JOHANNESBURG, South Africa – 11 August, 2016 – Samsung Electronics South Africa is a fervent supporter of the Olympic Games and in particular, the ethos behind the global sporting event, which aims to encourage athletes to strive and to accomplish the exceptional. The competitors in the games are the elite that their respective nations produced, which means that those who stand at the top of the podium and receive gold are the leaders in their fields. These sportsmen and women never settle for anything less than being number one and are constantly striving to better their previous successes. A good example of this is South Africa’s own Olympic gold medalist, Cameron van der Burgh, who took the 100-metre breaststroke gold medal at the 2012 Olympic Games, setting a new world record with this feat. Despite his accomplishments on the ultimate stage, he has since gone on to win numerous World Championship medals and has twice won the Fédération Internationale de Natation (FINA) overall World Cup. It is this intense desire to always be the best and to continue triumphing in every contest he undertakes that makes him a truly extraordinary athlete. “We are proud to name Cameron as our brand ambassador as he is focused, driven and precise, constantly setting standards of excellence and quality,” says Michelle Potgieter, Director for Brand and Communications at Samsung South Africa. Like the top athletes, explains Potgieter, these are traits that the Samsung brand shares and it too is driven to be a winner. For this reason, when customers purchase its products, they know that they are obtaining the gold standard and the best of the best. “Samsung has a long history with the Olympic Games and our mobile business is a global sponsor at the Rio 2016 Games. As part of our Olympic commitment, we want to give every Samsung customer a chance to experience their own version of Olympic success with our ‘Go For Gold’ promotion.” Customers purchasing any Samsung . . .
Johannesburg, South Africa - August 2016: BetterMan is the new kid on the block, but has quickly matured to become the perfect gentleman. Quietly creating an exciting meeting place where brands and companies can connect with a targeted group of men. Since inception in 2014, growth has been rapid. The BetterMan Facebook page currently eclipses the pages of some of the most well known South African men’s magazines with over 47 000 followers. The daily email is sent out to a dedicated database of more than 12,000 men. The BetterMan mission is simple: To make men unstoppable. This is done by putting the community first and providing them with qualitative, tailored and relevant content that goes beyond boring click bait articles. “BetterMan is seen as the trustworthy friend and cool big brother, it is also the influencer they admire and the role model they are looking up to, “says Erik Kruger, Founder of BetterMan. “Now we want to offer brands and companies the opportunity to get involved and to to connect with our very targeted and engaged group of men in various ways.” BetterMan offers tailored made solutions for every clients’ needs including: sponsoring of e-mailers delivered directly to the loyal BetterMan followers’ inbox; digitorials, client surveys and brand experiences, posts on the social media platforms; sponsored podcasts or webisodes; and custom-made experiential events hosted for the specified target market. BetterMan is about becoming a better man every day. In any way. No matter how small. In the way you act, speak, and live your life. Being a gentleman has become synonymous with the BetterMan life. The typical BetterMan reader is between 25-34 and describes himself as driven, ambitious, motivated, and determined. It’s clear that men who gravitate towards Betterman do so, because they want to rise above mediocrity. A glimpse of the BetterMan platform (30 June 2016): Website Page views per month: 13 000 Facebook Page . . .
Reduce, reuse, recycle isn’t enough Change is needed throughout entire product lifecycle In South Africa we produce R25.2 billion worth of waste annually – 90% of landfills are composed of avoidable waste. There is growing pressure on companies to understand the true value of waste instead of relegating the problem to the SHEQ or finance team. “Forward thinking businesses are starting to see waste management as a value-add to the bottom line,” said Marilize Worst, Managing Director from SmartMatta, at the recent 38th Annual SAPICS Conference for supply chain professionals. “It is no longer enough to just consider waste management merely as a cost saving exercise.” Think of waste as money down the drain The typical waste hierarchy is first reduce, then reuse, then recycle. Making a real difference however requires recreating a current supply chain as a continuous positive development cycle. “This optimisation of value throughout the life cycle of products is often referred to as a closed loop approach,” explained Worst. “The cycle should preserve and enhance natural capital, optimise resources, and minimise system risks.” Modern consumers, when presented with two brands they like, will choose the one that is better for the environment. Recyclable packaging has already proven popular. Knowledge of the way carbon emissions were saved – and waste to landfill reduced – during the processing and transportation phases of a product could follow the same route to influence buyer decisions. Find the value in waste “Currently the consumption pattern of products is linear,” said Worst. “We take materials out of the ground, create a product, we then throw the waste away, although we do attempt to recycle some of it.” “There’s nothing wrong with waste; it depends on how you manage it. The aim isn’t zero waste, but zero waste to landfill. The concept of circular economy is that we leave nothing behind.” A circular economy is also financially valuable. The . . .
