communication plan as it allows you to lead the industry by shaping debate and conversation around issues. Thought leadership can be driven through media interviews, round tables or press releases and opinion pieces.
Opinion pieces –Opinion pieces serve as a delivery mechanism to talk about thought leadership and to comment on analysis or current affairs. The communications team crafts the opinion piece based on the spokesperson’s thoughts, and ensures that the media place it.
Media inductions – The induction sessions are aimed at giving media an independent view of the “state of the nation”, its challenges and trends. This is a perfect opportunity to teach young rookie journalists the ropes, to help seasoned journalists understand complex issues in the industry and gives BSG the opportunity to confirm its position amongst the media.
Advertorials, supplements and features – Advertorials are paid for articles. Most publications, whether mainstream newspapers or magazines, carry supplements and features. The main aim for the newspaper or magazine is to elicit advertising but we always contact the journalist to see if we are able to offer an insightful article that helps create credibility for the supplement. Sometimes these will be accepted, other times not.
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