JOHANNESBURG, South Africa – 11 August, 2016 – Samsung Electronics South Africa is a fervent supporter of the Olympic Games and in particular, the ethos behind the global sporting event, which aims to encourage athletes to strive and to accomplish the exceptional. The competitors in the games are the elite that their respective nations produced, which means that those who stand at the top of the podium and receive gold are the leaders in their fields. These sportsmen and women never settle for anything less than being number one and are constantly striving to better their previous successes. A good example of this is South Africa’s own Olympic gold medalist, Cameron van der Burgh, who took the 100-metre breaststroke gold medal at the 2012 Olympic Games, setting a new world record with this feat. Despite his accomplishments on the ultimate stage, he has since gone on to win numerous World Championship medals and has twice won the Fédération Internationale de Natation (FINA) overall World Cup. It is this intense desire to always be the best and to continue triumphing in every contest he undertakes that makes him a truly extraordinary athlete. “We are proud to name Cameron as our brand ambassador as he is focused, driven and precise, constantly setting standards of excellence and quality,” says Michelle Potgieter, Director for Brand and Communications at Samsung South Africa. Like the top athletes, explains Potgieter, these are traits that the Samsung brand shares and it too is driven to be a winner. For this reason, when customers purchase its products, they know that they are obtaining the gold standard and the best of the best. “Samsung has a long history with the Olympic Games and our mobile business is a global sponsor at the Rio 2016 Games. As part of our Olympic commitment, we want to give every Samsung customer a chance to experience their own version of Olympic success with our ‘Go For Gold’ promotion.” Customers purchasing any Samsung . . .
Johannesburg, South Africa - August 2016: BetterMan is the new kid on the block, but has quickly matured to become the perfect gentleman. Quietly creating an exciting meeting place where brands and companies can connect with a targeted group of men. Since inception in 2014, growth has been rapid. The BetterMan Facebook page currently eclipses the pages of some of the most well known South African men’s magazines with over 47 000 followers. The daily email is sent out to a dedicated database of more than 12,000 men. The BetterMan mission is simple: To make men unstoppable. This is done by putting the community first and providing them with qualitative, tailored and relevant content that goes beyond boring click bait articles. “BetterMan is seen as the trustworthy friend and cool big brother, it is also the influencer they admire and the role model they are looking up to, “says Erik Kruger, Founder of BetterMan. “Now we want to offer brands and companies the opportunity to get involved and to to connect with our very targeted and engaged group of men in various ways.” BetterMan offers tailored made solutions for every clients’ needs including: sponsoring of e-mailers delivered directly to the loyal BetterMan followers’ inbox; digitorials, client surveys and brand experiences, posts on the social media platforms; sponsored podcasts or webisodes; and custom-made experiential events hosted for the specified target market. BetterMan is about becoming a better man every day. In any way. No matter how small. In the way you act, speak, and live your life. Being a gentleman has become synonymous with the BetterMan life. The typical BetterMan reader is between 25-34 and describes himself as driven, ambitious, motivated, and determined. It’s clear that men who gravitate towards Betterman do so, because they want to rise above mediocrity. A glimpse of the BetterMan platform (30 June 2016): Website Page views per month: 13 000 Facebook Page . . .
Samsung South Africa’s new Brand Ambassadors effortlessly embody the company’s values JOHANNESBURG, South Africa – 8 August 2016 – Samsung South Africa has announced five new celebrity Brand Ambassadors who epitomise Samsung ideals and characteristics across a range of product categories. “At Samsung, excellence and innovation are key and we believe these local ambassadors embody our corporate identity in appearance, demeanour, values and voice,” says Michelle Potgieter, Director of Brand and Communications at Samsung SA. The five new Brand Ambassadors include Olympic swimmer Cameron van der Burgh, actor and TV presenter Maps Maponyane, celebrity chef Reuben Riffel, renowned Afrikaans singer and actor Bobby van Jaarsveld and former Miss South Africa and businesswoman Jo-Ann Strauss. “These Brand Ambassadors are all leaders in their respective fields and Samsung South Africa is proud to be associated with them,” says Potgieter. Samsung is specifically partnering with these five individuals because of their qualities that are embroiled in the company’s character. Each of these Brand Ambassadors are also highly respected and just as Samsung, enjoy an outstanding reputation - an ideal fit with the brand. Swimmer Cameron van der Burgh, is an exceptional athlete. He combines top performance in his sports with elegance and power and represents precision and excellence in the Samsung TV and audio-visual categories. As an Olympic gold medallist and budding businessman, Van der Burgh perfectly suits the Samsung Television and audio-visual image. “Like me, Samsung puts a lot of effort into being the best and staying ahead of competitors,” says Van den Burg. Maps Maponyane, representing pioneering style in the Samsung integrated mobility and wearables category, is an actor, presenter and entrepreneur and has been voted GQ’s Best Dressed Man and Cosmopolitan Magazine's SA’s Sexiest Man. “I’m proud to be a Samsung Brand Ambassador,” he says, “because . . .
