By now, most businesses understand the impact that social media can have on their business and are keen to increase engagement, generate leads, increase brand awareness, drive customer loyalty and capture new audiences. But, are they winning? Are you winning? Jacqueline Raw, Owner and Founder of Ycagel says that in order to stand out and nail your 2020 social media goals you are going to need to do things slightly differently. “Furthermore”, she adds “It’s going to take a ton of hard work and perseverance, but it can be done and the results will astound you!” Jacqui believes that the easiest place for South Africa businesses to start winning is on Facebook. “Aside from YouTube, Facebook is the largest social media platform on the planet! In fact, in South Africa alone, there are 16 million Facebook users, giving businesses and entrepreneurs alike the greatest reach in terms of its network, making it the best distribution channel for our content.” She adds that Facebook has developed insanely easy-to-use platforms and analytics capabilities. This means that when leveraging Facebook right, you can really get close to which content works the best and drives the best results for your brand. So, where do you start? “If your business is truly committed to winning on social media this year, start by ensuring that you have a stand-out business page with hot content. It also takes some planning to get started so make sure that have post-its or your note pad close by in order to begin the process.” 5 ways to set your Facebook page up for success: 1. Ask yourself these questions: • What is it you want to achieve? • Which of Facebook’s metrics do you want to use to measure success? • What type of content are you going to post and how often? 2. Content is King: Remember there is user-generated content (that’s the stuff you write and design), shared content (that’s the stuff you share from other pages such as news sites) and there is live content – use a healthy …
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