No Budget? No Problem! 3 FREE strategies to get your brand out there! Whether you’re leading the charge in a larger organisation or a lone ranger embarking on your solopreneur journey, the reality is that you not always going to have access to a massive marketing budget. So, what do you do to get your brand out there and get those leads streaming in when you don’t have money to spend? Jacqueline Raw, Owner and Founder of Ycagel, a marketing consultancy in Kwa-Zulu Natal, share three easy, free strategies to help you get your brand out there. 1. DIGITAL NETWORKING When it comes to social media, the trick that you need to master to get your brand out there and start generating great leads is NETWORKING! There are thousands of business or personality profile pages out there and to really stand out, you need to develop a serious networking strategy on social media – from Facebook to LinkedIn and everything in-between. How? Start by creating a mental picture of what your ideal customer looks like and then start engaging with people who fit this profile on a one-on-one basis. This one-on-one engagement is a HUGE differentiator and drives massive value. Be smart about it. If you looking to attract a bigger audience, connect with a ‘group’ or ‘community’ owner/influencer. Once you’ve established trust and demonstrated value, you have created an ambassador for your brand who has a wider audience to influence. Viola! WINNING! Side note: If you’re a marketing manager in a larger organisation, consider getting someone on this full-time. This is a magic strategy to grow your brand and generate seriously hot leads. 2. VIDEO MARKETING Get ready for your close-up! Video content is a powerful medium to get your business noticed and with most social media platforms preferring video content over static posts, you’re setting yourself up for greater reach and engagement. If you’re a consultant, freelancer or entrepreneur with a service-based offering, you can film quick one-minute . . .
Engen has come to the rescue of five Durban schools severely damaged in storms by committing R1 million to effect repairs critical to the safety, comfort and security of pupils and teachers. “Engen turned our darkness into light,” says Colin Chand, principal of Collingwood Primary in Wentworth, which was severely affected by the October 2017 storms, forcing the children and teachers into mobile units on the school fields. Without any electricity, the school community struggled throughout the 2018 academic year in dark and extremely hot conditions – until news of the Engen donation came. “We expected a long process to rebuild the school, because we know the government tender process is a long one. But now our 1 200 pupils are learning in the light again, and we can use our fans, so we are extremely relieved,” adds Chand of the work Engen financed to electrify the mobile units. Adhila Hamdulay, Engen’s Corporate Social Investment Manager, says Engen committed the funds to assist five schools in Merebank and Wentworth, which are neighbours of the Engen Refinery in South Durban. All the schools identified for assistance were severely damaged when a massive storm wreaked havoc in Durban on 10 October last year. A total 42 schools in KwaZulu-Natal were affected by the deluge, which left 11 people dead and racked up a repair bill of more than R16 million in respect of public buildings. “Engen takes our responsibility to the community surrounding our Refinery very seriously. We also remain cognisant of the need to partner with government to assist where we can, so it seemed obvious that we should step up and help,” says Hamdulay. All five affected schools had waited for months for assistance when Engen funded the start of the repair work in April this year. Other than Collingwood Primary, Settlers Primary School, Rustomjee Primary School, Wentworth Primary School and Fairvale Secondary School were also assisted. Among the repairs effected were the . . .
While many experiences the year ending as a time filled with exciting thoughts of the upcoming holidays' others have an entirely different experience. For some, it’s filled with the dread of being exposed to the hole left by the absence of work while others are confronted with memories of lost loved one and better years. There are many things which can taint our experience of the holidays. Fortunately, all of them can be worked through or managed, and therapy helps. If you have the sense that this might apply to you, then now is the time to plan and set up the support you’ll need. First prize is to have a schedule that ensures you spend time with people who love you and who can be there for you. If this is not available, you need more, or can’t bear the thought of leaning on others; there is still time to arrange professional help. Establishing contact with a therapist is enormously helpful, even if you can’t begin sessions immediately. Merely knowing that you have started looking into a healing process or book a meeting for next year can produce enough hope and relief to carry you through. But where does one find this help? If you have access to private medical care, then you can consider approaching your GP and asking them to refer you to a counsellor or psychologist in your area. Those who don’t have such access can visit their local community clinic and ask the attending sister to please place you on the psychology waiting list or to refer you to a nearby clinic that can provide the necessary help. The very idea of approaching a doctor or sister is often so daunting that some people never take this first step. If this applies to you, you’ll be happy to know that several websites help you find the services you need. TherapyRoute.com is a good place to start. This platform includes informative articles, lists private practices as well as non-profit and community service facilities, automatically displays the services nearest to you and helps you . . .