GoZone Water, a provider of bulk drinking water to consumers, has warned residents of communities across South Africa that incidents of the so-called "Jam Jar" water scam are on the rise. The company's John Oort says as the municipal water supply creaks under the strain of the country's burgeoning population and the flight of key technical skills to the private sector, companies supplying reverse-osmosis (RO) home water treatment systems are keen to exploit vulnerable home owners. "RO is a legitimate way to purify home drinking water. However, the downside is that it removes both impurities and beneficial minerals simultaneously. Sales representatives from the RO home water treatment companies turn this downside into a perceived plus with the jam jar test," said Mr Oort. He explained that the sales reps show the homeowner two jam jars. One is filled with normal municipal water. The other is filled with RO water treated with the company's home treatment kit. An electrical current is then passed through both jars of water. Because the RO water contains fewer beneficial minerals, there is little to conduct the electricity and it stays virtually the same colour. However, the untreated municipal water still contains many beneficial minerals which effectively conduct electricity and therefore turn the water brown. "Think of this as the difference between high-fibre, nutrient-packed healthy brown bread, and processed unhealthy white bread. Do not be persuaded that the colour change is an indication of impurities in the water," said Mr Oort. He further explained that GoZone Water is termed 'prepared water' and the company's GoZone water kiosks have already found favour with several owners of Pick 'n Pay family franchises around the country. Shoppers are able to bring any size of water container to the retail kiosks and have them filled with oxygenated water purified by a proprietary reverse-osmosis process that includes reintroducing healthy minerals to the . . .
Samsung South Africa’s new Brand Ambassadors effortlessly embody the company’s values JOHANNESBURG, South Africa – 8 August 2016 – Samsung South Africa has announced five new celebrity Brand Ambassadors who epitomise Samsung ideals and characteristics across a range of product categories. “At Samsung, excellence and innovation are key and we believe these local ambassadors embody our corporate identity in appearance, demeanour, values and voice,” says Michelle Potgieter, Director of Brand and Communications at Samsung SA. The five new Brand Ambassadors include Olympic swimmer Cameron van der Burgh, actor and TV presenter Maps Maponyane, celebrity chef Reuben Riffel, renowned Afrikaans singer and actor Bobby van Jaarsveld and former Miss South Africa and businesswoman Jo-Ann Strauss. “These Brand Ambassadors are all leaders in their respective fields and Samsung South Africa is proud to be associated with them,” says Potgieter. Samsung is specifically partnering with these five individuals because of their qualities that are embroiled in the company’s character. Each of these Brand Ambassadors are also highly respected and just as Samsung, enjoy an outstanding reputation - an ideal fit with the brand. Swimmer Cameron van der Burgh, is an exceptional athlete. He combines top performance in his sports with elegance and power and represents precision and excellence in the Samsung TV and audio-visual categories. As an Olympic gold medallist and budding businessman, Van der Burgh perfectly suits the Samsung Television and audio-visual image. “Like me, Samsung puts a lot of effort into being the best and staying ahead of competitors,” says Van den Burg. Maps Maponyane, representing pioneering style in the Samsung integrated mobility and wearables category, is an actor, presenter and entrepreneur and has been voted GQ’s Best Dressed Man and Cosmopolitan Magazine's SA’s Sexiest Man. “I’m proud to be a Samsung Brand Ambassador,” he says, “because . . .
