The economic recession caused many brands to cut back on their lavish marketing budgets resulting in brand managers and strategists seeking more effective ways to engage with consumers. Online competitions are not only cost effective but have proven positive results. They are an economical way of generating high volumes of exposure to a product, brand or service. Whereas traditional online competition methods like banner ads just get ignored or over cluttered magazine print ads get paged over, “advertisements” in the form of competitions engage a visitor by offering an incentive or a possible prize. Founder and owner of “Webwin” Donovan Steyl states: “If you are looking for an effective way to market your brand, product or service, running an online competition can be a great way to boost traffic to your website”. Being in media and sales, Steyl noticed that many brands were willing to offer trade exchanges for media exposure. The downside was that media owners were inundated with trade offers and needed cash flow in order to survive. This prompted Steyl to start “Webwin”, the apt slogan – “It’s a win win situation” was the obvious solution where trades are welcomed, plus people love to win things! The Goal When deciding to run a competition one should decide what goal is to be achieved. Competitions are a great way in increase brand identity, generate a lead database, promote a product or service, increase Facebook likes or twitter followers, maximize your exposure or get customers in store. The Prize The bigger the prize, the bigger the level of interest. A car for example will generate more entries than a weekend away. People will also work harder to enter a competition with bigger rewards on offer, yet no prize goes un-entered. People will enter a competition to win just about anything! Entry methods Effective simple methods for entry include becoming a follower on Twitter or liking a Facebook page, or entering details onto a short form. Keep this . . .
Organisers have allocated an additional 500 slots as the deadline for the 30th Bestmed Jock Cycle Classique looms at midnight on Tuesday, July 9. "We'll certainly have a full field of 1 500 riders and, thanks to a special concession from the Mbombela traffic department, we're now able to accommodate more," said race director Wynand de Villiers. He said the Jock was billed as South Africa's toughest one-day road race and would be headed by the country's top pro teams. "The entry response has been outstanding despite us having to deviate from the traditional route between Barberton, Nelspruit and Kaapmuiden due to roadworks." The Mpumalanga event, which is presented by ASG, will this year follow a three-stage route from Nelspruit to Sabie, White River and back to Nelspruit on July 20. De Villiers said it was a once-off opportunity for participants to experience this particular route, which features the challenging Long Tom Pass, as organisers would most likely revert to the old one next year. "The traditional Jock route represents the pinnacle of road cycling in South Africa and it's an icon not to be tampered with." But, he warned, the new 151km route would be just as tough as previous editions. "When you ride your bike anywhere in the Lowveld you either go up or down; the road is never flat. "The first two stages will be similar in difficulty, but the final one is a real leg breaker with Long Tom. "I know a lot of riders are of the opinion that it won't be as difficult as the traditional third stage because Long Tom is right at the start. But it's eight kilometres long and keeps climbing after the left turn to Nelspruit." De Villiers said it would take the slower riders more than an hour to get to the top. "That equates to a lot of energy and pain – and then there is still a long way to go. "The last 50km are predominantly downhill, but there are a few bumps in the road and these will really add insult to injury after Long . . .
Makes You Think facilitates the world’s first Safari based Mind Power seminar in the unique and beautiful Thornybush Game Reserve. So many Leadership training programmes are facilitated too close to the office environment, and thoughts of what’s backing up on email and in the office don’t make for a conducive learning state. So many of these programmes focus on more skill, more productivity, do more with less, that the programme becomes an added stress. How would you like to POWER yours and your teams mind, and all your and their results, to a whole different level? How does doing all this whilst on a luxury safari in South Africa, sound to you? Mind Power Safari, created by Africa’s leading Thinking Coaches Chris and Suzanne Styles, is a Mind Power Seminar unlike any other and the results are simply astonishing. As you begin to comprehend the true limitless nature of your mind and being, you’ll also be enjoying daily safaris with your coaches, rangers and trackers. During your Mind Power Safari, Chris and Suzanne Styles will help you explore why you think as you do and how to change this for the better. They’ll also teach you the strategic difference between ‘senses thinking’ and ‘faculties thinking’ [Our six higher thinking faculties are: Imagination, Intuition, Reason, Memory, Perception and Will]. Tapping into your higher mental faculties is tapping in to true mind power as that’s where your creative mental genius is to be found. On safari, you will also be made aware of four key ecological interactions: Mutualism, Commensalism, Predation and Competition and you will learn powerful thought leadership lessons around their impact on life, business and success. All this powerful knowledge on your mind, obtained in one of the most resourceful learning environments in the world, the African bush, will awaken in you what Chris and Suzanne Styles call “THE WHY” – why success in life and business really occurs – and, teach you how to deliver against THE WHY . . .
