Johannesburg, South Africa - August 2016: BetterMan is the new kid on the block, but has quickly matured to become the perfect gentleman. Quietly creating an exciting meeting place where brands and companies can connect with a targeted group of men. Since inception in 2014, growth has been rapid. The BetterMan Facebook page currently eclipses the pages of some of the most well known South African men’s magazines with over 47 000 followers. The daily email is sent out to a dedicated database of more than 12,000 men. The BetterMan mission is simple: To make men unstoppable. This is done by putting the community first and providing them with qualitative, tailored and relevant content that goes beyond boring click bait articles. “BetterMan is seen as the trustworthy friend and cool big brother, it is also the influencer they admire and the role model they are looking up to, “says Erik Kruger, Founder of BetterMan. “Now we want to offer brands and companies the opportunity to get involved and to to connect with our very targeted and engaged group of men in various ways.” BetterMan offers tailored made solutions for every clients’ needs including: sponsoring of e-mailers delivered directly to the loyal BetterMan followers’ inbox; digitorials, client surveys and brand experiences, posts on the social media platforms; sponsored podcasts or webisodes; and custom-made experiential events hosted for the specified target market. BetterMan is about becoming a better man every day. In any way. No matter how small. In the way you act, speak, and live your life. Being a gentleman has become synonymous with the BetterMan life. The typical BetterMan reader is between 25-34 and describes himself as driven, ambitious, motivated, and determined. It’s clear that men who gravitate towards Betterman do so, because they want to rise above mediocrity. A glimpse of the BetterMan platform (30 June 2016): Website Page views per month: 13 000 Facebook Page . . .
Samsung South Africa’s new Brand Ambassadors effortlessly embody the company’s values JOHANNESBURG, South Africa – 8 August 2016 – Samsung South Africa has announced five new celebrity Brand Ambassadors who epitomise Samsung ideals and characteristics across a range of product categories. “At Samsung, excellence and innovation are key and we believe these local ambassadors embody our corporate identity in appearance, demeanour, values and voice,” says Michelle Potgieter, Director of Brand and Communications at Samsung SA. The five new Brand Ambassadors include Olympic swimmer Cameron van der Burgh, actor and TV presenter Maps Maponyane, celebrity chef Reuben Riffel, renowned Afrikaans singer and actor Bobby van Jaarsveld and former Miss South Africa and businesswoman Jo-Ann Strauss. “These Brand Ambassadors are all leaders in their respective fields and Samsung South Africa is proud to be associated with them,” says Potgieter. Samsung is specifically partnering with these five individuals because of their qualities that are embroiled in the company’s character. Each of these Brand Ambassadors are also highly respected and just as Samsung, enjoy an outstanding reputation - an ideal fit with the brand. Swimmer Cameron van der Burgh, is an exceptional athlete. He combines top performance in his sports with elegance and power and represents precision and excellence in the Samsung TV and audio-visual categories. As an Olympic gold medallist and budding businessman, Van der Burgh perfectly suits the Samsung Television and audio-visual image. “Like me, Samsung puts a lot of effort into being the best and staying ahead of competitors,” says Van den Burg. Maps Maponyane, representing pioneering style in the Samsung integrated mobility and wearables category, is an actor, presenter and entrepreneur and has been voted GQ’s Best Dressed Man and Cosmopolitan Magazine's SA’s Sexiest Man. “I’m proud to be a Samsung Brand Ambassador,” he says, “because . . .
JOHANNESBURG, South Africa– Samsung Electronics South Africa has vast experience in the development of air conditioning and has long been committed to creating cooling solutions that are both powerful and convenient, thereby ensuring optimum comfort for users. However, what many consumers are unaware of is the fact that Samsung air conditioners are equally effective at warming up a room and they can perform more efficiently than the average heater. Although South Africa is renowned for its long, warm summers, when the winter hits, the cold can really affect internal living spaces. The traditional method of dealing with the cold is to utilise a bar or fan heater, but these products tend to work best as personal heating appliances and are less effective when attempting to warm an entire room. Michael McKechnie, Director of Digital Appliances Group at Samsung Electronics SA, points out that Samsung’s air conditioners may have a reputation for being cooling appliances, but they are just as good when it comes to heating a room. “You simply cannot obtain the same amount of comfort or efficiency in heating from another source, as these appliances are designed to control the entire room’s temperature. Moreover, an air conditioner allows you to maintain your desired room temperature more effectively too,” says McKechnie. “Consumers may be concerned that an air conditioner will use more power, but even this is not necessarily the case. Our products have a built in inverter that sets the appliance to idle once the room reaches optimal temperature, switching on again only if the temperature drops below this level. A heater, on the other hand, is likely to remain on throughout the day in order to keep a room warm, so it clearly draws a lot of electricity.” He adds that another, intangible benefit of using an air conditioner for heat is that by more consistently controlling the temperature of the room, you are less likely to get ill from constant changes in . . .
