On Sunday the 17th July 2016, the Observatory Driving Range & Proshop the first black female owned driving range in the country in partnership with Golf A2Z, Dreamcatcher Multimedia, Gem Girls and X-Plaw Travel are proud to host the inaugural Mandela Day Family event on the Range. In keeping with President Mandela’s well-documented love of children, the partnership will be hosting a family day at the Observatory Golf Driving Range. Participants are encouraged to bring non-perishable foodstuffs (tinned foods, oil, sugar, mealie-meal, etc) disposable nappies, sanitary pads & tampons, and warm clothing as donations. The day will afford participants the opportunity to spend 67 minutes in honour of Mr Nelson Mandela by participating in various activities, with all the day’s proceeds being donated to the Nelson Mandela Foundation, Gift of the Givers, Doctors without Borders and the Cancer Association of South Africa In the words of Nelson Mandela, "Together as a nation, we have the obligation to put sunshine into the hearts of our little ones. They are our precious possessions. They deserve what happiness life can offer." As a sport, golf is a window through which key elements of successful performance in both professional and personal aspects are developed; it is not only about physical skill and technique; the sport of golf enhances leadership, confidence, responsibility, discipline & courage. It is this spirit that the Mandela Day Family Day partnership wishes to channel during this important day of service. Planned activities on the day will include: Golf Trick Shots Golf Clinics 4 Ball Sorting & packing of donations for Gift of the Givers Facilities and family-friendly activities onsite include: Popcorn, Candy Floss machines Jumping Castle Vuyo’s Wors Musical performances CLICK HERE to submit your press release to MyPR.co.za. . . .
Last month, Mary-Jane Darroll and Ruarc Peffers introduced their new auctioneering firm, Aspire Art Auctions, to the South African market. They are now pleased to introduce their partners; Emma Bedford and Jacqui Carney. This powerhouse of art specialists collectively offers in excess of eighty years’ experience in the art industry, and through Aspire Art Auctions intend to focus on the promotion of fine arts, both locally and abroad. A well-respected name in the South African art world, Bedford, with over 25 years at the South African National Gallery, rose to become the Senior Art Curator and Head of Art Collections. As the first Director of Goodman Gallery Cape, Bedford has worked closely with many of the country’s top artists including Robert Hodgins, William Kentridge, Moshekwa Langa, Brett Murray and Sue Williamson, as well as Marlene Dumas. She has also authored and edited numerous publications and is often invited abroad to present papers and workshops. She says of her new partnership with Aspire Art Auctions; “I am delighted to be joining the leading lights in the local auction world and look forward to developing this market together.” Wits Arts School graduate, Carney, has, in a relatively short time, put her Bachelor of Fine Arts degree to very good use. She quickly proved her mettle and shot up to become a Fine Art Specialist. She offers a complement of skills to the Aspire Art Auctions team, including client liaison, valuation, cataloguing, clerking, telephone bidding and the production of auctions. “With the growth and refinement in the market I am looking forward to this exciting new era,” Carney says of this new venture. Together with Peffers, South Africa’s most skilled art auctioneer, and Darroll, who has enjoyed a long and distinguished career in auction and the curation of important historical and contemporary exhibitions, the Aspire team represents the longest combined secondary fine art market experience in South Africa, . . .