Two young jazz musicians from KwaZulu-Natal will be pulling out all the stops to secure a place in the finals of the SAMRO Overseas Scholarships Competition, which will go down to the wire in Johannesburg in mid-August. Saxophonist Linda Sekhakhane and drummer Sidney Rash are two of the six semi-finalists in the Jazz Music category of this illustrious annual music competition, which this year focuses on instrumentalists. Both studied jazz at the University of KwaZulu-Natal, and both have their sights set on a R200 000 scholarship to further their music studies abroad. On 18 August 2016, Linda and Sidney will join fellow young jazz prodigies Keenan Ahrends, Justin Bellairs, Siyasanga Charles and Benjamin Jephta to compete before a high-level judging panel during the semi-final round of the SAMRO Overseas Scholarships Competition. The six semi-finalists in the Western Art Music category — Matthew Lombard, Sally Minter, Neil Robertson, Tatiana Thaele, Myles Roberts and Dylan Tabisher — will also be going all out to deliver their A-game on the day. Two Jazz and two Western Art Music instrumentalists will then be selected to perform in the final round: a public concert – always an immensely entertaining and highly charged affair – at the Linder Auditorium in Parktown on Saturday, 20 August 2016. The glittering prize all 12 semi-finalists have their sights set on: two R200 000 scholarships from the SAMRO Foundation to further their music studies abroad, plus several additional awards. Linda Sikhakhane is a saxophonist, composer and arranger. He was born in Umlazi, where his love for music, especially jazz, was triggered at an early age. He attended music classes and started performing professionally at the age of 15, before studying jazz at the University of KwaZulu-Natal under Prof Mageshen Naidoo. Now based in Johannesburg, Linda has played with respected South African and international artists such as Barney Rachabane, Brian Thusi, Feya Faku, . . .
Netcare urges fans of popular Pokemon geocaching game to play it safe: With growing numbers of road accidents and pedestrian injuries internationally being attributed to distraction by the popular “Pokemon Go” game, Netcare is urging South African fans of the game to play it safe. “Even though the game has not launched officially in South Africa, many South Africans are already playing it and we fear that some are doing so irresponsibly, putting both motorists and pedestrians at risk,” says Netcare's general manager: emergency, trauma, transplant and corporate social investment, Mande Toubkin. Pokemon Go is a mobile geocaching game that was released overseas in the beginning of July. “The game makes use of a player’s physical location and provides hints to the location of ‘caches’, or collectable animated characters, to encourage exploring the surrounding environment,” she adds. The game employs augmented reality technology and a hide-and-seek aspect of play, which creates a particularly immersive experience as it combines elements of the game with one’s real-life surroundings. “This absorbing technology may be part of its appeal, but it could have safety implications if it is not played with due care for the dangers that exist in the real world environment,” Toukin notes. “Numerous studies have shown that people simply cannot effectively multitask while engaging in activities such as driving, because it requires so much brain power and attention. Even a hands-free phone call is cognitively distracting and can impair driving. “According to one US study, a driver’s eyes are taken off the road for an average of 4.6 seconds each time they even glance at their phone, which may translate to travelling the length of a rugby field. Playing an interactive game such as Pokemon Go while driving are likely to greatly increase the time a driver’s eyes are taken off the road and put real people’s lives in danger.” “Whatever the cause of the distraction, which . . .
