The Sharks are Very Thirsti Fans Submission Details
Rob Hoatson is a timber farmer, and a Chep pallet manufacturer based on his family’s farm, Normandien, in the northern Drakensburg.
Hoatson set out to construct a state-of-art water plant on Normandien. He project-managed the construction himself; over 60 000 cubic metres of soil had to be moved to level the site and then build a 6000 sqm factory and warehouse on the farm.
Hoatson’s state-of-the-art turnkey solution has two fully-automated high-speed cleaning, filling and packing lines. It took just under a year for the factory to be completed – a significant investment in a plant that can bottle 35 million litres of water a year, and beyond.
Hoatson is always on the lookout for opportunities to put it into action. One such example is his smart integration of CHEP pallets into the THIRSTI business model.
Faced with the reality that he would be required to deliver water to all his major clients’ DCs on CHEP’s distinctive blue pallets, Hoatson approached CHEP with an offer they could not refuse.
He set up a small pallet manufacturing plant at the Normandien sawmill – a few km from the THIRSTI water plant – using wood that would normally be sent away for pulping – but is perfectly usable for making pallets. Now, each time he sends water to, say, the Woolworths or Shoprite DC in Joburg, Hoatson loads the consignment on his freshly-made CHEP pallets.
Written and Distributed by Hot Digital PR on behalf of THIRSTI Water
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