This weekend 23 and 24 February will see the Annual 24 Hour Sailing Challenge take place on the North End Lake in Port Elizabeth. This regatta is unique in that it takes place on an inner city lake in the shadow of the Nelson Mandela Bay Stadium and is the last remaining 24 hour sailing regatta in South Africa. Teams consist of a maximum of 10 sailors - five two man teams, who sail in shifts on a designated course on North End Lake. It was in the first part of the last century that Bayonians (PE People) first started sailing on this stretch of water. The first record of boating on the lake was in January 1907 when a W. Chant was given permission to hire out boats. Once also named the Linden or Linton Reservoir, the North End Lake is an oasis in the centre of North End and a suitable backdrop for the Nelson mandela Bay Stadium. An average depth of three metres makes for safe participation in activities such as sailing, boating, fishing and water-skiing. At a stage the North End Lake was called the Prince Alfred's Park Lake - formed from run-off rainwater from the surrounding hills. The first record of competitive sailing on the North End Lake was in the Herald of 1908 which recorded the holiday programme of the Port Elizabeth Yachting and Rowing Club (PEYRC). The preogramme included sailing, rowing and flat races, decorated illuminated boat procession and a fireworks display. Sailing teams in two person dinghies from Knysna Yacht Club, Redhouse Yacht Club, Algoa Bay Yacht Club and East London Yacht Club will gather this weekend to see which team can sail the furthest distance around a designated course in 24 hours. Presented by RYC and hosted by the EP Powerboat Club the weekend is always a fun challenge and interested persons are welcome to pop in for a chat and frothy libation of their choice. YouTube: https://youtu.be/UXLrD6Bwhqs CLICK HERE to submit your press release to MyPR.co.za. More Info on Going Back to . . .
SA cricket legends Allan Donald, Brett Schultz and Meyrick Pringle will attend coaching clinics for new and developing talent at next week’s Sasfin Cape Town Cricket Sixes. The event, now in its fourth year, introduced its social responsibility initiative, Hit Poverty For A Six, in 2016. “The initial aim was to bring previously disadvantaged young players to the festival for coaching and net sessions and provide transport, food and beverages. In addition, an allocation was made for two development teams in every league to be sponsored so they could join the competition. The winners of last year’s social league, The Breva Team, hailing mostly from Khayelitsha, have now been promoted to the main Castle Lager League this year, and are expected to be one of the favourites,” explains Ryan Christian, the organisation’s founder. “Every year the talent of the township players has been inspirational. These kids just need to be given opportunities that we are providing to reveal their potential and experience the thrill of succeeding on a larger stage,” he adds. Explains Donald, “The first thing that struck me was how this event got the kids and community involved. The interaction was amazing. We noticed one kid for example last year, Lucky, from Masiphumelele, who had a beautiful and seemingly natural away swinger - we hope he will continue to develop and be given the right support and coaching. He and others had a similar look to the likes of Lundi Ngini or Rabada - the potential in the Western Cape overflows - these kids just need the facilities and opportunities.” Donald continues, “I always say, you never know how good you are until you discover what your talent is. For youngsters out there, the message I have for you is that, ‘It’s not about how good you are, it’s about how good you want to be’.” Held over three days, from 22nd to 24th February at the Greenpoint Cricket Club, the Sasfin Cricket Sixes is Africa’s largest amateur cricket festival and will . . .
