Parklane Radiology, based at Netcare Park Lane Hospital in Johannesburg, has been awarded a three-year term of accreditation for its mammography imaging service following a recent review by the American College of Radiology (ACR). It is the only facility in South Africa to have its service recognised in this way. “The ACR golden seal of accreditation represents international recognition of the mammography services offered by Parklane Radiology in terms of high image quality and patient safety,” affirms diagnostic radiologist Dr Peter Schoub, who established a comprehensive women’s imaging service at Netcare Park Lane Hospital in 2012 in partnership with Dr Harry Said. Dr Pam Smilg joined the practice in 2018. “The ACR Committee on Accreditation awards this recognition only to those facilities meeting ACR practice parameters and technical standards after a peer-review evaluation by board-certified physicians and medical physicists who are experts in the field,” explains Dr Schoub. “The doctors and staff members at the women’s imaging department at Parklane Radiology have worked hard to ensure that we consistently provide outstanding levels of service to our patients in order to achieve this accreditation from ACR. We are delighted that our mammography service has been acknowledged in this way, and is the first in the country to be accredited by the ACR.” Dr Schoub explains that mammography is a specific type of imaging test that uses a low-dose x-ray system to examine the breasts. A mammography examination, called a mammogram, is used to aid in the early detection and diagnosis of breast diseases in women. The radiology department at Netcare Park Lane Hospital offers both 2D and 3D mammography imaging. Sandile Mbele, director of Netcare’s hospital division’s Gauteng South West region, points out that this latest accreditation for the department’s 2D and 3D mammography imaging service follows the earlier ACR accreditation for its breast MRI (magnetic . . .
WHY SEARCH ENGINE MARKETING Search engine marketing is one of the most important forms of marketing to promote your business online. Its involves ranking your website on Page 1 of Google for keywords that potential clients would use to find your products and services. It reaches an audience that are already interested in your business and is one of the most effective means of obtaining clients. TWO TYPES OF SEARCH ENGINE MARKETING: 1. SEO 2. GOOGLE ADWORDS SEO Search Engine Optimization (SEO) refers to ranking your website high on the search engines organically. The process takes time to work and involves smart backlinking techniques. You will required to pay a Set Monthly Fee to enrol in SEO and ranking well on the search engines can take anywhere between 3-12 months. Once you have gained Top Spots on Google naturally, you will enjoy a great amount of targeted traffic which will help you increase your clients and grow your business. GOOGLE ADWORDS Google Adword is similar to SEO, but works on a Pay-Per-Click (PPC) basis. The process is quick to rank high on Google, but every time a person clicks on your advert, you will pay a specific amount for that click. The amount is dependant on the competition. The higher the competition, the higher people are bidding for those keywords, the more you will pay to rank well for those keywords on Google. WHY YOU SHOULD USE BOTH FORMS OF MARKETING It's important to use both SEO and Google Adwords to market your business online. SEO will be highly beneficial in the long-term, while Google Adwords will be benefit your business immediately. If you have a limited budget, its important to use Google Adwords only. Remember, SEO can take up to one year before you start receiving inquiries. Google Adwords delivers instant traffic which could result in instant sales and business. Pros and Cons of SEO SEO PROS - Once you ranked high organically on Google, you will receive hundreds, if not thousands of people . . .
By Devan Moonsamy CEO of The ICHAF Training Institute Do we truly understand what racism and sexism are? Do we truly understand why it is offensive, and why it should end? The word offensive has been overused in the context of discrimination. It feels like it has a weak meaning. What is this offence caused? We need to go deeper. Racism and sexism cause pain. That is something we seem to miss in all this mess of accusations and flaring tempers. Discrimination tells the target that they are not good enough simply because of certain physical features, but which do not fully define who they are in any case. Certainly, our gender, race and colour do determine some things about us – and we should all be proud of the positive aspects of our heritage. However, it is extremely hurtful when these features are used as an excuse for ‘less than’ treatment. Racism and sexism lead to anger. People want to get even, often more than even, because it is not the first time they have faced such treatment and the pain and frustration has built up inside them. It is thus a case sometimes of the straw that broke the camel’s back. Racist or sexist remarks and acts of discrimination tell the victim that they are inferior and will never be anything other than what the racist or sexist defines them as. This is ‘offensive’, yes, but let’s forget about that word for now. Let’s focus on the fact rather that it causes immense pain, sometimes long-term or life-long distress which, while people may hide very well for a time, is no less a reality. It damages a person’s and even an entire population’s sense of self-worth, and it oppresses them. It may force them to accept a lower position, which there is no valid reason for them to occupy, at least until they fight back and reclaim equality. What has happened about the allegations of sexism at the African Union Commission? Institutionalised or politically sanctioned racism and sexism are out. However, there is a subtle . . .