Is there ever a good time to use your home equity? Homeowners who have equity available in the bond accounts might be tempted to withdraw some of the money and use it for more immediate needs or wants. Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, says that while it is not always a wise decision to take equity out of the bond, there are a few circumstances where is can actually benefit the homeowner. He notes that if a homeowner does decide to use their home equity, it should be utilised in a way that will put the homeowner in a better financial position than they were in previously. “The crux of the matter is that the homeowner needs to be responsible with their borrowing and determine whether taking the equity will advance them or impede them financially,” advises Goslett. According to Goslett there are a few common situations in which homeowner choose to use their home equity. While some reasons for using the equity make good financial sense, others don’t – the decision will largely be based on the homeowner’s circumstances and future plans. Renovating the home Yes – One of the most common reasons that homeowners withdraw equity is to renovate and improve their property. Goslett says that there are a number of benefits to using home equity for renovation. Apart from the fact that it will add to the home’s marketability when it comes time to sell, it gives the homeowner the opportunity to change aspects about the home that they may not have liked when they initially moved in. “The homeowner can update areas of the home such as the kitchen and bathrooms to give the home a more contemporary look and feel or they could build on a much needed extra bedroom. This will add to the occupants living experience in the home and improve the home’s value,” says Goslett. “When deciding to renovate it is important not to overcapitalise and to ensure that the planned project will in fact add to the perceived value of the home.” Renovation . . .
A strategy is a leadership plan with the goal of achieving its goals and objectives. It derives from the Greek term, stratçgos, which originates from two words; Stratos and Agos (army and leading). Too much Game of Thrones, bear with me… A social media strategy is a road map to guide the success of your digital media, online marketing, advertising, high website rates, and sales investments. It applies before, during and after a campaign, an event, your business’ timeline, and management solutions. A strategy is regularly visited in order to see whether your business is on track or not, it strengthens the performance of your company internally and externally. When your clients have an easy access to your communication, they feel more than just a client. Insideman Digital Media can assist you in social media management. Great businesses have a point of view, not just a product and a service. You need to believe in your business internally as much as you want your consumers and investors to believe in you too. Clients sense your positivity and productivity, hence, they are a part of your system. We design the simplest products and services, meanwhile, our competitor’s services are too complex. And in return, consumers want the simplest products and services. When you go the extra mile to create compelling social media content, it’s a sign of how much you care about your online audience. Standing for something is just about writing it down, but by believing it and living it, you build a wall of trust and sustainability. When building a social media strategy, you will need to reflect, are you doing it for your clients or your investors? Because, when you are only focused on making a profit, you will actually make none. It is about consistency and deliverance, and then the profit. InsideMan Digital Media started in the spare room at Brian’s house, and now we have offices at Eastlake Centre, Cape Town, and soon will be opening new offices in the UK. . . .
Monday, 18 July will see us boot up again and celebrate Mandela Day at our HAVE A BALL campaign at Fives Futbol, Century City. The beneficiary is TLC Projects who are bringing 32 street children to come and have a ball with us! Eight companies have signed up for the five-a-side football tournament, arranged by Adverb Marketing, Communications and Events. The tournament will be held at Fives Futbol, Century City - each company will appoint a captain for their team consisting of four boys from TLC Projects and three staff members from each company. Everyone can look forward to a fun day of soccer, food, refreshments, love, laughter, and giveaways, with a few surprises in store including celebrity visits. Along with medals for each player and a trophy for the winning team, prizes will be awarded for the biggest smile, furthest goal, best save, loudest laugh and so on. The day of giving will be topped off with a hand out of takkies, beanies and soccer balls to each boy who participated - these have been purchased with the funds donated (or saved) by the sponsors who are: Adverb, Ankerdata, BON Hotels, Carlucci’s Deli, Comtel, Communiations, Concept Lounge, Diesel Digital, Fives Futbol, Hobbs Sinclair, Innovation Projects, IOL, Purely Local, Mike's Sports, Oakley, Orlichem, Sir Juice Here’s to having a ball on Mandela Day! CLICK HERE to submit your press release to MyPR.co.za. . . .