JOHANNESBURG, DECEMBER 3, 2018 - Trees are very important as they provide our planet with essential environmental services while also giving us jobs, products and fun. To celebrate the many fantastic things about forests, both natural and planted, the Food and Agriculture Organisation (FAO) is running a competition ahead of International Day of Forests on 21 March 2019. The prize: a trip to Rome! According to FAO, "the 2019 theme for the International Day of Forests is ‘Forests and Education’ and we want the world to know how you educate children and youth about the importance of trees and forests. Today, when more than half the world’s population lives in cities and are increasingly disconnected from nature, it is more essential than ever to bring an understanding and awareness of forests and their benefits into children’s lives at an early age.” FAO is inviting teachers, educators and parents to produce and submit a short one-minute video that shows how you impart a better understanding about the importance of forests and trees for our planet’s future. This could be a video of a traditional class, nature walk into a wooded area or plantation, a local park with trees, an artwork, a song or music lesson or even an exercise class. The Paper Manufacturers Association of South Africa (PAMSA) and Forestry South Africa have put together some resources with specific facts on the South African forestry and forest product sector. Visit the special page on www.forestryexplained.co.za for more information. Deadline for entries is 15 December 2018. (We recognise that this is after schools break up for the SA summer holidays. It could however be a fun activity for these last few weeks of school.) How do I enter? To enter the contest, just follow these steps: Make a short video that shows how you teach children and youth about the importance of forests. The video should not exceed 1 minute and can be produced with any professional or non-professional device . . .
Killarney - Continuing the form that has seen the 29-year-old ace take two consecutive World RX Drivers’ Championship titles, and win every race this year except for one (round three in Belgium); Sweden’s Johan Kristoffersson romped to victory at every wheel turn at the 2018 World RX of South Africa. In all, Johan was one win short of a perfect score weekend - netting three qualifying race victories - ranking him as top qualifier overall - followed by a semi final and final victory at the Killarney Raceway in Cape Town. “What can I say? Winning is what we are here for,” said Johan about the victory. “This win really means a lot – and I know I’ve said that every time I’ve won a race, but it’s really true! When you come to the last race of the season, it’s really important to go to the winter with a win. We all know you’re only as good as your last result, so to start round one in 2019 off the back of this is nice.” Talking more about his incredible year, Kristoffersson revealed one disappointment. “Winning 11 from 12 is really nice – makes me a little bit frustrated about [World RX of] Belgium where [Sébastien] Loeb won – but that 100 per cent record gives us something to work towards next year!” joked the champion. “To make nine wins in nine races is also something special for me. I remember watching Sebastian Vettel winning the last nine races of the 2013 [Formula 1] season and just thinking how incredible that feeling must be, to have so much success in one season. And now I have done just that. Unbelievable. I will never forget this season, it’s such a special one.” Unfortunately for teammate Petter Solberg, his run of 2018 bad luck continued in South Africa, despite blistering performances throughout the weekend. Qualifying fourth overall, Petter went on to win semifinal two and lock out the front row of the event’s main final alongside Johan. However a spin, and contact with rival Timmy Hansen, on lap two of the final ended the triple world . . .
Adding to their ever growing list of accolades, Granny Mouse Country House & Spa, has just been awarded Best Country House in Africa, Best Country House in South Africa and Best Spa in South Africa from the Haute Grandeur Global Hotel Awards. The Haute Grandeur Global Awards was established as an independent and unbiased initiative to honour the very highest achievements from across the global hotel industry in 2014. Unbiased results are guaranteed by placing emphasis on quality feedback from guests, rather than quantity of votes by a panel of judges or general public. The Haute Grandeur Global Hotel Awards is a prestigious, globally trusted awards initiative, building its reputation as the world’s leading awards initiative, by rewarding outstanding hotel experiences. The awards is a method of ranking and assisting hotels, and is regarded as the pinnacle of achievements for hotels globally. Not only was Granny Mouse awarded with this particular award, but also honoured with winning the Best Gourmet Cuisine in South Africa, Best Food Styling/Presentation in South Africa and Best Hotel Restaurant in South Africa, in the Eaves Fine Dining Restaurant category where they were up against numerous other dining establishments. Industry awards are proven to enhance one’s credibility, promote morale and increase both market share and client retention. Sean Granger, manager of Granny Mouse Country House and Spa, is ecstatic! “It’s wonderful when hard work is recognised, especially with such a prestigious award! The team at Granny Mouse always go above and beyond for each client, and I’m so incredibly proud of each and every one of our team members for their efforts- without them, this would never have been possible!” Keep your eye on the Granny Mouse website https://grannymouse.co.za/ as their revamp is nearing completion and they can’t wait to share the final product with everybody! CLICK HERE to submit your press release to MyPR.co.za. . . .