We all understand the importance of keeping clean throughout the day, to not only feel confident but to also minimise unwanted bacteria, especially when going in and out of bathrooms. This is why Baby Soft® toilet paper is proud to introduce a new design embossing pattern called “Soft Wave” Technology. The brand continues to create new innovations that are sure to not only give you a softer experience but to also provide you with a better clean. “Baby Soft® commits in actually providing a noticeable experience of clean that resets how you feel, so that one can leave the bathroom feeling renewed and ready for what is next. Baby Soft® is doing this by giving you an active texture by introducing the Soft Wave technology, that works hard so you don’t have to,” says Li-Anne Hide, Marketing Manager of Family Care at Kimberly Clark. Baby Soft® continues to provide a thick, soft and absorbent range, offering families good value with every purchase. Not only does the range now carry out all those great same benefits that we love but now also promising you a clean that renews you. With the new Baby Soft® “Soft Wave” technology you will feel at your absolute best and maintain the clean that you need throughout the day. The new Baby Soft® range is available at major retail and selected convenience store outlets nationwide CLICK HERE to submit your press release to MyPR.co.za. . . .
Mike Harrison, in addition to his role as General Manager Hytec South Africa and the company’s southern Africa business units, has been given the additional responsibility to oversee the Bosch Rexroth South Africa Group’s African distribution arm, Hytec Services Africa (HSA), as well as the Group’s East Africa Hub. CLICK HERE to submit your press release to MyPR.co.za. . . .
Marketers and entrepreneurs are often the first to identify new opportunities because they are the mavericks with their eye on the horizon says Jacqueline Raw, Owner and Founder of Ycagel, a marketing consultancy in Kwa-Zulu Natal. She adds, “Their ability to mobilise, respond to and capitalise on impending innovation and opportunities means that they are never limited to certain industries or markets.” It is with this in mind that Jacqui offers her predictions as to where the three greatest opportunities will manifest this year: 1. Renewable energy: Being able to sustainably produce clean energy is no longer a pipe dream or a nice to have. With the ever-looming deadline for a global reduction in temperatures before we reach our tipping point of no return in 2035 – this industry is now taking centre stage on a global platform. It’s an absolute, that if you’re able to contribute as an entrepreneur to solving this burning question, you are sitting with a massive opportunity. 2. Agriculture: Yes, you heard me right. With the global food crisis worsening as you read this, and with world leaders like Bill and Melinda Gates taking this issue personally and driving hard for global focus, input and reform, the opportunity to get involved is now. The hard reality is that we are running out of food and we are running out of planet to farm on. This simply cannot go on. With massive innovations in agricultural technologies and big retailers like Woolworths taking a stand to support locally and ethically grown foods, it’s clear that an opportunity to impact change exists. All it takes is a consciousness around issues perpetuating our food crisis and an ability to innovate the right solutions that will impact change. We need the best minds focused on solutions – this means growth and opportunity for anyone ready to take on the challenge. 3. Education, education, education: Technology has enabled total access to learning; learning materials are now so easily . . .
VersaView 5200 thin client portfolio from Rockwell Automation helps simplify management of devices and users. With many applications on multiple displays throughout a plant floor, manufacturers struggle to manage numerous sources of content. VersaView 5200 from Rockwell Automation uses ThinManager software to help manufacturers more easily manage their applications. “The latest additions to the VersaView 5200 portfolio allow end-users to choose a single display or multiple displays with a variety of resolution options,” said Christo Buys, Business Manager, Rockwell Automation. “Customers leveraging ThinManager software can now match the right thin client hardware to their specific application needs.” The VersaView 5200 thin client portfolio from Rockwell Automation helps simplify management of devices and users. The expanded VersaView 5200 portfolio includes five thin clients: single display, dual display, dual 4K display, multi 4K display and integrated display. The multi 4K is the first in the industry to offer seven displays and is exclusively supported by ThinManager software. The new thin clients each offer unique benefits. The single display offers a compact design, with a single DisplayPort video output. The dual 4K display includes a high-performance quad core Intel Atom CPU for more demanding applications. The multi 4K display offers a high-performance quad core Intel i5 CPU for applications requiring multiple displays. The VersaView 5200 non-display thin client options are ideal for use with VersaView 5100 monitors. This two-piece solution separates the monitor and thin client, so either can be replaced independently. The VersaView 5200 thin clients are designed to be used exclusively with ThinManager software. The software centrally manages content and visualisation for every aspect of modern industrial operations. It can help reduce downtime and maintenance by simplifying the management of all devices and users. The location-based . . .