Recognising Samsung’s continued contributions to creativity and excellence in marketing Johannesburg, South Africa – July 14, 2016 – Samsung Electronics won 29 awards, including the coveted ‘Creative Marketer of the Year’ title, at the recent Cannes Lions International Festival of Creativity. The awards highlight Samsung’s deliberate focus on meaningful consumer-centric campaigns. Samsung was acknowledged for eleven unique marketing campaigns, each designed to demonstrate the company’s vision of enriching people’s lives and creating a better world through innovative technology and products. The company’s overarching commitment to creativity and inspiring marketing across the eleven campaigns helped Samsung become the first Korean company to be recognised as the ‘Creative Marketer of the Year’. Two of Samsung’s winning campaigns, brainBAND and Voices of Life, were part of the company’s larger – and highly acclaimed – Launching People brand campaign. This particular campaign has been widely celebrated throughout the creative industry, including at last year’s Cannes Lions, for its innovative approach to demonstrating social value and engaging consumers to share their ideas with Samsung, in pursuit of their dreams. A wearable solution for prevention and monitoring of concussions during high impact sports, brainBAND was one of the festival’s major winners. This campaign took home six awards including the Gold award in the Use of New Technology category. Voices of Life, an application solution that allows premature babies in an incubator to listen to Mom’s voice and heart beat and feel closer to her, won a Silver award in the Online Video category. Blind Cap, a wearable band and swimming cap that alerts visually impaired swimmers as they approach the end of a lane, won two awards, including Gold in Activation by Proximity category. The device, which has already helped many improve their times, has been approved by the Spanish Paralympic Committee and may . . .
CashBag, the cash back rewards program for online shopping, recently underwent a tune up. The site in addition to having a new look, now boasts more cash saving deals, more offers from local and international partners and more cash back in the consumers pocket. In July, CashBag launched its CashBag Cash Back Button - A toolbar button that simplifies the process of activating rewards when shopping online. The plugin notifies the shopper each time they visit a CashBag partner website and shows them how much they can save by activating the reward. The CashBag Button also allows shoppers to compare cash back deals right on their Google search results page. Signing up to CashBag is free and opens up a world of money-saving potential. Every time a shopper makes an online purchase through CashBag, CashBag pays a portion of the checkout total back to the consumer in cash. “We’re trying to make it as easy as possible to earn money while you shop online, as well as ensure that consumers don’t miss out on any cash back rewards. The CashBag Button notifies you that a cash back reward is available at that particular site, they click on “activate” and continue shopping. It’s that simple, no forms to fill out or points to accumulate,” states CashBag GM, Kirsty Henderson. The company launched in 2012 with the purpose of offering cash back to it’s members for shopping online; the more they shopped the more they’d earn. While the goal hasn’t changed, the consumer has as well as the playing field. Although reward programs are not a particularly new phenomenon they are becoming increasingly popular. According to The 2016 Truth Loyalty Whitepaper there are over 100 loyalty programs in South Africa with accelerated activity in the last 3-5 years. Banks, insurance providers and many large retailers offer a variety of loyalty and rewards programs; cash back rewards, points, incentives, coupons and discounts. CashBag is not encouraging consumers to add to their daily . . .
Swisatec, architects and project managers of Blue Rock Village, Africa’s first green village, today announced a new multimillion-rand addition to the village, the Santa Luzia Lifestyle centre and the 5-star Blue Rock Hotel and Conferencing centre. Both new additions add more value to the village and bring more anticipation, an exclusive lifestyle and embrace the LIVE-WORK-PLAY Blue Rock Village ethos. “The Santa Luzia Lifestyle Centre is a multi - functional centre boasting 14 000sqm floor space, 7 story building, 600 metres long, with 10 000sqm exhibition street designed for hosting conferences, exhibition, interactive events such as local produce markets, product launches, and concerts or music festivals. Situated in the heart of the Helderberg area, Cape Town, “The Santa Luzia Lifestyle centre is a vibrant hub of Cape life where sophistication and chic collide with history and tradition. Its universal appeal makes it one of Cape Town's foremost attractions for both locals and international visitors. The centre will be home to boutique shops, doctors centre, clinics, professional office space, and gastronomies” said Mr Reichmuth director of Swisatec and owner of Blue Rock Village. The various hubs located in the centre include The Dollar House which is the financial hub of the Lifestyle centre offering high-end office space to law firms, financial institutions such as banks, consultants, and other financial professions. Staying true to the LIVE-WORK-PLAY Blue Rock Village ethos the Lifestyle is expected to have a Wellness, Spar and Sports centre; the “beauty farm” will offer an array of therapeutic centres, gym facilities, sauna’s, health bars/ shops, steam room, roman bath, thermal pool, medical spa, dance and yoga studios, spinning, Pilates classes and more. Linked to the Santa Luzia Lifestyle centre is the multimillion-rand 5-star Blue Rock Hotel and Conferencing centre. The Blue Rock Hotel will provide world class facilities in a calm and . . .
