VISI loves paper architects, oversized lamps, hanging calabashes for snoozing pets, cheeky Orbit chairs, sexy leg-shaped toothbrushes, and book-end floors; and its new owner New Media is sure that readers will find at least ‘33 Reasons to Still Love VISI’ in its transformed Winter Issue, on shelf Wednesday, 18 July.
The new format features an uber-cool new masthead, different size, paper selection (which changes throughout the magazine to give readers an exciting tactile experience) and visually impactful graphic language — all part of the redesign of the magazine by Durban-based graphic art talent and indie publisher Garth Walker.
Walker worked with VISI editor Sumien Brink to develop the new look in synch with New Media’s strategy for VISI, which is to reinvigorate the award-winning design and decor magazine with refreshed graphics and content, as well as a new print schedule. Four bumper seasonal issues and two special interest editions of VISI will be published per year.
From Reason No 1 –‘We tell you where to shop’, to Reason No 15 – ‘We find beauty in fragile things’, to Reason No 24 – ‘We show you beautiful craft’, the Winter issue is filled with soft, creamy, wooly, sharp, woody, pink and shiny design ideas that editor Brink says “are certain to catch the eye and captivate the imagination of any decor lover.” Brink adds: “In our ’33 Reasons to Still Love VISI’ feature, we wanted to highlight the top reasons why VISI is still everybody’s favourite design mag, but I have to say that in this stunning issue, there are far more than 33 reasons to love VISI.”
Seventy pages of magnificent and diverse houses feature upfront in the issue, from an artist’s home on the banks of the Crocodile River to Frank Lloyd Wright-inspired family home in Cape Town. As VISI recognizes that for many of us, pets are people too, the magazine delves beyond the human to the home of globetrotting Cape Town-based dog Oscar, and touts a host of the latest chic doggie sleeping solutions and paraphernalia to match. Beyond the visual indulgence, the issue explores the true meaning of ‘home’ with insightful essays by top South African literary voices Andrew Brown, Hawa Golakia, Michiel Heyns, Cynthia Jele, Malibongwe Tyilo and Ivan Vladislavi?, who are the first in an impressive line-up of top-notch talent to be featured in forthcoming VISI issues.
VISI’s reputation as a true trendsetter both for its own imaginative design as well as its coverage of the dynamic South African design market has helped garner multiple awards, and continues to attract prestigious lifestyle and service brands as advertisers to the magazine. Local and international companies of style and stature have provided over 60 pages of advertising support in the current 196-page rebooted issue – from SMEG and Paul Smith to Antoni Associates, from Investec to Volvo – all recognizing VISI as the ideal medium for marketing household appliances and furnishings to luxury items, financial services and cars.
For more information, log onto www.visi.co.za or follow @VISI_Mag on Twitter.
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