JOHANNESBURG, South Africa– Samsung Electronics South Africa has vast experience in the development of air conditioning and has long been committed to creating cooling solutions that are both powerful and convenient, thereby ensuring optimum comfort for users. However, what many consumers are unaware of is the fact that Samsung air conditioners are equally effective at warming up a room and they can perform more efficiently than the average heater. Although South Africa is renowned for its long, warm summers, when the winter hits, the cold can really affect internal living spaces. The traditional method of dealing with the cold is to utilise a bar or fan heater, but these products tend to work best as personal heating appliances and are less effective when attempting to warm an entire room. Michael McKechnie, Director of Digital Appliances Group at Samsung Electronics SA, points out that Samsung’s air conditioners may have a reputation for being cooling appliances, but they are just as good when it comes to heating a room. “You simply cannot obtain the same amount of comfort or efficiency in heating from another source, as these appliances are designed to control the entire room’s temperature. Moreover, an air conditioner allows you to maintain your desired room temperature more effectively too,” says McKechnie. “Consumers may be concerned that an air conditioner will use more power, but even this is not necessarily the case. Our products have a built in inverter that sets the appliance to idle once the room reaches optimal temperature, switching on again only if the temperature drops below this level. A heater, on the other hand, is likely to remain on throughout the day in order to keep a room warm, so it clearly draws a lot of electricity.” He adds that another, intangible benefit of using an air conditioner for heat is that by more consistently controlling the temperature of the room, you are less likely to get ill from constant changes in . . .
Tweak your TV settings to ensure an optimised and immersive sports encounter JOHANNESBURG, South Africa – 28 July, 2016 – With the Rio 2016 Olympic Games due to take place between the 6th and 21st of August 2016, even the most passing of sports fans will likely find themselves glued to their TVs at some point, supporting the various South African athletes participating. With SuperSport promising six dedicated HD channels, as well as a 24-hour Olympic news channel, watching the biggest sporting event in the world is certainly going to be an entertaining experience. So why not make sure you watch it in the clearest and most vivid manner possible, by optimising your TV to suit the nature of the programme you are viewing? This, of course, is sometimes easier said than done, but it is of vital importance, since even the best TV on the market, if incorrectly setup, may well look worse than a mediocre TV that is properly adjusted. “Since sport broadcasting often happens during the day, watching these in real time means the sun will often be shining through your windows, creating an obscuring reflection. Therefore, to view your chosen event properly, you must compensate for this by adjusting the picture to a brighter setting,” says Matthew Thackrah, Deputy Managing Director at Samsung South Africa. Thackrah points out that simply turning up the brightness won't necessarily help. He explains that this setting actually has more to do with the black contrast set-up of the TV. “Thus, setting the brightness too high may result in black colours within the visuals appearing as grey, which could reduce the depth of the picture.” “To fix this, you will have to increase the contrast – sometimes called ‘picture’ - which controls the white level. However, this too should not simply be increased. Ideally, you want to take your time and find a scene with a bright, white image contained in it and then adjust the contrast to the point where the white object is bright, but . . .
DHL Express, PricewaterhouseCoopers, Philip Barnard from GIBB, Candice Booysen from Argility, and Vuma Reputation Management are some of the trailblazers in HR, who have been recognised at the Future of HR Summit and Awards in association with Careers24. These individuals and organisations have implemented strategies and practices that deliver a direct impact on business performance and brought about innovations that set new standards for the HR industry. “In the working world, you have to keep up with the pace of change, and there are many factors that drive change. Technology and innovation will reshape the working world and this affects people greatly. The Future of HR cares about people and cares about making a difference in the HR industry. The time for HR professionals has come!” – Shirley Zinn, the celebrated HR specialist. Through communication, employee engagement and benefits, wellness programmes, planning, learning, development, and training, Rand Water has demonstrated excellence in caring as well as retaining talented employees. The organisation has demonstrated its unique and outstanding position as an employer in South Africa, therefore winning the Employer of Choice in a Public Sector Organisation category, sponsored by Public Sector Manager. Marc Privett, Head of Careers24 said, “It’s been a privilege to be part of this event. The quality of the content of the summit has been world class, and the awards entries of the 2016 Future of iHR is a clear indication that the Future of HR is on the right track.” For Entelect Software, who's focus is really aimed at education, walking away as the winners of the Best HR Industry using Technology award, gives extra emphasis to the great initiatives they are involved in. They have great relationships with the country’s top universities where they guest lecture, sponsor specific courses, and offer bursaries to under privileged students via The Entelect Foundation. “Education is a big focus for . . .
