JOHANNESBURG (17 April 2018) A new report, Purpose Beyond Profit, reveals that executives believe they need better information to deliver future business success. To create sustainable value for all stakeholders, executives globally report an interest in taking a longer-term strategic perspective and having more insight into drivers of future performance.
Purpose Beyond Profit is a collaborative project between the Association of International Certified Professional Accountants (the Association) – the unified voice of the Chartered Institute of Management Accountants (CIMA) and the American Institute of CPAs (AICPA), Black Sun Plc, and the International Integrated Reporting Council (IIRC). The project is based on a global survey of business leaders, analyzing how value creation information is used and understood.
The study was conducted with over 400 finance professionals, a cohort including 41 CEO/Presidents, 177 CFOs and other executives from over 50 countries. Key findings of the research include:
– 96% of executives agree that bringing financial and non-financial information together provides a more forward-looking, longer- term view of performance.
– 93% agree that effectively explaining value creation is important.
– 89% believe they need to shift focus to wider value creation.
– 79% agree that a longer-term perspective would improve value creation.
– 38% reported that their businesses are working on capturing new types of information and creating new tools to better understand performance.
– Despite the above, only 24% believe their companies are doing a very good job reporting performance metrics beyond the financials.
The report findings highlight that customer satisfaction, value created for society and co-creation of value through external relationships are becoming central to future success. These insights explain why the adoption of integrated thinking and reporting continues to grow internationally.
Badi Promesse FCMA, CGMA, MBA – Regional Vice President Africa, The Association of International Certified Professional Accountants commented: “The issues revealed by the Purpose Beyond Profit report are fundamental to the success of businesses. Boards must now think about performance and value creation more broadly than just the financial bottom line. Integrated reporting is the ideal tool that brings together financial and non-financial information. It provides the board with a clear picture of how value is created over the short, medium and long term, enabling them to make informed decision to drive sustainable performance.”
Richard Howitt, CEO, IIRC added, “I am pleased that executives around the world see tangible, practical value in integrated thinking and reporting. An overwhelming majority of executives surveyed for this report, 83%, believe that adopting integrated reporting supports business success.”
Lastly, Professor Mervyn King FCMA, CGMA, IIRC Chairman highlighted the role of shareholders in ensuring a company’s worth lies in the value it creates for various stakeholders and not solely for the purpose of making a profit: “The vision of leaders must be to have a company centric governance model which moves away from yesterday’s primacy of the shareholder. It needs to be implemented mindfully to achieve the relevant outcomes of effective leadership, value creation, adequate controls and legitimacy of operations.”