In support of World Hunger Day on 28 May, KFC urged customers to Double Up their Add Hope donations and double the difference it makes to the plight of the millions of South African children who go to bed hungry every night. Our customers generously responded by doubling up their R2 donations, donating over R1 million towards the fight against hunger over the two week Add Hope Double Up campaign. “The Add Hope Double Up campaign was an opportunity to increase awareness of the prevalence of hunger in South Africa and to illustrate the impact it will have on our country’s future if we don’t do something about it,” says Thabisa Mkhwanazi, KFC South Africa Marketing Director. “The success of Add Hope shows that South Africans want to get involved and that if we all pull together, even the smallest contribution can have a major impact.“ Add Hope has raised over R300 million in funds to secure the future of South Africa by helping children learn, grow and thrive through providing them with a nutritious meal, every day. Add Hope makes sure that over 100 000 children receive nutritious meals every month, with the help of 110 beneficiary partners around the country. The collaboration between KFC, its beneficiaries and its customers is vital in fighting hunger and the total donated to these beneficiary organisations increases every year. As part of this Double Up campaign, and in support of World Hunger Day, a number of prominent South Africans visited Add Hope beneficiary organisations to get a first-hand experience of the incredible impact the donations have on young lives. Actress Hlubi Mboya visited Afrika Tikkun in Diepsloot, Gauteng. “These children have my heart. Food, education and shelter are basic human rights. It’s powerful to see the impact that Add Hope has on places like Afrika Tikkun and on these young lives and it is a blessing that places like these are open to the vulnerable. I was completely blown away by all the facilities, and the energy, positive and . . .
Online entries for the 2016 Momentum Weekend Argus Knysna Cycle Tour are open and tour director Elwin Thompson says that the Knysna Rotary Club, which coordinates the tour every year, is looking forward to the biggest and best event ever. “The race, which celebrates its 29th year in 2016, has grown enormously since its inception and now comprises four very popular events – MTB events, road races, the SPUR Children’s Tour and the Forest Family Dam Ride. These take place on 2 and 3 July over the first weekend of the Pick n Pay Knysna Oyster Festival (1-10 July 2016).” The MTB event is one of the biggest in southern Africa and includes outstanding cycling routes through the Knysna forest. The 50 km and 80 km MTB races are official premier seeding events of the 2017 Cape Town Cycle Tour. There are four different MTB races in total for varying technical abilities - 80 km, 50 km, 30 km and 15 km, and routes include access to privately owned sections of property that are usually closed to the public. Says Thompson: “The routes are set up and managed by Leon Evans, known as Dr Evil and, while cyclists will be riding through one of the most scenic areas in the Garden Route, they will also have their skills tested to the maximum. “The 109 km road race follows a new route introduced in 2014 which was designed for enthusiastic, competitive roadies and will keep you working all the way to the finish line.” The route takes cyclists from Knysna to Sedgefield to Kleinkranz and back to Knysna. The 50 km route is from Knysna to Sedgefield and back along the N2. The SPUR Rotary Knysna Children's Cycle Tour is a safe, scenic race for children from 2 to 10 years of age and consists of three events which start and finish at the Knysna Oyster Festival Grounds, for 2-4 year olds, 5-7 year olds and 8-10 year olds. The successful 25 km Forest Family Dam Ride on Sunday, 3 July, is a relaxed MTB ride. It is open to a limited number of riders, 12 years and over with some . . .
Ubique Auctioneers of South Africa are looking to go nationwide and even international with new online timed auctions of exclusive properties. Auctions are a great way for individuals and investors to get great deals on exclusive items. Increasingly auctions are now taking bids online as well as in person, the increasing popularity of this format has led to online exclusive auctions from some of the world’s biggest auctioneers. South Africa’s Ubique Auctioneers is the latest to introduce this format, with unique timed and live online auctions available to bidders worldwide. Ubique will be launching their new format with five impressive properties to bid on this 11th to 15th of April 2016. The first of the property auctions offers an impressive 671-hectares (1658 acres) of prime game reserve, which forms part of the core Vredefort Dome World Heritage Site. On this site, many rock formations can be found resulting from a meteorite which hit the earth two billion years ago. The Rondekop Game Farm has an abundance of game, including 3 Giraffes, 138 different species of birds and no less than 72 species of indigenous trees. The second and third lots are more traditional properties, offering sea views as breath-taking vistas in Kleinmond, South Africa. The fourth lot is a beautiful development property 500m from Kleinmond lagoon, which also offers an unrestricted sea view, while the fifth lot offers a modern vacation home situated in the Parys Gold and Country Estate and is sure to attract a few investors. A spokesperson for Ubique Auctioneers explained, “We are excited to be able to offer these amazing properties exclusively online through our new timed auction format. This enables individuals to place a bid at any time before the deadline, just like they might on eBay, in order to secure the very best deal possible on these amazing opportunities. Our new Ubique Online website will feature some of the very best lots we have available to test the strength of . . .