WHY SEARCH ENGINE MARKETING Search engine marketing is one of the most important forms of marketing to promote your business online. Its involves ranking your website on Page 1 of Google for keywords that potential clients would use to find your products and services. It reaches an audience that are already interested in your business and is one of the most effective means of obtaining clients. TWO TYPES OF SEARCH ENGINE MARKETING: 1. SEO 2. GOOGLE ADWORDS SEO Search Engine Optimization (SEO) refers to ranking your website high on the search engines organically. The process takes time to work and involves smart backlinking techniques. You will required to pay a Set Monthly Fee to enrol in SEO and ranking well on the search engines can take anywhere between 3-12 months. Once you have gained Top Spots on Google naturally, you will enjoy a great amount of targeted traffic which will help you increase your clients and grow your business. GOOGLE ADWORDS Google Adword is similar to SEO, but works on a Pay-Per-Click (PPC) basis. The process is quick to rank high on Google, but every time a person clicks on your advert, you will pay a specific amount for that click. The amount is dependant on the competition. The higher the competition, the higher people are bidding for those keywords, the more you will pay to rank well for those keywords on Google. WHY YOU SHOULD USE BOTH FORMS OF MARKETING It's important to use both SEO and Google Adwords to market your business online. SEO will be highly beneficial in the long-term, while Google Adwords will be benefit your business immediately. If you have a limited budget, its important to use Google Adwords only. Remember, SEO can take up to one year before you start receiving inquiries. Google Adwords delivers instant traffic which could result in instant sales and business. Pros and Cons of SEO SEO PROS - Once you ranked high organically on Google, you will receive hundreds, if not thousands of people . . .
Cape Town, January, 31, 2019: EDSA is an outpatient treatment centre for individuals with eating disorders or who have suffered from various forms of trauma. The centre will open in Constantia Cape Town in March at 8, Klein Constantia Road under the Recovery Direct banner. “I wanted a central location so we can reach as many people as possible,” says marketing manager Doug Kemp, who has a played an intergral role in the establishment of the Recovery Direct treatment centres for non-12step addiction treatment facilities. Though treating eating disorders will be a particular focus, Kemp says he wants the centre to be “for any person that has trauma that they’re wanting to work through.” That could be a physical trauma or something that’s manifested as anxiety, anger or depression. Kemp says that healing trauma that’s been stored in a person’s body “is something that is new in the field and far more innovative and constructive and effective than the majority of treatments presently offered within the industry in South Africa.” Staff members will include a variety of professionals, such as psychologists, dieticians, nurse practitioners, psychotherapists that are what Kemp calls a “trauma-informed” specialists in their field. The centre will have a soft opening in early March 2019. Updates can be found on the dedicated Eating Disorders Website or on the following pages associated to the Eating disorders community in South Africa. (Residential ED private care treatment centre) (National ED awareness programme and outpatient help centre) (Free dedicated national help line) "The distinctions between Recovery Direct Eating disorder residential programme and the other residential treatment programmes offered in South Africa are that Recovery Direct's centres do not follow the 12 step treatment model. Recovery Direct's focus is on delivering far more intensive evidence based (one on one treatment sessions) via the registered psychologists and . . .
Johannesburg 29 January 2019 - Enterprise Development (ED) and Supplier Development (E&SD) is one of the most current government and private sector driven programs, after the 2003 Broad Based Black Economic Empowerment (BBBEE) document. These programs are racially selective systems to empower previously disadvantaged groups and to enhance the economy, in South Africa. According to the Stellenbosch Business School, Enterprise Development is defined as ‘the act of investing time and capital in helping people establish, expand or improve businesses.’ This certainly presents young entrepreneurs, inventors and those with unique business ideas, with the opportunity of making a difference in society - not just for themselves, but for other economically active citizens as well. At the end of 2018, nearly 800 000 matric candidates sat for their final exams across the country. Of these many will opt to further their studies through a tertiary institution, but for those who will be seeking employment, it will not be easy. According to an article in Fin24, less than a quarter of matriculates will find jobs relatively quickly. The economist, Mike Schüssler of economists.co.za said in the online article - about the previous year’s matriculates - dated January 2018, “Those members of the matric class of 2017 who will not be studying further, but will be looking for a job, will not be easily absorbed by the job market.” He continued, “it will be tough for them to get work. Over 50% of our matriculates under the age of 34 have not found permanent employment and it’s not getting better.” [https://goo.al/pfEP3H] Whilst the facts of the situation are important, seemingly, discomforting news articles make those who just completed their exams, be it in school or a tertiary institution, rather despondent. These are meant to be the years to which they look forward to making a difference and impacting the South African economy; and those communities in which they live. Those . . .
