CAPE TOWN JUNE 2012 – Restaurant and food lovers are now able to turn to their phones for assistance in choosing a restaurant, when Eat Out, South Africa’s most definitive and credible restaurant guide, goes live with a smart phone app. Telmap, pioneers in mobile location-based services, will partner with New Media for the integration of its Eat Out brand into the Telmap Mobile Location Companion.
Eat Out is accessible via a variety of media channels. At the centre of the brand is the website, supported by a weekly e-newsletter, Twitter, Facebook, Pinterest, an annual glossy magazine and the much-anticipated Eat Out Restaurant Awards held in November of each year. The website lists over 3,500 restaurants in cities and towns in all nine provinces.
Users of the Telmap powered Cell C Xplorer can now access Eat Out’s useful and reliable content on Blackberry devices at no cost, with availability on Android devices just around the corner. Eat Out information can either be accessed through a dedicated widget on the home screen of the Cell C Xplorer, on the unique widgets carousel or in the search results, when there are relevant search results coming from the Eat Out database.
Restaurants can be searched for by name or food type such as Italian, Indian, Seafood, etc. Once a restaurant is selected, the information provided includes details about the restaurant, including address and professional and/or reader reviews from Eat Out. Users can then initiate a navigation session (drive/walk) to the destination.
The Eat Out brand launched in 1998 and is the gold standard of the South African culinary industry. With a heritage in celebrating excellence, Eat Out carries the highest credibility amongst chefs, restaurateurs and the South African food loving public. Eat Out users are keen foodies who are social and enjoy eating out with friends, family or business associates.
Partnering Eat Out with Telmap increases the number of platforms on which Eat Out is available, and adds another very practical dimension to our current offering of up-to-the-minute, accurate and meaningful restaurant information,” said Anelde Greeff, Content Director: Eat Out. “Now quality restaurant content is more accessible on mobile devices than ever before, which really speaks to today’s evolving on-the-go and increasingly spontaneous lifestyle.”
Telmap, which is an Intel company, is a world leader in mobile location-based services, and has a solid reputation for providing customers with innovative value added services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers.
“We are working hard on delivering ultra-local content to users in our key markets, as we view local content as a key factor in fulfilling our vision of serving all users’ needs while on-the-go,” said Motti Kushnir, Telmap CMO. “We will continue our efforts to integrate additional local content in South Africa, striving to optimize the user experience, making it broad, comprehensive and extremely useful.”
For more information about Eat Out, please visit www.eatout.co.za, look for the Eat Out page on Facebook or follow @eat_out on Twitter.
More Info: http://www.eatout.co.za
Author: Lisa van Leeuwen from . Originally distributed by MyPR.co.za.
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