JOHANNESBURG, South Africa– Samsung Electronics South Africa has vast experience in the development of air conditioning and has long been committed to creating cooling solutions that are both powerful and convenient, thereby ensuring optimum comfort for users. However, what many consumers are unaware of is the fact that Samsung air conditioners are equally effective at warming up a room and they can perform more efficiently than the average heater. Although South Africa is renowned for its long, warm summers, when the winter hits, the cold can really affect internal living spaces. The traditional method of dealing with the cold is to utilise a bar or fan heater, but these products tend to work best as personal heating appliances and are less effective when attempting to warm an entire room. Michael McKechnie, Director of Digital Appliances Group at Samsung Electronics SA, points out that Samsung’s air conditioners may have a reputation for being cooling appliances, but they are just as good when it comes to heating a room. “You simply cannot obtain the same amount of comfort or efficiency in heating from another source, as these appliances are designed to control the entire room’s temperature. Moreover, an air conditioner allows you to maintain your desired room temperature more effectively too,” says McKechnie. “Consumers may be concerned that an air conditioner will use more power, but even this is not necessarily the case. Our products have a built in inverter that sets the appliance to idle once the room reaches optimal temperature, switching on again only if the temperature drops below this level. A heater, on the other hand, is likely to remain on throughout the day in order to keep a room warm, so it clearly draws a lot of electricity.” He adds that another, intangible benefit of using an air conditioner for heat is that by more consistently controlling the temperature of the room, you are less likely to get ill from constant changes in . . .
The past decade has seen camera surveillance technology rapidly evolving. Of significance was the much-anticipated shift from analogue closed circuit television (CCTV) to Internet protocol (IP)-based systems. It is now widely accepted that the benefits of IP far outweigh analogue, but the selection and specify of an IP surveillance system now presents new challenges. Marc van Jaarsveldt, consultant for The Surveillance Factory, a video surveillance system-integrator, says that there are some important aspects to keep in mind when using IP-based technology: “It is not simply purchasing a system, but more about understanding what system and cameras you need, the network design, cabling and viewing requirements. There are many pitfalls to avoid and these could prove costly should you not address the basics adequately.” Van Jaarsveldt offers us the following do’s and don’ts when designing an IP video surveillance system. Do’s: Prepare a detailed site audit report of the site before installing any cameras Always understand the security requirements and the risk environment Consider dark screen monitoring for event-based monitoring to increase operator vigilance Offer offsite monitoring if budget is available Agree on upfront SLA’s (Service Level Agreements) to ensure your surveillance system is always running optimally. This should include software assurance/upgrade packages from the VMS provider Cover basic, but important, maintenance elements such as cleaning lenses and focusing cameras routinely Specify the hardware required properly. This includes, viewing stations, servers, NVRs’s, storage, network infrastructure and network cables Consider doing a shoot-out to compare products Involve a consultant if the project is big enough so you can gain value form their expertise and neutral brand position Specify workstations and separate the recording system from the display machines Lighting is very important because without it, . . .
Tweak your TV settings to ensure an optimised and immersive sports encounter JOHANNESBURG, South Africa – 28 July, 2016 – With the Rio 2016 Olympic Games due to take place between the 6th and 21st of August 2016, even the most passing of sports fans will likely find themselves glued to their TVs at some point, supporting the various South African athletes participating. With SuperSport promising six dedicated HD channels, as well as a 24-hour Olympic news channel, watching the biggest sporting event in the world is certainly going to be an entertaining experience. So why not make sure you watch it in the clearest and most vivid manner possible, by optimising your TV to suit the nature of the programme you are viewing? This, of course, is sometimes easier said than done, but it is of vital importance, since even the best TV on the market, if incorrectly setup, may well look worse than a mediocre TV that is properly adjusted. “Since sport broadcasting often happens during the day, watching these in real time means the sun will often be shining through your windows, creating an obscuring reflection. Therefore, to view your chosen event properly, you must compensate for this by adjusting the picture to a brighter setting,” says Matthew Thackrah, Deputy Managing Director at Samsung South Africa. Thackrah points out that simply turning up the brightness won't necessarily help. He explains that this setting actually has more to do with the black contrast set-up of the TV. “Thus, setting the brightness too high may result in black colours within the visuals appearing as grey, which could reduce the depth of the picture.” “To fix this, you will have to increase the contrast – sometimes called ‘picture’ - which controls the white level. However, this too should not simply be increased. Ideally, you want to take your time and find a scene with a bright, white image contained in it and then adjust the contrast to the point where the white object is bright, but . . .