[Johannesburg, Gauteng, 28/01/2019] - PrepaidWealth.com, a recently launched South African FinTech Startup for accumulating cash or providing discounts when data and airtime is purchased from the platform, is launching a programme that will enable schools to raise money passively from teachers and parents when they buy their personal data and airtime. Schools will create their own group accounts separately on the PrepaidWealth.com platform. Teachers and parents will then join the group on their own or ask the school to include them. Every time the parents and teachers buy data and airtime from the platform, 80% of the margins or discounts that retailers get from data and airtime will be donated to the schools for fundraising purposes. The platform accumulates 80% of the discounts collectively from all the teachers and parents within a school group. The accumulated discounts can be withdrawn in cash once the accumulated amount is at least R200. The discounts provided to retailers vary from 1.5% to 9.5% and therefore one can assume an average discount rate of 5%. A school that can get 350 teachers and parents to join the school group on PrepaidWealth.com as members can raise R25,500 per year, assuming that they spend an average of R150 on data and airtime per month each. The data and airtime provided on PrepaidWealth.com is from all mobile service providers; namely, Vodacom, MTN, CellC, Telkom, Virgin Mobile. The platform also provides prepaid electricity services as well as services from Mozambique Vodacom and Econet Mobile. “The schools programme will unlock a passive way of raising funds for curriculum and extra curriculum activities for schools. At some schools, it might replace or complement the currently used fundraising methods” – Gabriel Nkuna, co-founder of PrepaidWealth.com CLICK HERE to submit your press release to MyPR.co.za. More Info on FinTech Startup launches a programme that will raise money passively from data and airtime for . . .
Great businesses are not merely built on service but exceptional service and great customer experience; and an important element of their success is the value-proposition they deliver to their customers. Great businesses understand that for them to thrive and survive, they need to be constantly focusing on delivering value to their customers. “Exceptional businesses differentiate their offering on service and not necessarily price alone because research has proven again and again that consumers are willing to pay a premium, provided they “get great service” and great value for what they are paying for”, says Femi Adebanji, Customer Service Speaker and Expert. Femi, who heads the Service Excellence Institute, South Africa, further goes on to add that if organisations want to deliver the type of value that sets them apart, then they first need to be clear on two things: Firstly, what their “value-proposition” to their customers is and secondly, be clear on how their customers define value. “Otherwise, you might think you’re offering your customers value and be completely off the mark”, says Femi. He goes on to add that in the customer-economy where we find ourselves, the truth is that the power has shifted from businesses to consumers and thanks to the power of social media, consumers now have the power to shift and shape perception for or against brands. Consequently, businesses must focus a lot more on asking themselves – how do we deliver, tangible, exceptional value to our customers while delivering a seamless and hassle-free customer experience? If your value-proposition is not compelling enough, the fact is that potential customers will end up buying from your competitors and not from you. ‘A simple way of coming up with a compelling value proposition, says Femi, is to ask yourself the two important questions your customers are asking themselves, which is “Why should they buy from you and not your competitors and secondly, what’s in it for . . .
[Cape Town, 19 January 2019] – Since its official launch in Q4 of 2018, NJIN Agency has prioritised the signing of specific (much-loved) South African brands and companies where the agency felt it could make a real and positive impact. By signing with the WSB Cape Cobras Cricket Team as its full-service digital marketing and technologies partner, NJIN Agency is taking strides to further position itself as the go-to agency for South African sport, music and entertainment companies. >> view NJIN Agency website “To be fair, we’ve previously enjoyed an association with the WSB Cape Cobras under the umbrella of our former parent company, so it’s not like this is 100% new,” says Head of Agency, Brandon Faber. “But we’re happy that we’ve been chosen to take over and move that relationship forward . . . Following our recent partnership with The Parlotones, we’re satisfied with the way iconic and Proudly SA brands are embracing our message.” Driven Specialists. #NO.BS Community-focused with an unwavering commitment to getting the very best performances out of their team, The WSB Cape Cobras is very much a mirror image of NJIN Agency’s approach to service delivery. “The WSB Cape Cobras are proudly pedantic about who we choose to partner with,” says Brand and Sponsorships manager, David Brooke. “NJIN Agency has proven itself to be reliable and thoughtful in their approach to our digital marketing and technology requirements . . . we expect great things from our partnership going forward.” Driven Specialists. #NO.BS “We’re just super-chuffed to be able to contribute to the WSB Cape Cobras,” says NJIN Agency MD, Dennis Armstrong. “For our Cape Town-based clients and team-members the association also affords the opportunity to watch some of the world’s best players showcase their talent in what is, surely, the most beautiful cricket ground on the planet. We’re honoured to be a part of the WSB Cape Cobras family.” For more information please visit . . .