SA’s Got Talent judge Shado Twala has added her voice to the Casual Day challenge for all fun-loving South Africans to make every day Mandela Day – by raising funds for persons with disabilities. The Casual Day project team are asking everyone to celebrate Mandela Day by raising funds for 67 Casual Day stickers in 67 minutes on 18 July, 2013. The over-arching objective of Mandela Day is to inspire individuals to take action to help change the world for the better – this is what Casual Day beneficiary organisations will be doing on Friday 6 September 2013, but it is never too early to start planning to dress up in the 2013 theme, which is GO BIG! “Mandela Day and Casual Day have this in common: both projects aim to empower communities everywhere. Casual Day seeks to be instrumental in seeing persons with disabilities being included fully in society as interdependent contributors to a better society,” says Casual Day project leader Celeste Vinassa. “We thank Shado Twala for coming on board as a Casual Day ambassador,” she adds. “Shado will join us as we take action; inspire change; make every day a Mandela Day.”This is the call to action of Mandela Day and individuals and organisations are free to participate in Mandela Day as they wish.” Says Shado Twala: “We are asking people to make a special effort to donate their R10 for a Casual Day sticker in honour of Nelson Mandela. Casual Day is a way for all South Africans to make a contribution to the lives persons with disabilities and for organisations giving services to persons with disabilities to empower themselves to raise funds.” Casual Day is owned by the National Council of Persons with Physical Disabilities and run in partnership with its national beneficiaries, SA Federation for Mental Health, Deaf Federation SA, SA National Council for the Blind, Epilepsy SA and Disabled People SA, South African Disability Alliance, Autism South Africa, Down’s Syndrome South Africa, The National Association for Persons . . .
News release from Werksmans Attorneys 8 July 2013 .AFRICA domain names to be introduced by year end The .africa domain name is expected to launch towards the end of 2013, making it possible for businesses and other organisations to register domain names ending in .africa for the first time. Donvay Wegierski, director of Werksmans Attorneys and member of its Intellectual Property practice in Stellenbosch, said thatthe .africa domain was created “by Africans for Africans” and marked Africa’s strides in growth and development. “It will present an opportunity to identify the African continent online for the first time. We expect many exisiting and new companies across the continent to to take up the .africa domain to show to the world where they are from.” The procedure to register .africa domain names is yet to be formally disclosed. However the Internet Corporation for Assigned Names and Numbers (“ICANN”) is the coordinator of the launch of the new domain names. “We expect the .africa domain to launch in two phases - first the Sunrise phase and second the Landrush phase,” Wegierski added. During the Sunrise phase, trade mark owners have priority to register .africa domains incorporating their trade marks for a certain period of time. “It is for this reason that trade mark owners should validate their trade marks at the TradeMark Clearinghouse (TMCH) as only trade mark owners with TMCH validation can take advantage of the Sunrise period,“ Wegierski advised. It is only possible for the TMCH to only validate registered trade marks and therefore only proprietors of registered trade marks will have preference. The Landrush phase will open thereafter and domains can be registered on a first-come-first-serve basis. The .africa registry will be managed by UniForum SA, trading as ZA Central Registry (ZACR). UniForum SA was established as a non-profit organisation in 1988 as a professional association to promote and exchange information on . . .
I’ve said it before and I’ll say it again: Technology has turned the world we live in upside down. Our communication methods have done a total 180 degree turn thanks to the likes of Facebook and Twitter. In six months, a motor vehicle company can imitate, produce and bring to market a vehicle that another company has only just launched - the turnaround time was once something like six or seven years… Businesses have found it increasingly difficult to differentiate themselves because technology has made it easier for people to imitate others’ products. So when you try to engage your employees, or even attract new employees, you must focus far less on differentiating what you do and more on how you do it because they are focused on differentiated services on a minute-by-minute basis. What are the nuts and bolts of employee engagement? People are the DNA of your organisation and in this knowledge economy, says chairman and founder of the virtual works Jonathan Hall, you need to concentrate on retaining your people if you want your business to survive. According to Gallup’s latest report, engaged organisations have: • A 10% better customer retention rate than other organisations which are not engaged, • A 21% better productivity level than their rivals, • 147% better earnings-per-share than their competitors, and • 90% better growth trends that their competitors. So there is ample benefit for your bottom line to institute an employee engagement plan! Why do engaged staff outperform their disengaged counterparts? At a presentation entitled Aligning and engaging employees for future advantage, Hall offered a very interesting explanation about why engaged employees perform better than their non-engaged counterparts. He said that when people are excited, happy and feel that they belong in a company, they release a number of chemicals in their brains which make them feel inspired, creative and ready to work. When people feel demotivated . . .
In the current tough economic climate, businesses are in survival mode. People need to work harder than ever before to get recognition from the companies they work for. Unfortunately, this gives rise to many disgruntled employees who feel that they are working at 150% capacity but are not getting rewarded for it. As such, these individuals are more than happy to “dip their hands in the payroll jar” to get what they feel they deserve from the company. Small businesses are especially prone to payroll fraud as they don’t have formal systems in place to prevent payroll fraud from happening. At the beginning of last month, at an interactive forum run by Accsys entitled Payroll in the 21st Century, CEO of Profile Software International David Brown, spoke about a number of forms of payroll fraud that you need to be aware of to ensure the health of your company’s payroll. Buddy punching is not just about giving your friend a black eye... Brown indicated that this type of payroll fraud originated with the old punch card system where people would punch their friends in to make it seem as if they were at work. This type of fraud would only work if there was a single point to get in and out of the operation. Don’t let your company be haunted by ghost employees! Ghost employees, as the name indicates, are employees who are “ghosts” in your organisation but are very much present on your payroll and draw a salary. These types of employees are very easy to create and can be created by anyone who has access to your HR system. All you need to create a ghost employee is a valid ID number. Be careful that your employees’ discharge is not delayed Another very popular form of payroll fraud is delayed discharge. What this means is that if an employee is discharged on 31 October, his third-party deductions – e.g. medical aid deductions, pension fund, etc. – will be stopped but his gross salary will continue to be paid into his bank account. He will continue to be . . .