Engen computer school students writing their final assessments got an unexpected boost when alumnus Siyabonga Cele arrived to share the good news that he had secured a job at King Shaka International Airport – only because he’d undergone exactly the same training. Cele’s timely arrival offered the July group of students valuable encouragement and motivation, according to Sheryl Casalis, co-director of Added Advantage Academy, which provides the training at Engen’s Community Computer Training Centre in South Durban. Without the computer literacy training, which equips students with introductory-level computer skills covering nine units of the National Certificate in Information Technology: End User Computing, Cele would never have been eligible to apply for the screen monitor post, an excited Casalis pointed out. “It was such encouragement and motivation for those students finishing up their course to meet a past learner who is now employed as a result of the course they are now completing,” she said. Cele is among almost 300 graduates who have secured employment thanks to the free computer training which is transforming lives in the South Durban community, where the classes have been run by Added Advantage Academy since 2009, educating about 1821 graduates. The objective is to instil students across the age spectrum with the confidence and knowledge to secure jobs for which they would previously not have been eligible, with Engen spending more than R1.6 million annually on two four-month courses for 80 people each. Other alumni who have secured jobs include Khonziwe Buthelezi, who was a waitress at a fast food chain when she started the course. Today she works for Tsogo Sun and says she’s “proud to say thank you Engen, I’m here because of you”. After attending the course in 2011, alumnus Cele Zwelihle landed a job as a security officer/CCTV operator for the Department of Justice. “Computer literacy was one of the requirements for the position,” . . .
Fintech company, e4, recently handed over a newly renovated and equipped computer centre to benefit 667 pupils at Lelalani Primary in KwaZulu Natal. Working directly with the Robin Hood Foundation, e4 were made aware of the plight of the primary school and its need for a computer centre. The area where the centre was created, received a full makeover as well as several brand-new computers and workstations. Adri Führi, Group Chief Financial Officer, e4, says that the company is passionate about education and upskilling not only employees, but also its broader community: “Education and improving skills form a significant part of e4’s ethos. To work with the Foundation and the Lelalani Primary School has enabled our Durban-based team to become personally involved within a community that greatly needs assistance with basic computer knowledge.” Führi says that the e4 team will assist with training the teachers, after which computer lessons will start at the school for the learners: “The handover and training is part of an initial phase at the school. We will look at other ways in which e4 can support the school and continue to make a meaningful contribution.” e4 is passionate about empowering students and educators through technology and has other projects, similar to Lelalani, underway: “As a team, e4 has identified several initiatives that focus on education through the use of technology. In addition, we are working with small enterprises that will improve the quality of life for many. We have exciting projects that will be implemented this month, such as a waterless car wash at our Durban offices and a food truck at our Johannesburg offices. These initiatives will empower the individual business owners and also benefit e4 employees. We like to see a “win-win” for all and are very proud of our team that dedicates their time to help others,” says Führi. At the informal Lelalani computer centre handover, 11 e4 employees assisted to make the day exciting and . . .
KZN Midlands-based PR and media communications agency, UrbanHouse Media, will once again be managing the public relations, digital and social media marketing for Durban’s leading bridal show, the 2019 Brabys Future Bride Bridal & Beauty Show, formerly known as the NWJ Bridal and Beauty Experience. UrbanHouse Media will be creating original content for traditional, digital and social media platforms in an interactive public relations campaign to generate credible media opportunities and online awareness for the event by bringing the best of the bridal and beauty worlds together through a strategic and modern public relations campaign. The Brabys Future Bride Bridal & Beauty Show will offer the KZN bridal market a fresh, modern and unique experience at the Globe at Suncoast Casino from Friday, 1 to Sunday, 3 March 2019. For more information about UrbanHouse Media, their clients or to contact Cindy Kidger, visit www.urbanhousemedia.co.za. CLICK HERE to submit your press release to MyPR.co.za. . . .
The 2018 Wagtail Conservation Festival, running at the Amanzimtoti Sports’ Centre from 9 to 10 November, is the perfect opportunity for KwaZulu-Natal’s stunning Sapphire Coast to preen its feathers and show the rest of the country the natural beauty this region has to offer. Presented by Birdlife Port Natal and the Amanzimtoti Sports’ Centre, the Wagtail Conservation Festival is following on from the hugely successful 2017 edition. This year’s event will once again cater to all ages and interests, with a number of environmentally-themed talks and activities planned for festival-goers. “Last year we welcomed some 2 000 visitors from across the province to the festival, which served to raise funds and create awareness about conservation while showcasing the beauty of the area,” explained Romy Wenzel, Chairman of Sapphire Coast Tourism. “This is the province’s largest conservation festival which caters to dedicated conservationists as well as those looking for a fun-filled day in nature. The event will see a number of new features and speakers, with an interactive play area for the little ones, as well as food and drink options throughout. It’s a great opportunity to expose visitors to the numerous eco-tourism gems that the Sapphire Coast has to offer.” The Wagtail Festival Dinner The Wagtail Conservation Festival starts on Friday, 9 November with The Wagtail Festival Dinner welcoming special guest speaker, Faansie Peacock. This renowned South African birder and bird artist has co-authored six bird books and will be launching his first children’s bird book, ‘Faasie’s Bird Book’ at the festival. His talk, entitled ‘Bird Brain - a comedic look at what makes birders tick’ will appeal to both birders and non-birders alike! The evening will also include musical performances by the duo Tim Lewis Music and TONY. Tickets cost R165 which includes a welcome cocktail, buffet-style meal and entrance to the Wagtail Conservation Festival on Saturday, 10 November. . . .