REMOVE ME: Mahala Johannesburg 19 January 2019 - You definitely don't want to miss out on the best way to kick off 2019! If you’re a cool cat, you will know about Woodstock! In the summer of 1969 Woodstock made history through its three day music festival, which was held on a dairy farm in the Catskill Mountains, northwest of New York City. The festival attracted more than 400, 000 people, who gathered in the name of peace and music. It was unexpected and at the same time, gave rise to the notion that human beings are inherently good and peace loving; and music is the food that feeds such souls - plus, we all need a day or three out of the city. Boutique Farm Festival 2019 (#BFF2019) offers you just that - a three day festival with more than 20 of South Africa's greatest music acts, hosted at the Tweefontein Melkery farm, conveniently located just off the R21 between Pretoria and Kempton Park. Unlike Woodstock, we want to manage expectations and are starting out small. We have made 400 tickets available to the public, which includes free camping for three (3) days and to ensure your comfort, we promise you enough showers and toilets. Bring your friends, your tents and get ready for an unforgettable three day weekend from the 25th to the 27th January, 2019.#BFF2019 brings you a three day festival of 20 of South Africa's greatest music acts, hosted at the Tweefontein Melkery farm, conveniently located just off the R21 between Pretoria and Kempton Park. We want you to be part of the best crowd the bands could ever hope for but we also want to ensure your comfort, hence we are only making 400 tickets available. This includes free camping for the 3 days, so bring your own tents. ***** TICKETS ***** Buy your tickets @ https://tickets.tixsa.co.za/event/boutique-farm-festival-2019 R375 per person or R555 per person including festival shirt. No under 18s. No day tickets. Some good news! We have decided to reserve a limited amount of walk-in . . .
Johannesburg , 19 January 2019- December 2018 has come and gone and we find ourselves in January 2019. This however does not mean the end of the holiday period in South Africa. As such, many South Africans, as well as tourists from across the world, will be making their way to different parts of our country. Hotels are usually at full capacity during peak season and service is the order of the day, just as it is in any other part of the world where tourists flock to for their annual holiday break. During this time, hotel rooms are in high demand, all the time, for earlier check-ins. As a partner to the hospitality industry, Servest collaborates with its clients to find innovative and effective solutions to ease the pressures during the busy season. Maalikah says, “As a service delivery agent, we motivate and reward our colleagues to do their best in the time they are given, with the least amount of disruption to our clients.” At this time of year, the industry is under even more pressure than usual, and any mistake from service providers reflects negatively on the image of our client’s brands, a responsibility that Servest takes extremely seriously. As the end user, this being the hotel management, it often costs them in having to provide their guests with gratis products, food and favours, if a room is not ready on time. This inter-dependent cycle of turning over rooms, is an economic model in its own and can make or break the reputation of a locale. Having a dependable cleaning team, is therefore as important as any other component of the hotel’s offerings. This brings to mind the in-sourcing versus outsourcing debate, with the latter still being favoured, particularly in the hospitality environment, as it is much more cost effective when you do the maths with respect to HR matters, uniforms, cleaning equipment and products; as well as the daily management of the function. “We often have hotels who have in-sourced employees, request additional workers . . .