Recently, the eighth South African Radio Awards was hosted in Johannesburg where those succeeding in radio were honoured and acknowledge for their outstanding work in the radio sector.
Smile 90.4FM was nominated in the Radio Innovation category as well as News and Actuality Show. The station walked away with the Radio Innovation award 2018 for Smile News – Amplifying the Good News in the Mother City.
“From day one the entire Smile 90.4FM team have not only bought into, but lived our ethos of positivity and putting a smile on every listener’s face. To be recognized for our efforts and innovation in our news positioning of Amplifying the Good News in the Mother City is wonderful. I am extremely proud of this award, considering we are a relatively young station” said Smile 90.4FM Managing Director, Lois O’Brien.
Smile 90.4FM was created with the deliberate intention of putting a smiles on the faces of the people of the Mother City. While other stations may lay claim to this very same dynamic, Smile 90.4FM is the only one deliberately carrying it through to the most time-worn of radio’s elements, the news product.
The decision to innovate was not taken lightly. A great deal of thought went into understanding the psychology of audio messaging and the effects excessive negative information has on evolving multi-cultural communities in transforming markets.
“Being recognised for innovation is most gratifying because forward thinking, creativity and relevance are Smile 90.4FM priorities. Our broadcasting philosophy is based on adding real value in the lives of our listeners. Providing well contextualised factual and useful content is today more important than ever given the proliferation of fake news engulfing social media, and negative news dominating traditional media spaces. The Liberty Radio Award nominations affirms the decision to shift our news paradigm. I’m really pleased with this acknowledgement. A huge thanks to every team member contributing to our success” – Clive Ridgway (Program Director, Smile 90.4FM).