Since 1896, Sterns has been sharing in customers’ joy and life’s special occasions whether it's a birthday, a romantic proposal, a first anniversary or just the joy of giving, for no reason. Sterns is all about love, just like the unconditional love you share with your partner. To help you celebrate Valentine's Day in style, we have a selection of jewellery that says “you and me forever” and will surprise and delight the most special person in your life. Choose from a range of exquisite pieces, including beautiful heart-shaped necklaces, the birthstone collection, a range of elegant watches or a forever diamond. Sticking to our Valentine’s Day tradition for the last 23 years, you will receive the limited edition 2019 Sterns Teddy when you spend R499 or more. Boasting with the highest quality materials, superior craftsmanship and fashionable yet classic styles, Sterns jewellery is the perfect way to say “Happy Valentine`s Day” this year! For more information and to view their gifting catalogue please visit http://www.sterns.co.za/ or @SternsJewellery on Facebook and @sterns_sharejoy on Instagram or your closet Sterns store. CLICK HERE to submit your press release to MyPR.co.za. . . .
Yes – the MagniStretch Mattress from Magniflex, available at Vencasa, can – Your Spine’s Dream Come True Imagine having a mattress that stretches your spine while you sleep! Now that dream is a reality with the new Magniflex MagniStretch Mattress, available exclusively ats Vencasa stores. At night, while sleeping, your brain recharges with new strength and with the MagniStretch mattress, your back muscles get stretched too, thanks to the distension and extension action during sleep. When you sleep on a MagniStretch, a sort of “massaging” action is unleashed. Thanks to its tilted layers, MagniStretch exploits the body’s weight to stretch out the spaces between your vertebrae. Available at Vencasa, the only home to Tempur and Magniflex. MagniStretch mattresses are designed to favour the lengthening of the spine, reducing muscle contractions and relieving cervical pain caused by bad postural habits. The layer with different tilted sections uses your body weight to move from the lumbar area to the cervical one, and from the lumbar area towards your feet, stretching your spine and increasing the space between the vertebrae. MagniStretch uses a technological patent created in collaboration with the Department of Mechanical Engineering of the University of Zaragoza in Spain, through an articulated program of ergonomic tests, and it is certified by ACA, The American Chiropractic Association – the leading national association in the USA – for the beneficial effect of the mattress in lengthening and relaxing the spine. MagniStretch is a firm favourite among athletes and more people are starting to realise the benefits of this mattress that helps to stretch and soothe the spine. This mattress has strikingly positive effects on the back. Its action is like a curative treatment that can help to improve the quality of life of millions of people all over the world. Test and rest on a MagniStretch in a Vencasa store, priced from R 14 499. Vencasa, The World . . .
Spoil your significant other in the month of love at Premier Hotels and Resorts. With Valentine’s Day only a few day away, the popular hotel group has an array of romantic options available at various properties across the country. From intimate dinners in the city to romantic sunset game drives and overnight stays, Premier has you covered. Romantic Game Drive Nothing says romance quite like a sunset game drive. Spend Valentine’s weekend on 16 & 17 February at Premier Resort Mpongo Private Game Reserve. Surrounded by elephants, zebras, and giraffes, the selection of private, river and bush lodges on offer are an ideal escape for amorous eco-tourists. The Valentine’s couples package is R3000 which includes accommodation, breakfast, dinner, a Spa voucher and a romantic game drive Indulgent East London City Living Treat your loved one to a delightful overnight getaway at Premier Hotel East London ICC. The hotel is perfectly positioned for romantic evening strolls on the nearby Orient Pier, and offers its very own on-site spa where couples can enjoy pampering treatments together. Premier Hotel Regent is also in walking distance, couples can enjoy a delectable dinner with a proudly South African twist at The Grill Room restaurant. Dinner for two at the Grill Room modestly priced at R500 per couple Premier Hotel East London ICC and Premier Hotel Regent have a great couples package at R2000, which includes accommodation & breakfast, dinner at the Grill Room, a bottle of bubbly, Valentine’s turn down and a 15% discount on any spa treatments Luxury Outdoor Experience in Sani For an indulgent romantic outdoor experience, Premier Resort Sani Pass provides the ideal setting. Surrounded by the Drakensberg Mountains, the Resort is perfectly positioned for 4X4 excursions up the Sani Pass, horse rides up the mountain to Lesotho, paragliding, hiking and mountain biking. Plus, there are an array of activities to enjoy on-site with couples spa massages . . .