The date and venue have been set for the 2016 Eat Out Mercedes-Benz Restaurant Awards. This much-anticipated annual celebration of the best of the South African restaurant industry will take place at the Grand Arena at Grand West in Cape Town on Sunday 20 November 2016. After the success of last year’s awards format, the event will once again be a gastronomic, multi-sensory Sunday lunch. These awards recognise the top ten restaurants in South Africa as well as the Eat Out S.Pellegrino Acqua Panna Chef of the Year, and the winners of the Eat Out Boschendal Style Award, the Eat Out Nederburg Rising Star, the Eat Out Lannice Snyman Lifetime Achievement Award, the Eat Out Nespresso Service Excellence Award, and the Eat Out Wine Service Award. There are also two new awards this year: the Eat Out Retail Capital New Restaurant of the Year and the Eat Out Woolworths Sustainability Award. “Guests can expect an unforgettable experience at this year’s Eat Out Mercedes-Benz Restaurant Awards, which promise to be a feast for the senses. There will be a six-course menu designed by some of the country’s top chefs, in collaboration with Pete Goffe-Wood, paired with excellent wines, top-class entertainment and displays, and a venue filled with the stars of the restaurant industry,” says Aileen Lamb, general manager of Eat Out. Media personality Elana Afrika-Bredenkamp will once again perform the duties of MC. For the third consecutive year, Mercedes-Benz South Africa (MBSA) will be the title sponsor of the event. “We are very proud to be sponsoring these awards that celebrate true excellence, and hope that they will continue to inspire our culinary industry,” says Selvin Govender, marketing director of Mercedes-Benz Cars South Africa. Limited tickets are now available for the 2016 Eat Out Mercedes-Benz Restaurant awards at R1495 per person. Go to https://eventrsvp.co.za/EatOutAwards2016/ to book your seats. CLICK HERE to submit your press release to . . .
The simple truth is that not all property purchases are equal. While one property investment could become the cornerstone to wealth creation, another could lead to financial ruin. What is the difference between the two? According to Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, in order to ensure success and make the most out of their property purchase, buyers need to be well-informed, savvy and make the correct buying decisions from the start. He notes that decisions made during the purchasing process will have a massive bearing on the potential return on the buyer’s investment. Goslett says that merely purchasing a home at fair market value doesn’t guarantee that the buyer will see healthy returns over the long term. He points out that there are certain golden principles for any property acquisition that buyers would be wise to follow: Research and ask questions Before making any decisions a buyer needs to establish whether they are purchasing the property as a home to live in or merely for investment purposes, as this will change the way the buyer approaches the purchase. “If the home is bought with the intention of being the buyer’s primary residence, the decision making process will be far more emotionally guided. The buyer will look at aspects of the property and the surrounding area that appeal to them personally. However, if the property is for investment purposes it will be more important to research what will appeal to possible tenants in the area and who the tenants might be,” advises Goslett. He notes that while a buyer will be able to find a great deal of information online regarding the area, the estate or complex, nothing can replace checking out the location in person. “Take the time to drive around the area and walk the streets. Consider what the traffic is like and who your potential neighbours could be, as well as the facilities and amenities in the area. A real estate professional with working experience . . .