In support of World Hunger Day on 28 May, KFC urged customers to Double Up their Add Hope donations and double the difference it makes to the plight of the millions of South African children who go to bed hungry every night. Our customers generously responded by doubling up their R2 donations, donating over R1 million towards the fight against hunger over the two week Add Hope Double Up campaign. “The Add Hope Double Up campaign was an opportunity to increase awareness of the prevalence of hunger in South Africa and to illustrate the impact it will have on our country’s future if we don’t do something about it,” says Thabisa Mkhwanazi, KFC South Africa Marketing Director. “The success of Add Hope shows that South Africans want to get involved and that if we all pull together, even the smallest contribution can have a major impact.“ Add Hope has raised over R300 million in funds to secure the future of South Africa by helping children learn, grow and thrive through providing them with a nutritious meal, every day. Add Hope makes sure that over 100 000 children receive nutritious meals every month, with the help of 110 beneficiary partners around the country. The collaboration between KFC, its beneficiaries and its customers is vital in fighting hunger and the total donated to these beneficiary organisations increases every year. As part of this Double Up campaign, and in support of World Hunger Day, a number of prominent South Africans visited Add Hope beneficiary organisations to get a first-hand experience of the incredible impact the donations have on young lives. Actress Hlubi Mboya visited Afrika Tikkun in Diepsloot, Gauteng. “These children have my heart. Food, education and shelter are basic human rights. It’s powerful to see the impact that Add Hope has on places like Afrika Tikkun and on these young lives and it is a blessing that places like these are open to the vulnerable. I was completely blown away by all the facilities, and the energy, positive and . . .
Ubique Auctioneers of South Africa are looking to go nationwide and even international with new online timed auctions of exclusive properties. Auctions are a great way for individuals and investors to get great deals on exclusive items. Increasingly auctions are now taking bids online as well as in person, the increasing popularity of this format has led to online exclusive auctions from some of the world’s biggest auctioneers. South Africa’s Ubique Auctioneers is the latest to introduce this format, with unique timed and live online auctions available to bidders worldwide. Ubique will be launching their new format with five impressive properties to bid on this 11th to 15th of April 2016. The first of the property auctions offers an impressive 671-hectares (1658 acres) of prime game reserve, which forms part of the core Vredefort Dome World Heritage Site. On this site, many rock formations can be found resulting from a meteorite which hit the earth two billion years ago. The Rondekop Game Farm has an abundance of game, including 3 Giraffes, 138 different species of birds and no less than 72 species of indigenous trees. The second and third lots are more traditional properties, offering sea views as breath-taking vistas in Kleinmond, South Africa. The fourth lot is a beautiful development property 500m from Kleinmond lagoon, which also offers an unrestricted sea view, while the fifth lot offers a modern vacation home situated in the Parys Gold and Country Estate and is sure to attract a few investors. A spokesperson for Ubique Auctioneers explained, “We are excited to be able to offer these amazing properties exclusively online through our new timed auction format. This enables individuals to place a bid at any time before the deadline, just like they might on eBay, in order to secure the very best deal possible on these amazing opportunities. Our new Ubique Online website will feature some of the very best lots we have available to test the strength of . . .
Digital has given rise to new forms of communication, new possibilities and of course, a new kind of specialist. One such specialist is online marketing company iLead Online, which on 11 March 2016 officially became part of the et al Group, adopting the et al appellation to become iLEAD et al. To celebrate this momentous move, Dr Gustav Puth, the Managing Director of STRATEGY et al, as well as Google’s Country Director, Luke McKend, both shared their vision of the future. Dr Puth highlighted the importance of a good strategy and taking action, because well begun is half done. The strategy behind the joint venture is to take iLEAD et al to the next level, combining the experience of our Google-certified and award-winning team of search engine experts, YouTube maestros and engaging content generators, with all that the rest of the et al Group has to offer…which is quite a lot. Considering the good relationship that iLEAD et al has with Google, Luke McKend was more than happy to share what the future holds for online marketing. He emphasised the importance of using new possibilities to position your brand within your target audience, including the newly updated Search Voice app, which allows you to search for any product or service by using a simple voice command or question. Managing Director of iLEAD et al, Johann Nortje, says this relationship will quickly become a force to be reckoned with. “Together we have a bigger share of voice, vastly improved economies of scale and the ability to cater for every need an advertiser might have. In fact, the term 'through-the-line’ takes on a whole new meaning in the et al Group,” he adds. The et al Group comprises various et al companies that constitute – what could best be described as – a consolidation of specialist marketing services into a single brand platform. In this group is the DIGITAL et al cluster of four companies which, as the name suggests, is the specialised digital arm of the group. With a . . .
Number one bestselling author, Dr Mulalo Nemavhandu has released the never-before-told story, The True Origin of HIV & Aids: Secret Revealed. Re-Released February 16, 2016 and available for purchase from Amazon. Having been the subject of contentious debate for decades, Dr Mulalo Nemavhandu has uncovered what has puzzled scientists from around the world since Aids came to light in the 1980s. Readers should prepare to be shocked by the revelations made in this 154 paged non-fiction medical mystery. Over 34 million people in the world are living with HIV and AIDS, with 15 thousand new infections every day and an estimated 17 million AIDS orphans. With this book we can begin to better understand where the suffering began. Dr Mulalo Nemavhandu explains, “We owe the millions of those who died, those living with HIV or AIDS and those that will be infected in the future, the truth and nothing but the truth.” “Aids is no longer a disease, it’s a human rights issue” ~ Nelson Mandela YouTube: https://www.youtube.com/watch?v=XRf7oj8Z2bc CLICK HERE to submit your press release to MyPR.co.za. . . .