Online registrations for entry into South Africa's newest technology innovation competition have been phenomenal for a competition in its inaugural year, with a surge in online registrations by South Africans 17 and older in the past month since its launch. True to form, Gauteng and the Western Cape delivered 84% of hopefuls, with 7% of aspiring entrepreneurs hailing from KwaZulu-Natal and 7% from Mpumalanga, the Eastern Cape and the Free State combined. The North West Province, Mpumalanga and the Northern Cape are, as yet, entering in the single-digit numbers. The Technology Innovation Agency brings the unique support of a higher risk appetite to the Step-Up Technology Innovation Competition, as the TIA, by its mandate, deals with innovations that are early and unproven. Together with Sasol ChemCity, the TIA will evaluate entries for inclusion in an extensive range of financial and non-financial support programmes – whether an initial idea or existing innovation business. It is in this light that individuals or small and medium-sized businesses who have developed or are pioneering some form of technology innovation, no matter what size, or from where in the country – are encouraged to enter online via www.step-up.org.za without delay. “Although the deadline is 30 September 2013, entrants would do well to enter early, as this will give them sufficient time to polish their entries and document uploads,” says Martin Feinstein, former founding CEO of Proudly South African and Enablis, who manages the competition. “Because their pitches can be saved, entrepreneurial hopefuls can return to the site as many times as they wish, once they have registered.” Offering access to prestigious local and international networks, mentorship and funding to get to the next level, this robust new support commercialisation programme seeks innovations in the health and biotechnology, chemicals, mining and manufacturing, information and communication technologies, food and . . .
Johannesburg, July 2013 -- Every year approximately 14 000 people lose their lives in road traffic related accidents and thousands more are injured. How is My Drive.co.za has unveiled a new concept in South Africa which strives to improve these statistics. This new website provides road users with an easy-to-use online platform through which road incidents, such as bad driving, can be reported, stored and searched. This results in removing the anonymous nature of driving and provides valuable feedback to the public. “The idea behind the website was developed after witnessing multiple incidents involving reckless driving and a disregard for the rules of the road, which is increasingly becoming the norm in South Africa,” said Igor Rodionov, the creator of the website. “After countless brain storming sessions it became clear that social responsibility and internet technology can be combined effectively to make a positive difference.” Road users who are interested in improving road safety can create an account on the website and immediately become road spotters. This allows road users the ability to easily post road incident reports on any vehicle. Once the report is submitted, it gets verified and becomes available via the search feature. The idea is that by allowing road spotters to submit various reports using their computer or mobile phone, the anonymous nature behind driving is removed and the public can receive valuable feedback regarding their driving style. Using this information, bad drivers can improve their driving behaviour and become more reluctant to break road rules. In return, road spotters can register their vehicle registration and receive email notifications when reports become available on their vehicle. Additionally, the website provides businesses, a commercial solution which allows them to monitor their drivers by placing a “How is My Drive.co.za” decal at the back of their vehicles. Their system has multiple benefits to businesses . . .
Makes You Think has launched "empower Communities" their community coaching initiative. Leveraging founders Chris and Suzanne Styles many years of business and life coaching experience, Makes You Think will present mini-workshops and inspiring and motivating talks throughout South Africa. "Mind and Money Success coaching usually takes place in major metropolitan areas, this coaching is generally expensive and beyond the financial means of most South Africans. The most powerful way to change the lives of people who are struggling financially is to teach them how to change the way they think and to show them how to replace poverty consciousness paradigms with wealth consciousness paradigms." Says Chris Styles The community coaching events are cleverly tailored for learners, start-up entrepreneurs, solopreneurs, small business owners and their personnel, in fact, every person in the community who desires to learn more about how to practically create success and live a better, purposeful life! When Makes You Think come to communities to coach they makes sure that they Chris and Suzanne Styles fit in a talk at the local high school at no charge, a 2 to 3 hour interactive talk, or mini workshop at the town, or church hall. The Styles work in accordance with the Law of Fair Exchange. Practising Fair Exchange, provides fair and equitable blessings for all. The terms giving and receiving can be expanded into giving service of value to others and receiving rewards of equal value to you. People tend to place more value on the things they pay for. Payment means some designated form of exchange that fulfils an equal value in your life. In terms of the Law of Fair Exchange Makes You Think asks for travel costs to be paid in order for the Styles to come to your community and for donations upon attendance of the talk or workshops. Donations are based on what each person can afford with a minimum of R 30.00 per person. “Politicians are constantly calling for more jobs to be . . .